Innovando
Innovando S.r.l. is an Italian circular-economy SME that provides a proprietary digital platform (iSystem) and EPR consortium systems for end-of-life product compliance, serving manufacturers and importers of tyres, textiles, mattresses, boats, and consumer goods across Europe.
- Company typePrivate
- Founded2019
- HeadquartersVicenza, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Innovando does
Innovando S.r.l. is an Italian innovative SME founded in 2019 and headquartered in Vicenza that delivers digital and operational infrastructure for Extended Producer Responsibility (EPR) compliance and industrial waste management across Europe. The company serves EPR-obligated manufacturers and importers of tyres, textiles, mattresses, fiberglass boats, footwear, helmets, and ski equipment, operating through four business units: EPR Compliance, Waste Management, Alternative Fuels, and Take Back Solutions. Distribution is hybrid: direct enterprise sales for waste management and alternative fuels, plus consortium-based collective management systems (Re-Tyre, Rematrix, EcoMattress, Refiber) that allow producers to delegate EPR obligations to a pooled system.
The core technology is iSystem, a proprietary digital platform that provides real-time monitoring of material flows, KPI compliance tracking, automated document management for transport forms (FIR, Annex 7/1B), collection routing optimization, and environmental impact calculation under ISO 14040-14044 / PEF-OEF methodologies. iSystem is extended by a mobile application for field operators (launched October 2023) and a Supplier Scoring Model for the PFU supply chain (May 2026). Innovando also owns Rubber Conversion, a subsidiary with patented devulcanization technology that converts end-of-life tyres into high-performance rubber masterbatch.
The company monetizes through subscription-style EPR compliance fees, managed services for industrial waste, transaction-based fees on alternative fuel supply (RDF, SRF, TDF, hazardous waste), and managed take-back logistics. Named enterprise customers include Stellantis, Bridgestone, SCARPA, Gruppo Dainese, Dalbello, Marker, and Völkl, largely validated through EU LIFE programme projects. Revenue grew from €7.9M in 2021 to €27M in 2024 (50.6% CAGR, certified by Il Sole 24 Ore and Statista), with a stated target of over €100M by 2028. The company is privately held, with no disclosed institutional investors or parent entity.
Innovando firmographics
Firmographics- Name
- Innovando
- Legal name
- Innovando S.r.l.
- Website
- https://innovandotech.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innovando S.r.l. is an Italian circular-economy SME that provides a proprietary digital platform (iSystem) and EPR consortium systems for end-of-life product compliance, serving manufacturers and importers of tyres, textiles, mattresses, boats, and consumer goods across Europe.
- Ownership category
- akta.pro rank
Innovando industry classification
Industry- Product category
- Extended Producer Responsibility Compliance Services
- NAICS
- Plastics and Rubber Products Manufacturing (326)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
- akta.pro secondary industries
- Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Reuse & Resale / Recommerce Operations (EUAIANAC), Product Sustainability & LCA/EPD (Eco-design, PCF) (EUAHAJAF), Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ)
Keywords
Where Innovando is headquartered
LocationHeadquarters
- HQ city
- Vicenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Innovando business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- EPR Compliance Services: Compliance services for Extended Producer Responsibility obligations, offering both individual and collective management systems for tyres, textiles, mattresses, and fiberglass boats through consortium arrangements.
- Waste Management Services: Innovative and personalized services for manufacturing companies managing waste and production scraps, including collection, treatment, and recovery of materials.
- Alternative Fuels Management: Complete management and cross-border export of waste for energy recovery, including RDF, SRF, TDF, and hazardous waste, with logistics services and notification management.
- Take Back Solutions: Logistics systems for collection and valorization of end-of-life products directly from consumers, including micrologistics solutions and circular design consulting.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Innovando product offering
Product offeringCore offering
Innovando provides Extended Producer Responsibility (EPR) compliance and digital circular economy solutions through its proprietary iSystem platform, enabling manufacturers and importers to manage end-of-life products (tyres, textiles, mattresses, boats, footwear, helmets, ski equipment) across structured supply chains. Services span EPR compliance, industrial waste management, alternative fuels procurement and cross-border export, and take-back solutions, supported by four consortium systems (Re-Tyre, Rematrix, EcoMattress, Refiber) and proprietary devulcanization technology via subsidiary Rubber Conversion.
Product overview
Innovando is an innovative SME offering an integrated platform-plus-modules architecture for circular economy solutions. The core product is iSystem, a digital platform providing real-time traceability, document automation, and compliance management for waste supply chains. iSystem is complemented by the iSystem App for field operations. Four Business Units structure the service portfolio: EPR Compliance (managing extended producer responsibility for tires, textiles, mattresses, and boats), Waste Management (industrial waste collection and treatment), Alternative Fuels (waste-to-energy procurement and cross-border export), and Take Back Solutions (post-consumer product recovery). Supporting these are sub-brands (Re-Tyre, Rematrix, Ecomattress, Refiber) serving as consortium management systems. The company also participates in European LIFE research projects (LIFE RE-SHOES, LIFE IMPACTO, LIFE GREEN VULCAN, LIFE re-WINTER) developing advanced material recovery technologies including footwear, helmet, rubber, and ski equipment recycling.
