Xoso Sport & Social League

What Xoso Sport & Social League does

Xoso Sport & Social League is a Sacramento-based adult coed recreational sports organization that runs year-round leagues across 11 sports (basketball, bocce ball, bowling, cornhole, kickball, pickleball, recess, soccer, softball, ultimate, and volleyball) throughout the Greater Sacramento area, including Rocklin and Rancho Cordova. Its core offering is seasonal league play open to individuals (with matching) and pre-formed teams, complemented by tournaments, pickup games, corporate team-building events, and social/community volunteering programming. The company monetizes primarily through per-league registration fees (team fees ranging from approximately $180 for cornhole to over $1,400 for soccer; individual fees $50-$105), per-game substitute fees ($10-$15), and corporate event services, with a mobile app and Player Perks loyalty program extending engagement post-registration.

Name

Xoso Sport & Social League

Legal name

Xoso Sport & Social League

Website

https://xososports.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Xoso Sport & Social League is a Sacramento-based adult coed recreational sports organization that operates year-round leagues across 11 sports, plus tournaments, pickup games, and corporate events, for individual adults and teams in the Greater Sacramento area.

Ownership category

akta.pro rank

Product category

Adult Recreational Sports Leagues

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Adult recreational sports
• Coed sports leagues
• Social sports leagues
• Recreational league management
• Corporate team building

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Team League Registration: Teams pay registration fees to join seasonal recreational sports leagues. Fees range from approximately $180 for smaller team sports like cornhole to over $1,300 for larger team sports like soccer. Team fees cover roster sizes that vary by sport (e.g., up to 7 players for 3v3 basketball, up to 18 for soccer). Early bird pricing is available before deadline dates.
2. Individual League Registration: Individuals can sign up for leagues when they do not have a full team. Individual fees are lower than team fees, typically ranging from approximately $50 to $105 depending on sport and division level. This enables solo players to join existing teams or be matched with other individuals.
3. Substitute Player Fees: Substitute players can register for single games at $10 per game for most sports ($15 for bowling). This provides a flexible, per-game revenue stream for teams needing to fill roster spots and individuals wanting occasional participation.
4. Corporate Event Services: Xoso offers corporate event services for team-building activities, providing an additional revenue stream from businesses seeking recreational team events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Xoso Sport & Social League operates year-round adult coed recreational sports leagues across 11 sports (Basketball, Bocce Ball, Bowling, Cornhole, Kickball, Pickleball, Recess, Soccer, Softball, Ultimate, and Volleyball) in the Greater Sacramento area. Players register as teams or individuals through the League Lab-powered online platform, with substitute player registration, pickup games, tournaments, corporate event services, and post-game socials at 20+ sponsor bars.

Product overview

Xoso Sport & Social League is a single unified platform offering year-round adult coed recreational sports leagues and social events throughout the Greater Sacramento area. The core product consists of 11 sports (Basketball, Bocce Ball, Bowling, Cornhole, Kickball, Pickleball, Recess, Soccer, Softball, Ultimate, Volleyball) offered as regular leagues, tournaments, and pickup games. The service operates on the League Lab white-label sports league management platform and is complemented by a mobile app, a Player Perks loyalty program with sponsor bars and restaurants, corporate event services, social events, and community volunteering opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Coed Recreational Sports Leagues Year-round adult coed recreational sports leagues across 11 sports offered throughout the Greater Sacramento area. Players can sign up as full teams or register individually to be matched with existing teams. Fees range from approximately $180 to $1,410 per team depending on sport, plus individual and substitute registration options.
• Corporate Event Services Corporate event services providing team-building and recreational sports experiences for businesses and organizations in the Sacramento area, accessed through direct outreach and inquiry.
• Social Events Social events and activities designed for adult networking and community building alongside sports participation, complementing league play.
• Tournaments Tournament-format competitive events including Mix N Match volleyball tournaments and other competitive sporting events for adult players seeking short-format play.
• Pickup Games Casual pickup game opportunities for spontaneous sports participation without formal team commitment, allowing flexible involvement.
• Community Volunteering Community volunteer opportunities and activities enabling players to engage in charitable initiatives and give back to the Greater Sacramento community.
• Substitute Player Registration Single-game substitute player registration allowing individuals to fill roster spots on a per-game basis at $10 per game for most sports ($15 for bowling), limited to 2 games per season per individual.

