Florida Southern Roofing

What Florida Southern Roofing does

Florida Southern Roofing (legal entity Florida Southern Roofing and SheetMetal, Inc.) is a third-generation, family-owned roofing contractor headquartered at 6653 19th St E, Sarasota, Florida. Founded by Tim Wallace in 1967 and currently led by his son Brian Wallace as President and CEO, the company provides roof replacement, repair, inspection, maintenance, and cleaning services for residential and commercial properties across 50+ communities in Sarasota, Manatee, Charlotte, and DeSoto counties. It specializes in tile, shingle, metal, and flat roofing systems, and operates an in-house sheet metal fabrication shop that produces custom metal roofing components for both residential and commercial installations.

The business model is primarily project-based (roof replacements typically $8,000-$60,000), supplemented by recurring preventative maintenance programs (The Roof Patrol), repair work billed per scope, and free initial inspections that convert to paid engagements. Distribution is direct: free on-site estimates via field sales representatives, phone and web inbound inquiries, and direct coordination with insurance carriers on storm damage claims. Financing is offered through a partnership with Service Finance Company, LLC (Truist Bank), covering loans from $1,000 to $100,000+ with promotional 0% APR options.

The company holds the roofing industry's most stringent manufacturer certifications, including GAF Master Elite (top 2-3% of U.S. roofers), 2026 GAF PlatinumElite Commercial Contractor, Owens Corning Platinum Preferred (top 1%), and CertainTeed Gold Star, enabling exclusive warranty offerings such as the Golden Pledge and Platinum Promise. Operational differentiators include a 17-point inspection process, drone-based roof inspections, in-house sheet metal fabrication, and Roof-A-Cide authorized cleaning with a 2-year guarantee. The customer mix spans individual homeowners (primary), commercial property owners, HOAs and condominium associations, and property managers, with active board-level participation in the Community Associations Institute (CAI) West Florida Chapter and multiple regional chamber of commerce memberships supporting lead generation and brand visibility.

Name

Florida Southern Roofing

Legal name

Florida Southern Roofing and SheetMetal, Inc.

Website

https://floridaroofing.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Florida Southern Roofing is a third-generation, family-owned Sarasota-based roofing contractor providing residential and commercial roof replacement, repair, inspection, and maintenance services across 50+ Southwest Florida communities, with in-house sheet metal fabrication and elite manufacturer certifications.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Construction - Special Trade Contractors (1700)

akta.pro industry

PRIMARYHSAPAKAA

Roof Installation & Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAKAB

Roof Repair & Leak Remediation

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAKAH

Soffit, Fascia & Eaves Repair/Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAKAJ

Skylight & Roof Penetration Flashing (Exterior)

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

Keywords

• Residential roof replacement
• Commercial roofing services
• Roof repair maintenance
• Metal roofing installation
• Storm damage repair

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Roof Replacement Services: Full roof replacement services for residential and commercial properties, including tear-off and new installation of tile, shingle, metal, and flat roofing systems. This is the primary revenue driver, representing significant project values ranging from $8,000 to $60,000 for typical Sarasota roof replacements.
2. Roof Repair Services: Comprehensive repair services including leak repairs, shingle/tile replacement, vent repairs, caulking, and emergency repair services. Billed per project based on scope of work.
3. Roof Maintenance Programs: Preventative roof maintenance programs including regular inspections, cleaning, and upkeep services to extend roof life and prevent costly replacements.
4. Roof Inspection Services: Professional roof inspections providing detailed written reports, high-resolution photos, and transparent repair quotes. Offered as a free initial service leading to paid work.
5. Roof Cleaning Services: Roof cleaning using Roof-A-Cide products to control algae, mold, mildew, and fungus, with guaranteed 2-year protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Florida Southern Roofing is a full-service roofing contractor providing residential and commercial roof replacement, repair, inspection, maintenance, and cleaning services across Southwest Florida. The company specializes in tile, shingle, metal, and flat roofing systems, fabricates its own sheet metal in-house, and coordinates directly with insurance carriers on storm-damage claims. It operates separate residential, commercial, and multi-family divisions serving homeowners, business owners, HOAs, and property managers.

