Optic Marketing

What Optic Marketing does

Optic Marketing Group is a privately held, full-service digital marketing agency founded in 2019 and headquartered in Tampa, Florida with an additional Texas Studio in The Woodlands, Texas. The firm serves small and medium-sized businesses, with a primary vertical focus on HVAC contractors and, secondarily, plumbing and other home services companies. Named clients visible in its case studies include Casanova James, Ellsworth Heating & Cooling, Florida Heating & Cooling, McWilliams & Son, and Cosby Heating and Cooling, all SMB operators in the residential and commercial HVAC space.

The company's core offerings comprise an integrated portfolio of marketing services: Web Design & Development, SEO Services, PPC Marketing, Social Media Marketing, Media Planning & Buying, Marketing Automation, Reputation Management, and Brand Development. It runs a sales-led go-to-market targeting HVAC and home services contractors directly, generating inbound demand through extensive SEO-optimized content (blog posts, case studies, infographics, e-books) while an outbound sales team pursues contractors in the residential and commercial service sector. The technology stack is standard agency tooling — Google Ads, Bing Ads, HubSpot CRM, SEO and analytics platforms, and social media management systems — with credentialed partner status at Google Partner and Facebook/Meta Certified Media Partner. Beyond pure services, the company offers a Local SEO Scanner diagnostic tool through the Optimizelocation partnership, signaling early movement toward productized diagnostics.

Optic Marketing Group operates a professional services revenue model with project- and retainer-based engagements rather than SaaS subscriptions. Pricing is quote-based and tailored to client needs; no standardized pricing tiers are publicly disclosed. The company holds ecosystem affiliations including HubSpot, Yext, HVACR Business, North Tampa Bay Chamber of Commerce, and Better Business Bureau accreditation, and has received the Global Recognition Award. With a stated headcount band of 1-10 employees, no disclosed institutional funding, and no proprietary software platform, the business operates as a lean, specialist agency whose competitive position rests on vertical expertise and content marketing within the HVAC/home services niche rather than technology differentiation.

Name

Optic Marketing

Legal name

Optic Marketing Group

Website

https://opticmarketinggroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Optic Marketing Group is a privately held, full-service digital marketing agency founded in 2019 and headquartered in Tampa, FL, with a Texas Studio in The Woodlands. It provides web design, SEO, PPC, social media, media buying, marketing automation, reputation management, and brand development services to small and medium-sized HVAC, plumbing, and home services contractors.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Digital marketing services
• HVAC marketing agency
• Home services marketing
• Web design development
• Search engine optimization

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services Revenue: Optic Marketing Group generates revenue through providing comprehensive marketing services to HVAC and home services companies. Services include web design/development, SEO, PPC management, social media marketing, and media planning/buying. Revenue is likely project-based or retainer arrangements rather than software/SaaS recurring models given the agency service delivery model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Optic Marketing Group is a full-service marketing agency that designs and delivers integrated cross-channel marketing programs for HVAC contractors and home services businesses. Core offerings include Web Design & Development, on-page and off-page SEO, PPC marketing (Google Ads, Bing Ads, geo-fencing, social ads), Social Media Marketing, Media Planning & Buying, Marketing Automation, Reputation Management, and Brand Development. Engagements are delivered as tailored projects or retainers to small and medium-sized service businesses, primarily in Florida and Texas.

