HUB platform

What HUB platform does

HUB Platform (HUB-JS), founded in 2021 and headquartered in Hanoi, Vietnam, is a privately held cloud marketing technology company that operates a platform-plus-modules ecosystem centered on its HUB CDP (Customer Data Platform). The platform unifies customer data from 150+ sources and feeds seven subsidiary products — My Retail (omni-channel retail/O2O), Cus Asia (web analytics and CX), EX-Tech (marketing automation), Adsme Digital (martech agency), HRM Mobi (HR management), Test Flow (workflow automation), UID (user identity resolution), and Data360 (BI dashboards) — enabling Vietnamese SMBs and mid-market enterprises to segment customers, automate multi-channel campaigns (SMS, Email, Zalo OA/ZNS), and personalize experiences across retail, banking, pharmaceutical distribution, education, and aesthetics verticals.

The underlying technology combines CDP, CRM, DMP, and marketing automation capabilities into a single stack with native Vietnamese-market integrations (Zalo OA/ZNS, SMS brandname via VMG/eSMS, WooCommerce, HubSpot CRM, OmiCall, StringeeX). The platform supports trigger-based marketing automation, RFM/Cohort/Retention/Loyalty analytics, sales automation with deal management, and API-based extensions for custom ERP/OMS builds. Notably, the company's My Retail CDP received a Top 10 Trusted Products-Services Vietnam 2024 recognition, and HUB joined the Data and AI Alliance (D.A Alliance) and the Marcom-AI Platform in June 2025.

HUB generates revenue through three streams: SaaS platform subscriptions priced on a quote-based annual cadence tied to features, data volume, and integrations; implementation and digital transformation consulting services; and recurring value-added services (SMS brandname, email marketing, Zalo OA/ZNS/UID/chatbot, contact center). GTM motion is hybrid: product-led self-service demo requests for SMBs paired with direct enterprise field sales, supplemented by a partner/reseller program and the internal Adsme Digital agency. Customers include Levents, Boo, Hakimi, PVcomBank, Bigbom, Dược Tín Phong, Gitiho, and ZaCy Aesthetics, with disclosed outcomes ranging from 2x customer return rates in fashion retail O2O to 200% call center productivity gains via OmiCall integration.

Name

HUB platform

Legal name

HUB Platform

Website

https://hub-js.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

HUB Platform is a Vietnam-based cloud marketing technology company offering an integrated CDP, CRM, and marketing automation platform with 150+ integrations and seven subsidiary products, serving SMB and mid-market enterprises across retail, banking, pharma, education, and aesthetics verticals through subscription SaaS plus consulting services.

Ownership category

akta.pro rank

Product category

Customer Data Platform (CDP)

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Customer data platform
• Marketing automation software
• Martech adtech solutions
• Omni-channel retail CDP
• Digital transformation consulting

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Platform Subscriptions: HUB Platform generates revenue through subscription-based SaaS pricing for its CDP, CRM, and marketing automation solutions. Pricing tiers vary based on features, customer data volume, and number of integrations required.
2. Implementation and Consulting Services: The company provides direct consulting for digital transformation, strategy planning, and implementation services alongside their technology platform, offering hands-on support for businesses undergoing digital transition.
3. Value-Added Services (VAS): Additional services including SMS brand name, Email marketing, ZALO OA/ZNS/UID/CHATBOT, and Contact center services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HUB Platform is a cloud-based marketing technology (MarTech/AdTech) software company headquartered in Hanoi, Vietnam, that builds and sells a Customer Data Platform (HUB CDP) and a suite of related modules (My Retail, Cus Asia/Data360, EX-Tech, Adsme Digital, HRM Mobi, Test Flow, UID) for unifying customer data, automating multi-channel marketing, and managing retail and HR operations. It also provides implementation and digital transformation consulting services to deploy its SaaS products for Vietnamese businesses.

