Applied Art & Technology LLC

What Applied Art & Technology LLC does

Applied Art & Technology LLC is a privately held creative digital studio headquartered in Urbandale, Iowa (Greater Des Moines metropolitan area), founded in the mid-1990s and operating with 11-50 employees. The firm delivers project-based professional services spanning video production, animation, web development, digital marketing, event and trade show production, and interactive/immersive experiences to enterprise and mid-market clients. Its named customers span manufacturing (John Deere, Whirlpool, Firestone, Emerson Fisher, Maytag Commercial Laundry, DuPont Pioneer), financial and professional services (ARAG, Grinnell Mutual, Strategic America), energy (MidAmerican Energy), food and beverage (Arla Foods, Atlantic Coca-Cola Bottling), automotive (Karl Chevrolet), education (Iowa State Athletics, Des Moines University, Buena Vista University), and healthcare (Iowa Hospital Association).

The business operates a consultative, sales-led model: direct client engagement for scoped creative projects, augmented by content-driven demand generation via a free 88-page Video Idea Book and an organic social presence on Facebook, LinkedIn, Vimeo, and YouTube. Pricing is quote-based and project-dependent; no rates, tiers, or SaaS-style subscriptions are publicly disclosed. The company has no patents, no proprietary software products, no disclosed API or SDK, and no AI/ML capabilities in evidence.

In 2025, Applied Art & Technology was acquired by Zirous Inc. and rebranded as VAEZR Studio. Following the transaction, the firm now operates as a division within Zirous's portfolio, with an expanded service surface that adds business strategy, experiential marketing, and immersive technology offerings to its legacy video, animation, web, and event capabilities. The LLC entity remains the legal operating company, domiciled in Iowa.

Name

Applied Art & Technology LLC

Legal name

Applied Art & Technology

Website

https://appliedart.com

Company type

Private

Founded year

1995

Operating status

Acquired

Headcount range

11–50 employees

Short description

Applied Art & Technology is a Des Moines, Iowa-based creative digital studio delivering video production, animation, web development, digital marketing, and event production services to enterprise and mid-market clients across Central Iowa, now operating as VAEZR Studio under Zirous Inc.

Ownership category

akta.pro rank

Product category

Creative Digital Services

NAICS

Graphic Design Services (54143), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Video production services
• Digital marketing agency
• Event production services
• Web development services
• Creative digital studio

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Digital Services: Project-based professional services revenue generated through custom video production, animation, web development, event production, and digital marketing engagements. Services are delivered to enterprise and mid-market clients across diverse industries including healthcare, education, manufacturing, and agriculture.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Applied Art & Technology LLC is a creative digital studio offering video production, digital marketing, web development, event production, animation, and interactive digital experiences for enterprise and mid-market clients across diverse industries. Following its 2025 acquisition by Zirous, the studio operates under the VAEZR Studio brand from Urbandale, Iowa.

Product overview

Applied Art & Technology LLC is a creative digital studio offering a portfolio of interconnected marketing and production services. The company provides video production (its founding specialty with 30 years of experience), digital marketing, web development, event production, animation, and digital/immersive experiences. Following its 2025 acquisition by Zirous, the company rebranded under the VAEZR Studio umbrella, adding business strategy and experiential marketing to its capabilities. Services are delivered as integrated offerings rather than standalone products, with the Video Idea Book serving as a free marketing resource and lead generation tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production End-to-end video production services for enterprise and mid-market clients seeking branded video content, commercials, and corporate communications.
• Digital Marketing Digital marketing services for brands and organizations, including strategy, content, and campaign execution across digital channels.
• Web Development Website design and development services building digital properties for enterprise clients.
• Event Production Production services for live and virtual events, including staging, content, and on-site execution for corporate clients.
• Animation Animation services producing motion graphics and animated content for marketing, training, and brand storytelling.
• Digital Experiences Interactive and immersive digital experience design and delivery for brands seeking audience engagement through digital touchpoints.
• Experiential Marketing Experiential marketing services that design and execute brand activations and immersive marketing moments for enterprise clients.

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Zirous Inc.coreStrategic or Co-development Partner · 1 January 2025Applied Art & Technology was acquired by Zirous in 2025 and transitioned to the VAEZR Studio brand. The acquisition expands capabilities to include business strategy, experiential marketing, video production, web development, event production, digital experiences, and immersive technologies under a unified creative studio offering.
• VAEZR StudiocoreStrategic or Co-development PartnerPost-acquisition brand under Zirous umbrella. Applied Art & Technology operates as VAEZR Studio, combining Applied Art's creative capabilities with Zirous's technology services to offer expanded digital and experiential marketing services.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• VMLY&R: Global digital advertising and brand experience agency offering the full spectrum of creative, digital marketing, and technology services Applied Art provides. Represents the scaled incumbent alternative for enterprise clients evaluating agency partners.
• R/GA: Global experience design and digital agency specializing in brand storytelling, immersive digital experiences, and connected products. The scaled global counterpart to Applied Art's emerging immersive/digital experiences capability under VAEZR Studio.

Direct peers

• Flynn Wright: Des Moines-based integrated marketing agency providing advertising, digital, public relations, and brand strategy. Comparable in size, geography, and full-service creative-plus-digital offering to Applied Art.
• Lessing-Flynn: Des Moines-based full-service advertising and creative agency offering similar integrated marketing, video, digital, and brand services to Midwest enterprise clients. Operates in the same regional market with overlapping enterprise verticals (agriculture, manufacturing, financial services).
• Meyocks: Des Moines-based brand, advertising, and digital marketing agency serving agriculture, financial services, and health/wellness clients. Closest direct competitor by geography, scope, and vertical mix; notably also appears in Applied Art's customer list, reflecting the close-knit Iowa agency ecosystem.
• Barkley: Kansas City-based independent full-service creative, media, and digital agency serving enterprise brands. Similar full-stack creative + digital marketing model with comparable employee scale and Midwest operating ethos.
• Periscope: Minneapolis-based creative, digital, and media agency (now part of Quad) serving enterprise B2B and consumer brands. Comparable Midwest independent heritage and integrated creative-plus-digital services portfolio.
• The Integer Group: Kansas City-based creative commerce and brand activation agency serving consumer packaged goods and retail enterprise clients. Similar regional Midwest base and integrated creative-plus-marketing-services delivery model.
• Carmichael Lynch: Minneapolis-based independent creative agency known for brand storytelling, video, and integrated campaigns for enterprise clients. Comparable in craft orientation, creative-led positioning, and Midwest independent agency heritage.
• Two by Four: Chicago-based independent creative agency offering brand strategy, design, video, and experiential work for enterprise clients. Comparable independent-agency structure with emphasis on integrated storytelling and immersive brand experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AppliedArtWeb
• Facebookfacebook.com/AppliedArt.Technology?fref=ts
• LinkedInlinkedin.com/company/112140

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Art & Technology LLC