Funnelboost
Funnelboost is a Dutch email marketing and personalization agency offering strategy, lifecycle campaign execution, and CDP implementation across multiple platforms, serving enterprise and mid-market clients in e-commerce, media, cultural institutions, and retail.
- Company typePrivate
- Founded2020
- HeadquartersVianen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Funnelboost does
Funnelboost is a privately held Dutch digital agency founded in 2020 and headquartered in Utrecht, Netherlands, that specializes in email marketing strategy and execution alongside Customer Data Platform (CDP) implementation and website personalization. The firm offers two core service lines — 'E-mailmarketing' (strategic and operational email programs, template design, HTML development, lifecycle journey builds) and 'Personalisatie' (CDP strategy, tool selection, and full personalization implementation) — built on a proprietary 'Know, Engage & Convert' methodology and Subscriber Lifecycle Model framework. Technology delivery is partner-channel-based: Funnelboost works across a multi-platform toolbox including Deployteq, Copernica, Klaviyo, Spotler Activate, Mailchimp, Salesforce Marketing Cloud, BlueConic, and Squeezely, with formal mutual partnerships at the core tier for Spotler Activate, Deployteq, Copernica, and Klaviyo.
Revenue is generated primarily through professional services — strategy sessions, campaign execution, lifecycle implementations, and CDP rollouts — delivered via consultative, quote-based engagements booked through the website or Calendly, with a dedicated cultural-sector vertical ('Voor cultuur') supplemented by free workshops and a 'Cultural APK Check' assessment. A secondary, self-serve recurring revenue stream exists through the Academy E-mailmarketing Fundamentals Training (€39.99, down from €249.99). The customer base spans enterprise and mid-market clients in e-commerce, media, automotive, retail, and cultural institutions — with named logos including ANWB, Leaseplan, Prénatal, Swiss Sense, Bakker, Yumeko, Voetbal International, Chassé Theater, and Chassé Cinema — alongside SMB accounts such as The Alpha Men. Go-to-market combines direct enterprise field sales, partner referrals from ESP/CDP vendors, content marketing via blog and Academy, and event-driven demand generation through industry workshops.
Funnelboost firmographics
Firmographics- Name
- Funnelboost
- Legal name
- Funnelboost
- Website
- https://funnelboost.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Funnelboost is a Dutch email marketing and personalization agency offering strategy, lifecycle campaign execution, and CDP implementation across multiple platforms, serving enterprise and mid-market clients in e-commerce, media, cultural institutions, and retail.
- Ownership category
- akta.pro rank
Funnelboost industry classification
Industry- Product category
- Email Marketing Agency
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Management Services (8741)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where Funnelboost is headquartered
LocationHeadquarters
- HQ city
- Vianen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Funnelboost business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Email Marketing Services: Strategic and operational email marketing consulting, including campaign building, automation setup, and lifecycle journey implementation. Services include strategy sessions, template design, and HTML email development.
- CDP Implementation: Customer Data Platform implementation services including strategy development, tool selection, and full implementation of personalization solutions.
- Academy Training: E-mailmarketing Fundamentals Training program delivered through 7 video lessons with practical assignments, priced at €39.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | E-mailmarketing Fundamentals Training - 7 lessons covering email marketing basics, subscriber lifecycle, acquisition, onboarding, engagement, retention, and reporting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Funnelboost product offering
Product offeringCore offering
Funnelboost is a Dutch email marketing and personalization agency that delivers strategic and operational email marketing services, customer data platform (CDP) implementation, and website personalization. The agency combines consulting on subscriber lifecycle models with hands-on campaign execution, template design, and CDP integration across platforms such as Deployteq, Copernica, Klaviyo, Spotler Activate, and BlueConic.
Product overview
Funnelboost is an email marketing and customer data specialist agency offering two core service categories: E-mailmarketing (strategy, design, templates, and campaign execution) and Personalisatie (CDP implementation and website personalization). The agency operates on a 'Know, Engage & Convert' methodology and works with multiple ESP and CDP platforms including Deployteq, Copernica, Klaviyo, Spotler Activate, and BlueConic. Educational offerings include the E-mailmarketing Fundamentals Training program with 7 structured lessons.
Differentiator
Problem solved
Functional benefit
Products and services
- E-mailmarketing (Boosting Diensten) Full-service email marketing offering including strategy development using subscriber lifecycle models, email design with trend-matching templates, HTML template development (standard or custom), and operational execution ranging from campaign support to complete lifecycle journey implementations.
- Personalisatie (Boosting Diensten) Website personalization and CDP implementation services, including personalization strategy development (playbooks), custom popup and toaster development, and full technical implementation of personalization campaigns.
- E-mailmarketing Fundamentals Training Educational training program consisting of 7 video lessons covering email marketing basics, subscriber lifecycle, acquisition, onboarding, engagement, retention, and reporting. Includes practical assignments and an e-book. Priced at €39.99 (reduced from €249.99).