Product overview

Optic Marketing Group is a premier full-service marketing agency specializing in the HVAC and home services industry. The company offers a unified portfolio of marketing services including Web Design & Development, SEO Services, PPC Marketing, Social Media Marketing, Media Planning & Buying, Marketing Automation, Reputation Management, and Brand Development. These services work together as an integrated cross-channel marketing strategy designed to help businesses transform their marketing from good to great. The agency has offices in Tampa, FL and The Woodlands, TX, and primarily serves HVAC, plumbing, and home service contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Designs optimized, creative, and responsive websites for HVAC and home services contractors with technical expertise in generating quality leads, applying SEO best practices and user experience design.
• SEO Services Provides on-page and off-page SEO services tailored to client budget and goals, positioning customers in front of users online at the time of need through local and organic search optimization.
• PPC Marketing Manages Pay-Per-Click and search engine marketing campaigns on Google Ads and Bing Ads, supplemented with geo-fencing, IP address targeting, mobile app ads, and social ads to build qualified leads.
• Social Media Marketing Develops tailored social media strategies based on demographics, competitors, needs, and goals, posting content across platforms to convert engagement into phone calls and leads.
• Media Planning & Buying Expert media planning service that builds effective media schedules and negotiates optimal media placement to reach business goals at the lowest cost, including a "Meet or Beat" promise on existing media schedules.
• Marketing Automation Implements marketing automation tools and strategies to streamline workflows and improve efficiency for home service businesses.
• Reputation Management Online reputation management service covering review monitoring, spam review removal, and strategies to boost reputation across review platforms.
• Brand Development Brand development service including brand audits, brand strategy, and visual identity creation for home service businesses.

Quantifiable outcome

• The agency emphasizes data-driven marketing with focus on measurable improvements in key performance indicators including website traffic, lead generation, and conversion rates.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google PartnercoreGTM or Marketing PartnerCertified Google Partner agency with verified credentials for managing Google Ads and other Google marketing products for clients.
• HubSpotcoreTechnology or IntegrationUses HubSpot as their CRM and marketing automation platform for client campaigns and internal operations.
• HVACR BusinessminorChannel Partner/ Reseller/ DistributorIndustry partnership with HVACR Business publication for industry visibility and lead generation.
• Facebook (Meta) Certified Media PartnercoreGTM or Marketing PartnerFacebook/Meta certified media agency for managing social advertising campaigns.
• North Tampa Bay ChamberminorGTM or Marketing PartnerLocal business chamber membership providing networking and community connections in the Tampa Bay area.
• BBB (Better Business Bureau)minorGTM or Marketing PartnerBBB accreditation providing credibility and trust signal for the agency's business practices.
• Global Recognition AwardminorGTM or Marketing PartnerReceived Global Recognition Award demonstrating industry acknowledgment of marketing excellence.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• 1SEO Digital Agency: Digital marketing agency providing SEO, PPC, web design, and content services to SMBs with strong positioning in home and local services. Comparable service stack and customer profile for local contractors.
• Blue Corona: Digital marketing agency specialized in home services, HVAC, plumbing, and electrical contractors. Directly comparable vertical-specialist competitor offering SEO, PPC, web design, and analytics for the same target SMB customers.
• Dealer Spike: Digital marketing agency serving powersports, RV, marine, and home services dealers. Comparable as a vertical-focused marketing agency delivering web, SEO, PPC, and reputation management for SMBs in service trades.
• Scorpion: Full-service marketing and technology provider focused on home services, legal, and healthcare verticals. Directly comparable as a vertical-specialized agency targeting HVAC and home services contractors with integrated digital marketing.
• Riser Solutions: Marketing agency built around the HVAC, plumbing, and home services trades, offering SEO, web, paid media, and branding. Direct niche rival with overlapping service mix and customer profile.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and social to SMB and mid-market clients across industries. Comparable across service stack but broader portfolio with less vertical specialization than Optic.
• Disruptive Advertising: Digital marketing agency built around paid media, SEO, and lifecycle marketing for a wide range of SMB and mid-market clients. Overlaps on PPC and SEO services but operates across many verticals.
• Power Digital Marketing: Full-service performance marketing agency offering paid media, SEO, content, and CRO. Comparable broad-service digital agency competitor with overlapping service mix but broader vertical footprint.
• Thrive Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media marketing. Overlaps with Optic's integrated service portfolio across many verticals including home services.

Emerging players

• Husl Digital: Digital agency serving home services and trades businesses with marketing, web, and lead generation services. Comparable emerging niche competitor focused on the same trade contractor customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optic Marketing