Donley
- Company typePrivate
- Founded1976
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Donley firmographics
Firmographics- Name
- Donley
- Legal name
- Donley Service Center, Inc
- Website
- https://donleyservice.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Donley industry classification
Industry- Product category
- Residential and Commercial HVAC and Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)
- akta.pro primary industry
- Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG)
- akta.pro secondary industries
- Sump Pump & Sewage Ejector Pump Service (HSAOABAM), Underground Gas Line Trenching & Sleeving (HSAOAKAI), Appliance Hookup & Utility Connection (Water/Gas/Electric) (HSAGANAD)
Keywords
Where Donley is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Donley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Services: Air conditioning and heating installation, repair, and maintenance services. Includes AC installation, AC repair, tune-ups, heating system repairs, and energy-efficient upgrades.
- Plumbing Services: Full range of plumbing services including water heater repair/installation (tankless, electric, gas, heat pump), drain cleaning, sewer line services, leak detection, pipe repair, fixture installation, and repiping.
- Equipment and Parts Sales: Sales of HVAC units, water heaters, garbage disposals (InSinkerator brand), fixtures, and related equipment as part of installation services.
- Maintenance Programs: Plumbing Home Comfort Program offering annual preventative maintenance with 55-point checklist, priority service, and discounts on parts and labor.
- Emergency Services: 24/7 emergency plumbing and HVAC repair services available around the clock.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard repair and service rates |
| Subscription | Annual | Maintenance program subscription |
| Other | Pay-as-you-go | $50 OFF Any Repair |
| Other | Multi-year contract | Financing available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Donley product offering
Product offeringCore offering
Donley provides residential and commercial HVAC, plumbing, and sewer/drain services across the Phoenix metropolitan area. Core offerings include air conditioning and heating installation, repair and maintenance; plumbing repair and installation (water heaters, fixtures, gas lines, leak detection); and sewer/drain services such as camera inspections, hydro-jetting, and trenchless sewer line repair. The company also sells and installs related equipment (HVAC units, water heaters, water filtration, air scrubbers) and operates 49 service trucks delivering 24/7 emergency response seven days a week.
Product overview
Donley A/C and Plumbing is a family-run HVAC and plumbing service company operating since 1976, offering a unified set of home comfort services rather than a modular software platform. The core offering consists of four integrated service categories: Plumbing Services (repair, installation, water heaters, drain cleaning, water filtration, water softeners), Air Conditioning Services (installation, repair, maintenance, ductless mini-splits, air scrubbers, purifiers, thermostats), Heating Services (heat pumps, furnaces), and Sewer & Drain Services (camera inspections, hydro-jetting, sewer line repair, trenchless repair, well pumps). The company also provides Commercial Services and Emergency Services. These services are offered as bundled solutions for residential and commercial customers throughout the Phoenix metropolitan area, with no standalone software, API, or AI-powered products.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Services
Quantifiable outcome
- 4.9 out of 5 star Google rating
- +1 more outcomes
Companies that use Donley
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Donley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Donley partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Better Business BureaucoreAccredited business with A+ rating. Two-time winner of BBB Ethics Award (2004, 2008). The BBB accreditation and ratings serve as third-party validation of business ethics and customer satisfaction.
- Electric League of ArizonaminorMember of Electric League of Arizona, demonstrating industry involvement and expertise in electrical heating and cooling systems.
- Arizona Heat Pump CouncilminorMember of Arizona Heat Pump Council under Electric League of Arizona, indicating specialization in heat pump technology for Arizona's climate.
- InSinkeratorcoreInstalls complete line of kitchen disposers from InSinkerator, the leading brand in garbage disposals. Partnership ensures quality disposal units for installation services.
- American Water Heaters (Premier Plus line)coreInstalls water heaters from American Water Heaters, including their Premier Plus line. Provides reliable units for residential and commercial water heating needs.
- ScorpionminorInternet marketing provider powering the company's website and digital presence. Enables online booking, SEO, and digital marketing capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Donley competitors and assessment
Company assessmentDirect peers
- Goettl Air Conditioning & Plumbing: Long-established Phoenix-based HVAC and plumbing contractor directly serving the same metropolitan market with overlapping residential AC, plumbing, drain, and sewer services; competes head-to-head with Donley on every key community.
