What Math&Sport does

Math&Sport is a Milano-based football analytics company founded in 2017 at the Politecnico di Milano Hub that applies advanced mathematical models and AI algorithms to professional football tracking and event data. Its core product, IM Coach, is a tablet application that delivers live, real-time KPIs and alerts to coaching staff during matches, including proprietary metrics such as the Team Danger Index, pass availability analysis, applied and received pressing metrics, coverage areas, and defense effectiveness scoring. The platform was adopted by Lega Serie A and its member clubs in 2020, giving the company a flagship Italian top-flight reference.

The company operates a multi-segment business model. Revenue is generated through IM Coach SaaS subscriptions and live match services to professional clubs, customized consulting engagements (pre/post-match and championship analysis, scouting reports, youth-sector services, training analysis), API and licensing services for media broadcasters, and education modules under the Math&Sport Academy brand. Go-to-market combines direct enterprise sales to professional football clubs and leagues with API-based distribution to media partners; pricing is quote-based and not publicly disclosed.

In 2021 the company was acquired by Adriano Bacconi and relocated to the EMG and Infront Milan headquarters, and entered a strategic partnership with Invisible Matrix, a UAE-based football data science NewCo, to extend its commercial reach. Operating geographies are concentrated in Italy with a stated expansion intent into the UAE via the Invisible Matrix relationship.

Name

Math&Sport

Legal name

Math&Sport

Website

https://mathandsport.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Math&Sport is a Milano-based football analytics company that delivers real-time KPI software (IM Coach), scouting reports, consulting, media APIs, and education programs to professional football clubs, leagues, and broadcasters.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• Football performance analytics
• Live match analytics
• Sports data science
• Football scouting reports
• Real-time tracking KPIs

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IM Coach SaaS Subscription: Real-time match analysis application providing LIVE KPIs and alerts to professional football teams and leagues. Revenue generated through subscription/license fees for the IM Coach platform.
2. Consulting Services: Customized consulting services including development of custom services, reports and analysis (pre and post match), and championship analysis for football clubs.
3. Media Content and API Services: API service enabling third parties to access and retrieve data elaborated from Math&Sport database, allowing media to broadcast data and graphics in real time. Also includes co-productions with clients for data-driven content formats.
4. Scouting and Youth Sector Services: Custom reports on incoming and outgoing players, plus scalable products/services for youth teams ('Primavera' or other youth teams).
5. Training and Education: Data analyst and data scientist specific training modules. Partnership with Math&Sport Academy for educational offerings including Master's degree guest lectures.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Math&Sport develops and sells IM Coach, a tablet-based software application that delivers real-time, live KPIs and alerts to professional football teams based on live tracking data. The company also provides customized consulting services including pre/post-match reports, scouting reports, championship analysis, youth sector analytics, and a media-facing API service that enables broadcasters to retrieve and broadcast proprietary data and graphics in real time.

Product overview

Math&Sport offers a portfolio of football analytics products and services. The core product is IM Coach, a tablet application providing real-time KPIs and analytics during matches. This is complemented by a suite of consulting services including live chat support, web-based analysis platforms, scouting reports, youth sector services, and training analysis. For media partners, Math&Sport provides API access, widget integration, social media content, and full format production services. Educational offerings include training modules and data scientist programs. The offering operates as an end-to-end suite enabling full exploitation of football analytics.

Differentiator

Problem solved

Functional benefit

Brands

• IM Coach: The only application in the football market providing LIVE real-time, unique KPIs and alerts – based on live tracking data – to Teams, boosting Match analysis skills and overall football performance. Adopted by Lega Serie A and its clubs in 2020.
• Math&Sport Academy

Products and services

• IM Coach Tablet-based application providing teams with real-time performance KPIs during matches, with automatic event tagging, advanced analytics, real-time or replay views, and customizable push alerts on match events. It is the only application in the football market providing LIVE real-time, unique KPIs and alerts based on live tracking data to Teams. Adopted by Lega Serie A and its clubs since 2020.
• IM Coach Live Match Service

Quantifiable outcome

• IM Coach adopted by Lega Serie A and its clubs in 2020
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Invisible MatrixcoreStrategic or Co-development Partner · 1 January 2021Since 2021 MathandSport has a commercial and strategic partnership with Invisible Matrix, a NewCo founded in 2021 in UAE by Senior Executives with leading experience in football data science and consulting domains worldwide. M&S and IM share the same aim for a distinctive positioning in the football data value chain, operating a strong synergic collaboration leveraging on complementing distinctive assets and data-driven strategic vision to maximize the potential of football analytics opportunities.
• Lega Serie AflagshipStrategic or Co-development Partner · 1 January 2020IM Coach, developed by Math&Sport, has been adopted by Lega Serie A and its clubs in 2020. This is the company's flagship customer partnership, providing live real-time KPIs and alerts based on live tracking data to professional football teams in Italy's top league.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• StatsBomb: Football-focused data and analytics provider offering advanced metrics and tracking-derived insights to professional clubs, leagues, and media. Closely comparable to Math&Sport in sport vertical, B2B SaaS-plus-data model, and club/league customer base.
• Wyscout: Video scouting and match-analysis platform widely adopted across professional football, owned by Hudl. Competes directly with IM Coach for club analytics, scouting, and coaching workflows in the same football customer segment.
• SkillCorner: Provides broadcast-derived tracking data and analytics specifically for football clubs and competitions. Comparable as a football-only data/analytics vendor serving the same professional club and league buyer.
• InStat: Football video and performance analysis platform (now part of Hudl) serving professional clubs and federations with match and player analytics. Direct overlap with Math&Sport's match-analysis and scouting product lines.

Broad incumbents

• Stats Perform: Major sports data and AI company (Opta, RunningBall) with deep football coverage across leagues, media, and betting. Overlaps with Math&Sport's tracking-data, KPIs, and media API offerings but at significantly larger scale and broader portfolio.
• Hudl: Leading sports video and analytics platform with growing football presence through Wyscout and InStat. Competes for the same club coaching and performance-analysis budget that Math&Sport targets with IM Coach.
• Catapult Sports: Athlete monitoring and performance-analytics platform used across elite sports including football. Overlaps with Math&Sport on player/team performance analytics but operates across multiple sports with established commercial scale.
• Genius Sports: Sports data, technology, and media company providing data feeds, content, and integrity services to leagues, media, and sportsbooks. Adjacent to Math&Sport's media API and data-licensing business, with broader scope and scale.

Emerging players

• Kinexon: Real-time indoor and outdoor tracking provider with sports applications including player and ball tracking. Comparable as a real-time sports-tracking technology player, though not exclusively focused on football.
• Second Spectrum: Sports tracking and analytics company providing real-time spatial data and visualizations to leagues, teams, and broadcasters. Comparable to Math&Sport's real-time KPI and broadcast-data positioning, with primary strength in basketball.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mathandsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Math&Sport