Apotheek Partners

What Apotheek Partners does

Apotheek Partners, operating through its legal entity Recept Locatie B.V. and held under Apotheek Partners Holding B.V., is a Dutch pharmacy software company founded in 2014 and headquartered in Amsterdam. The company builds cloud-based track & trace and communication software used by more than 450 community pharmacies in the Netherlands, with its flagship product Recept Locatie serving as the operational backbone for prescription logistics from intake through patient notification, pickup, or delivery. The platform is integrated with over 40 pharmacy management systems (AIS), and is complemented by the Mijn Recept Locatie patient portal and the Recept & Nummer queue management kiosk. Add-on modules extend the core platform into delivery routing (Bezorgen), multi-pharmacy centralization (Clusteren), pickup lockers (Afhaalkast), care-institution delivery (Instellingen Beleveren), and authorization management (Machtigen), with a dedicated CGM Track & Trace variant embedded inside CompuGroup Medical's CGM APOTHEEK system.

The underlying technology is a cloud-based communications hub that reads and writes at the prescription-line level across heterogeneous pharmacy management systems, automates patient notifications across email, SMS and the patient portal, integrates with locker networks (Pharmaself24, RoboWall, Servilocker) and bicycle courier services (FarmaKoerier, Veloyd), and provides specialized tooling for pharmacy groups to centralize fulfillment. The company generates revenue through software licensing (subscription / recurring) and professional services, including a relationship management function and a servicedesk that commits to one-minute response times. Go-to-market is direct enterprise sales supported by strategic distribution partnerships with the two dominant Dutch pharmacy system vendors, CGM and PharmaPartners, alongside community-driven development through the Ontwikkelkamer user group and event participation such as the KNMP Voorjaarscongres. The customer base is composed entirely of Dutch retail pharmacies, with adjacent expansion into general practitioner practices and care institutions underway from 2025-2026.

Name

Apotheek Partners

Legal name

Recept Locatie B.V.

Website

https://apotheekpartners.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Apotheek Partners (Recept Locatie B.V.) provides cloud-based track & trace and pharmacy communication software to 450+ Dutch pharmacies, integrated with 40+ pharmacy management systems and supporting prescription logistics, delivery, pickup lockers, and patient communication.

Ownership category

akta.pro rank

Product category

Pharmacy Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Adherence, Reminders & Patient Support (HLACAKAF)

akta.pro secondary industry

Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)

Keywords

• Pharmacy software
• Track and trace platform
• Prescription management
• Patient communication software
• Pharmacy queue management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing / SaaS Subscription: Apotheek Partners operates on a software licensing model where pharmacies receive a non-exclusive and non-transferable license to use their software. The software is provided as a cloud-based solution with continuous updates and support included. Based on the terms of service, licenses are granted for specific software packages with terms defined in the license agreement.
2. Professional Services: Additional services include relationship management, servicedesk support, implementation assistance, and process support to help pharmacies maximize the value of their software investment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Apotheek Partners develops and sells software for community pharmacies in the Netherlands, with a core focus on track-and-trace platforms for prescription management and digital communication between pharmacies and patients. Its flagship product is Recept Locatie, a SaaS platform complemented by a patient portal (Mijn Recept Locatie) and a queue/issuance system (Recept & Nummer), and is integrated with more than 40 pharmacy information systems.

Product overview

Apotheek Partners develops a platform-plus-modules software portfolio for Dutch pharmacies. The core platform is Recept Locatie, a track & trace and communication system managing prescription logistics across pickup lockers, delivery, and counter channels. Two complementary products extend the platform: Mijn Recept Locatie (patient portal for prescription status and medication management) and Recept & Nummer (queue management with check-in kiosk). The ecosystem includes specialized modules for delivery (Bezorgen), pharmacy clustering (Clusteren), pickup lockers (Afhaalkast), institutional deliveries (Instellingen Beleveren), authorizations (Machtigen), and CGM integration (CGM Track & Trace), all connected through a Koppelingen integration platform linking with Pharmacom, CGM, FarmaKoerier, Pharmaself24, RoboWall, and other services. The company also provides Relatiemanagement and Servicedesk services.

