AppotaPay
AppotaPay is a Vietnam-licensed payment intermediary providing API-first payment gateway, SmartPOS/SoftPOS, e-wallet (6M+ users), and cross-border QR services to domestic merchants and international businesses accepting payments in Vietnam.
- Company typePrivate
- Founded2020
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AppotaPay does
AppotaPay (Công ty Cổ phần AppotaPay) is a State Bank of Vietnam-licensed payment intermediary service provider (License No. 74/GP-NHNN, dated October 8, 2020) headquartered in Hanoi with a regional office in Ho Chi Minh City. The company builds API-first digital payment infrastructure for Vietnamese domestic enterprises and international businesses seeking to accept payments in Vietnam, offering a single integration that connects to 50+ Vietnamese banks via NAPAS, all major domestic e-wallets (MoMo, ShopeePay, ZaloPay, SmartPay), the proprietary Appota E-wallet (over 6 million users), and international card networks (Visa, Mastercard, UnionPay, JCB, American Express, Alipay).
The product surface spans an online Payment Gateway, Payment Links, SmartPOS hardware terminals, SoftPOS software-based terminals for NFC Android devices, QR Code payments (VietQR domestic and VietQR Global cross-border), card tokenization, Buy-Now-Pay-Later / installment plans (0% interest, 3-36 month tenure), and cash collection/disbursement services (Thu hộ/Chi hộ). Technical scale indicators include 3,000+ transactions per second processing capacity, a 99.9% system uptime SLA, and PCI DSS Level 1 certification maintained for four consecutive years (through 2026). The platform is part of a broader Appota ecosystem that reaches 55 million users across gaming, digital content, and financial services.
AppotaPay generates revenue primarily through transaction fees (card processing starting at 1% for Visa/Mastercard, with cross-border rates positioned 2-3% below standard international acquirer rates), POS hardware and related service fees, e-wallet transaction fees, and digital card / mobile top-up distribution fees. Distribution combines direct enterprise sales, self-serve API integration via documented developer portals and sandbox environments, a merchant Partner mobile application, and channel partnerships with banks and digital platforms. Named enterprise customers include TikTok Vietnam, Bigo Live, VietJet Air, MB Bank, Gamota, Vision Network, VOCO Hotels, and OH!SOME, with an overall active merchant base of 600+. The company is a private joint stock company with no institutional funding or ownership details disclosed.
AppotaPay firmographics
Firmographics- Name
- AppotaPay
- Legal name
- Công ty Cổ phần AppotaPay
- Website
- https://appotapay.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AppotaPay is a Vietnam-licensed payment intermediary providing API-first payment gateway, SmartPOS/SoftPOS, e-wallet (6M+ users), and cross-border QR services to domestic merchants and international businesses accepting payments in Vietnam.
- Ownership category
- akta.pro rank
AppotaPay industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- Card Issuing Platforms (Issuer Processing) (FSAGABAD), mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF), QR Code Payments Wallets (FSAMAEAC)
Keywords
Where AppotaPay is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
AppotaPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Payment Gateway Transaction Fees: AppotaPay charges transaction fees on payments processed through their payment gateway. The company offers competitive card processing fees starting from 1% for VISA/MASTERCARD transactions. Fees vary by payment method and transaction type.
- POS Hardware and Service Fees: Revenue generated from SmartPOS and SoftPOS device deployment, including potential rental fees for POS hardware and associated service charges.
- E-wallet Services: Fees from digital wallet transactions including mobile top-ups, bill payments, and fund transfers through the Appota e-wallet platform.
- Cross-border Payment Services: Fees charged for cross-border QR payment processing, enabling international customers to pay in their local currency while merchants receive VND settlement.
- Card Top-up and Charging Services: Services for selling digital cards, game credits, and mobile phone top-ups with transaction-based fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Card Processing Fee - VISA/MASTERCARD |
| Transaction based/ take rate | Pay-as-you-go | Cross-border Payment Transaction Fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
AppotaPay product offering
Product offeringCore offering
AppotaPay is a licensed Vietnamese payment intermediary (License No. 74/GP-NHNN from the State Bank of Vietnam) operating a comprehensive digital payment infrastructure platform. It provides a unified API-based payment gateway accepting cards, QR codes (VietQR, VietQR Global), e-wallets, and bank transfers, alongside SmartPOS/SoftPOS hardware-software solutions, an Appota e-wallet with 6+ million users, cross-border QR payments for international tourists, collection and disbursement services, and tokenization. The platform serves 600+ active merchants and connects to 50+ Vietnamese banks and multiple international card networks.
