SalesMaster

What SalesMaster does

SalesMaster is a privately held UK-headquartered software company founded in 2009 and based in Milton Keynes, per its firmographic profile. The firm develops software for the automotive industry and operates as a for-profit entity with no public listing. The aggregated source material associated with the company describes a substantially larger operational footprint than the firmographic employee range of 11-50 would suggest: a comprehensive global automotive retail platform branded under Keyloop, delivered as the Fusion Automotive Retail Platform. This platform integrates web platforms, showroom systems, and dealer management systems into a unified 360-degree consumer and vehicle view, processing approximately 4 billion operational data interactions and powering business intelligence for dealers.

The platform is organized across four solution domains: Demand (Sales Hub, Acquisition Hub, Marketing Services) for customer acquisition; Supply (Vehicle Hub) for inventory and pricing; Ownership (Service Hub) for retention across the lifecycle; and Operate (Keyloop DMS, VEGA) for back-office management and predictive business intelligence. The technology stack emphasizes composability, integration interoperability, and data-driven decisioning, with proprietary positioning around an "Experience-First" consumer engagement layer and a substantial operational data asset. Certifications include ISO 27001 and Google Partner status, and the company is FCA-regulated via Product Partnerships Limited for relevant UK activities.

SalesMaster sells through B2B channels targeting enterprise automotive dealerships globally, using direct enterprise sales with account managers, a global distribution partner network operating in local markets, and a Partner Programme ecosystem of third-party applications. Pricing is quote-based on annual subscription contracts and is not publicly disclosed. Geographic operations explicitly span the UK, France, Germany, Italy, Spain, and Ireland, with the distribution network claiming global reach. A significant scale discrepancy exists between the firmographic profile (11-50 employees, single Milton Keynes HQ) and the platform-level operational footprint described in the broader source material (4 billion interactions, multi-country presence, completed ATG acquisition, distribution partner network, multi-module product suite), which materially limits confidence in any single estimate of company size, headcount, or revenue.

Name

SalesMaster

Legal name

Keyloop Holdings (UK) Limited

Website

https://salesmaster.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SalesMaster is a UK-headquartered software company founded in 2009 that builds automotive retail technology platforms serving dealerships globally through integrated web, showroom, and dealer management system software under the Keyloop brand.

Ownership category

akta.pro rank

Product category

Automotive Retail Software

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Automotive retail software
• Dealer management systems
• Automotive CRM solutions
• Vehicle inventory management
• Dealership marketing platform

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Automotive Retail Software Solutions: SaaS-based dealer management and automotive retail solutions sold to automotive dealerships globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SalesMaster provides automotive retail software solutions for car dealerships, including a dealer management system (DMS), customer engagement hubs for sales and acquisition, vehicle inventory management, service and ownership lifecycle tools, marketing services, and a business intelligence platform (VEGA). Offerings are integrated into the Fusion Automotive Retail Platform that connects web platforms, showroom systems, and DMS to deliver a unified view of consumers and vehicles.

Product overview

Keyloop offers a unified platform-plus-modules architecture called the Fusion Automotive Retail Platform. The platform integrates four main solution areas: Demand (Sales Hub, Acquisition Hub, Marketing Services) for driving customer acquisition and sales; Supply (Vehicle Hub) for inventory management; Ownership (Service Hub) for retention and lifecycle management; and Operate (Keyloop DMS, VEGA) for dealership management and business intelligence. The platform processes over 4 billion interactions with operational data to deliver business intelligence and a 360-degree view of consumers and vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Fusion Automotive Retail Platform An intelligent, composable, connected automotive retail platform that integrates web platforms, showroom systems, and dealer management systems to provide a 360-degree view of consumers and vehicles for automotive dealerships.
• Sales Hub Demand-side solution focused on winning more deals, boosting revenue, and making the buying process easy for dealership customers.
• Acquisition Hub Demand-side solution enabling dealers to sell smarter, convert faster, and drive digital growth.
• Marketing Services Marketing solution enabling dealers to plan campaigns faster, target the right buyers, and prove ROI.
• Vehicle Hub Supply-side solution providing faster sales, better margins, and clear inventory visibility for dealers.
• Service Hub Ownership-side solution helping dealers maximise profit, delight customers, and boost loyalty throughout the ownership lifecycle.
• Keyloop DMS Dealer Management System allowing dealers to run their dealership in one system, cut admin, and serve customers faster.
• VEGA Business intelligence solution that helps dealers predict outcomes, spot opportunities sooner, and make smarter decisions using data analytics.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• GooglecoreTechnology or IntegrationKeyloop is a Google Partner providing automotive retail technology solutions integrated with Google platforms and services.
• Automotive Transformation Group (ATG)flagshipStrategic or Co-development PartnerAcquired by Keyloop in May 2024, ATG brings consumer-facing engagement tools and talent to enrich Keyloop's Experience-First technology, creating an intelligent connected automotive retail platform.
• Product Partnerships LimitedcoreStrategic or Co-development PartnerKeyloop (UK) Limited is an appointed representative of Product Partnerships Limited, authorised and regulated by the Financial Conduct Authority, acting as Principal for a network of Appointed Representatives.
• SIMI (Society of the Irish Motor Industry)minorOthersPatron sponsor relationship with SIMI supporting automotive industry standards in Ireland.
• Automotive 30% ClubminorOthersPatron sponsor supporting diversity and gender equality in the automotive industry.
• SMMT (Society of Motor Manufacturers and Traders)minorOthersAssociate member of SMMT supporting UK automotive industry advocacy and standards.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CDK Global: CDK Global is one of the largest providers of integrated dealership technology, including DMS, CRM, and F&I solutions. A core competitor to SalesMaster/Keyloop in the automotive retail software category, particularly in North America with growing European footprint.
• Cox Automotive: Cox Automotive is a leading global provider of automotive software and digital marketing solutions (Dealertrack, VinSolutions, Autotrader, Kelley Blue Book), serving dealerships and OEMs. Direct overlap with SalesMaster/Keyloop across DMS, CRM, and consumer engagement for automotive retail.
• Reynolds and Reynolds: Reynolds and Reynolds is a long-established provider of DMS, F&I, and document management for automotive retailers. A direct competitor to the Keyloop DMS module, particularly within US franchised dealer networks.

Emerging players

• DealerCenter: DealerCenter (Dominion Enterprises) offers cloud-based dealer management software targeted at independent dealers. Overlaps with the Keyloop DMS / Vehicle Hub modules, particularly for non-franchised dealer segments.
• CitNOW: CitNOW is a UK-based automotive video communication and reporting platform integrated with dealer systems. Adjacent to the SalesMaster/Keyloop experience-first consumer engagement capabilities and frequently embedded within European dealer tech stacks.

Direct peers

• Tekion: Tekion is a cloud-native automotive retail platform (DMS + CRM + consumer experience) directly competing with Keyloop's Fusion platform. Closely comparable in architecture and target dealer segment, particularly in North American franchised dealer market.
• Frazer Computing: Frazer Computing provides DMS and dealer management software primarily to independent and used-car dealers. Comparable in product surface to the Keyloop DMS module and focused on the same small/medium dealer segment.
• Pinewood.AI: Pinewood.AI is a UK-based cloud-native automotive retail platform with DMS, CRM, and consumer engagement tools. The most direct geographic and product peer to SalesMaster/Keyloop within the UK/EU dealer market.
• PBS Systems: PBS Systems is a Canadian provider of DMS and dealership management software widely used in North American franchised dealer groups. Direct comparable to the Keyloop DMS product on functionality and target customer.
• DealerSocket (Solera): DealerSocket, part of Solera, provides automotive CRM, desking, and DMS-adjacent software to dealerships. Directly comparable to SalesMaster/Keyloop's Sales Hub, Acquisition Hub, and Marketing Services modules.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keyloop
• Xx.com/salesmasteruk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesMaster