Wissel
Wissel.nl is a Dutch online marketplace founded in 2015 that runs a two-sided secondary gift card platform, allowing consumers to exchange unwanted gift cards for cash or alternative brands and to purchase second-hand gift cards at 4–50% discounts across 140+ brands.
- Company typePrivate
- Founded2015
- HeadquartersHouten, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wissel does
Wissel Nederland B.V., operating as Wissel.nl, is a Dutch online marketplace founded in November 2015 and headquartered in Houten, Netherlands. The company operates a two-sided secondary gift card platform consisting of two interconnected products: an exchange service (Cadeaubon Inwisselen) that buys unused gift cards from consumers at a discount for same-day cash payout or swaps them for alternative brand credit, and a discounted resale marketplace (Tweedehands Cadeaubonnen) that lists 140+ brands of second-hand gift cards at discounts of 2.5%–50% off face value. The platform runs as a self-serve e-commerce flow with automated risk-based transaction approval, digital delivery via email, and a Chrome browser extension as a distribution surface.
Under the hood, Wissel uses a custom risk-scoring engine that auto-approves low-risk transactions while routing higher-risk cases to manual review, integrated with Pay.nl for payment processing, Revolut for payouts, and iDIN for bank-based identity verification. A proprietary branded gift card — the Wissel Cadeaukaart — functions as a flexible store-of-value redeemable across the full brand portfolio, and the Wisselsparen loyalty program (launched March 2026) layers points-based retention on top of the marketplace spread.
The business model is predominantly transaction-fee-based: Wissel captures the bid-ask spread when purchasing cards from sellers and reselling them to buyers, plus commission on direct brand swaps. A secondary B2B corporate stream sells custom-branded gift cards to Dutch employers for employee rewards with volume discounts from 100+ units. Distribution is direct-to-consumer via wissel.nl, supplemented by B2B sales ([email protected]), a Chrome extension, and brand-building sponsorships of FC Utrecht, SC Telstar, and FC Volendam. The company remains privately held and founder-controlled, with no disclosed institutional funding, no management team details, and an employee count in the 1–10 range.
Wissel firmographics
Firmographics- Name
- Wissel
- Legal name
- Wissel Nederland B.V.
- Website
- https://wissel.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wissel.nl is a Dutch online marketplace founded in 2015 that runs a two-sided secondary gift card platform, allowing consumers to exchange unwanted gift cards for cash or alternative brands and to purchase second-hand gift cards at 4–50% discounts across 140+ brands.
- Ownership category
- akta.pro rank
Wissel industry classification
Industry- Product category
- Gift Card Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Used Merchandise Retailers (45951)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industries
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB), Private-Label & Store Card Schemes (FSAMAAAE)
Keywords
Where Wissel is headquartered
LocationHeadquarters
- HQ city
- Houten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Wissel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Gift Card Resale Margin: Purchases unused gift cards from consumers at a discount to face value, then resells them to other consumers at a higher price, capturing the spread. The company profits on the difference between buy price and sell price.
- Gift Card Exchange Services: Facilitates exchange of gift cards between brands, taking a commission or operating on bid-ask spreads. Offers cash-out or alternative brand credit options.
- B2B Corporate Gift Card Sales: Sells customized Wissel.nl gift cards to businesses for employee rewards, with potential volume discounts and custom branding options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dynamic marketplace pricing - discounts vary by brand and availability |
| Freemium | Pay-as-you-go | Wisselsparen loyalty points - free to join, earned on transactions |
| Subscription | Multi-year contract | B2B corporate bulk orders - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wissel product offering
Product offeringCore offering
Wissel.nl operates an online marketplace that enables consumers to sell, exchange, or purchase second-hand gift cards across 140+ Dutch brands. Customers can redeem unwanted gift cards for cash (typically same-day payout), swap them for another brand's gift card, or buy discounted pre-owned cards at 4-50% off face value. The platform also offers the proprietary Wissel Cadeaukaart, a B2B corporate gift card program, and the Wisselsparen loyalty program.
Product overview
Wissel.nl is a Dutch online marketplace operating two interconnected platforms: (1) Cadeaubon Inwisselen/Omruilen - a gift card exchange service where customers sell unwanted gift cards for cash or swap them for other brands, and (2) Tweedehands Cadeaubonnen - a marketplace selling pre-owned gift cards at 2.5%-50% discounts across 140+ brands. The ecosystem includes the proprietary Wissel Cadeaukaart (allowing recipients to choose their own brand), the Wisselsparen loyalty program (earning points on transactions), B2B corporate gift card solutions, and utility tools like balance checking. The company facilitates the secondary gift card market, connecting sellers with buyers while capturing the spread.
Differentiator
Problem solved
Functional benefit
Products and services
- Cadeaubon Inwisselen (Gift Card Exchange for Cash) Service allowing customers to sell their unused gift cards to Wissel for cash payout, typically deposited the same day via bank transfer. Customers submit gift card details via an online exchange form, receive a no-obligation offer, and complete the transaction.
- Cadeaubon Omruilen (Gift Card Brand Exchange) Service allowing customers to exchange their unused gift cards for a different brand's gift card, with options including Zalando, Wehkamp, Etos, Gall & Gall, and Podium Cadeaukaart among others. Provides an alternative to cash payout for consumers who prefer store credit in a more useful retailer.