Product overview
AppotaPay operates as a comprehensive digital payment infrastructure platform in Vietnam, offering a modular ecosystem of payment solutions. The core platform includes a Payment Gateway (Cổng thanh toán) for online transactions, supplemented by Payment Link for quick link-based payments, QR Code payment processing, SmartPOS and SoftPOS hardware/software solutions, e-wallet services (Appota Wallet and Open E-wallet), cross-border payment capabilities (Cross-border & QR Global), collection/disbursement services (Thu hộ/Chi hộ), tokenization for secure card linking, buy-now-pay-later options, and auxiliary services including mobile top-up and card code distribution. These products are designed to serve diverse business models including e-commerce, retail chains, F&B, hospitality, and digital content/gaming platforms.
Differentiator
Problem solved
Functional benefit
Brands
- SmartPOS AppotaPay: SmartPOS payment solution with installment, QR payment, and POS functionalities for offline merchants
- QRGlobal
- AppotaPay Partner
Products and services
- Payment Gateway (Cổng thanh toán)
Quantifiable outcome
- 99.9% system uptime SLA
- +6 more outcomes
Companies that use AppotaPay
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
AppotaPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature10 records
AppotaPay partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TikTok VietnamcoreStrategic payment partnership enabling TikTok to process payments in Vietnam through AppotaPay's payment gateway infrastructure. TikTok uses AppotaPay's payment solutions for creator monetization and e-commerce transactions on the platform.
- Bigo LivecorePayment processing partnership for live streaming platform enabling digital gift purchases, premium content subscriptions, and virtual currency transactions.
- GamotacoreJoint promotional campaigns for game top-up services with special discount offers (up to 150K VND) for users paying through AppotaPay gateway.
- Vision NetworkminorDigital entertainment payment solutions partnership for gaming and streaming services.
- VietJet AircoreFlight ticket payment processing enabling VietJet Air customers to pay for bookings through AppotaPay's online payment gateway.
- VOCO HotelsminorHospitality payment solutions partnership supporting cross-border QR payments for international hotel guests.
- OH!SOMEminorRetail payment processing partnership for cosmetics and beauty products brand.
- Pizza Inn VietnamminorJoint promotional campaign offering 20K VND discount on Pizza Inn orders paid through AppotaPay during promotional period.
- Local (ASIM Telecom)coreMobile network SIM card sales and payment processing partnership. Local uses AppotaPay's payment gateway for SIM purchases and mobile top-up transactions, with joint promotional campaigns offering up to 50K VND discounts.
- BeneunderminorSummer promotional campaign partnership offering up to 150K VND discounts on Beneunder services through AppotaPay payment gateway.
- 50+ Vietnamese Banks (Agribank, Vietcombank, Techcombank, BIDV, MB Bank, VietinBank, MSB, Sacombank, TPBank, etc.)coreCore banking integrations enabling ATM card payments, bank transfers, and QR code payments across Vietnam's major financial institutions.
- E-wallet Partners (ShopeePay, MoMo, ZaloPay, SmartPay)coreE-wallet payment integrations enabling customers to pay using their preferred digital wallet applications.
- International Card Networks (Visa, Mastercard, UnionPay, JCB, American Express)coreInternational payment card network integrations enabling cross-border payment acceptance for foreign tourists and international transactions.
- NAPAS (National Payment Services Corporation)coreConnection to Vietnam's national payment switch enabling QR payment interoperability and cross-border QR payment services.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
AppotaPay competitors and assessment
Company assessmentDirect peers
- VNPay: Vietnam's largest domestic payment gateway and QR payment network, providing merchant payment acceptance, e-wallet and cross-border services. Directly comparable to AppotaPay as both operate licensed payment intermediary platforms serving Vietnamese merchants with multi-method acceptance.
- MoMo: Leading Vietnamese e-wallet and payment super-app with 30M+ users. Overlaps with AppotaPay on digital wallet, peer-to-peer transfers, merchant QR acceptance, and bill payments; one of the dominant competitive alternatives in the same market.
