Artisan Wine Shop
Artisan Wine Shop is a Canadian boutique wine retailer selling exclusively curated British Columbia wines from seven Okanagan Valley wineries through two physical boutiques, a nationwide e-commerce platform, a bi-monthly wine club, corporate gifting, and paid tasting experiences.
- Company typePrivate
- Founded-
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Artisan Wine Shop does
Artisan Wine Shop is a Canadian wine retailer specializing exclusively in small-batch, sustainably farmed wines from British Columbia's Okanagan Valley. The company operates a curated e-commerce storefront (artisanwineshop.ca) and two physical boutique locations — Lonsdale Quay Market in North Vancouver (daily 10am–7pm) and a by-appointment boutique at 644 Broughton Street in downtown Victoria. The assortment is sourced from seven partner wineries branded collectively as "Iconic Wineries of British Columbia": CedarCreek Estate Winery, CheckMate Artisanal Winery, Liquidity Wines, Martin's Lane Winery, Mission Hill Family Estate, Red Barn Winery, and Road 13 Vineyards. Artisan Wine Shop is a subsidiary of Mark Anthony Presents…Inc., part of the broader Mark Anthony Group of Companies, a Vancouver-based diversified beverage and hospitality conglomerate.
The business model layers four revenue streams: (1) direct-to-consumer wine sales at $30–$52 per bottle, (2) a bi-monthly Wine Club subscription with two tiers — Premier (~$150/shipment) and Small Lot (~$300/shipment) — including loyalty points and complimentary tastings, (3) corporate gifting with customizable branded boxes and Canada-wide delivery, and (4) paid tasting experiences ($30–$65 per person) plus private events for individuals and enterprises. Distribution combines the owned e-commerce platform, two physical boutiques, and nationwide temperature-controlled shipping via ATS Healthcare, with pickup available at both locations. Customer segments include wine enthusiasts and collectors, corporate gifting clients, and wine club members; named enterprise clients include Delta Hotels Grand Okanagan Resort and TourismKelowna.
The technology stack is a standard e-commerce platform (Commerce7, inferred from image URLs) with no proprietary technology, AI, or data assets disclosed. Customer acquisition relies on organic social media (Instagram, Facebook), email newsletter, content marketing through per-winery brand pages, and in-person tasting events. The international market is explicitly excluded; operations are domestic Canada only. Notable product launches include the multi-tier wine club, corporate gifting, and the recent tasting experience program, all consistent with a curated retail strategy that monetizes curation, storytelling, and experiential service rather than scale or technology.
Artisan Wine Shop firmographics
Firmographics- Name
- Artisan Wine Shop
- Legal name
- Artisan Wine Shop
- Website
- https://artisanwineshop.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artisan Wine Shop is a Canadian boutique wine retailer selling exclusively curated British Columbia wines from seven Okanagan Valley wineries through two physical boutiques, a nationwide e-commerce platform, a bi-monthly wine club, corporate gifting, and paid tasting experiences.
- Ownership category
- akta.pro rank
Artisan Wine Shop industry classification
Industry- Product category
- Specialty Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Artisan Wine Shop is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Artisan Wine Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: One-time purchase of individual bottles or cases through e-commerce storefront and physical retail locations. Products sourced from boutique BC wineries.
- Artisan Wine Club Membership: Bi-monthly subscription shipments with two tiers (Premier at ~$150/shipment and Small Lot at ~$300/shipment). Includes complimentary tastings, points redemption, and early access to limited releases.
- Corporate Gifting: Customizable branded gift boxes featuring BC wines for corporate clients. Includes personalization options and Canada-wide delivery.
- Tasting Experiences: Paid guided wine tasting experiences at boutique locations ranging from $30-$65 per person. Private events and VIP tastings available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premier Tier wine club membership with approximately $150/shipment |
| Subscription | Monthly | Small Lot Tier wine club membership with approximately $300/shipment |
| Unit Pricing | Pay-as-you-go | Premium Tasting Experience at $30 per person |
| Unit Pricing | Pay-as-you-go | Iconic Tasting Experience at $60 per person |
| Unit Pricing | Pay-as-you-go | The Perfect Score tasting at $65 per person |
| Unit Pricing | Pay-as-you-go | Four Moves by CheckMate at $45 per person |
| Unit Pricing | Pay-as-you-go | Individual wine bottles priced $30-$52 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Artisan Wine Shop product offering
Product offeringCore offering
Artisan Wine Shop curates and sells exclusively small-batch, sustainably farmed wines from British Columbia wineries—particularly producers in the Okanagan Valley and Vancouver Island—through its online storefront and two boutique retail locations. The offering is complemented by a bi-monthly Artisan Wine Club subscription, paid tasting experiences led by certified wine educators, and a corporate gifting service that ships premium BC wine with personalized packaging.
Product overview
Artisan Wine Shop is a wine retail platform offering an integrated suite of products and services centered on British Columbia boutique wines. The core product is the e-commerce platform (artisanwineshop.ca) enabling online wine purchases. The Artisan Wine Club provides subscription-based bi-monthly curated shipments with two membership tiers (Premier at ~$150/shipment and Small Lot at ~$300/shipment). Corporate Gifting and E-Gift Cards serve gifting needs. The company also offers in-person and virtual tasting experiences including Premium Tasting ($30), Iconic Tasting ($60), The Perfect Score ($65), and Four Moves by CheckMate ($45). The platform partners with seven BC wineries: CedarCreek Estate Winery, CheckMate Artisanal Winery, Liquidity Wines, Martin's Lane Winery, Mission Hill Family Estate, Red Barn Winery at Jagged Rock, and Road 13 Vineyards, collectively branded as 'Iconic Wineries of British Columbia.'
