What McCoy Construction & Forestry does

McCoy Construction & Forestry (MCF) is an authorized John Deere Construction & Forestry equipment dealer operating 25 retail branches across eight Midwest states — Illinois, Indiana, Kentucky, Tennessee, Michigan (Upper Peninsula), Minnesota, Missouri, and Wisconsin — under the corporate umbrella of the family-owned McCoy Group headquartered in Dubuque, Iowa. The dealership traces its operating lineage to Erb Equipment Co., Inc., whose construction-and-forestry division was acquired by McCoy Group in May 2018 and has since grown via additional Erb, Meade Tractor, and Erb Equipment Illinois acquisitions through 2024. MCF's product offering spans new John Deere construction equipment (motor graders, crawler dozers, articulated dump trucks, excavators, loaders, scraper tractors), forestry equipment (feller bunchers, harvesters, forwarders, skidders, swing machines), and compact construction equipment (compact excavators, track loaders, skid steers), supplemented by allied brands (Esco, Towmaster, Waratah), the Brandt BMH40A material handler for scrap recycling, and Cemen Tech volumetric concrete mixers. The technology stack is anchored by John Deere WorkSight — JDLink telematics, Machine Health Prognostics feeding a central monitoring center, remote diagnostics and over-the-air programming, SmartGrade and third-party (Topcon, Trimble, Leica) grade control — extended via the wholly-owned APEX Technologies subsidiary for machine control, GNSS surveying, weighing, and construction digitization.

MCF generates revenue across five streams: equipment sales (new and used John Deere inventory), parts (OEM and remanufactured, with 24/7 ordering via the MyMcCoy portal), service and repairs (factory-certified technicians, mobile line boring and welding, powertrain relife), short- and long-term equipment rental, and equipment financing and leasing routed through John Deere Financial and PowerPlan (with advertised rates as low as 0% for 60 months on qualified commercial contracts and 18–24-month lease terms). Revenue economics are reinforced by service-side programs — McCoy Advantage (free warranty travel, parts price match, loaner, one-hour response, lifetime data connection), McCoy360 four-tier planned maintenance, and Ultimate Uptime three-level fleet support — that wrap new equipment sales into multi-touch aftermarket relationships. Customers span four vertical segments: construction contractors (primary), forestry operations (primary), metal recyclers (secondary), and volumetric concrete producers (secondary); select enterprise customers include Billerud, which operates John Deere 944K hybrid-electric wheel loaders at its Escanaba, MI pulp facility. Go-to-market is field-sales-led across 25 physical locations, supported by the MyMcCoy online customer portal, the McCoyCF.com website, email/newsletter campaigns, and manufacturer-aligned industry event participation.

Name

McCoy Construction & Forestry

Legal name

McCoy Construction & Forestry Inc.

Website

https://mccoycf.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

McCoy Construction & Forestry is an authorized John Deere Construction & Forestry equipment dealer operating 25 retail branches across 8 Midwest states, selling, renting, financing, and servicing new and used heavy equipment for construction, forestry, recycling, and concrete customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubuque

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: New and used John Deere construction and forestry equipment sales, including compact equipment, articulated dump trucks, excavators, wheel loaders, motor graders, and forestry-specific machines like feller bunchers and harvesters.
2. Parts Sales: John Deere OEM parts, remanufactured components, competitive brand parts, undercarriage components, fluids and filters. Online ordering via MyMcCoy portal available 24/7.
3. Service and Repairs: Shop and field service including preventive maintenance, emergency repairs, mobile line boring and welding, powertrain relife program. Factory-certified technicians.
4. Equipment Rental: Rental equipment for construction, forestry, and compact equipment with flexible terms.
5. Financing and Leasing: Equipment financing and leasing solutions through John Deere Financial and PowerPlan. CWP rates as low as 0% for 60 months for qualified customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

McCoy Construction & Forestry (MCF) is an authorized John Deere Construction & Forestry dealer selling new and used heavy equipment — including motor graders, excavators, dozers, loaders, feller bunchers, harvesters, and skidders — across 25 dealership locations in 8 Midwest states. The dealership also offers allied-brand equipment (Brandt, Cemen Tech, Esco, Towmaster, Waratah), parts, repair services, mobile line boring and welding, planned maintenance, equipment rentals, and financing solutions through John Deere Financial.

Product overview

McCoy Construction & Forestry operates as a specialized John Deere Construction and Forestry equipment dealer with a comprehensive portfolio spanning multiple product categories and support services. The core product lines include John Deere Construction Equipment (motor graders, dozers, excavators, loaders, articulated dump trucks), John Deere Forestry Equipment (feller bunchers, harvesters, forwarders, skidders), and John Deere Compact Construction Equipment (compact excavators, track loaders, skid steers). These are complemented by allied product lines including Brandt Material Handlers for scrap metal recycling and Cemen Tech Volumetric Mixers for on-site concrete production. The company enhances its equipment offerings with a suite of technology solutions powered by John Deere WorkSight (JDLink telematics, machine health monitoring, remote diagnostics, grade control) and Apex Technologies (machine control, surveying, weighing systems). Support services include equipment financing, parts and service support, McCoy360 planned maintenance programs, fleet support (Ultimate Uptime), mobile line boring and welding, and the MyMcCoy customer portal. All new machine purchases include the McCoy Advantage program providing warranty benefits, loaner equipment, and lifetime data connection at no additional cost.