Differentiator
Problem solved
Functional benefit
Products and services
- iSystem Proprietary digital platform providing efficient and transparent management of the entire operational process from end-of-life product collection to recycling and material recovery, featuring real-time monitoring, document automation, and compliance tracking. Powers EPR compliance, waste management, alternative fuels, and take-back services for manufacturers and importers.
- iSystem App Mobile application enabling field operators to manage PFU (End-of-Life Tyre) collection activities, transport documents (FIR), operational evidence, and non-conformities with automatic synchronization to the central iSystem platform.
- EPR Compliance Compliance service for Extended Producer Responsibility obligations managing end-of-life products through structured and integrated supply chains with full traceability. Covers tyres, textiles, mattresses, and boats, with offerings both as individual compliance and through consortium membership.
- Waste Management Innovative and personalized services for manufacturing companies managing industrial waste and production scraps, including collection, treatment, and recovery operations through the iSystem digital platform.
- Alternative Fuels Complete management and cross-border export of waste for energy recovery, including procurement of RDF (Refuse-Derived Fuel), SRF (Solid Recovered Fuel), TDF (Tire-Derived Fuel), and hazardous waste from manufacturing companies to waste-to-energy plants.
- Take Back Solutions Innovative business models for managing and recovering post-consumer products, enabling companies to maximize residual value of end-of-life products through micrologistics solutions, circular design consulting, and structured collection networks.
- Re-Tyre Collective management system for end-of-life tyres (ELT/PFU), powered by Innovando's iSystem platform, serving as the consortium where producers and importers can fulfill EPR obligations. Innovando is the 2nd largest player in the Italian ELT market through this system.
- Rematrix Collective management consortium for textile and footwear end-of-life products, utilizing Innovando's cloud-based iSystem platform to reduce administrative burden for member companies in the fashion and footwear sector.
- EcoMattress (Materasso Seconda Vita) Consortium system for end-of-life mattress management, anticipating EPR models and utilizing Innovando's service platform to enable collection from retailers and large-scale distribution organizations.
- Refiber First Italian program for end-of-life fiberglass boat management, co-developed with national research entity Area Science Park, providing circular solutions for boatyards and boat manufacturers.
Quantifiable outcome
- 50.6% revenue growth between 2021-2024 (from €7.9M to €27M)
- +4 more outcomes
Companies that use Innovando
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Innovando technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Innovando partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, minor and core.
- DalbelloflagshipSki boot manufacturer partner in Life re-Winter project. Target of 80-100% recycled plastic content in new boots manufactured from collected end-of-life equipment.
- MarkerflagshipSki binding manufacturer partner in Life re-Winter project. Target of 20-60% post-consumer materials in new bindings.
- VölklflagshipSki manufacturer partner in Life re-Winter project. Target of 100% recycled wood cores, 95% ABS sidewalls, 80% TPU/ABS topsheets in new skis.
- Plastic SortminorPartner in Life re-Winter project for multi-material separation and recycling.
- Gruppo DaineseflagshipLead partner in Life Impacto project for end-of-life motorcycle helmet recycling. Innovando handles logistics and traceability, while Dainese provides dissolution-based recycling technology and helmet production.
- Misitano & StracuzziminorPartner in Life Impacto project for end-of-life helmet recycling.
- Re-SportminorPartner in Life Impacto project for end-of-life helmet recycling.
- UNIBO (University of Bologna)minorAcademic partner in Life Impacto project for helmet recycling research.
- Società Cooperativa Sociale MEAminorSocial partner for social responsibility projects including Palestre in Autonomia, Dinamicamente 2.0, and Abitiamo Insieme, supporting people with disabilities and psychiatric conditions.
- SCARPAflagshipFootwear brand partner in Life Re-Shoes project. Collection of 15,000 used Mojito shoes from stores in Italy, France, Germany, and Austria for recycling into new sustainable footwear.
- Rubber ConversioncoreSubsidiary of Innovando with patented devulcanization technology transforming End-of-Life Tyres into high-quality rubber masterbatch. Key partner in Life Green Vulcan project, enabling upcycling of rubber into new products.
- StellantiscoreAutomotive partner in Life Green Vulcan project. Tested spring pads with 20% recycled ELT content for Alfa Romeo Tonale vehicle.
- BridgestonecoreTyre manufacturer partner in Life Green Vulcan project. Tested PCR tyre treads with 10% recycled ELT content.
- Centro di Ricerche FIATminorResearch partner in Life Green Vulcan project for recycled rubber applications in automotive components.
- University of TrentominorAcademic research partner in Life Green Vulcan project for rubber recycling technology development.
- Re-TyrecoreCollective management system for End-of-Life Tyres (ELT/PFU) powered by Innovando's platform. Second largest player in Italian market. Enables manufacturers and importers to fulfill EPR obligations through consortium membership.