Differentiator
Problem solved
Functional benefit
Brands
- Artisan Wine Club: Bi-monthly wine membership program offering curated shipments from boutique Okanagan Valley wineries with tier levels Premier and Small Lot.
Products and services
- Artisan Wine Shop Online Store
Companies that use Artisan Wine Shop
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Artisan Wine Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Artisan Wine Shop partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record.
- CedarCreek Estate WinerySustainably farmed North Okanagan winery specializing in cool-climate wines. Their Platinum Jagged Rock Chardonnay is featured in the selection.
- CheckMate Artisanal WinerySouth Okanagan winery with 50-year-old chardonnay and merlot vines. Known for Little Pawn Chardonnay (six-time 100-point wine) and acclaimed merlots.
- Liquidity WinesOkanagan Falls artisan winery blending hand-harvested fruit into wines with distinct sense of history honoring the power of place.
- Martin's Lane WineryNorthern Okanagan Valley winery practicing timeless winemaking techniques with sustainable viticulture for iconic pinot noirs and rieslings.
- Mission Hill Family EstateRecord six-time Winery of the Year at WineAlign National Wine Awards of Canada. Internationally acclaimed portfolio celebrating Okanagan's emerging wine region.
- Red Barn WineryInnovative winery at Jagged Rock vineyard, reimagined by architect Tom Kundig from equipment storage unit. Wines that shake the status quo.
- Road 13 VineyardsFarming philosophy of no shortcuts to greatness. Their John Oliver Selection Cabernet Sauvignon was featured on HBO's Last Week Tonight with John Oliver.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Artisan Wine Shop competitors and assessment
Company assessmentDirect peers
- Everything Wine: Canadian multi-location wine retailer chain operating boutique-format stores with curated selections and in-store tasting experiences, directly comparable to Artisan Wine Shop's DTC retail and tasting model.
- Marquis Wine Cellars: Vancouver-based premium independent wine merchant offering curated BC and international selections, with strong tasting and education focus — a close analogue to Artisan's boutique curation and tasting experience strategy.
- Liberty Wine Merchants: BC-based multi-store wine retailer chain emphasizing curated selections and in-store tastings, directly comparable to Artisan's boutique retail-with-tasting model in the same regional market.
- Vinebox: Premium wine-by-the-glass subscription service delivering curated small-format pours; comparable to Artisan Wine Club as a recurring-revenue wine curation model targeting enthusiasts.
- WineCollective: Canadian subscription-based wine club delivering curated bottles from multiple producers, directly comparable to Artisan Wine Club's recurring shipment model and BC-focused curation.
- Niche Wine Bar: Canadian boutique wine bar concept pairing curated wine flights with hospitality service — comparable in combining retail-style wine curation with on-premise tasting experiences, similar to Artisan's tasting boutique model.
Broad incumbents
- BC Liquor Stores: Government-operated broad-line alcohol retail chain across British Columbia — the dominant incumbent competitor with wider assortment, lower pricing, and ubiquitous physical presence; competes directly for routine wine purchases.
Others
- Mark Anthony Wine & Spirits (parent portfolio): Parent group of Artisan Wine Shop and operator of adjacent wine and spirits portfolios — relevant as the corporate parent, comparable for portfolio strategy and capital allocation rather than direct retail competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Artisan Wine Shop social profiles
Digital presenceArtisan Wine Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artisan Wine Shop leadership team
Management profileNumber of profiles
Profiles1 record
Artisan Wine Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artisan Wine Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artisan Wine Shop
What does Artisan Wine Shop do?
Artisan Wine Shop curates and sells exclusively small-batch, sustainably farmed wines from British Columbia wineries—particularly producers in the Okanagan Valley and Vancouver Island—through its online storefront and two boutique retail locations. The offering is complemented by a bi-monthly Artisan Wine Club subscription, paid tasting experiences led by certified wine educators, and a corporate gifting service that ships premium BC wine with personalized packaging.
Is Artisan Wine Shop a public or private company?
Artisan Wine Shop is a private company. It is classified as corporate owned and is currently operating.
When was Artisan Wine Shop founded?
Artisan Wine Shop was founded in -1. It employs 11 to 50 people.
Where is Artisan Wine Shop based?
Artisan Wine Shop is headquartered in Victoria, Canada, in the North America region.
How does Artisan Wine Shop make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are artisan Wine Club Membership, corporate Gifting and tasting Experiences.
Who are Artisan Wine Shop's main competitors?
Direct peers on record are Everything Wine, Marquis Wine Cellars, Liberty Wine Merchants, Vinebox, WineCollective and Niche Wine Bar. BC Liquor Stores is listed as a broad incumbent. Mark Anthony Wine & Spirits (parent portfolio) is listed as an others.
Does Artisan Wine Shop have an API?
No public API is recorded for Artisan Wine Shop.
What industry is Artisan Wine Shop in?
Artisan Wine Shop's product category is Specialty Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 44532.