Differentiator

Problem solved

Functional benefit

Brands

• McCoy Advantage: A complimentary benefits program automatically included with every new machine purchase, covering free travel time on warranty service calls, parts price matching, loaner equipment, one-hour ready response, complimentary annual inspections, proactive machine health monitoring, lifetime data connection, free parts freight during basic warranty, and extended parts and service coverage.
• McCoy360
• MyMcCoy
• McCoy Ultimate Uptime
• McCoy Construction & Forestry

Products and services

• John Deere Construction Equipment

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cemen TechcoreChannel Partner/ Reseller/ Distributor · 17 February 2025Partnership to expand Cemen Tech volumetric concrete mixer solutions across Tennessee, Kentucky, Southern Indiana, and Southern Illinois. McCoy provides field service, preventative maintenance, and emergency repairs with dedicated service technicians and stocked parts inventory.
• Brandt IndustriescoreChannel Partner/ Reseller/ Distributor · 27 September 2024Brandt Material Handler (BMH40A) added to product offerings. The only material handler designed, manufactured, and supported in North America, built on John Deere platform. Expands metal recycling customer solutions.
• TerramacminorChannel Partner/ Reseller/ Distributor · 24 March 2020Authorized dealer for Terramac rubber track crawler carriers (RT6, RT9, RT14, RT14R) across Iowa, Wisconsin, and Minnesota. Represents versatile product line for construction, forestry, pipeline, and environmental industries.
• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere Construction and Forestry dealer representing full product line including construction, forestry, and compact equipment. Access to John Deere WorkSight technology suite.
• APEX TechnologiesminorGTM or Marketing PartnerConstruction technology solutions partner offering machine control, GNSS surveying, weighing systems, building construction digitization, and equipment rentals. McCoy promotes APEX services to customers.
• McCoy GroupcoreOthersParent company headquartered in Dubuque, IA. Family-owned and operated. McCoy Group includes Truck Country/Stoops Freightliner, Foodliner, Quest Liner, and McCoy Construction & Forestry. Over 4,000 employees across subsidiaries.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Ziegler Cat: Ziegler Cat is a large Caterpillar-exclusive dealer serving Minnesota, Iowa, Missouri, and surrounding Midwest states. Broad incumbent in the same territory as MCF, competing for construction fleet customers across heavy equipment lines.
• Empire Cat: Empire Cat is one of the largest Caterpillar dealers in the U.S., operating across the Southwest. Broad incumbent competitor in construction and forestry equipment, overlapping MCF's customer verticals (logging, site prep, heavy construction).
• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America with a broad fleet including construction, forestry, and aerial equipment. Broad incumbent competing directly with MCF's rental business and increasingly with its sales funnel via customer preference for rental vs. ownership.
• United Rentals: United Rentals is the largest equipment rental company in the world with extensive construction and industrial fleets. Broad incumbent and a structural competitive force in MCF's territory as rental penetration of construction equipment fleets continues to grow.

Direct peers

• Foley Equipment: Foley Equipment is a multi-state Caterpillar dealer but also represents complementary brands across Kansas and the Midwest. Comparable regional dealership model with heavy-equipment sales, parts, service, and rental operations.
• Martin Equipment: Martin Equipment is a multi-location John Deere Construction & Forestry dealer serving Illinois and Iowa — directly overlapping MCF's core Midwest territory. Comparable dealer model with construction, forestry, and compaction equipment focus.
• Stribling Equipment (formerly Nortrax): Stribling Equipment is a John Deere Construction & Forestry dealer operating across the Southeast and Mid-Atlantic. Direct peer as authorized Deere C&F dealer with overlapping equipment, parts, and service offerings.
• RDO Equipment Co. RDO Equipment is one of the largest John Deere Construction & Forestry dealers in North America with a multi-state footprint. Directly comparable to MCF as an authorized Deere dealer selling new/used equipment, parts, service, and rentals with technology integration.
• Papé Group: Papé is a multi-generation, family-owned dealer group with construction, forestry, agriculture, and material handling equipment operations across the western U.S. Highly comparable business model: multi-line equipment dealer with parts, service, and rentals.

Emerging players

• H&E Equipment Services: H&E Equipment Services is a public equipment distributor and rental provider with a national footprint including the Midwest. Comparable integrated business model (sales + rentals + parts + service), though broader in brand mix and smaller per-region density than MCF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCoy Construction & Forestry