- RematrixcoreConsortium system for textile and footwear EPR management, powered by Innovando's platform. Reduces administrative burden for member companies in the fashion and footwear sector.
- EcoMattress (Materasso Seconda Vita)coreConsortium system for end-of-life mattress management, powered by Innovando's platform. Anticipates EPR models for mattress sector.
- RefibercoreFirst Italian program for end-of-life fiberglass boat management, created in collaboration between Innovando and Area Science Park. Uses Innovando's service platform.
- Ambiente ItaliaminorEnvironmental sustainability consulting firm, collaborating on Innovando's Sustainability Action Plan aligned with EU Green Deal.
- Area Science ParkcoreNational research entity and Italy's leading multi-sector science and technology park, co-founded Refiber association with Innovando for fiberglass boat management.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Innovando competitors and assessment
Company assessmentDirect peers
- ECOPNEUS: Italy's dominant end-of-life tyre consortium and #1 player in the Italian ELT market — directly comparable as a competing collective EPR management system for tyres, offering producers an alternative compliance pathway to Innovando's Re-Tyre.
- TEXAID: European textile and footwear recycling/reuse specialist operating collection and EPR-style schemes across multiple EU countries — directly comparable to Innovando's Rematrix textile consortium and LIFE Re-Shoes initiative.
- SOEX Group (I:CO): Textile and footwear take-back and recycling operator running consumer collection programs for brands and retailers — overlapping with Innovando's Take Back Solutions business unit and textile/footwear EPR services.
- Reverse Logistics Group: European EPR compliance and producer responsibility services provider helping brands meet WEEE, packaging, and textile obligations — closely comparable to Innovando's EPR Compliance business unit and consortium operating model.
Regional players
- EcoTyre: Italian end-of-life tyre management consortium serving tyre producers and importers. Comparable as a competing Italian EPR scheme for ELT, though with different geographic focus and service scope than Innovando's Re-Tyre.
- Tyre Stewardship Australia: National end-of-life tyre product stewardship scheme in Australia — functionally analogous to Innovando's Re-Tyre consortium but in a different geography, useful for benchmarking EPR scheme design and economics.
Broad incumbents
- Reconomy: Large UK-headquartered circular economy services platform spanning waste management, compliance, and reuse — broader incumbent offering adjacent capabilities to Innovando's waste management and EPR services.
- Veolia Environmental Services: Global waste management and environmental services incumbent operating collection, treatment, and recovery infrastructure across Europe — overlapping with Innovando's waste management and alternative fuels business units but at vastly greater scale.
- Suez Recycling and Recovery: European waste and recycling major with EPR scheme operations in multiple countries — broad incumbent comparable to Innovando's integrated waste management and EPR compliance offering.
Emerging players
- Anthesis Group: Global sustainability consultancy with deep EPR/ESRS/CSRD advisory practices — comparable as an enablement partner to manufacturers navigating EPR compliance and circularity reporting that Innovando also services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Innovando social profiles
Digital presenceInnovando compliance and trust
Trust signalCompliance3 records
Innovando financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovando leadership team
Management profileNumber of profiles
Profiles3 records
Innovando subsidiaries and ownership
Company hierarchySubsidiaries1 record
Innovando funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovando M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovando
What does Innovando do?
Innovando provides Extended Producer Responsibility (EPR) compliance and digital circular economy solutions through its proprietary iSystem platform, enabling manufacturers and importers to manage end-of-life products (tyres, textiles, mattresses, boats, footwear, helmets, ski equipment) across structured supply chains. Services span EPR compliance, industrial waste management, alternative fuels procurement and cross-border export, and take-back solutions, supported by four consortium systems (Re-Tyre, Rematrix, EcoMattress, Refiber) and proprietary devulcanization technology via subsidiary Rubber Conversion.
Is Innovando a public or private company?
Innovando is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovando founded?
Innovando was founded in 2019. It employs 11 to 50 people.
Where is Innovando based?
Innovando is headquartered in Vicenza, Italy, in the Europe region.
How does Innovando make money?
Four revenue lines are on record. EPR Compliance Services are the primary driver. The others are waste Management Services, alternative Fuels Management and take Back Solutions.
Who are Innovando's main competitors?
Direct peers on record are ECOPNEUS, TEXAID, SOEX Group (I:CO) and Reverse Logistics Group. Regional players are EcoTyre and Tyre Stewardship Australia. Broad incumbents are Reconomy, Veolia Environmental Services and Suez Recycling and Recovery. Anthesis Group is listed as an emerging player.
Does Innovando have an API?
No public API is recorded for Innovando.
What industry is Innovando in?
Innovando's product category is Extended Producer Responsibility Compliance Services. Its primary akta.pro industry code is EUAIANAH, Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA), with a secondary code of EUAHAJAL, Circular Economy & Waste/Materials Reporting (Zero waste, packaging). Its NAICS code is 326 and its SIC code is 4953.