Pixel Army
- Company typePrivate
- Founded2004
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pixel Army firmographics
Firmographics- Name
- Pixel Army
- Legal name
- Pixel Army Ltd.
- Website
- https://pixelarmy.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pixel Army industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Computer Systems Design Services (541512), Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Pixel Army is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pixel Army business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Design & Development: One-time website development fees for three package tiers: Quick Launch (starting $4,500), Semi-Custom (starting $6,500), and From Scratch (starting $11,500). Pricing increases based on functionality requirements and complexity.
- Digital Marketing Management: Monthly management fees starting at $500/month per platform. Includes campaign setup, weekly optimizations, and reporting. Additional ad spend budget required ($500-$2,000/month per platform).
- SEO Services: Ongoing SEO maintenance plans including site audits, indexing error detection, broken link fixes, performance monitoring, malware detection, and security vulnerability scanning.
- Website Hosting & Maintenance: First year of hosting, domain registration, and SSL certificate included with website packages. Ongoing maintenance and support services available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Quick Launch - Fast, affordable website package for businesses needing quick online presence |
| One time/ perpetual license | One time | Semi-Custom - Customized theme with additional unique touches and personality |
| One time/ perpetual license | One time | From Scratch - Completely unique custom design built from the ground up |
| Subscription | Monthly | Digital Marketing Management - Monthly campaign management per platform |
| Subscription | Monthly | SEO Maintenance Plans - Ongoing website support and optimization |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Pixel Army product offering
Product offeringCore offering
Pixel Army designs, develops, and hosts business websites and runs digital advertising and SEO programs for its clients. Its core deliverables include custom website design and development built on its in-house Honeycomb CMS, paid digital advertising campaign management, and ongoing search engine optimization services aimed at improving visibility, traffic, and lead generation for business clients.
Product overview
Pixel Army is a full-service digital agency offering a tiered website design and development service with three core packages: Quick Launch (starting at $4,500, 3–6 weeks), Semi-Custom (starting at $6,500, 2–3 months), and From Scratch (starting at $11,500, 3–4 months). All websites are built on open-source architecture with the custom Honeycomb CMS, are fully responsive, and include SEO tools. The offering is supplemented by digital advertising services (Google Ads, Facebook, Instagram, LinkedIn, YouTube, X), ongoing SEO maintenance, Online Reputation Management, and specialized website packages for real estate agents with IDX feed integration. Clients also receive hosting, domain registration, and SSL certificates (first year included).
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and Development Custom design and build of responsive business websites for small, mid-sized, and enterprise clients, typically delivered on Pixel Army's proprietary Honeycomb CMS and SEO-optimized framework.
- Honeycomb CMS
- Digital Advertising Services
- Search Engine Optimization (SEO)
- Website Hosting and Maintenance
Quantifiable outcome
- 15.6% average conversion rate for digital advertising (vs industry benchmark of 2.81%)
- +2 more outcomes
Companies that use Pixel Army
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Pixel Army technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pixel Army partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecorePixel Army is a Google Partner, certified to manage Google Ads campaigns including Search, YouTube, and display advertising. This certification demonstrates expertise in digital advertising and allows them to access Google's resources and support for client campaigns.
- Honeycomb CMS (Bunch of Hexagons)corePixel Army uses the Honeycomb content management system, built by Bunch of Hexagons, as their proprietary CMS solution. This system is customized for each client and provides full control over website content, integrations with payment gateways and accounting software.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pixel Army competitors and assessment
Company assessmentBroad incumbents
- Blue Fountain Media: Established digital agency offering web design, branding, and digital marketing services to enterprise and mid-market clients. Comparable end-to-end service portfolio, though operating at significantly larger scale.
- WebFX: Large full-service digital marketing agency with extensive web design, SEO, and advertising capabilities. Operates at much greater scale than Pixel Army but competes in the same service categories and customer segments.
Direct peers
- KlientBoost: Digital marketing agency specializing in PPC, SEO, and conversion rate optimization with web design services. Comparable focus on advertising performance outcomes and SMB-to-mid-market clients.
- Lounge Lizard: Full-service digital agency offering web design, web development, branding, and digital marketing services to SMB and mid-market clients. Highly comparable service mix and customer segment to Pixel Army.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, PPC, and social media advertising. Comparable multi-service model and target customer profile to Pixel Army.
- Disruptive Advertising: Digital marketing agency focused on PPC, SEO, and web design with documented performance metrics. Comparable emphasis on ROI-driven advertising outcomes and recurring retainer model.
- SmartSites: Web design and digital marketing agency offering website design/development, SEO, and PPC services. Closely matches Pixel Army's tiered service offering and SMB-to-enterprise customer base.
- Huemor: Web design and development agency with complementary digital marketing services. Comparable tiered project offerings and emphasis on custom design for SMB and mid-market clients.
Emerging players
- Directive: B2B-focused digital marketing agency specializing in performance marketing, SEO, and web design. Comparable service model but with stronger B2B/enterprise positioning than Pixel Army's SMB-heavy mix.
Regional players
- Major Tom: Canadian full-service digital agency headquartered in Toronto with offices across Canada. Comparable web design, development, and digital marketing services; relevant as a Canadian peer scaling into multi-region work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pixel Army social profiles
Digital presencePixel Army financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixel Army leadership team
Management profileNumber of profiles
Pixel Army funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixel Army M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixel Army
What does Pixel Army do?
Pixel Army designs, develops, and hosts business websites and runs digital advertising and SEO programs for its clients. Its core deliverables include custom website design and development built on its in-house Honeycomb CMS, paid digital advertising campaign management, and ongoing search engine optimization services aimed at improving visibility, traffic, and lead generation for business clients.
Is Pixel Army a public or private company?
Pixel Army is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixel Army founded?
Pixel Army was founded in 2004. It employs 11 to 50 people.
Where is Pixel Army based?
Pixel Army is headquartered in Edmonton, Canada, in the North America region.
How does Pixel Army make money?
Four revenue lines are on record. Website Design & Development is the primary driver. The others are digital Marketing Management, SEO Services and website Hosting & Maintenance.
Who are Pixel Army's main competitors?
Broad incumbents on record are Blue Fountain Media and WebFX. Direct peers are KlientBoost, Lounge Lizard, Thrive Internet Marketing Agency, Disruptive Advertising, SmartSites and Huemor. Directive is listed as an emerging player. Major Tom is listed as a regional player.
Does Pixel Army have an API?
No public API is recorded for Pixel Army.
What industry is Pixel Army in?
Pixel Army's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541512 and its SIC code is 7371.