Warm & Fuzzy
Warm & Fuzzy is a boutique creative studio founded in 2016 specializing in CGI, animation, visual effects, design, and live experiences. Its 12-person team serves major consumer brands including Coca-Cola, McLaren, Under Armour, Crocs, Skittles, and Bose on project-based campaign, product-launch, and experiential work across LA, Boulder, and NYC.
- Company typePrivate
- Founded2016
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Warm & Fuzzy does
Warm & Fuzzy is a boutique creative studio founded in 2016 by Andrew Jerez and John Bashyam, operating as Warm And Fuzzy LLC from Culver City with additional presence in Boulder and New York City. The studio specializes in end-to-end creative production across CGI, 2D/3D animation, visual effects, design, editorial & finishing, live experiences, and emerging technology, with a 12-person core team organized around specialist roles including Head of VFX, Lead CG/Technical Artist, Technical Director, and Lead VFX Generalist. Technical capabilities highlighted across the portfolio include custom photorealistic CGI pipelines (modeling, rigging, animation, lighting, rendering, compositing), anamorphic 3D billboard projection, historically accurate CG vehicle reconstruction, and the blending of live-action footage with fully CGI environments. Notable technical showcases include the San Diego Zoo 'Elephant Valley' anamorphic billboard and the McLaren F1 2025 Season Launch at the O2 Arena.
The studio serves major consumer brands and entertainment properties on a project-based, professional-services model with custom quoted fees. Named clients span Coca-Cola, McLaren F1, Under Armour, Crocs, Skittles, Bose, Pearl Jam, Porsche, Dunkin', Quip, Conair, Olipop, AMPM, San Diego Zoo, Instagram, and Converse. Notable engagements include the Coca-Cola Byte campaign (100+ assets across four global regions), a multi-year Under Armour partnership (8+ campaigns including Curry 12 and Velociti Elite 3), 20 Skittles spots across product lines, and concert visuals for Pearl Jam's Dark Matter tour. Revenue is earned through project fees rather than recurring subscriptions, and the company has not disclosed pricing publicly.
The go-to-market motion is sales-led and portfolio-driven: new business originates through the warmnfuzzy.tv website, direct email ([email protected]), phone outreach, and an established network of creative-agency partnerships (RPA, Vice, Artists Equity, goodDog, Park Production House/Team OMC, Sway/Mrs&Mr, The Shipyard). The company is privately held with no institutional funding, parent, or subsidiary structure disclosed, and remains founder-operated. A formalized sales layer (Business Development and Sales Representation roles) has been added on top of the founder-led acquisition model.
Warm & Fuzzy firmographics
Firmographics- Name
- Warm & Fuzzy
- Legal name
- Warm And Fuzzy LLC
- Website
- https://warmnfuzzy.tv
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Warm & Fuzzy is a boutique creative studio founded in 2016 specializing in CGI, animation, visual effects, design, and live experiences. Its 12-person team serves major consumer brands including Coca-Cola, McLaren, Under Armour, Crocs, Skittles, and Bose on project-based campaign, product-launch, and experiential work across LA, Boulder, and NYC.
- Ownership category
- akta.pro rank
Warm & Fuzzy industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where Warm & Fuzzy is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Warm & Fuzzy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Creative Services Revenue: Warm & Fuzzy generates revenue by providing creative services including creative direction, production, live experiences, design, animation, visual effects, editorial & finishing, and AI & emerging tech. As a project-based creative studio, they work with brands on campaign development, producing deliverables across various media formats. Revenue is earned through project fees, likely structured as one-time creative service engagements rather than recurring subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Warm & Fuzzy product offering
Product offeringCore offering
Warm & Fuzzy is a creative studio that provides end-to-end production services for brand campaigns and entertainment projects. Their offering spans creative direction, production, live experiences, design, animation, visual effects, editorial & finishing, and AI & emerging tech, delivered to enterprise brands and creative teams seeking visually distinctive work for advertising, product launches, and live events.
