Pacers Athletic Center

What Pacers Athletic Center does

Pacers Athletic Center (PAC) is a privately-held operator of an 88,000-square-foot indoor youth athletic facility located at Grand Park in Westfield, Indiana, approximately 10 miles north of Indianapolis. The facility, which opened in January 2016, contains eight indoor courts used for basketball, volleyball, and futsal, and serves youth athletes ages 4 through 18 and their families. PAC's core offerings include the Indy Youth Basketball League (IYBL) — the largest youth basketball league in Indiana with more than 1,000 teams across six annual leagues — in-house team programs (Primetime Boys Basketball, established 2009; Primetime Girls Basketball; Grand Park Premier; Grand Park Select), entry-level programs (Smaller Baller for ages 4-7), summer basketball camps, specialty prospect camps (e.g., with IU-Kokomo), birthday parties, field trips, and hosting rights for national-level tournaments sponsored by Nike (EYBL), Under Armour (Association), USA Basketball, Jr. NBA, USJN, and Select Events.

Revenue is generated through a mix of program registration fees (pay-as-you-go league and camp pricing of approximately $300-$350 per athlete), recurring monthly subscriptions for Smaller Baller ($80-$125/month), one-time event rentals such as birthday parties (starting at $350), and corporate sponsorships with brands including Nike, Under Armour, USA Basketball, Jr. NBA, Coca-Cola, Lids, Hallmark, Shepherd, and GG Fitness Equipment, alongside hotel referral fees from a partnership with Site Search LLC. The go-to-market motion is community-led, anchored by league participation and tournament hosting that drives family engagement year-round, supported by a marketing mix spanning the company website, Facebook, Instagram, Twitter/X, the PAC mobile app, and on-site event activation.

The underlying technology stack is composed of conventional third-party SaaS rather than proprietary infrastructure: LeagueApps handles registration, event management, and member accounts; CardPointe processes secure online payments; LiveBarn provides integrated live streaming with on-demand replay, highlight saving, and in-venue tagging across all PAC courts; and a custom PAC mobile app delivers schedules, standings, notifications, and messaging to coaches, players, media, and families. There are no disclosed APIs, AI/ML capabilities, or proprietary platform layers. PAC operates as a single-site business with no subsidiaries, no disclosed funding rounds, and no parent company.

Name

Pacers Athletic Center

Legal name

Pacers Athletic Center

Website

https://pacersac.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacers Athletic Center operates an 88,000-square-foot indoor youth sports facility in Westfield, Indiana, hosting basketball leagues, camps, clinics, and national tournaments for athletes ages 4-18 across the Midwest, including Indiana's largest youth basketball league.

Ownership category

akta.pro rank

Product category

Youth Sports Training & Facilities

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Youth & Amateur Sports Tournaments (MPAGAMAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth basketball training
• Youth sports leagues
• Basketball tournament hosting
• Indoor sports facility
• Youth athletic development

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Youth Sports Programs & Camps: Revenue from basketball camps, clinics, league registrations, team programs (Primetime Boys/Girls, Grand Park Premier, Grand Park Select, Smaller Baller), and seasonal leagues including the Indy Youth Basketball League (IYBL). Programs are offered year-round across multiple seasons.
2. Birthday Parties & Private Events: Revenue from hosting birthday parties at the facility, including 90 minutes of staff-led activities, Sky Deck dining area, pizza and fountain sodas. Minimum price starts at $350 per event.
3. Hotel Accommodations Services: Site Search LLC serves as the official housing services provider for teams and families traveling to Pacers Athletic Center. PAC receives referral and coordination fees through this hotel booking partnership.
4. Corporate Sponsorships: Annual and multi-year sponsorship packages offering internal signage, digital/website visibility, and on-site activation opportunities. Sponsors include Nike, Under Armour, USA Basketball, Jr. NBA, Coca-Cola, Lids, Hallmark, Shepherd, and GG Fitness Equipment.
5. Online Payments & Registration: Secure online payment processing through CardPointe for program registrations, camp fees, league entries, and facility services. LeagueApps portal handles registration and event management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pacers Athletic Center operates an 88,000-square-foot indoor athletic facility at Grand Park in Westfield, IN with eight courts hosting basketball, volleyball, and futsal. It runs year-round youth basketball programs including the Indy Youth Basketball League (IYBL), Primetime Boys/Girls in-house teams, Grand Park Premier, Grand Park Select, Smaller Baller intro program, summer camps, clinics, and national tournaments sponsored by Nike, Under Armour, USA Basketball, and Jr. NBA. Supporting paid services include birthday parties, educational field trips, hotel coordination through Site Search LLC, and the PAC mobile app for schedules and notifications.

