Jung Platform

What Jung Platform does

Jung Platform is a private, founder-led online education company headquartered in Salt Lake City, Utah and incorporated in Delaware. It operates a direct-to-consumer learning platform at jungplatform.com offering more than 300 expert-led video courses, talks, and certificate programs in Jungian psychology, dreams, divination, archetypes, and related depth-psychological and spiritual traditions, serving individual learners and professional practitioners such as therapists, coaches, and educators across more than 60 countries. The platform is built on the LearnWorlds learning management system, with Stripe and PayPal handling payments, Vimeo hosting video content, Cloudflare providing security and content delivery, and Zoom used for live class delivery. Marketing and analytics rely on a broad third-party SaaS stack including HubSpot, Google Analytics, Mixpanel, Hotjar, Fullstory, Mouseflow, and multiple live-chat support tools.

The business model is straightforward one-time purchase with lifetime access for individual courses and talks, supplemented by higher-priced cohort-based certificate programs (Jungian coaching, tarot reading) that are excluded from discounts and affiliate commissions. Distribution is self-serve through the website, augmented by a global ambassador/affiliate program paying 35% commission on sales, a content-marketing blog, an email newsletter, the Golden Ball Podcast, and participation in summits. A Spanish-language mirror site (es.jungplatform.com) extends the addressable market. The company is operated by siblings Machiel Klerk (Founder and CEO) and Akke-Jeanne Klerk (Co-founder and Jungian coach) with a small in-house team including a CFO, Creative Director, course development coordinator, and help desk manager, with no disclosed external institutional funding to date.

Name

Jung Platform

Legal name

Jung Platform

Website

https://jungplatform.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Jung Platform is a private online education company offering 300+ video courses, talks, and certificate programs in Jungian psychology and spiritual traditions, serving individual learners and professional practitioners across 60+ countries via its LearnWorlds-based platform.

Ownership category

akta.pro rank

Product category

Online Education (Depth Psychology & Personal Development)

NAICS

Software Publishers (5132)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)

akta.pro secondary industries

Certification & Credentialed Creator Programs (MPACALAI), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Online psychology courses
• Jungian education platform
• Depth psychology training
• Spiritual development courses
• Personal growth education

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course and Talk Sales: One-time purchases for individual courses, talks, and programs. Lifetime access granted upon purchase. Prices are listed in USD.
2. Certificate Programs: Comprehensive certification programs for professional development in Jungian coaching and tarot reading. No refunds for certification programs due to limited seating.
3. Affiliate/Ambassador Program: 35% commission on sales generated through ambassador referral links. Payments processed monthly via PayPal for commissions exceeding $100.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jung Platform is an online education company that sells expert-led video courses, short talks, and structured certificate programs rooted in Jungian psychology and global spiritual traditions. Offerings cover dreams, archetypes, divination (tarot, astrology, I Ching), and depth insights, delivered on-demand and via live classes, with lifetime access on purchase. A Spanish-language catalog and an Ambassador affiliate channel extend distribution.

Product overview

Jung Platform is an online education platform offering psychological and spiritual courses inspired by Jungian psychology. The platform provides a portfolio of products including Courses (video-based learning on Jungian psychology, dreams, divination, archetypes, and deep insights), Talks (short insights from depth psychology experts), Certificate Programs (comprehensive professional development tracks), the Golden Ball Podcast, and a Blog (free educational content). The platform also operates a Spanish-language version and features an Ambassador Program for affiliate marketing. Built on LearnWorlds LMS, the platform serves participants from over 60 countries seeking personal growth and professional development in depth psychology.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Ball Podcast: A podcast exploring creativity and depth psychology topics.
• Jungian Psychology Certification Program
• Spooky Dreams Café