Quantifiable outcome

• 4.8 out of 5 stars on Google from 225+ reviews

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered minor and core.

• AMF RocklinminorGTM or Marketing PartnerBowling center sponsor for Xoso bowlers. Offers drink specials including $4 non-premium beer, $4 house wine, and $4 house liquor. Located at 2325 Sierra Meadows Dr., Rocklin, CA 95677.
• Bike Dog Brewing - East SacminorGTM or Marketing PartnerHost venue for coed Cornhole league on Friday nights. Players receive $7 beers. Located at 1210 66th St., Sacramento, CA 95819.
• Bike Dog Brewing - West SacminorGTM or Marketing PartnerHost venue for coed Cornhole league on Tuesday nights. Players receive $2 off beers. Located at 2568 Industrial Blvd #110, West Sacramento, CA 95691.
• Bowlero North SacramentominorGTM or Marketing PartnerBowling center sponsor. Offers $4 bottles of select beers and White Claw, plus $4 well liquors. Located at 4800 Madison Ave, Sacramento, CA 95841.
• ElixirminorGTM or Marketing PartnerSponsor bar for Friday night softball league. Players receive PBR buckets ($10 for 5). Located at 1815 10th Street, Sacramento, CA 95814.
• Field House Sports PubminorGTM or Marketing PartnerLeague bar for leagues at Howe Park. Extended happy hour for Xoso players: $2-off pitchers, $1-off beer & cocktails, $1.50-off wine, discounted food items. Located at 1833 Fulton Ave, Sacramento, CA 95825.
• ForeplayminorGTM or Marketing PartnerSponsor bar for Monday and Tuesday softball leagues. Offers $5 well drinks and $5 beers. Located at 2012 K Street, Sacramento, CA 95811.
• King Cong Brewing CompanyminorGTM or Marketing PartnerSponsor for Tuesday and Thursday soccer leagues at Hagginwood Park. Players get $1 off all beers. Located at 1709 Del Paso Blvd., Sacramento, CA 95815.
• Limelight Bar & GrillminorGTM or Marketing PartnerLeague bar for Sunday, Monday, and Friday volleyball. Minimum 4 people for perks: $1 off well drinks, draft beers, wines by glass, and $7 small plates until 10pm. Located at 1014 Alhambra Blvd., Sacramento, CA 95816.
• Louie's Cocktail LoungeminorGTM or Marketing PartnerSponsor for leagues at Mather Sports Center. Players receive $6 flavored Kamikazes, $6 Smirnoff flavored vodka drinks, $6 Jameson shots. Located at 3030 Mather Field Rd, Rancho Cordova, CA 95670.
• Mas Taco BarminorGTM or Marketing PartnerSponsor for Monday night kickball league. Happy hour deals all night with 1/2 off starters, $1 off select tacos, $1 off Big Tap Beers, $2 off wine/margaritas/wells/craft cocktails. Located at 1800 15th St suite D, Sacramento, CA 95811.
• Mindscape FermentationsminorGTM or Marketing PartnerSponsor for Rocklin Sunday basketball league. Players get 10% off in-house food and drinks. Located at 5424 Crossings Dr Suite 105, Rocklin, CA.
• Moksa Brewing CompanyminorGTM or Marketing PartnerSponsor venue for Rocklin cornhole league on Thursdays. Located at 5860 Pacific Street, Rocklin, CA.
• Nitty's CiderminorGTM or Marketing PartnerSponsor for Wednesday and Thursday night cornhole leagues. Offers $5 pints and $10 flights. Located at 3201 Folsom Blvd, Sacramento, CA 95816.
• Shipwrecked Paradise IslandminorGTM or Marketing PartnerSponsor for Sacramento Sunday softball and kickball leagues. Players get $5 off Zombie Jet Pilot Cocktail and Buy 6 Get 12 Oysters deal. Located at 1510 16th Street #300, Sacramento, CA.
• Streets Pub and GrubminorGTM or Marketing PartnerSponsor for Wednesday night bocce, ultimate, and kickball leagues. Offers $4 PBR, $5 Modelo, $6 pints, $5 well drinks/shots, $2 street tacos. Located at 1804 J Street, Sacramento, CA.
• The Lock & KeyminorGTM or Marketing PartnerLeague bar for Tuesday and Thursday night volleyball leagues at Sacramento Turn Verein. Happy Hour food pricing all night, $5 well cocktails, $10 pitchers. Located at 2718 J St., Sacramento, CA.