Product overview

Pacers Athletic Center is a single-site youth sports facility (not a platform-plus-modules architecture) offering basketball and volleyball programs with supporting amenities. The core offering centers on the 88,000-square-foot, 8-court facility hosting the Indy Youth Basketball League (IYBL) — the largest youth basketball league in Indiana — along with three in-house team programs: Primetime Boys Basketball (est. 2009), Primetime Girls Basketball, Grand Park Premier (GPP), and Grand Park Select. Entry-level programming includes Smaller Baller (ages 4-7) and Basketball Camps & Clinics (summer camps for grades 1-8). Supporting services include the PAC App (mobile registration/schedules/notifications), Birthday Parties, Field Trips, Tournament Hosting (national events like Nike EYBL, Under Armour Association), and hotel accommodations via Site Search. The company also sponsors tournaments with Nike, Under Armour, USA Basketball, and Jr. NBA.

Differentiator

Problem solved

Functional benefit

Brands

• Indy Youth Basketball League (IYBL): The largest youth basketball league in Indiana, formed in 2016 through partnership with Indiana Basketball Academy. Hosts 6 leagues per year with more than 1,000 teams participating.
• Primetime Boys Basketball
• Primetime Girls Basketball
• Smaller Baller
• Grand Park Premier (GPP)
• Grand Park Select

Products and services

• Indy Youth Basketball League (IYBL) The largest youth basketball league in Indiana, formed by PAC and Indiana Basketball Academy, hosting 6 leagues per year with more than 1,000 teams participating across recreational to elite competition levels.
• Primetime Boys Basketball In-house basketball program for boys, established in Central Indiana since 2009, offering Back to School Teams and Fall/Winter Teams with professional coaching for grades 1–9.
• Primetime Girls Basketball

Quantifiable outcome

• Largest youth basketball league in Indiana with 1,000+ teams across 6 annual leagues
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major, flagship and minor.

