Yoghurt Digital
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Yoghurt Digital firmographics
Firmographics- Name
- Yoghurt Digital
- Legal name
- Yoghurt Digital Pty Ltd
- Website
- https://yoghurtdigital.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Yoghurt Digital is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yoghurt Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Digital Marketing Retainer Services: Primary revenue stream from retainer-based digital marketing engagements covering SEO, CRO, UX design, and paid media services. Engagements typically require a 6-month minimum commitment with ongoing strategic collaboration.
- Short-Term Consultancy and Audits: Secondary revenue from strategic audits, UX reviews, and quick assessments for businesses seeking targeted recommendations without full retainer engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-Service Retainer Engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Yoghurt Digital product offering
Product offeringCore offering
Yoghurt Digital is a full-service, data-driven digital marketing agency in Sydney that sells retainer-based SEO, conversion rate optimisation (CRO) and UX design, paid/biddable media (PPC), and eCommerce marketing services to mid-market and enterprise brands. Engagements combine specialist teams across organic search, paid media, CRO/UX, and analytics to optimise the full user journey from traffic acquisition to conversion and retention.
Product overview
Yoghurt Digital is a full-service digital marketing agency based in Sydney, Australia, founded in 2014. The company operates as a data-driven marketing firm rather than a software product company. Their core offerings consist of four main service lines: (1) SEO & Content Strategy - covering technical SEO, content production, link building, digital PR, and GEO/AEO/AI SEO services; (2) Conversion Rate Optimisation (CRO) & UX Design - including user research, UX design, website redesigns, landing pages, A/B testing, and experimentation; (3) Paid & Biddable Media - encompassing search, display, remarketing, shopping ads, paid social, YouTube, and affiliate marketing; and (4) eCommerce Marketing - platform-agnostic strategies for Shopify, BigCommerce, WordPress, and Kentico. These services are delivered through specialist teams (not account managers) who combine SEO, paid media, CRO/UX, and analytics expertise for end-to-end digital growth. The agency does not offer a SaaS product with APIs or integrations but rather provides professional services to clients.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO & Content Strategy Comprehensive search engine optimisation and content service for brands, including technical audits, on-page optimisation, content production, link building, digital PR, eCommerce/Shopify SEO, and GEO/AEO/AI SEO services. Sold as a standalone retainer-based service line to mid-market and enterprise clients.
- Conversion Rate Optimisation (CRO) & UX Design User research, UX design, website redesigns, landing page design, user behaviour analysis, A/B testing and experimentation, and website audits to improve website conversion rates. Sold as a standalone retainer-based service line.
- Paid & Biddable Media / Performance Marketing Search, display, remarketing, shopping ads, paid social, YouTube, and affiliate marketing campaigns to drive instant visibility, traffic and conversions. Sold as a standalone retainer-based service line.
- eCommerce Marketing Tailored eCommerce growth strategies with platform-agnostic support across Shopify, BigCommerce, WordPress, and Kentico, integrating SEO, paid media, UX and analytics for online retail. Sold as a standalone retainer-based service line.
- Website Design & Development Custom website design, web development, branding integration, and e-commerce design solutions focused on conversion and user engagement. Sold as a standalone service.
- Short-Term Consultancy and Audits Strategic audits, UX reviews, and quick assessments for businesses seeking targeted recommendations without full retainer engagements. Sold as a standalone offering.
Quantifiable outcome
- Average client delivers 100%+ revenue growth, with case studies showing results such as 147% tax agent bookings (H&R Block), 495% revenue (Ted's Cameras), 543% revenue (Frank Body)
- +2 more outcomes
Companies that use Yoghurt Digital
Customer profileNamed customers31 records
Segments6 records
Ideal customer profiles3 records
Yoghurt Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature3 records
Yoghurt Digital partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GooglecoreGoogle Premier Partner status. Strong connections with Google and other vendors demonstrated by agency expertise and certifications in Google Ads platforms including search, shopping, display, and YouTube advertising.
- Meta (Facebook)coreMeta Marketing Partner status with expertise in Facebook and Instagram advertising, paid social campaigns, and social media advertising strategy.