• The Owl ClubminorGTM or Marketing PartnerSponsor for coed Rocklin/Roseville cornhole league on Thursday nights. Happy Hour all night. Located at 109 Church St, Roseville, California 95678.
• The TrapminorGTM or Marketing PartnerSponsor for Monday night pickleball league. Players get $1 off drinks and $1 off food. Located at 6125 Riverside Blvd., Sacramento, California 95831.
• Twisted Track StationminorGTM or Marketing PartnerSponsor for Sacramento Tuesday night kickball league. Happy hour deals all night plus 20% off with Player Perks card. Located at 1201 R St., Sacramento, CA.
• University of Beer - RocklinminorGTM or Marketing PartnerSponsor for Rocklin Wednesday/Thursday pickleball and Sunday softball/kickball leagues. Offers $5 rotating beer special, $10 loaded nachos + craft beer, BOGO shooters. Located at 6815 Lonetree Blvd #101, Rocklin, CA 95765.
• University of Beer - RosevilleminorGTM or Marketing PartnerSponsor for Rocklin Friday evening and Sunday afternoon volleyball leagues. Located at 1516 Eureka Rd., Roseville, CA 95661.
• University of Beer - SacramentominorGTM or Marketing PartnerSponsor for Wednesday kickball and Sunday softball/kickball leagues. Located at 1510 16th St #300, Sacramento, CA.
• League LabcoreTechnology or IntegrationTechnology platform provider powering the Xoso website, registration system, schedule management, standings tracking, and payment processing. Xoso operates as a PROVIDER on the League Lab platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Just For Fun Sports: Just For Fun Sports operates adult recreational leagues in select metro areas using the same league-and-social format that Xoso uses in Sacramento.
• ZogSports: ZogSports is the largest U.S. operator of adult coed recreational sports leagues, running social leagues across multiple cities. Its format, target customer, and league structure are the most directly comparable to Xoso's.
• Players Sport and Social Group: Players Sport and Social Group organizes adult recreational leagues across multiple U.S. cities with social events, directly comparable to Xoso's format and demographic.
• Houston Sport & Social: Houston Sport & Social runs adult recreational sports leagues in Houston with comparable sport mix, bar partnerships, and weekend league structures to Xoso.
• VOLO Sports: VOLO Sports operates adult recreational leagues with a strong nonprofit/community focus. It mirrors Xoso's adult-rec-league-with-social-events positioning across multiple U.S. geographies.
• Brooklyn Sports & Social: Brooklyn Sports & Social operates adult coed recreational leagues in NYC with bar partnerships and social components matching Xoso's Sacramento model.
• Atlanta Sport & Social Club: Atlanta Sport & Social Club runs adult coed recreational leagues with post-game bar socials — virtually identical model to Xoso but in the Atlanta market.

Broad incumbents

• Active Network: Active Network is an established recreation-management SaaS incumbent serving parks-and-rec departments, race organizers, and league operators — a broader adjacent infrastructure player.
• National Association of League Operators: NALO is the industry body for amateur and recreational league operators in North America, providing best practices and resources broadly relevant to Xoso's industry positioning.

Others

• LeagueApps: LeagueApps is a competing sports league management platform to League Lab (Xoso's technology backbone). It plays the same enabling role for other adult recreational league operators.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCx_SPUXDwxrCh0zBmqV8fcg
• Facebookfacebook.com/xososports
• Instagraminstagram.com/xososports
• Xx.com/XosoSports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xoso Sport & Social League