- Wissel Cadeaukaart (Wissel Branded Gift Card) Proprietary Wissel-branded gift card that can be exchanged for any brand in the marketplace across 140+ brands. The card's effective value exceeds the purchase price due to discounted marketplace pricing, making it a flexible gifting solution where recipients choose their own brand.
- Tweedehands Cadeaubonnen (Discounted Second-hand Gift Cards) Pre-owned gift cards sold at discounts ranging from 4% to 50% off face value across 140+ brands covering electronics, fashion, sports, food, and entertainment. Cards are delivered digitally via email within minutes of purchase and come with the Wissel.nl 100% guarantee covering validity and balance.
- B2B Cadeaukaarten (Corporate Gift Card Solution) Business-to-business gift card solution allowing Dutch companies to purchase bulk custom-branded gift cards for employee rewards, holiday packages, anniversaries, and staff appreciation. Features include custom design with company branding, bulk discounts (especially from 100+ units), and flexible value and delivery options.
Quantifiable outcome
- Gift card redemption within minutes, often same-day payout to bank account
- +2 more outcomes
Companies that use Wissel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wissel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature4 records
Wissel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- SC TelstarminorWisselsponsor for SC Telstar football club, visible during player substitutions and team activities.
- FC VolendamminorWisselsponsor for FC Volendam football club, visible during player substitutions and team activities.
- FC UtrechtcoreOfficial partner and shirt sponsor of FC Utrecht. Wissel.nl appears on the back of the team shirt, on stadium screens during player substitutions, on warming-up vests, and on LED boarding. Includes special offers for season ticket holders and club card holders.
- Voedselbanken NederlandminorCharitable partner allowing users to donate unused gift cards to Dutch food banks. Collaboration page at voedselbanken.wissel.nl for card donations.
- Stichting KiKaminorCharitable sponsor of Stichting KiKa (Children Cancer-free Foundation), featured in footer sponsorship section.
- Stichting AAPminorCharitable sponsor of Stichting AAP (animal sanctuary organization), featured in footer sponsorship section.
- EcomareminorCharitable sponsor of Ecomare nature museum and seal sanctuary, featured in footer sponsorship section.
- Dawn & DuskminorCharitable sponsor of Dawn & Dusk animal sanctuary in France, featured in footer sponsorship section.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wissel competitors and assessment
Company assessmentDirect peers
- Dundle: Europe-based digital prepaid and gift card store operating across multiple EU countries. Sells discounted gift cards across a wide brand portfolio, mirroring Wissel's discount marketplace positioning in shared European geographies.
- Recharge.com: European prepaid and gift card marketplace operating in the Netherlands and broader EU. Both Recharge.com and Wissel run buy/sell marketplaces for branded stored-value cards, competing for the same Dutch consumer secondary-market activity.
- Raise: US-based secondary gift card marketplace connecting buyers and sellers of unwanted gift cards at a discount. Operates the same bid-ask / spread-capture model as Wissel on a North American inventory base, making it the closest cross-Atlantic functional peer.
- CardCash: Long-standing US gift card exchange that buys unwanted cards from consumers and resells them at a discount. Same core revenue mechanism as Wissel (spread on resale), with overlaps in guarantee-based trust messaging and bulk B2B exposure.
- Cardpool: Consumer gift card exchange (acquired by Blackhawk Network) that converts unwanted cards into cash or Amazon credit. Direct functional analog to Wissel's cash-out and exchange-for-purchase features.
- Startselect: Netherlands- and Belgium-headquartered digital gift card and game code retailer. Sells discounted second-hand digital codes and gift cards across European brands; directly competes with Wissel for NL deal-seeking shoppers and exchange liquidity.
- Gyft: Digital gift card wallet and exchange platform (acquired by First Data/Fiserv) that lets users buy, send, and manage gift cards. Competes with Wissel on the digital-distribution side of branded stored value.
- Gameflip: Peer-to-peer marketplace for digital goods including gift cards, game codes, and in-game items. Operates a similar secondary-market exchange model with discount pricing and fraud controls, intersecting with Wissel's category on digital codes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wissel social profiles
Digital presenceWissel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wissel leadership team
Management profileNumber of profiles
Wissel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wissel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wissel
What does Wissel do?
Wissel.nl operates an online marketplace that enables consumers to sell, exchange, or purchase second-hand gift cards across 140+ Dutch brands. Customers can redeem unwanted gift cards for cash (typically same-day payout), swap them for another brand's gift card, or buy discounted pre-owned cards at 4-50% off face value. The platform also offers the proprietary Wissel Cadeaukaart, a B2B corporate gift card program, and the Wisselsparen loyalty program.
Is Wissel a public or private company?
Wissel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wissel founded?
Wissel was founded in 2015. It employs 1 to 10 people.
Where is Wissel based?
Wissel is headquartered in Houten, Netherlands, in the Europe region.
How does Wissel make money?
Three revenue lines are on record. Gift Card Resale Margin is the primary driver. The others are gift Card Exchange Services and B2B Corporate Gift Card Sales.
Who are Wissel's main competitors?
Direct peers on record are Dundle, Recharge.com, Raise, CardCash, Cardpool, Startselect, Gyft and Gameflip.
Does Wissel have an API?
No public API is recorded for Wissel.
What industry is Wissel in?
Wissel's product category is Gift Card Marketplace. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of FSAMANAB, Closed-Loop Gift Cards (Single-Merchant). Its NAICS code is 459420.