TRS

What TRS does

TRS (The Registration System LLC, operating as myTRS) is a privately-held, woman-owned and veteran-owned software company founded in 2000 and headquartered in Fortville, Indiana, that provides cloud-based volunteer management software for large-scale events. The company's core product, myTRS, is a mobile-first platform supporting volunteer registration, self-scheduling, group registration, mass SMS and email communications, real-time on-site check-in, background check integration, and advanced reporting for events ranging from 100 to 10,000+ volunteers, with a stated 99.99% uptime guarantee. Underlying technology includes AES-256 encryption at rest, HTTPS/TLS 1.2+ in transit, EU-US Privacy Shield compliance, and a restrictive single-client API for integrations, with payment processing delivered through Stripe, Authorize.net, PayPal Payflow, Braintree, and Payeezy and background screening delivered through Sterling and Verified Volunteers.

The platform is positioned around deep domain specialization built over 25+ years of serving event organizers, with marquee customers that include PGA, Special Olympics, NCAA, the Republican and Democratic National Conventions, the Indianapolis 500, the Kentucky Derby Festival, Olympic Trials, the National FFA Organization, the 500 Festival, and the Gilroy Garlic Festival. Add-on modules include Site Cloning for recurring annual events, Event Groups for multi-event dashboard management, Activities Notes for confirmation emails, and a Betterflye-powered gamification and rewards layer. TRS pursues a horizontal segmentation strategy with three target segments: Events & Sports Organizations (primary), Destination & Tourism, and Corporate & Healthcare.

TRS generates revenue primarily through per-volunteer subscription contracts on multi-year terms, supplemented by a $150 per contract year Site Cloning add-on, a $250 one-time background-check integration setup fee, and optional paid dedicated support on event days. The go-to-market is direct enterprise field sales centered on personalized demos, 14-day trials, and dedicated account managers, with thought leadership via the IFEA partnership, an active blog, LinkedIn presence, and earned media features. The company is led by founder and President Florence (Fleck) May, a former Visit Indy and US Grand Prix LOC executive, together with Operations & Account Manager Giang (Jen) Tran. No external institutional investment, funding rounds, or revenue figures are disclosed in the source material; note that a separately reported RMB 600M investment involving an entity also abbreviated TRS refers to a different investor and is not relevant to this US-based operating company.

Name

TRS

Legal name

The Registration System LLC

Website

https://my-trs.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

TRS (The Registration System, operating as myTRS) is a privately-held, woman- and veteran-owned software company that provides cloud-based volunteer management software to large-scale events and sports organizations, including PGA, NCAA, Special Olympics, and national political conventions, on a per-volunteer subscription basis.

Ownership category

akta.pro rank

Product category

Volunteer Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Event Staffing & Registration Services (HSACADAE)

akta.pro secondary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Volunteer management software
• Event registration system
• Volunteer coordination platform
• Event management software
• Registration management software

Headquarters

HQ city

Fortville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per Volunteer Subscription: Pricing model based on per volunteer with one simple price per volunteer included in subscription. No tiers or lock-in. Subscription includes unlimited configurations, mass communications, and advanced reporting.
2. Site Cloning Add-on: Optional add-on feature for cloning event sites with a $150 fee per contract year for all existing sites.
3. Background Check Integration Setup: One-time $250 setup fee for Verified Volunteers background check integration.
4. Dedicated Support Services: Dedicated account management and support services included with subscription, including on-site check-ins and technical support on event days available upon request for additional charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

TRS sells a cloud-based volunteer management software platform called myTRS that enables large-scale event organizations to register, schedule, screen, communicate with, and check in volunteers. The platform scales from 100 to 10,000+ volunteers per event with unlimited configurability, integrated payment processing, integrated background checks, mass SMS and email communications, and advanced reporting. TRS also provides event management and consulting services to support client deployments.

Product overview

TRS (The Registration System) offers myTRS, a cloud-based volunteer management platform. The core product provides customizable registration systems, real-time analytics, self-scheduling, group registration, and integrated background checks through Verified Volunteers. The NextGen Admin portal handles site management. Key add-on features include Site Cloning for recurring events, Event Groups for organizing multiple events, and Smart Comms for mass SMS/email outreach. Payment processing is handled through integrations with Stripe, Authorize.net, PayPal Payflow, Braintree, and Payeezy. The platform scales to manage 100 to 10,000+ volunteers with dedicated support included.