- Parker & Sons: Family-run Phoenix HVAC, plumbing, and sewer service company with comparable fleet scale and identical service categories (AC, heating, plumbing, sewer); active competitor across the same Phoenix communities.
- Cool Blew Air & Plumbing: Phoenix-area HVAC and plumbing service provider offering residential AC, heating, and plumbing repair/installation; same direct-to-consumer field-service model targeting the same homeowner base.
- Ace Home Services: Phoenix HVAC, plumbing, and water-heater specialist serving Valley of the Sun homeowners; directly comparable in scope (AC, plumbing, sewer drains) and geographic focus.
Broad incumbents
- Roto-Rooter: National plumbing and drain-cleaning franchise with local Phoenix crews; offers overlapping drain cleaning, sewer repair, and plumbing services but at national scale and with a portfolio broader than Donley's.
- ARS / Rescue Rooter: National residential HVAC, plumbing, and drain services platform with active Phoenix-area operations; directly competes on plumbing/sewer/drain and AC while operating as part of a larger multi-brand portfolio.
- Benjamin Franklin Plumbing: Nationwide plumbing franchise brand with Phoenix-area franchisees providing residential plumbing, drain cleaning, and water-heater services; comparable on plumbing category but typically narrower than Donley's combined HVAC/plumbing offering.
- Mr. Rooter Plumbing: National plumbing franchise brand offering residential and commercial plumbing, drain, and sewer services; overlaps with Donley's plumbing and sewer service lines but lacks an in-house HVAC focus.
- One Hour Heating & Air Conditioning: National HVAC-focused franchise brand with Phoenix-area operators providing residential heating and cooling repair, installation, and maintenance; comparable on HVAC but typically narrower than Donley's full plumbing offering.
- ServiceMaster: Large multi-brand home services platform whose subsidiaries (e.g., ServiceMaster Restore, AmeriSpec) operate in adjacent categories; broadly comparable as a scaled, brand-driven home-services operator rather than as a direct one-for-one HVAC/plumbing competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Donley social profiles
Digital presenceDonley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donley leadership team
Management profileNumber of profiles
Profiles1 record
Donley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donley
What does Donley do?
Donley provides residential and commercial HVAC, plumbing, and sewer/drain services across the Phoenix metropolitan area. Core offerings include air conditioning and heating installation, repair and maintenance; plumbing repair and installation (water heaters, fixtures, gas lines, leak detection); and sewer/drain services such as camera inspections, hydro-jetting, and trenchless sewer line repair. The company also sells and installs related equipment (HVAC units, water heaters, water filtration, air scrubbers) and operates 49 service trucks delivering 24/7 emergency response seven days a week.
Is Donley a public or private company?
Donley is a private company. It is classified as family owned and is currently operating.
When was Donley founded?
Donley was founded in 1976. It employs 101 to 250 people.
Where is Donley based?
Donley is headquartered in Phoenix, United States, in the North America region.
How does Donley make money?
Five revenue lines are on record. HVAC Services are the primary driver. The others are plumbing Services, equipment and Parts Sales, maintenance Programs and emergency Services.
Who are Donley's main competitors?
Direct peers on record are Goettl Air Conditioning & Plumbing, Parker & Sons, Cool Blew Air & Plumbing and Ace Home Services. Broad incumbents are Roto-Rooter, ARS / Rescue Rooter, Benjamin Franklin Plumbing, Mr. Rooter Plumbing, One Hour Heating & Air Conditioning and ServiceMaster.
Does Donley have an API?
No public API is recorded for Donley.
What industry is Donley in?
Donley's product category is Residential and Commercial HVAC and Plumbing Services. Its primary akta.pro industry code is HSAOAAAG, Sump Pump & Sewage Ejector Pump Installation & Repair, with a secondary code of HSAOABAM, Sump Pump & Sewage Ejector Pump Service. Its NAICS code is 23822.