Liquidity Wines
Liquidity Wines is a boutique Okanagan Falls winery and lifestyle destination, operated as a division of Mark Anthony Group, producing estate and internationally-sourced wines through a DTC model that combines a tiered Wine Club, on-site restaurant, tasting experiences, weddings, and luxury accommodation for Canadian consumers.
- Company typePrivate
- Founded2009
- HeadquartersOkanagan, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Liquidity Wines does
Liquidity Wines is a boutique winery and lifestyle destination operating from a single estate at 4720 Allendale Road in Okanagan Falls, British Columbia. The company produces and curates a portfolio of wines spanning Estate and Reserve tiers — including Chardonnay, Pinot Noir, Rosé, and the recently introduced 2024 Viognier — sourcing grapes from its Okanagan estate as well as international partner vineyards in Oregon's Willamette Valley (Westmount Vineyard) and France's Rhône Valley. Operations are organized as a division of Mark Anthony Group Inc. and operate within the Iconic Wineries of British Columbia collective, with 11–50 employees.
The revenue model is fully direct-to-consumer and multi-stream. Core streams include (1) online DTC wine sales shipped across Canada via ATS Healthcare in climate-controlled logistics, with tiered flat-rate shipping by province; (2) a tiered Wine Club subscription (Terroir, Legacy, Reserve) under the "Liquidity Collective" brand, offering complimentary shipping, pre-release access, and seasonal curated shipments; (3) on-premise hospitality comprising a seasonal tapas restaurant (The Restaurant at Liquidity), guided tasting experiences ("Liquid Intelligence" and "Epicurean Alchemy"), and luxury overnight accommodation at The Loft (up to four guests); and (4) event hosting for weddings and private gatherings. Pricing for wine is not publicly disclosed; restaurant items are individually priced on a sample menu ranging from $8 (olives) to $35 (entrées). The underlying technology stack is standard commercial SaaS: Stripe for payments, Cloudflare for security, and Tock/OpenTable for experience and restaurant reservations. There is no disclosed AI/ML capability, no public funding history, and no export sales channel — distribution is Canada-only with documented shipping exclusions for NT, NU, and YT under member benefits.
Liquidity Wines firmographics
Firmographics- Name
- Liquidity Wines
- Legal name
- Liquidity Wines Ltd.
- Website
- https://liquiditywines.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquidity Wines is a boutique Okanagan Falls winery and lifestyle destination, operated as a division of Mark Anthony Group, producing estate and internationally-sourced wines through a DTC model that combines a tiered Wine Club, on-site restaurant, tasting experiences, weddings, and luxury accommodation for Canadian consumers.
- Ownership category
- akta.pro rank
Liquidity Wines industry classification
Industry- Product category
- Winery / Premium Wine Production
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Liquidity Wines is headquartered
LocationHeadquarters
- HQ city
- Okanagan
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Liquidity Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Wine Sales: DTC wine sales through e-commerce platform and tasting room, including online orders shipped across Canada and winery pickups
- Wine Club Membership: Subscription-based wine club with tiers (Terroir, Legacy, Reserve) offering exclusive wines, pre-release access, and complimentary shipping on orders
- Restaurant & Dining: On-site restaurant offering seasonal share-plate menus paired with wines, driving extended visitor stays and additional wine consumption
- Events & Weddings: Wedding venue rental and private event hosting services, including catering and wine pairings
- Hospitality - Loft Stay: Overnight accommodation at The Loft at Liquidity, a luxury residence for up to four guests with concierge services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Terroir & Legacy Members - complimentary shipping on all orders |
| Subscription | Multi-year contract | Reserve Members - complimentary shipping on orders over $200 |
| Unit Pricing | Pay-as-you-go | Standard Domestic Shipping (Canada Only) |
| Unit Pricing | Pay-as-you-go | Restaurant Tapas Items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Liquidity Wines product offering
Product offeringCore offering
Liquidity Wines is a winery and lifestyle destination that produces and sells estate-grown and internationally sourced premium wines through direct-to-consumer channels, including an online shop, wine club memberships, and on-site experiences. The company complements its wine portfolio with hospitality offerings: guided tasting experiences, a seasonal restaurant (The Restaurant at Liquidity), wedding and private event hosting, and a luxury on-site guest residence (The Loft at Liquidity). Products span Estate-tier and Reserve-tier wines including Viognier, Chardonnay, Pinot Noir, and Rosé, distributed primarily within Canada.
