VAEZR Studio | a Division of Zirous

What VAEZR Studio | a Division of Zirous does

VAEZR Studio is a B2B creative agency operating as a division of Zirous Inc., a privately-held technology consulting firm headquartered in Urbandale, Iowa. Founded in 2023, the studio employs 11 people and delivers immersive experience design, cinematic video production, event production, web development, and marketing strategy services to enterprise clients. Its client roster includes John Deere, Acer, Iowa Lottery, Fareway, MidAmerican Energy, Emerson, Landus, the University of Kentucky, and the Iowa State Fair, spanning manufacturing, utilities, energy, retail, agriculture, higher education, public sector, and sports & entertainment verticals. As a division of Zirous, VAEZR benefits from the parent's 35+ years of enterprise technology expertise in development, cloud, security operations, integration, and data analytics, while the studio itself brings 40+ years of combined storytelling and brand experience to the integrated offering.

The company's technology stack centers on Extended Reality (XR/VR/AR), 360-degree video production, projection mapping, WebAR-enabled interactive microsites, AI-enhanced video production workflows, and ADA-compliant SEO-smart web frameworks. Services are organized into six core pillars: Immersive Experience, Business Strategy, Marketing Strategy, Video Production, Event Production, and Web Development. A core differentiator is the studio's closed-loop ROI approach, which integrates creative campaigns directly with client CRM (Salesforce), marketing automation (Marketo), ERP, inventory systems, and LMS platforms—allowing the agency to tie immersive experiences and marketing programs to measurable business outcomes. In March 2025, VAEZR acquired Applied Art & Technology, a 30+ year creative digital studio specializing in video production, animation, and interactive media, broadening the studio's creative bench and service surface.

VAEZR operates on a project-based professional services model with custom enterprise quote-based pricing and potential for multi-year contracts and ongoing retainers. Distribution relies on consultative direct sales, a portfolio-driven website, organic social media, and event-driven activations (notably a third consecutive year at the Iowa State Fair and CES activations with Acer). Revenue is not publicly disclosed, no funding rounds are reported, and ownership is wholly retained by Zirous Inc. The studio's operating geography is currently Midwest-focused with selective national reach through marquee engagements.

Name

VAEZR Studio | a Division of Zirous

Legal name

Vaezr Studio

Website

https://vaezr.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

VAEZR Studio is an 11-employee B2B creative agency division of Zirous Inc., delivering immersive XR/AR/VR experiences, cinematic video production, event production, and web development to enterprise clients including John Deere, Acer, Iowa Lottery, and MidAmerican Energy.

Ownership category

akta.pro rank

Product category

Creative and Experiential Marketing Services

NAICS

Motion Picture and Video Production (51211), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

On-Set Virtual Art Department (VAD) & Previs/Postvis (MPAHADAD)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Immersive experience design
• Video production services
• Event production management
• Experiential marketing agency
• Web development services

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Creative & Production: Project-based professional services including video production, event production, immersive experience design, and web development. Services are quoted and delivered on a project basis with potential for ongoing retainer relationships with key enterprise clients.
2. Marketing Strategy & Consulting: Marketing strategy, brand management, and RevOps services that may be delivered as standalone consulting engagements or bundled with creative production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

VAEZR Studio is a B2B creative agency that designs and produces immersive experiences, video, events, web platforms, and marketing strategy for enterprise clients. Its core services span XR/VR/AR environments, cinematic video production, event production, ADA-compliant web development, and AI-enhanced creative production, delivered through direct consultative engagements with an emphasis on closed-loop ROI measurement.

Product overview

VAEZR Studio is a technology-driven creative agency that operates as a division of Zirous, combining over 40 years of creative and technological excellence. The studio offers a comprehensive portfolio of services centered around immersive experiences, video production, event production, and web development. The product ecosystem integrates Applied Art & Technology (acquired March 2025) alongside six core service pillars: Immersive Experience Services (AR/VR/XR, 360° environments, projection mapping, experiential marketing, brand activations), Business Strategy Services (consulting, experience design, strategic visualization), Marketing Strategy Services (creative strategy, demand generation, marketing automation, CRM analytics), Video Production Services (cinematic production, broadcast commercials, AI-enhanced video), Event Production Services (corporate events, product launches, hybrid events, scenic/lighting/AV design), and Web Development Services (UX/UI design, responsive web design, e-commerce, interactive microsites with WebAR). These integrated offerings enable brands to create meaningful connections through experiential marketing, XR training, immersive events, and digital environments that drive measurable impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Experience Services Design and production of immersive experiences including AR/VR environments, XR, 360° tours, projection mapping, experiential marketing, brand activations, and interactive learning platforms that blend creativity with technology for enterprise clients.
• Business Strategy Services Consulting combining business strategy, brand strategy, and experience design to help organizations identify opportunities, define direction, and create immersive experiences that drive measurable growth.
• Marketing Strategy Services Digital marketing services including creative strategy, branding, demand generation, campaign management, marketing automation, personalization, revenue operations, and social media marketing.
• Video Production Services Cinematic video production including broadcast commercials, corporate communications, safety programs, training videos, animated explainers, recruitment videos, and AI-enhanced video production leveraging next-generation technology.
• Event Production Services Full-scale event production and orchestration including corporate events, executive summits, product launches, brand activations, hybrid events, scenic design, lighting, AV design, and stage management.
• Web Development Services Web design and website development including UX/UI design, immersive responsive web design, enterprise corporate website solutions, e-commerce platforms, interactive microsites with WebAR and 360° tours, and custom CMS solutions.
• Applied Art & Technology Creative digital studio specializing in video production, animation, and interactive media. Acquired by VAEZR Studio in March 2025 to expand digital creative solutions including video services, animation, and high-impact digital experiences.