Quantifiable outcome
- 70% higher open rates for maintenance campaigns
- +6 more outcomes
Companies that use Funnelboost
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Funnelboost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature4 records
Funnelboost partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Spotler ActivatecoreSpotler Activate is the Customer Data Platform partner. Funnelboost provides implementation services and personalization use case development for this CDP platform, offering 360-degree customer profiles and website personalization capabilities.
- DeployteqcoreDeployteq is a marketing automation platform and email marketing tool. Funnelboost is part of their partner program with extensive knowledge and short communication lines for implementation. Used for email campaigns, landing pages, forms, and customer profiles.
- CopernicacoreCopernica is one of the best-known email marketing tools in the Netherlands. Funnelboost serves as a partner helping clients with automation setup, form building, profile management, email campaigns, and custom email template development.
- KlaviyocoreKlaviyo is a marketing automation platform focused on email, SMS, and push notifications. Funnelboost is a Klaviyo partner helping with implementation, template creation, and campaign setup. Supports integrations with Magento, WooCommerce, Shopify, and Commerce Cloud.
Scale indicators13 records
Recent moves6 records
Expansion highlights2 records
Funnelboost competitors and assessment
Company assessmentDirect peers
- Spotler (Spotler Group): Spotler is a leading Dutch MarTech vendor offering email marketing, marketing automation, and CDP (Spotler Activate, Squeezely) solutions. It is both a Core partner of Funnelboost (implementation referrals) and a direct competitor for email/automation services in the Dutch mid-market.
- Happy Horizon: Happy Horizon is a Dutch digital agency group combining marketing technology, data, and creative services. It operates in the same Dutch MarTech agency space as Funnelboost, serving overlapping enterprise and mid-market clients.
- Klaviyo: Klaviyo is a global email and SMS marketing automation platform focused on e-commerce (Shopify, Magento, WooCommerce, Commerce Cloud). Funnelboost is a Klaviyo partner agency, and Klaviyo's expanding self-service capabilities compete with agency implementation work for the same e-commerce customer base.
- OrangeValley: OrangeValley is a well-known Dutch digital marketing agency offering email marketing, SEO, and data-driven campaigns. It competes directly with Funnelboost for Dutch mid-market email marketing and personalization engagements.
- Copernica: Copernica is one of the best-known email marketing platforms in the Netherlands. Funnelboost serves as a partner agency for Copernica implementations, while Copernica itself competes for the same direct-to-customer email business in the Dutch market.
- BlueConic: BlueConic is a pure-play Customer Data Platform vendor. Funnelboost implements BlueConic for clients while also advising on competing CDPs (Spotler Activate, Squeezely), making BlueConic both a partner and a competitive reference point in CDP selection.
- Deployteq: Deployteq is a Dutch cross-channel marketing automation platform with email, landing pages, forms, and customer profiles. Funnelboost is a Core partner agency implementing Deployteq for clients, while Deployteq's own services team competes for some of the same workload.
Emerging players
- Squeezely: Squeezely is a Dutch Customer Data Platform (acquired by Spotler) used by Funnelboost for 360-degree customer profiles. It competes at the SMB/mid-market end of the Dutch CDP market where Funnelboost delivers implementation and personalization services.
Broad incumbents
- Deloitte Digital: Deloitte Digital is the global consulting firm's customer experience and MarTech practice. As a broad incumbent, it offers enterprise-scale email, CDP, and personalization services that overlap with Funnelboost's mid-market offerings, particularly for large Dutch enterprise accounts.
- Accenture Song: Accenture Song is the global marketing services arm of Accenture, offering end-to-end MarTech and personalization capabilities. As a broad incumbent, it competes for the largest enterprise email/CDP engagements and represents an exit or partnership option for scaling agencies like Funnelboost.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Funnelboost social profiles
Digital presenceFunnelboost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funnelboost leadership team
Management profileNumber of profiles
Profiles8 records
Funnelboost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funnelboost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funnelboost
What does Funnelboost do?
Funnelboost is a Dutch email marketing and personalization agency that delivers strategic and operational email marketing services, customer data platform (CDP) implementation, and website personalization. The agency combines consulting on subscriber lifecycle models with hands-on campaign execution, template design, and CDP integration across platforms such as Deployteq, Copernica, Klaviyo, Spotler Activate, and BlueConic.
Is Funnelboost a public or private company?
Funnelboost is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Funnelboost founded?
Funnelboost was founded in 2020. It employs 1 to 10 people.
Where is Funnelboost based?
Funnelboost is headquartered in Vianen, Netherlands, in the Europe region.
How does Funnelboost make money?
Three revenue lines are on record. Email Marketing Services are the primary driver. The others are CDP Implementation and academy Training.
Who are Funnelboost's main competitors?
Direct peers on record are Spotler (Spotler Group), Happy Horizon, Klaviyo, OrangeValley, Copernica, BlueConic and Deployteq. Squeezely is listed as an emerging player. Broad incumbents are Deloitte Digital and Accenture Song.
Does Funnelboost have an API?
No public API is recorded for Funnelboost.
What industry is Funnelboost in?
Funnelboost's product category is Email Marketing Agency. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 541910 and its SIC code is 7311.