What Wendover OB/GYN & Fertility does

Wendover OB/GYN & Infertility is a privately held, single-site women's health practice headquartered at 1908 Lendew Street, Greensboro, North Carolina (legal entity: Wendover OB-GYN & Infertility, INC), serving the Triad region of North Carolina. The practice delivers comprehensive obstetrics, gynecology, infertility evaluation and treatment, midwifery, menopausal care, and preventative services to women across all life stages, supported by in-house diagnostics including 3D ultrasound, an in-house lab, weight loss and nutrition counseling, screening mammography through a partnership with Onsite Women's Health (using Hologic Genius 3D technology), and FemPower Solutions for incontinence. Advanced surgical capability is delivered through the da Vinci robotic-assisted surgical platform (hysterectomy, myomectomy, endometriosis resection, sacrocolpoplexy), with deliveries performed at Cone Health Women's & Children's Center.

The clinical team comprises five providers: two board-certified OB/GYN physicians (Vaishali R. Mody, MD, FACOG and Kelly A. Fogleman, MD, FACOG) with academic affiliations and national teaching awards, and three certified nurse midwives (Amanda Jones, McKenzie Chasteen, and Meredith Sigmon). Patient-facing technology includes an athenahealth patient portal, FollowMyHealth, telehealth visits, and online appointment requests; payments are processed through CareCredit financing alongside standard insurance billing (Aetna, BCBS, Cigna, Medicare, UnitedHealthCare, Humana Medicare, TriCare, and others). The practice does not offer IVF, limiting its infertility service line to ovulation induction, intrauterine insemination (IUI), and ultrasound follicle studies.

The business is a physician-owned independent professional corporation with no disclosed external investors, no funding rounds, no M&A activity, and no parent company. Revenue is generated primarily through fee-for-service clinical care billed to commercial insurance, Medicare, and patient responsibility (co-pays, deductibles, and a global obstetrical fee covering routine prenatal visits, delivery, and six-week postpartum). A $40 missed-appointment fee and additional procedure charges provide ancillary revenue. The water birth service is currently temporarily unavailable, and there is no public disclosure of revenue, headcount history, or founding date.

Name

Wendover OB/GYN & Fertility

Legal name

Wendover OB-GYN & Infertility, INC

Website

https://wendoverobgyn.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Wendover OB/GYN & Infertility is a privately held, single-site OB/GYN practice in Greensboro, North Carolina, serving Triad-area women with obstetrics, gynecology, infertility, midwifery, menopausal care, robotic surgery, and in-house 3D mammography via a five-provider clinical team.

Ownership category

akta.pro rank

Product category

Obstetrics & Gynecology Healthcare Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Obstetrics and gynecology
• Women's health services
• Infertility treatment
• Midwifery care
• Menopause management

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Care Revenue: Revenue generated from patient consultations, obstetric care, gynecological services, infertility treatments, and procedural care. Billed through insurance with patient responsibility for co-pays, deductibles, and non-covered services.
2. Care Credit Financing: Accept Care Credit healthcare financing for patient payment convenience.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Wendover OB/GYN & Fertility is an independent physician-owned OB/GYN medical practice in Greensboro, NC that provides comprehensive obstetrical, gynecological, infertility, midwifery, menopausal, and preventative care to women across all life stages. It supplements clinical care with in-house diagnostic services (3D ultrasound, 3D mammography via Onsite Women's Health, in-house lab), advanced surgical capabilities (da Vinci robotic-assisted gynecologic surgery), in-office procedures (NovaSure ablation, LEEP, hysteroscopy, polypectomy), weight loss and nutrition counseling, FemPower incontinence solutions, and both physician- and water-birth childbirth options.

Product overview

Wendover OB/GYN & Infertility is a Greensboro, North Carolina-based women's health practice offering a comprehensive, unified suite of obstetrical and gynecological services. The core offering consists of six main service lines — obstetrics, gynecology, infertility, midwifery, menopausal care, and preventative care — supported by in-house diagnostic and specialty services including 3D ultrasound, screening mammography (via Onsite Women's Health), an in-house lab, weight loss and nutrition counseling, and FemPower Solutions for incontinence. The practice also offers advanced surgical options such as Da Vinci robotic-assisted surgery (hysterectomy, myomectomy, endometriosis resection, sacrocolpoplexy), water birth (temporarily unavailable), and a range of in-office procedures (NovaSure ablation, LEEP, hysteroscopy, polypectomy). Patient-facing digital tools include an athenahealth-powered patient portal for scheduling, secure messaging, and health records, as well as Telehealth visit options. The infertility program provides evaluation, ovulation induction, IUI, and ultrasound follicle tracking, but does not offer IVF.