Quantifiable outcome

• Closed-loop ROI tracking through CRM integration providing definitive proof of campaign impact
• +2 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Applied Art & TechnologycoreStrategic or Co-development Partner · 13 March 2025Applied Art & Technology, a renowned creative digital studio specializing in video production, animation, and interactive media, joined VAEZR Studio under Zirous' umbrella in March 2025. This acquisition expanded VAEZR's service offerings by integrating Applied Art's expertise in digital creative solutions with VAEZR's immersive and extended reality experiences and Zirous' technology capabilities. Applied Art brings over 30 years of experience helping organizations enhance brand presence through creative, high-impact digital experiences.
• Zirous Inc.coreOthersVAEZR Studio is a division of Zirous Inc., a trusted technology consulting firm with over 35 years of expertise in development, cloud and security operations, integration, data analytics, and more. Zirous provides enterprise-grade technical execution capabilities that complement VAEZR's creative and immersive experience services.
• Lashier GraphicsminorImplementation/ SI/ Consulting PartnerVAEZR Studio partnered with Lashier Graphics to produce an interactive augmented reality mural for the Iowa State Fair. The mural used AR technology to come alive when visitors photographed it with their smartphones.
• Iowa Food and Family ProjectminorStrategic or Co-development PartnerVAEZR Studio teamed up with the Iowa Food and Family Project to create an interactive learning experience at the Iowa State Fair. Guests colored sheets featuring animals or crops, scanned them, and watched their artwork appear animated on a large screen display showcasing Iowa agriculture.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency under IPG producing experiential campaigns, events, and immersive brand storytelling. Highly comparable to VAEZR's integrated event, video, and experiential marketing offering, but at significantly larger scale.
• Momentum Worldwide: Global experiential marketing agency producing brand experiences, live events, and immersive activations for major consumer and enterprise brands. Directly comparable to VAEZR's event production and brand activation services for clients like Acer and MidAmerican Energy.
• North Kingdom: Swedish interactive experience agency producing immersive digital experiences, branded storytelling, and WebAR/interactive work. Comparable to VAEZR's digital experience, immersive web, and creative production capabilities.
• Groove Jones: Dallas-based immersive technology studio specializing in AR, VR, WebAR, projection mapping, and interactive brand activations for enterprise clients. Closest functional peer to VAEZR's XR soundstage and experiential work, with similar service mix across immersive experience, video, and event production.
• The Famous Group: Experiential agency specializing in immersive brand experiences, projection mapping, XR environments, and event activations. Closest functional peer to VAEZR's XR soundstage, projection mapping, and immersive event work.
• George P. Johnson Experience Marketing: Experience marketing agency focused on immersive brand experiences, corporate events, and trade show activations. Comparable service mix to VAEZR's event production and experiential marketing services for enterprise and B2B brands.

Broad incumbents

• Imagination: Global experience design agency producing brand experiences, environments, and immersive storytelling for enterprise clients. Comparable to VAEZR's experiential and immersive offering but at global scale with broader capabilities.
• Deloitte Digital: Digital and creative consultancy within Deloitte offering customer experience, creative production, and technology services. Overlaps with VAEZR's enterprise-focused digital experience, CRM integration, and marketing strategy services.
• R/GA: Global creative technology agency offering brand, experience, and technology services across consumer and enterprise. Overlaps with VAEZR's creative strategy, immersive experience, and marketing automation capabilities but operates at much broader scale.

Regional players

• BVK: Milwaukee-based independent creative and marketing agency serving Midwest enterprise clients. Comparable regional peer for creative production and brand work, but without VAEZR's specialized XR/immersive production capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vaezr-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAEZR Studio | a Division of Zirous