Product overview
Warm & Fuzzy is a creative agency offering a comprehensive suite of production services for brand campaigns and entertainment projects. The company provides Creative Direction, Production, Live Experiences, Design, Animation, Visual Effects, Editorial & Finishing, and AI & Emerging Tech services. Working with major brands across food & beverage, automotive, sports, entertainment, and consumer goods sectors, the company creates campaign films, product visualization, experiential installations, and digital content. The portfolio includes work for clients such as AMPM, McLaren F1, Crocs, Under Armour, Skittles, Pearl Jam, Bose, Coca-Cola, Dunkin', and Quip, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Direction Strategic creative direction service for brand campaigns, working with clients to develop visual concepts and campaign narratives. Targeted at brands, agencies, and storytellers needing senior creative leadership on projects.
- Production Full-service production capabilities for commercials, branded content, and digital campaigns. Targeted at brands and agencies needing end-to-end production management and execution.
- Live Experiences Creation of experiential installations and live event visuals, including anamorphic billboard displays (e.g., San Diego Zoo Elephant Valley) and concert visuals (e.g., Pearl Jam Dark Matter tour). Targeted at brands and entertainment properties needing immersive, large-scale visual experiences.
- Design Graphic design, visual identity systems, and motion design for brand campaigns and product launches. Targeted at brands and creative teams needing identity, print, and motion design support (14 design projects listed).
- Animation 2D and 3D animation services including character animation, motion graphics, and animated illustrations for commercials and digital content. Targeted at brands, agencies, and entertainment clients (22 animation projects listed).
- Visual Effects VFX compositing, CGI, photoreal rendering, and visual effects enhancement for film and advertising. Targeted at brands, agencies, and entertainment properties needing high-end CGI and VFX work (10 VFX projects listed).
- Editorial & Finishing Post-production editing, color grading, and final finishing for broadcast and digital delivery. Targeted at brands and agencies needing final-stage post-production on campaigns and content.
- AI & Emerging Tech
Quantifiable outcome
- Created 100+ assets for Coca-Cola Byte campaign spanning 4 global regions
- +2 more outcomes
Companies that use Warm & Fuzzy
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
Warm & Fuzzy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Warm & Fuzzy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- The ShipyardminorProduction partner for Elephant Valley project - San Diego Zoo anamorphic billboard experience. The Shipyard handled production aspects while Warm & Fuzzy provided creative direction and visual effects.
- RPAminorCreative agency partner for AMPM late-night convenience store campaign. Warm & Fuzzy provided VFX, animation, and editorial services alongside RPA's creative direction.
- Sway and Mrs&Mr.minorCreative partners for Conair rebrand campaign. Combined high-energy live action with polished CG worlds as part of collaborative creative effort.
- Park Production House and Team OMCminorProduction and creative partners for Skittles 'Taste The Rainbow' campaign. Collaborated with director Alexandra Gavillet on 20 spots across multiple product lines.
- CallenminorCreative partner for Olipop summer campaign - animated postcards inspired by vintage travel ads. Callen contributed to the nostalgic design and motion approach.
- goodDogminorBrand partner for Egglife motion identity project. Collaborated on creating motion language built around movement, energy, and optimism.
- Cache BunnyminorDirector partner for Porsche 911 Dakar film. Cache Bunny directed the film where spirit of original 953 collided with present day.
- ViceminorPartner for Coca-Cola Byte campaign - first metaverse-inspired flavor launch. Vice contributed to the retro gaming nostalgia meets digital future visual world.
- Artists EquityminorProduction partner for Dunkin' campaigns. Worked alongside director Alexandra Gavillet on transforming menu items into vibrant worlds.