Differentiator

Problem solved

Functional benefit

Brands

• Recept Locatie: The most used, advanced and stable track & trace platform for perfect communication between pharmacy and patient.
• Mijn Recept Locatie
• Recept & Nummer
• CGM Track & Trace

Products and services

• Recept Locatie A SaaS track-and-trace platform that allows community pharmacies to digitally process, route, and trace prescriptions between pharmacy locations and to patients. Designed for use by Dutch community pharmacies and integrated with more than 40 pharmacy information systems.
• Mijn Recept Locatie A patient portal that lets pharmacy customers track their prescription status, receive notifications, and communicate with their pharmacy digitally.
• Recept & Nummer A digital queue and ticket-number system for pharmacies that streamlines prescription pickup workflows at the pharmacy counter.
• Relatiemanagement A customer relationship management service for pharmacies to manage ongoing relationships with their patients and other stakeholders.
• Servicedesk A service desk providing ongoing technical and operational support to pharmacies using Apotheek Partners software.

Quantifiable outcome

• Reduced pharmacy locations from 500 to 300 through more effective prescription communication
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• CompuGroup Medical Nederland (CGM)coreTechnology or Integration · 1 March 2024Strategic partnership to fully integrate Recept Locatie into CGM APOTHEEK system, creating 'CGM Track & Trace.' This deep integration allows reading and writing at prescription line level, embedding the pop-up directly in CGM for immediate insight without additional clicks. The partnership combines CGM's position as a full-service supplier with Apotheek Partners' market-leading track & trace solution. John Emmerik, CEO of CGM Netherlands, stated the goal to 'completely take care of pharmacies from one environment.'
• HoppingercoreImplementation/ SI/ Consulting Partner · 1 October 2021Software development partner since October 2021, supporting maintenance and further development of Recept Locatie, Recept & Nummer, and Mijn Recept Locatie. Hoppinger, with nearly 100 employees since 2001, brings experience in developing healthcare applications. Strategy chosen was to 'renovate rather than rebuild' the software, ensuring stability while developing new features.
• PharmaPartners (Pharmacom)coreTechnology or Integration · 1 January 2014Longstanding partnership since 2014, when Recept Locatie was first developed. The partnership enables 'Ctrl+K' functionality to access Recept Locatie directly from the Pharmacom screen without leaving the system. Pharmacom has its own T&T system but chooses to partner with Apotheek Partners, with PharmaPartners stating they are 'still years away from all the possibilities of Apotheek Partners' products.'

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• FarmaKoerier: Dutch specialized medication courier and delivery service integrated with Recept Locatie's delivery module; a partner in the same pharmacy logistics ecosystem rather than a direct software competitor.
• Pharmaself24: Provider of 24/7 prescription pickup lockers integrated with Recept Locatie; adjacent rather than directly competitive, sharing the same pharmacy customer base.

Broad incumbents

• ChipSoft: Dutch healthcare IT vendor covering hospitals and increasingly pharmacies; broad incumbent whose clinical workflow modules include elements overlapping with prescription logistics and patient communication.
• NEXUS: European healthcare IT vendor with pharmacy/medication modules adjacent to the workflow problems Apotheek Partners solves; broader portfolio across hospitals and care providers.
• BD Rowa: Provider of pharmacy dispensing robots and automation that compete for pharmacy IT/automation budget; integrates with Recept Locatie for prescription hand-off but represents a broader pharmacy automation incumbent.

Direct peers

• CompuGroup Medical: Largest European health-IT vendor (CGM APOTHEEK in the Netherlands) and a strategic partner/competitor of Apotheek Partners; bundles its own pharmacy workflow stack with embedded T&T ambitions that overlap directly with Recept Locatie.
• PharmaPartners: Dutch vendor of the Pharmacom pharmacy management system, longtime partner of Apotheek Partners since 2014; has its own native T&T system and is the second largest pharmacy AIS in the Netherlands, directly addressing the same workflow gaps.
• SmartMed: Dutch pharmacy management system provider offering workflow, ePrescribing and patient communication functionality that competes with Recept Locatie's adjacent modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@receptlocatie/videos
• LinkedInlinkedin.com/company/apotheek-partners
• Xx.com/apotheekpartner
• Facebookfacebook.com/apotheekpartners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotheek Partners