Product overview

Florida Southern Roofing is a full-service residential and commercial roofing company offering a comprehensive suite of services including roof replacement, repair, inspection, and maintenance. The company specializes in four primary roofing materials: tile, shingle, metal, and flat roofing systems. Key service offerings include Residential Roof Replacement, Commercial Roof Replacement, Roof Repair Services, Roof Inspections & Maintenance, Metal Roofing Services, Roof Cleaning (using Roof-A-Cide products), Multi-Family Condo Roof Replacement, Storm Damage Services, and The Roof Patrol maintenance program. The company fabricates its own sheet metal and partners with major manufacturers including GAF (TimberSteel™ Metal Roofing), Owens Corning, and Certainteed. Financing options are available through Service Finance Company, LLC (Truist Bank). The company serves Sarasota, Bradenton, Venice, and surrounding Southwest Florida communities with three generations of roofing experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roof Replacement Complete residential roof replacement service including full tear-off and new roof installation covering tile, shingle, metal, and flat roofing systems for homeowners across Sarasota, Bradenton, Venice, and surrounding Southwest Florida communities.
• Commercial Roof Replacement Commercial roofing service delivering lifetime metal, tile, and shingle roofing systems for offices, retail, industrial buildings, HOAs, and community properties throughout Southwest Florida.
• Roof Repair Services Comprehensive roof repair service covering missing or damaged shingles and tiles, valley replacement, leak repairs, emergency repairs, underlayment replacement, temporary repairs, storm damage repairs, and specialized repair for metal, tile, shingle, and flat roofs.
• Roof Inspections and Maintenance Professional roof inspection and maintenance service delivering 17-point inspections with detailed written reports, high-resolution photos, and preventative maintenance programs to extend roof life and identify issues early.
• Metal Roofing Services End-to-end metal roofing service including repair, maintenance, and installation with in-house sheet metal fabrication capability, backed by 40+ years of metal roofing experience for residential and commercial buildings.
• Roof Vent Services Roof vent repair and replacement service delivered as part of comprehensive roof maintenance to ensure proper attic ventilation and roofing system integrity.
• Roof Cleaning Professional roof cleaning service using Roof-A-Cide and Roof Restore EPA-approved products to control algae, mold, mildew, and fungus, delivered by an authorized applicator with a guaranteed 2-year protection period.
• Multi-Family Condo Roof Replacement Roof replacement service for multi-family properties and condominiums, including coordination with HOA and Condominium Association boards, shared roofing systems, and compliance with community standards.
• Metal Roof Repair Specialized metal roof repair service addressing blow-offs, leaks, punctures, and tears, with complimentary repair estimates and a 100% satisfaction guarantee.
• Storm Damage Services Storm-damage service covering assessment, emergency repairs, roof tarping, and temporary repairs following hurricanes, high winds, heavy rains, and hail, with 40+ years of storm-damage recovery experience.
• Roofing Financing Options Financing referral service offered through Service Finance Company, LLC (Truist Bank) providing loan amounts from $1,000 to $100,000+, terms of 12 to 180 months, and 0% promotional APR plans for qualified homeowners.
• The Roof Patrol Recurring preventative roof maintenance program featuring 17-point inspections to extend roof life, prevent costly surprises, and identify issues before they escalate.
• Roofs For Heroes Community outreach program delivering roof replacement services to local heroes including military members and first responders.
• GAF TimberSteel Metal Roofing System Manufacturer-backed metal roofing system combining traditional aesthetics with steel durability, featuring high wind resistance up to 200 mph, cool roof energy efficiency, advanced protective coatings, and sustainable materials, available with the TimberSteel ArmorPledge Limited Warranty.