- Creative Director Rob SheridanminorClose collaboration with Rob Sheridan and his team for Pearl Jam Dark Matter tour visuals. Visuals became living extension of performance.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Warm & Fuzzy competitors and assessment
Company assessmentDirect peers
- Psyop: Psyop is a globally recognized animation and visual effects studio producing commercials, films, and immersive content for major brands. It is directly comparable to Warm & Fuzzy as a boutique, artist-led creative production house delivering high-end CGI and motion work for advertising clients.
- Buck: Buck is a Los Angeles-based design and animation studio creating brand identities, motion design, and visual effects for advertising and entertainment clients. It mirrors Warm & Fuzzy's combination of design, animation, and experiential creative work for major consumer brands.
- Giant Ant: Giant Ant is a design and animation studio specializing in character-driven storytelling, motion graphics, and brand campaigns for advertising and broadcast clients. It is comparable to Warm & Fuzzy in its boutique scale, animation-led offering, and roster of major brand clients.
- The Mill: The Mill is a global VFX and creative content studio producing visual effects, design, and CGI for advertising, film, and immersive experiences. It overlaps with Warm & Fuzzy's CGI, VFX, and experiential service lines, though it operates at significantly larger scale.
- Nexus Studios: Nexus Studios is a London-based creative studio producing animation, live-action, and interactive content for global brands and entertainment clients. It is comparable to Warm & Fuzzy in combining animation, VFX, and live experiences work for major brand campaigns.
- Lobo: Lobo is a design and animation studio known for character animation, mixed-media commercials, and brand storytelling for global advertisers. It is a direct creative peer to Warm & Fuzzy in animation-led advertising production with a boutique team structure.
- Gentleman Scholar: Gentleman Scholar is a creative studio producing animation, live action, and design content for brand campaigns and advertising clients. It parallels Warm & Fuzzy's boutique, multi-disciplinary creative production approach with strong brand-client rosters.
- B-Reel: B-Reel is a creative studio and technology company producing digital experiences, film content, and campaigns for major brands. It is comparable to Warm & Fuzzy in delivering integrated creative and emerging-tech-enabled work for global advertisers.
- Digital Kitchen: Digital Kitchen is a design and production studio creating brand experiences, motion design, and visual content for advertising clients. It is comparable to Warm & Fuzzy in its multi-disciplinary creative production for major consumer brands.
Broad incumbents
- Framestore: Framestore is a large global VFX and immersive content studio with divisions spanning film, advertising, and experiential. Its advertising arm competes with Warm & Fuzzy on high-end CGI and VFX briefs but operates as a broad incumbent with a much wider service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Warm & Fuzzy social profiles
Digital presenceWarm & Fuzzy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warm & Fuzzy leadership team
Management profileNumber of profiles
Profiles12 records
Warm & Fuzzy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warm & Fuzzy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warm & Fuzzy
What does Warm & Fuzzy do?
Warm & Fuzzy is a creative studio that provides end-to-end production services for brand campaigns and entertainment projects. Their offering spans creative direction, production, live experiences, design, animation, visual effects, editorial & finishing, and AI & emerging tech, delivered to enterprise brands and creative teams seeking visually distinctive work for advertising, product launches, and live events.
Is Warm & Fuzzy a public or private company?
Warm & Fuzzy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warm & Fuzzy founded?
Warm & Fuzzy was founded in 2016. It employs 11 to 50 people.
Where is Warm & Fuzzy based?
Warm & Fuzzy is headquartered in Culver City, United States, in the North America region.
How does Warm & Fuzzy make money?
One revenue line is on record: creative Services Revenue.
Who are Warm & Fuzzy's main competitors?
Direct peers on record are Psyop, Buck, Giant Ant, The Mill, Nexus Studios, Lobo, Gentleman Scholar, B-Reel and Digital Kitchen. Framestore is listed as a broad incumbent.
Does Warm & Fuzzy have an API?
No public API is recorded for Warm & Fuzzy.
What industry is Warm & Fuzzy in?
Warm & Fuzzy's product category is Creative Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 541810 and its SIC code is 7311.