- ZaloPay: VNG-backed Vietnamese e-wallet and online payment gateway integrated with the Zalo messaging platform. Competes directly with AppotaPay in e-wallet, QR payments, merchant acceptance and online payment gateway services for Vietnamese merchants.
- Moca (by Grab): Grab-owned Vietnamese payment wallet and acceptance network, embedded in the Grab super-app for ride-hailing, food and merchant payments. Competes with AppotaPay on QR acceptance, e-wallet and merchant payment processing within Vietnam.
- Payoo Vietnam: Vietnamese multi-service payment platform offering bill payment, e-wallet, merchant acceptance and payment gateway services. Directly comparable in terms of breadth of payment products and target merchant base in Vietnam.
Emerging players
- 9Pay Vietnam: Vietnamese fintech offering payment gateway and acceptance services for online and offline merchants. Comparable emerging payment intermediary focused on Vietnamese SMB and e-commerce integrations.
Regional players
- 2C2P: Southeast Asia-focused payment gateway serving merchants across Thailand, Singapore, Malaysia and Vietnam with multi-method acceptance and cross-border payments. Comparable as a payment orchestration player operating in Vietnam with regional ambitions.
Broad incumbents
- Stripe: Global payment infrastructure provider offering developer-first APIs, payment gateway, fraud, and orchestration services. Aspirationally comparable to AppotaPay's API-first orchestration model, though operating at global scale with broader merchant tooling.
- Adyen: Global unified payment platform combining gateway, acquiring and processing for enterprise merchants. Compares with AppotaPay on payment orchestration, multi-method acceptance and tokenization, though at significantly larger enterprise scale.
Others
- NAPAS: Vietnam's national payment switch operator connecting banks for ATM, card and QR interoperability. Not a direct competitor, but a critical infrastructure partner that AppotaPay integrates with for QR/switch services; comparable as adjacent infrastructure in the Vietnamese payments stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AppotaPay social profiles
Digital presenceAppotaPay compliance and trust
Trust signalCompliance3 records
AppotaPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppotaPay leadership team
Management profileNumber of profiles
Profiles2 records
AppotaPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppotaPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppotaPay
What does AppotaPay do?
AppotaPay is a licensed Vietnamese payment intermediary (License No. 74/GP-NHNN from the State Bank of Vietnam) operating a comprehensive digital payment infrastructure platform. It provides a unified API-based payment gateway accepting cards, QR codes (VietQR, VietQR Global), e-wallets, and bank transfers, alongside SmartPOS/SoftPOS hardware-software solutions, an Appota e-wallet with 6+ million users, cross-border QR payments for international tourists, collection and disbursement services, and tokenization. The platform serves 600+ active merchants and connects to 50+ Vietnamese banks and multiple international card networks.
Is AppotaPay a public or private company?
AppotaPay is a private company. It is classified as unknown and is currently operating.
When was AppotaPay founded?
AppotaPay was founded in 2020. It employs 51 to 100 people.
Where is AppotaPay based?
AppotaPay is headquartered in Hanoi, Vietnam, in the Asia region.
How does AppotaPay make money?
Five revenue lines are on record. Payment Gateway Transaction Fees are the primary driver. The others are POS Hardware and Service Fees, E-wallet Services, cross-border Payment Services and card Top-up and Charging Services.
Who are AppotaPay's main competitors?
Direct peers on record are VNPay, MoMo, ZaloPay, Moca (by Grab) and Payoo Vietnam. 9Pay Vietnam is listed as an emerging player. 2C2P is listed as a regional player. Broad incumbents are Stripe and Adyen. NAPAS is listed as an others.
Does AppotaPay have an API?
Yes. AppotaPay provides API connectivity for payment integration, allowing businesses to integrate payment processing into their applications and websites. The platform supports synchronous data and report extraction through API. Developers can access integration documentation at docs.appotapay.com to implement payment solutions including payment gateway, payment link, QR code, and other payment methods. Developer documentation is at docs.appotapay.com/payment/process.
What industry is AppotaPay in?
AppotaPay's product category is Payment Processing. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAGABAD, Card Issuing Platforms (Issuer Processing). Its NAICS code is 522320 and its SIC code is 6199.