Quantifiable outcome

• GAF Master Elite status achieved by only 2-3% of roofers nationwide
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• GAFflagshipTechnology or IntegrationGAF is North America's largest roofing manufacturer. Florida Southern Roofing holds GAF Master Elite, GoldElite Commercial, and PlatinumElite Commercial certifications, enabling them to offer exclusive warranties including the Golden Pledge Limited Warranty with lifetime shingle warranty and 25-year workmanship warranty. Also certified for TimberSteel metal roofing systems with ArmorPledge limited warranty.
• Owens CorningflagshipTechnology or IntegrationOwens Corning Platinum Preferred Contractor status places Florida Southern Roofing among top 1% of roofing contractors nationally. This partnership enables offering of Platinum Promise Limited Warranty covering materials and workmanship with extended coverage periods.
• CertainTeedcoreTechnology or IntegrationCertainTeed Gold Star Contractor status indicates among the most reputable contractors nationally. Certification requires 5+ years operating under same business name, inspected projects of 100+ squares, $1M minimum bonding capability, and adherence to code of ethics.
• Roof-A-CidecoreTechnology or IntegrationFlorida Southern Roofing is an authorized Roof-A-Cide applicator, utilizing both Roof-A-Cide and Roof Restore products to control algae, mold, mildew, and fungus. Products are EPA approved, safe for people, pets, and plants, with no harsh chemicals. Company guarantees roof protection for no less than 2 full years.
• Sarasota Chamber of CommerceminorGTM or Marketing PartnerActive chamber membership providing networking opportunities and community visibility for the roofing business.
• Manatee Chamber of CommerceminorGTM or Marketing PartnerActive chamber membership serving the Manatee County business community.
• Longboat Key Chamber of CommerceminorGTM or Marketing PartnerActive chamber membership serving the Longboat Key business community.
• Community Associations Institute (CAI) - West Florida ChaptercoreGTM or Marketing PartnerFlorida Southern Roofing serves on the board of directors with the CAI West Florida Chapter. Cindi Bass-Bell serves as Director of Business Development and represents the company on various CAI committees. Partnership brings education to community association managers and board members through 'Your Community Partners' initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tecta America: Tecta America is one of the largest commercial roofing contractors in the U.S., operating across multiple regions with a broad service portfolio including installation, repair, and maintenance of commercial roofing systems. It overlaps with Florida Southern Roofing's commercial and multi-family segment but at far greater scale and national reach.
• Roofing Corporation of America: Roofing Corporation of America is a commercial-focused roofing consolidator acquiring regional commercial roofing contractors across the U.S. Its portfolio includes roofing installation, repair, and maintenance for commercial properties. Comparable on commercial/multi-family work but operates at much larger scale via roll-up model.

Direct peers

• Baker Roofing Company: Baker Roofing is an established family-rooted roofing contractor based in the Southeast U.S. offering residential and commercial roof replacement, repair, and maintenance across multiple regional markets. Direct comparable to Florida Southern on residential/commercial mix, manufacturer certifications, and full-service model.
• Bone Dry Roofing: Bone Dry Roofing is a national residential roofing franchise with regional offices across the Midwest, South, and Southeast, offering roof repair, replacement, and inspection services to homeowners. Comparable in service scope and customer base; less regionally concentrated than Florida Southern but directly competitive in overlapping markets.
• Storm Guard Roofing & Restoration: Storm Guard is a national roofing and restoration franchise with significant Florida presence, serving residential and commercial customers with insurance-claim-driven roof replacement and repair services. Directly comparable on insurance-claims workflow, storm damage response, and geographic exposure in FL markets.
• Mighty Dog Roofing: Mighty Dog Roofing is a national residential roofing franchise offering roof inspections, repair, and replacement leveraging drone-based inspection technology and similar multi-channel marketing approaches. Comparable on service mix and adoption of differentiated inspection technology (drone use).
• Aspen Contracting: Aspen Contracting is a national exterior restoration and roofing contractor with strong presence in storm-impact regions, including the Southeast, focused on insurance restoration and residential re-roofing. Overlaps with Florida Southern on storm-damage replacement, insurance-claim processing, and residential customer mix.

Regional players

• Deer Park Roofing: Deer Park Roofing is a long-established residential and commercial roofing contractor in the Midwest/Northeast serving homeowners and HOAs with full-service roofing solutions. Comparable full-service model and HOA exposure but primarily operates in different geographies than Florida Southern.

Others

• Service Finance Company (Truist): Service Finance is the consumer financing partner Florida Southern Roofing uses to offer loans for roofing projects. Not a competitor but an ecosystem enabler, comparable in that it channels customer demand that roofing contractors like Florida Southern convert to funded jobs.
• GAF (Building Products): GAF is North America's largest roofing manufacturer and a strategic ecosystem partner to Florida Southern via Master Elite and PlatinumElite contractor programs. Not a direct competitor, but the certification backbone that defines Florida Southern's elite positioning in the marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/floridaroofings
• Facebookfacebook.com/floridasouthernroofing
• LinkedInlinkedin.com/company/florida-southern-roofing

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Southern Roofing