Product overview

HUB Platform is a cloud marketing ecosystem that operates as a platform-plus-modules architecture centered on HUB CDP (Customer Data Platform). The core HUB CDP platform provides unified customer data management, intelligent segmentation, interaction scenario management, automated campaign execution, and reporting capabilities (RFM, Cohort, Retention, Loyalty). The ecosystem includes specialized products: My Retail for O2O retail operations, Cus Asia for website analytics and customer experience, Ex-Tech for digital experience and marketing automation, Adsme Digital for martech/adtech solutions, HRM Mobi for HR management, Test Flow for workflow automation, UID for user resolution, and Data360 for business intelligence. The platform integrates with 150+ data sources and supports multi-channel engagement via SMS, Email, Zalo, and other communication channels. Additional offerings include strategic digital transformation consulting and custom system development services.

Differentiator

Problem solved

Functional benefit

Products and services

• HUB CDP (Marketing Cloud CDP)

Quantifiable outcome

• 40% increase in customer return rate in Mother & Baby industry through personalized offers based on purchase history
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• D.A Alliance (Data and AI Alliance)coreStrategic or Co-development Partner · 2 June 2025HUB-JS is an official member of the Data and AI Alliance (D.A Alliance), a coalition focused on promoting cooperation, innovation, and building an autonomous, sustainable digital economy in Vietnam. The alliance was established with participation from leading organizations in technology, media, and data sectors, with HUB-JS contributing expertise in AI applications and data science for digital transformation.
• Marcom-AI PlatformminorStrategic or Co-development Partner · 2 June 2025HUB-JS participates in the Marcom-AI Platform ecosystem launched by Vietnam Economic Times (VnEconomy), which integrates AI tools including Askonomy Smartchat, Asko Brief, AskoVerse, and AskoVocal for enhanced marketing and communications capabilities.
• A1DemyminorGTM or Marketing PartnerCollaboration partner for Founder Talk events and digital marketing education, providing training and business connection opportunities for e-commerce business owners.
• SaaS NetworkminorGTM or Marketing PartnerPartner for SaaS sharing and evaluation platform in Vietnam, collaborating on content and events for digital transformation education.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Global CRM and marketing automation platform. HUB has a bidirectional integration with HubSpot CRM and competes for the same Vietnamese SMB/mid-market segment with a more localized offering.
• Salesforce (Marketing Cloud): Enterprise CRM and CDP platform with Marketing Cloud and Data Cloud. HUB targets the same Vietnamese enterprise CDP buyers (e.g., PVcomBank) with a lighter, localized alternative.
• Zoho CRM: Affordable CRM and marketing suite popular with Asian SMBs. Competes with HUB EX-Tech + My Retail for cost-conscious Vietnamese SMEs needing CRM plus marketing automation.
• Odoo: Open-source ERP/CRM with broad APAC adoption. Adjacent competitor offering CRM plus operational modules (HRM, workflows) that overlap with HUB's bundled HRM Mobi and Test Flow products.

Direct peers

• CleverTap: Customer engagement and retention platform with strong SEA presence. Overlaps HUB's CDP + marketing automation + multi-channel (push, SMS, email, in-app) proposition for high-growth digital businesses.
• Insider: Cross-channel customer experience platform with documented SEA and retail focus. Competes directly with HUB on CDP, personalization, and omnichannel journey orchestration for retail and B2C verticals.
• Braze: Customer engagement platform focused on messaging, journey orchestration, and CDP. Comparable in product architecture to HUB CDP + EX-Tech for mid-market digital brands.
• Segment (Twilio): Customer Data Platform focused on data collection, unification, and activation across tools. Direct functional overlap with HUB CDP for businesses centralizing data across 150+ sources.

Regional players

• LadiPage: Leading Vietnamese landing page and lead-gen platform. Functions as a HUB integration partner (API sync) and an adjacent marketing tool competing for the same Vietnamese SMB digital marketing budget.

Others

• Omicall: Vietnamese cloud call-center platform integrated with My Retail. Ecosystem partner and complementary infrastructure provider rather than direct competitor, but enabling HUB's documented 200% productivity uplift.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hub.platform
• LinkedInlinkedin.com/company/hub-js

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUB platform