Products and services

• Courses In-depth, video-based, expert-led learning experiences covering Jungian psychology, dreams, divination, archetypes, and deep insights. Sold as one-time purchases with lifetime access; designed for individual adult learners pursuing personal growth or professional development.
• Talks Short, accessible video insights from leading voices in depth psychology and spiritual wisdom traditions. Sold as one-time purchases with lifetime access; intended for learners who want condensed expert perspectives.
• Certificate Programs Comprehensive, structured certification programs with personalized coaching for professionals seeking credentials in Jungian coaching, tarot reading, and related depth-psychology modalities. Limited enrollment, no refunds after enrollment, and reserved seating; targeted at therapists, coaches, and holistic practitioners.
• The Golden Ball Podcast A podcast exploring depth psychology, spirituality, and creativity topics, featuring discussions among Jung Platform faculty and guests. Distributed as free multimedia content supporting audience engagement and brand storytelling.
• Jung Platform Español (Spanish-language Courses and Talks) Spanish-language versions of the platform's courses and talks, including Cursos (full courses) and Charlas (free talks), covering Jungian psychology and divination topics. Targeted at Spanish-speaking learners in Latin America, Spain, and other regions.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• LearnWorldscoreTechnology or IntegrationLearning management system (LMS) provider powering the Jung Platform online course delivery, user authentication (OAuth integration with Google, LinkedIn, Facebook, Twitter), and course access management.
• StripecoreTechnology or IntegrationPayment processing platform handling credit card transactions (Visa, MasterCard, Discover, American Express) and PayPal payments for course purchases and subscriptions.
• CloudflaresupportingTechnology or IntegrationContent delivery network and security provider ensuring website performance and protection. Cookie policy mentions cf_clearance cookie from Cloudflare.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Teachable: Hosted course platform enabling creators to sell courses, coaching, and downloads. Comparable infrastructure peer that competes with LearnWorlds in the same LMS-for-experts category Jung Platform relies on.
• Thinkific: Creator course platform that powers branded learning sites for independent educators and experts. Comparable as the underlying delivery technology category (LearnWorlds alternative) and as a self-serve monetization channel for depth-psychology educators.

Broad incumbents

• Hay House: Publisher and education company offering books, events, and courses in self-help, spirituality, and transformational topics led by named authors and teachers. Comparable in faculty-driven spiritual/psychological learning products aimed at personal growth consumers.
• Sounds True: Multi-decade multimedia publisher of spiritual, psychological, and self-development audio, video, and courses from established teachers. Comparable in faculty-driven spiritual/psychological content and direct-to-consumer distribution, with a broader catalog across wellness topics.
• Gaia: Subscription streaming service for yoga, meditation, consciousness, and alternative-spirituality content with original series and teacher-led programs. Comparable in subscription distribution of spiritual/depth-psychology-adjacent content and in target buyer overlap.
• Udemy: Massive online course marketplace with courses across personal development, spirituality, and psychology from independent creators. Comparable in self-serve, pay-per-course distribution model, though broader in subject area and creator-driven rather than curated-faculty.

Emerging players

• Insight Timer: Large global meditation and wellness platform hosting teachers and courses in mindfulness, psychology, and spirituality with a freemium model. Adjacent in audience (self-development learners) and in monetizing creator-led spiritual content, though broader in modality.

Direct peers

• The Shift Network: Online education and event platform offering courses, summits, and teachings in consciousness, spirituality, and depth-psychology-adjacent topics. Highly comparable in subject area (Jungian/transpersonal) and live + on-demand course format.
• Mindvalley: Creator-led online learning platform in personal growth, spirituality, and self-development with subscription and cohort programs. Most analogous to Jung Platform in target buyer, content archetype (named teachers, transformative courses), and global self-serve distribution.

Regional players

• Marian University — Jungian Studies Programs: Accredited academic institution offering Jungian-oriented certificate and continuing education for clinicians and coaches. Comparable as a credentialed channel for depth-psychology professional development, though institutional rather than direct-to-consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheJungPlatform
• Facebookfacebook.com/JungPlatform

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jung Platform