Differentiator

Problem solved

Functional benefit

Products and services

• myTRS Volunteer Management Platform Cloud-based volunteer management and event registration platform that enables enterprise event organizations to register, schedule, background-check, communicate with, and check in 100 to 10,000+ volunteers per event, with unlimited configurability, mass SMS and email communications, advanced reporting and analytics, and integrated payment processing. Sold to event and sports organizations, destination and tourism bodies, and corporate and healthcare volunteer programs on a per-volunteer subscription basis.
• NextGen Admin Administrative portal for the myTRS platform where client administrators sign in to manage volunteer registration sites, site settings, registration data, reports, and user accounts. Bundled with myTRS subscriptions for client administrators of enterprise event organizations.
• Event Management and Consulting Services Event management and consulting services supporting client deployments of volunteer management for large-scale events, leveraging TRS's 25+ years of operational experience and founder-led event management expertise.

Quantifiable outcome

• 99.99% uptime guarantee
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered strategic and core.

• BetterflyestrategicTechnology or Integration · 7 February 2021Product partnership bringing volunteer gamification, volunteer and donation impact tracking, volunteer rewards programs, and volunteer social forum features to TRS clients. New alliance with integrated product features and staff support.
• Verified VolunteerscoreTechnology or IntegrationIntegrated background check partner providing seamless volunteer screening during registration. Integration allows volunteers to complete background check application within single TRS registration session. Results feed automatically back into TRS reports with status tracking.
• SterlingcoreTechnology or IntegrationBackground check provider integrated with TRS platform. Supports volunteer background check order status and results viewing through Sterling portal. Volunteers over 18 and US residents eligible for screening through API integration.
• StripecoreTechnology or IntegrationPrimary payment processor integrated for handling volunteer registration payments. All payments go directly to clients' payment account with no TRS fees.
• Authorize.netcoreTechnology or IntegrationPayment processing integration for handling volunteer registration transactions. Zero TRS payment processing fees.
• PayPal PayflowcoreTechnology or IntegrationPayment processing integration option for volunteer registration payments.
• BraintreecoreTechnology or IntegrationPayment processing integration option for volunteer registration payments.
• PayeezycoreTechnology or IntegrationPayment processing integration option for volunteer registration payments.
• IFEA (International Festival & Events Association)strategicGTM or Marketing PartnerStrategic partnership for thought leadership and education. TRS President Florence May serves as speaker and writer on volunteer management strategies. Company participates in IFEA webinar series and workshops including annual 'Growing Volunteers' workshop.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SignupGenius (signUpGenius): Direct peer in online volunteer sign-up and event registration software for groups, schools, and organizations. Competes for the same volunteer-coordinator buyer and offers group registration, reminders, and reporting features parallel to myTRS.
• VolunteerHub: Direct competitor providing volunteer management software with registration, scheduling, hours tracking, and reporting. Targets nonprofits, corporate programs, and event-based volunteer coordination in the same buyer persona as TRS.
• Better Impact: Volunteer management platform focused on nonprofits and corporate volunteer programs with CRM-style volunteer profiles, scheduling, and reporting. Competes in the same volunteer-coordinator segment, especially for ongoing (not just event-based) programs.
• InitLive (CommunitySuite / VolunteerLocal parent): Volunteer and staff scheduling/coordination software for events and festivals. Direct competitor in event-day volunteer check-in, scheduling, and credentials - a core TRS use case.
• Galaxy Digital (Volunteer Management): Volunteer management and engagement platform serving nonprofits and corporate social responsibility programs. Comparable scope of CRM, scheduling, and impact measurement that overlaps with TRS's corporate and healthcare segment expansion.
• VolunteerLocal: Event-focused volunteer management SaaS used by festivals, runs, and races for online volunteer sign-up, hour tracking, and reporting. Directly comparable for short-duration, high-volunteer-count events like those TRS supports (Kentucky Derby, Indianapolis 500).

Broad incumbents

• Cvent: Enterprise event management platform with registration, attendee management, and mobile event apps. Represents the broader incumbent suite that increasingly touches volunteer/staffing modules as part of larger event packages - potential upstream consolidator.
• Eventbrite: General-purpose event ticketing and registration platform serving festivals, sports events, and conventions. A broad incumbent that overlaps with TRS's event registration use case, though it lacks the volunteer specialization that TRS monetizes.
• Salesforce (Nonprofit Cloud / Experience Cloud): Enterprise CRM with nonprofit and volunteer-tracking modules. A broad incumbent that could absorb volunteer-management workflows into larger deals, especially for enterprise customers that already standardize on Salesforce.

Emerging players

• Get Connected / S4 Volunteers (from Salesforce.org): Volunteer engagement module distributed through Salesforce.org for nonprofits. Comparable to TRS's expanded corporate/CSR push with Betterflye and represents the kind of bundled offering that could compete for larger enterprise volunteer programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trs-llc-the-registration-system-
• Facebookfacebook.com/myTRSVolunteers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRS