What Moustache Republic does

Moustache Republic is an Auckland-headquartered eCommerce agency founded in 2013, operating offices in Auckland (72 Taharoto Road, Takapuna) and Sydney (320 Pitt Street). It delivers strategy, design, development, data integration, and ongoing support for mid-market to enterprise brands on Shopify Plus and BigCommerce, holding Platinum status with Shopify (40+ projects, 7+ years) and Elite status with BigCommerce (first in APAC, 3x Partner of the Year). The firm has launched 100+ sites and reports over $1B in cumulative client GMV, with measurable outcomes such as Jurlique's +70% conversion lift and memobottle's +86% conversion lift.

The technical stack centres on Shopify Plus, BigCommerce, and composable headless architectures, augmented by 30+ pre-built components and a portfolio of AI services including custom chatbots, autonomous service agents, AI merchandising automation, and Generative Engine Optimisation (GEO) for ChatGPT, Claude, Perplexity, and Gemini. The 2025 launch of the Ontempo Connector signals movement toward productised integration IP. Customer concentration skews to ANZ fashion, beauty, wellness, and B2B brands (JD Sports, AS Colour, Bondi Sands, Jurlique, Ksubi, Rebecca Vallance, Asahi Club Connect), with recent expansion into Southeast Asia via JD Sports SEA.

Revenue is generated through project-based professional services engagements for replatforming, custom integrations, design, and ongoing support retainers, sold via consultative enterprise sales supplemented by platform partner referrals and event-led demand generation (Unified Commerce Assembly with NZ Post; Beyond the Click). The firm is privately held with no disclosed funding and operates with 11-50 employees across ANZ and SEA delivery.

Name

Moustache Republic

Legal name

Moustache Republic

Website

https://moustacherepublic.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Moustache Republic is an ANZ-headquartered eCommerce agency that designs, builds, and supports Shopify Plus and BigCommerce platforms for mid-market to enterprise brands, with a growing AI services portfolio spanning GEO, chatbots, and autonomous service agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. eCommerce Consulting & Development Services: Professional services revenue generated through eCommerce strategy consulting, UX/UI design, web development, replatforming, and ongoing support engagements. Projects typically involve platform migrations (Shopify Plus, BigCommerce), custom integrations, and digital transformation initiatives for mid-market to enterprise clients.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moustache Republic is a professional services agency that delivers end-to-end eCommerce solutions on Shopify Plus and BigCommerce platforms. The offering spans digital strategy, UI/UX design, web development, data handling/integration, and ongoing support, augmented by a suite of AI services including custom chatbots, AI agents, autonomous service agents, AI merchandising automation, and Generative Engine Optimisation (GEO). Engagements are typically project-based migrations, rethemes, custom integrations, headless builds, and ongoing optimisation for mid-market to enterprise retail brands.

Product overview

Moustache Republic is a digital commerce agency offering a comprehensive suite of services built around two core eCommerce platforms: Shopify (including Shopify Plus) and BigCommerce. The service portfolio spans five main areas: Digital Strategy (audit, transformation, architecture), UI/UX Design (custom design, conversion optimisation, mobile-first approach), Web Development (platform development, applications, subscriptions, omnichannel), Data Handling (migration, POS integration, analytics), and Ongoing Support (24/7 support, agile team). The agency has expanded into AI Services, offering Custom Chatbots, AI Agents, Smart eCommerce Features, LLM Optimisation, Generative Engine Optimisation (GEO), Autonomous Service Agents, and AI Merchandising Automation. Additional offerings include an AI Readiness Assessment tool and the Ontempo Connector integration product. The agency serves clients across ANZ and globally, with particular expertise in fashion, beauty, health & wellness, and B2B sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Services
• UI/UX Design Services
• Web Development Services
• Data Handling Services
• Ongoing Support Services
• Shopify Plus Development
• BigCommerce Development
• AI Services for eCommerce
• AI Readiness Assessment
• Ontempo Connector

Quantifiable outcome

• Jurlique Omnichannel Upgrade: +70% conversion rate increase within three months
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration71 records

AI capability12 records

Feature5 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• KlewdUpminorStrategic or Co-development Partner · 9 March 2026Co-hosted 'Beyond the Click' Sydney event. Ecommerce strategy and intelligence partner bringing depth to retail community events.
• NZ PostcoreStrategic or Co-development Partner · 16 October 2025Strategic partner for the annual Unified Commerce Assembly event. NZ Post's Chris Wong presented the eCommerce Market Sentiment Report at the 2025 event. Partnership combines NZ Post's postal and delivery data insights with Moustache Republic's eCommerce expertise to educate the ANZ retail community.
• ShopifycoreStrategic or Co-development Partner · 16 October 2025Co-presenter at Unified Commerce Assembly 2025. Shopify's Darryn Soper opened the event discussing embedded AI in commerce. Deep partnership for events, referrals, and client implementations.
• KlaviyocoreTechnology or Integration · 16 October 2025Integration partner for email automation and customer data platforms. Klaviyo's Jeremy Singh and Rachel Mangan ran retention and loyalty workshops at UCA 2025. Also co-hosted 'Beyond the Click' Sydney event.
• Clearer.iocoreTechnology or Integration · 16 October 2025Partner for data and performance clarity solutions. Awarded Moustache Republic as Partner of the Month. Co-hosted 'Beyond the Click' Sydney event. Event partner for UCA 2025.
• Asset Factory StudiominorStrategic or Co-development Partner · 12 August 2020Recommended photography partner for eCommerce clients requiring high-quality product imagery. Asset Factory offers state-of-the-art photography machines for clear, professional product shots suitable for eCommerce and social media.
• ShopifyflagshipTechnology or IntegrationCertified Shopify Plus Partner with Platinum status, the highest tier. One of APAC's first Shopify Plus Partners with over 7 years of experience and 40+ completed projects. Receives referrals through Shopify's partner ecosystem and co-markets services through Shopify's platform channels.
• BigCommerceflagshipTechnology or IntegrationElite BigCommerce Partner in APAC (first in the region). Reigning Agency Partner of the Year with multiple consecutive wins including B2B Specialized, International Partner of the Year, and multiple solution awards. Manages 30+ BigCommerce projects with dedicated BigDev Certified Developers.
• YotpocoreTechnology or IntegrationLoyalty, reviews, and user-generated content platform integrated across client implementations. Featured in tech stack for Bondi Sands, ecostore, P.E Nation, and other clients.
• SearchspringcoreTechnology or IntegrationSearch, filtering, and merchandising platform integrated via API for Ksubi, P.E Nation, Billini, and other clients. Protects Core Web Vitals while delivering personalised search experiences.
• OkendocoreTechnology or IntegrationProduct reviews and user-generated content platform integrated for Rebecca Vallance, ecostore, and other clients.
• RechargecoreTechnology or IntegrationSubscription management platform for recurring billing and custom product bundles. Implemented for Eve Wellness, ecostore, and memobottle.
• KlaviyocoreTechnology or IntegrationEmail marketing automation and customer data platform integrated across multiple client implementations including ecostore and Ksubi.
• Cin7coreTechnology or IntegrationInventory and order management system integrated for Asahi Club Connect B2B platform and Eve Wellness implementations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• We Make Websites: Australian Shopify Plus Partner agency with a similar enterprise B2C focus, overlapping client verticals (fashion, beauty) and ANZ market positioning. Direct competitor for the same Shopify Plus partner referrals and enterprise brand engagements.
• Trellis: US-based Shopify Plus Partner agency with comparable enterprise eCommerce implementation services, AI integration capabilities, and large brand portfolio. Closest direct peer in terms of platform specialisation and service breadth.
• Swarm: Shopify Plus agency specialising in replatforming, design, and development for enterprise brands. Competes directly for Shopify Plus referrals and shares Moustache Republic's consultative enterprise sales approach.
• Evestar: Shopify Plus agency focused on conversion-rate optimisation, replatforming, and design for direct-to-consumer brands. Similar mid-market to enterprise target profile with comparable proprietary CRO methodologies.
• Absolute Web: US-based eCommerce agency with BigCommerce and Shopify Plus expertise delivering design, development, and digital marketing services. Comparable platform-agnostic approach serving mid-market and enterprise brands.

Broad incumbents

• DEPT: Large global digital agency with significant eCommerce and Shopify Plus practice alongside broader digital marketing, technology, and creative services. Competes on enterprise accounts but with much wider geographic and service footprint.
• Huge: Global digital experience agency with deep eCommerce practice serving enterprise brands. Competes on large transformation engagements with broader brand strategy and technology services beyond commerce.

Regional players

• Breakthrough Marketing: Australian digital commerce agency with comparable Shopify and BigCommerce implementation services for mid-market brands. Regional ANZ competitor with overlapping fashion, beauty, and lifestyle client verticals.
• Dotfusion: Australian Shopify Plus partner agency with comparable ANZ focus, fashion and lifestyle client portfolio, and enterprise replatforming services. Direct regional competitor for the same partner referrals.

Emerging players

• Optimum7: eCommerce agency offering BigCommerce and Shopify development, AI integration, and conversion optimisation. Smaller scale than Moustache Republic but expanding AI services in a similar direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moustacherepublicltd
• LinkedInlinkedin.com/company/moustache-republic
• Instagraminstagram.com/moustacherepublic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moustache Republic