- Microsoft AdvertisingcoreRecognized as Microsoft Advertising Partner with demonstrated success in Bing Ads campaigns, winning Client Partnership of the Year Award in Asia-Pacific region.
- Moustache RepubliccoreDevelopment and technical partner for Papinelle website redesign project, collaborating closely on user research-informed website development.
- OgilvycoreBrand agency partnership for Papinelle, working closely to ensure redesigned look, feel, and information architecture integrated with broader brand strategy.
- TryzenscoreWeb development partner for Jurlique website migration, with strong background in Demandware implementations. Close partnership allowed Yoghurt Digital to weave SEO processes into project timelines effectively.
Scale indicators2 records
Recent moves5 records
Yoghurt Digital competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large US-headquartered full-service digital marketing agency offering SEO, PPC, CRO, and UX services across industries — comparable offerings but at significantly greater scale and broader geographic reach than Yoghurt Digital.
- DEPT: Global digital agency combining marketing, technology, and creative services for enterprise brands — comparable integrated digital offering but operating at much larger scale across multiple geographies.
- iProspect: Dentsu's global performance marketing agency offering paid media, SEO, and CRO at enterprise scale — overlaps with Yoghurt Digital's biddable media and conversion services for large clients.
- Performics: Publicis Groupe's global performance marketing network providing paid media, SEO, and commerce media services — comparable capabilities for enterprise digital transformation but as part of a wider portfolio.
Direct peers
- ROI.com.au: An Australian performance digital marketing agency offering SEO, PPC, and CRO services to mid-market and enterprise clients — the closest head-to-head competitor to Yoghurt Digital in the Sydney/mid-market segment.
- Bislr: Australian integrated digital agency offering paid media, SEO, and eCommerce growth services across platforms like Shopify and BigCommerce — directly comparable in offering and verticals served.
- Stem Marketing: Australian digital marketing agency focused on SEO and conversion optimization for eCommerce and B2B clients — closely comparable on the integrated SEO+CRO approach Yoghurt Digital sells.
- King Kong Digital: Australian full-service digital marketing agency focused on SEO, PPC, and CRO with retainer-based engagements, comparable in size, service mix, and sales-led GTM motion to Yoghurt Digital.
- Megaphone Marketing: Sydney-based performance marketing agency delivering paid media, SEO, and CRO to enterprise eCommerce brands — comparable boutique scale and enterprise client orientation.
- Edge Marketing & Communications: Australian digital and creative agency delivering SEO, paid media, and content strategy to mid-market brands — overlaps with Yoghurt Digital on data-driven performance marketing for retail and lifestyle clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yoghurt Digital social profiles
Digital presenceYoghurt Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoghurt Digital leadership team
Management profileNumber of profiles
Profiles9 records
Yoghurt Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoghurt Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoghurt Digital
What does Yoghurt Digital do?
Yoghurt Digital is a full-service, data-driven digital marketing agency in Sydney that sells retainer-based SEO, conversion rate optimisation (CRO) and UX design, paid/biddable media (PPC), and eCommerce marketing services to mid-market and enterprise brands. Engagements combine specialist teams across organic search, paid media, CRO/UX, and analytics to optimise the full user journey from traffic acquisition to conversion and retention.
Is Yoghurt Digital a public or private company?
Yoghurt Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yoghurt Digital founded?
Yoghurt Digital was founded in 2014. It employs 11 to 50 people.
Where is Yoghurt Digital based?
Yoghurt Digital is headquartered in Sydney, Australia, in the Oceania region.
How does Yoghurt Digital make money?
Two revenue lines are on record. Digital Marketing Retainer Services are the primary driver. The others are short-Term Consultancy and Audits.
Who are Yoghurt Digital's main competitors?
Broad incumbents on record are WebFX, DEPT, iProspect and Performics. Direct peers are ROI.com.au, Bislr, Stem Marketing, King Kong Digital, Megaphone Marketing and Edge Marketing & Communications.
Does Yoghurt Digital have an API?
No public API is recorded for Yoghurt Digital.