Differentiator

Problem solved

Functional benefit

Brands

• FemPower Solutions: Incontinence solutions services offered at the practice

Products and services

• Obstetrics Comprehensive obstetrical care including prenatal visits, delivery, and postpartum care for women throughout pregnancy, with both physician and midwife options for obstetrical care.
• Gynecology General gynecological care including annual exams, Pap smears, cervical cancer screenings, pelvic examinations, treatment of gynecological conditions, and surgical interventions.
• Infertility Evaluation and Treatment Infertility evaluation and treatment including ovulation induction with oral or injectable medications, intrauterine insemination (IUI), and ultrasound follicle studies for couples navigating the diagnostic and treatment process (IVF not offered).
• Midwifery Certified nurse-midwife (CNM) care providing comprehensive, evidence-based midwifery for women from adolescents through menopause, including obstetrical care, gynecologic care, family planning, contraception, preconception counseling, and childbirth support.
• Menopausal Care Menopausal care addressing symptoms such as hot flashes, night sweats, emotional changes, sleep disturbance, weight gain, fatigue, depression, and hair loss that may affect quality of life during menopause.
• 3D Ultrasound In-office 3D ultrasound imaging services for prenatal assessment, gynecological evaluations, and comprehensive anatomical screening, typically performed at 18–20 weeks gestational age for prenatal patients.
• Screening Mammogram (Hologic Genius 3D Mammography) Annual screening mammograms performed in-office through a partnership with Onsite Women's Health using Hologic's Genius 3D Mammography technology, with reduced call-back rates and earlier detection of small breast cancers.
• FemPower Solutions Specialized solutions for pelvic health and incontinence, offered as an in-office service for the treatment and management of urinary incontinence and related conditions.
• In-House Lab Services In-office laboratory services providing screening labs, blood tests, and diagnostic testing without requiring patients to visit external laboratory facilities.
• Weight Loss & Nutrition Weight loss and nutrition counseling services offered in-house to support women's health and wellness goals.
• Da Vinci Robotic-Assisted Surgery Minimally invasive surgical procedures using the da Vinci surgical system (3D high-definition optics with robotic tools) for hysterectomy, myomectomy, endometriosis resection, and sacrocolpoplexy.
• Water Birth Water immersion and water birth services for women seeking natural childbirth, offering pain reduction and maternal relaxation during labor, available at the Women's and Children's Center in Greensboro (currently temporarily unavailable).
• In-Office Procedures Minor surgical procedures performed in the office including medical and surgical care for urinary incontinence, NovaSure uterine ablation for excessive menstrual bleeding, LEEP for abnormal/cancerous cervical conditions, hysteroscopy, and polypectomy.
• Pre-Conception Counseling Pre-pregnancy counseling covering OB/GYN history, family health history, lifestyle discussions, genetic tendency assessments, and recommendations for lifestyle changes including exercise, diet, and prenatal vitamins before attempting conception.
• Incontinence Solutions Diagnosis and treatment of stress and urge urinary incontinence in women, with FemPower Solutions services offered as a treatment option.
• Preventative Care Routine preventive healthcare including annual Pap smears, cervical cancer screenings, pelvic examinations, gynecological ultrasounds, vaccine administration, and screening labs for menstrual irregularities and contraception needs.
• Pre-Natal Care Prenatal care including serum pregnancy testing, routine prenatal visits at scheduled intervals (monthly to 28 weeks, bi-weekly to 35–36 weeks, then weekly), prenatal vitamins, prenatal screening labs, one-hour glucose tolerance testing, AFP screening, and comprehensive screening ultrasounds at 18–20 weeks.
• Telehealth Visits Virtual telehealth visit options allowing patients to consult with providers remotely as an alternative to in-office appointments.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Onsite Women's HealthcoreStrategic or Co-development PartnerPartnership with Onsite Women's Health to provide annual screening mammograms using Hologic Genius 3D Mammography technology in the comfort of the practice office. Both are safe and supportive spaces for women to address breast health.
• Care CreditminorOthersPractice accepts Care Credit healthcare financing as a payment option for patients needing flexible payment arrangements for their care.
• HologiccoreTechnology or IntegrationHologic's Genius 3D Mammography technology used for breast screenings. The 3D technology eliminates overlapping breast tissue during imaging with camera movement over the breast taking images from multiple angles.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Maven Clinic: Virtual women's and family health platform covering preconception, pregnancy, postpartum, and menopause; competes with Wendover's telehealth visits for patients seeking remote care options.
• Tia: Membership-based women's health primary care practice offering gynecology, contraception, and some fertility services; represents the modern, integrated women's health model that traditional practices like Wendover compete against for younger patient demographics.
• Kindbody: Modern fertility and women's health clinic network with employer-sponsored benefits and clinic locations; overlaps with Wendover on fertility evaluation and OB/GYN primary care, though its IVF offering exceeds Wendover's scope.

Others

• Onsite Women's Health: Wendover's mammography partner that embeds 3D mammography services inside OB/GYN practices; adjacent rather than competitive, but enables OB/GYN practices nationwide to offer in-office breast imaging similar to Wendover.

Direct peers

• Piedmont OB/GYN: Independent OB/GYN practice also serving the Greensboro/Triad region with obstetrics, gynecology, and midwifery services; competes head-to-head for the same patient population and insurance panel as Wendover.

Broad incumbents

• Cone Health Women's & Children's Center: Regional health system where Wendover performs its deliveries; offers the same OB/GYN, midwifery, and maternal-fetal services as Wendover but at scale across multiple locations and with hospital-based resources.
• Atrium Health Wake Forest Baptist Women's Health: Major regional academic health system offering OB/GYN, fertility, midwifery, and gynecologic surgery across the Triad; competes for the same patient base with deeper subspecialty coverage.
• Duke Women's Health: Academic health system with OB/GYN and reproductive endocrinology services; patients in the Triad may travel for specialty fertility and high-risk obstetric care that Wendover does not offer.
• Novant Health OB/GYN: Regional health system with multiple OB/GYN clinics across the Triad and greater NC; offers comprehensive women's health, including da Vinci robotic surgery, in direct overlap with Wendover's service lines.

Regional players

• Planned Parenthood South Atlantic: Regional reproductive health organization offering contraception, STI testing, and basic gynecologic services in North Carolina; overlaps with Wendover on preventative gyn and contraception but does not compete on obstetrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wendoverobgyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendover OB/GYN & Fertility