• Indiana Basketball AcademycoreStrategic or Co-development Partner · 1 January 2016PAC and Indiana Basketball Academy co-founded the Indy Youth Basketball League (IYBL) in 2016. IYBL has grown to become the largest youth basketball league in Indiana with 1,000+ teams across 6 annual leagues. This partnership is central to PAC's community and league operations.
• LiveBarnmajorTechnology or IntegrationLiveBarn is integrated into PAC as a subscription live streaming service enabling families and scouts to watch events Live or On-Demand for 30 days, save 30-second highlights, download full games, and tag highlights while watching in-venue. Subscription works across all LiveBarn-installed venues in US and Canada.
• LeagueAppscoreTechnology or IntegrationLeagueApps provides the PAC Leagueapps Portal for registration, event management, and account login across all programs including camps, leagues, teams, and Smaller Baller classes. LeagueApps is the primary digital registration and scheduling infrastructure.
• Site Search LLCmajorChannel Partner/ Reseller/ DistributorSite Search LLC is the official housing services provider for PAC, working with teams, families, and guests traveling to the facility. They negotiate hotel contracts and rates for visits. Contact: Amy Eicher at [email protected] or 317-279-6810.
• NikeflagshipGTM or Marketing PartnerNike sponsors tournaments at Pacers Athletic Center, one of the biggest names in sports. Nike sponsorship provides national brand credibility and attracts elite youth basketball competition to the facility.
• Under ArmourflagshipGTM or Marketing PartnerUnder Armour sponsors national tournaments at PAC through the Under Armour Association, one of the premier youth basketball circuits. Under Armour Association tournaments are hosted at PAC with the highest national-level competition.
• USA BasketballflagshipGTM or Marketing PartnerUSA Basketball sanctions and sponsors tournaments at Pacers Athletic Center, lending national governing body credibility and attracting elite youth basketball players seeking national exposure.
• Jr. NBAflagshipGTM or Marketing PartnerJr. NBA sanctions and sponsors tournaments at PAC, providing the NBA's youth basketball brand association and national tournament structure. Jr. NBA is a flagship youth basketball initiative of the NBA.
• USJN (United States Junior Nationals)majorGTM or Marketing PartnerUSJN sanctions national-level youth basketball tournaments at PAC, attracting high school players from across the nation for competitive tournament play.
• Select EventsmajorGTM or Marketing PartnerSelect Events sanctions national youth basketball tournaments at PAC, providing tournament structure and national competitive exposure for participating athletes.
• Coca-ColamajorGTM or Marketing PartnerCorporate sponsor of Pacers Athletic Center. Coca-Cola branding appears on facility signage and materials, providing beverage partnership and refreshment brand association.
• LidsmajorGTM or Marketing PartnerCorporate sponsor of Pacers Athletic Center. Lids, a major headwear and apparel retailer, provides sponsorship visibility through facility signage and branded materials.
• HallmarkminorGTM or Marketing PartnerCorporate sponsor of Pacers Athletic Center, appearing on facility sponsorship listings and materials.
• ShepherdminorGTM or Marketing PartnerCorporate sponsor of Pacers Athletic Center, appearing on facility sponsorship listings and materials.
• GG Fitness EquipmentminorGTM or Marketing PartnerCorporate sponsor and fitness equipment provider for Pacers Athletic Center, appearing on facility sponsorship listings.
• IU-Kokomo Men's BasketballmajorStrategic or Co-development PartnerIU-Kokomo Men's Basketball co-hosts the IU-Kokomo Boys Prospect Camp at PAC. IU-Kokomo players and full staff provide on-court coaching feedback and structured live play for high school athletes (Grades 9–12).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PGC Basketball (Point Guard College): National basketball skills-instruction company operating basketball camps, clinics, and prospect events. Closely comparable to PAC's basketball-camp and clinic offering and player-development positioning.
• Five-Star Basketball: Long-running national basketball instruction and tournament operator running camps, clinics, and competitive events. Comparable to PAC's basketball-focused camps, clinics, and tournament-hosting business.
• Spooky Nook Sports: Mega indoor sports complex in Manheim, PA featuring dozens of courts and fields for basketball, volleyball, and futsal, plus leagues, tournaments, and on-site lodging. Closest large-format analog to PAC's indoor-facility-plus-tournament-hosting model.
• Big Shots Basketball: National youth basketball tournament circuit that travels and operates in regional stops. Comparable to PAC's tournament-hosting role and competitive with Pacers for national-level basketball events.
• The Sports Factory: Indoor multi-court sports complex offering basketball and volleyball leagues, training, and tournaments. Operates a similar facility-plus-programming model and customer base as Pacers Athletic Center.
• Fieldhouse USA: Multi-court indoor sports complex in Frisco, TX offering youth basketball and volleyball leagues, camps, tournaments, and birthday parties from a single large facility. Directly comparable scale, sport mix, and revenue model to Pacers Athletic Center.

Others

• Adidas Gauntlet: adidas-sponsored national youth basketball tournament circuit that competes with the Nike EYBL and Under Armour Association events hosted at PAC. Adjacent competitor in the national tournament ecosystem rather than a facility operator.

Regional players

• JCC Indianapolis (Arthur M. Glick JCC): Indianapolis-area Jewish Community Center offering youth sports programming, leagues, and recreation from a single facility. Regional overlap with PAC's core Indianapolis-area customer base.
• Sports Center (Family Sports Center / Courts Plus): Independent Midwest indoor multi-court sports facilities offering youth basketball, volleyball, and event hosting. Operate the same facility-plus-programming model at smaller scale and in overlapping Midwest geographies.

Broad incumbents

• D1 Training: National youth sports performance and training franchise offering sport-specific coaching programs across multiple locations. Comparable to PAC on training/coaching service and customer segment, though sports-agnostic rather than basketball-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pacersac
• Facebookfacebook.com/pacersac
• Instagraminstagram.com/pacers_ac

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacers Athletic Center