Product overview
Liquidity Wines is a winery and lifestyle destination in Okanagan Falls, BC, offering a portfolio of estate-grown and sourced wines alongside hospitality experiences. Its core offerings include direct wine sales through an online shop, a Wine Club (Liquidity Collective) with tiered membership shipping benefits, curated wine tasting experiences (Liquid Intelligence and Epicurean Alchemy), a seasonal restaurant (The Restaurant at Liquidity / Tapas Room), and luxury accommodations at The Loft at Liquidity. The wine portfolio features varietals including Viognier, Chardonnay, Pinot Noir, and Rosé, with products ranging from Estate-tier to Reserve-tier. Wines are sourced from both the Okanagan estate and international regions such as France's Rhône Valley and Oregon's Willamette Valley.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Sales (Online Shop)
Companies that use Liquidity Wines
Customer profileSegments4 records
Ideal customer profiles4 records
Liquidity Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Liquidity Wines partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Frakas BoutiqueminorPartner in the 'Local & Loved Giveaway' contest (May-June 2025). Kelowna-based boutique providing $200 gift card as contest prize.
- Lavender & Grace JewelryminorPartner in the 'Local & Loved Giveaway' contest (May-June 2025). Kelowna-based jewelry boutique providing $250 Charm Bar Experience as contest prize.
- ATS HealthcarecoreExclusive shipping partner for domestic wine deliveries within Canada. ATS Healthcare provides climate-controlled shipping year-round to ensure wine quality upon arrival.
- Westmount Vineyard (Oregon)minorVineyard partner in the Willamette Valley for the 2024 Rosé of Pinot Noir. The grapes are sourced from this internationally recognized Pinot Noir region and crafted with Liquidity style at their Okanagan winery.
- Rhône Valley Vineyards (France)minorSourcing partner for the 2024 Viognier release. Viognier grapes grown in France's Rhône Valley are crafted at Liquidity's estate to create their signature style.
- Iconic Wineries of British ColumbiacoreParent collective of wineries under the Mark Anthony Group. Employees receive access to extensive wine education and savings on tours and tasting experiences at all member wineries.
- StripecorePayment processing gateway used for e-commerce transactions on the Liquidity Wines website.
- CloudflarecoreProvides bot management and security services for the website through __cf_bm cookie implementation.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Liquidity Wines competitors and assessment
Company assessmentBroad incumbents
- Inniskillin Wines: Iconic Canadian winery (Niagara and Okanagan) under Andrew Peller Limited with a broad wine portfolio, wine club, and tasting room experiences. Comparable to Liquidity in DTC and wine club model but at significantly larger scale and broader portfolio.
- Andrew Peller Limited: Public Canadian wine company (TSX: ADW.A) operating a multi-brand portfolio including Peller Estates, Trius, Thirty Bench, and Sandhill. Comparable to Liquidity as a Canadian wine producer with DTC and hospitality offerings, though much larger and portfolio-driven.
- Jackson-Triggs: Large Canadian winery brand under Arterra Wines Canada with estate properties in both Niagara and Okanagan, a wine club (Estates of the World), and tasting room experiences. Comparable to Liquidity as a major Canadian wine brand with Okanagan presence and DTC experiential offerings, though at much larger scale.
Direct peers
- CedarCreek Estate Winery: Kelowna-based Okanagan winery with estate vineyards, a wine club, Home Block restaurant, and event programming. Directly comparable premium DTC-plus-hospitality model in the same Okanagan competitive set as Liquidity.
- Peller Estates: Niagara-region premium winery with a wine club, restaurant (Peller Estates Winery Restaurant), and event venue offerings. Comparable to Liquidity as a premium experiential winery with multi-revenue hospitality, albeit serving a different Canadian wine region.
- Tinhorn Creek Vineyards: South Okanagan winery (Oliver) producing estate wines with a flagship restaurant (Miradoro) and on-site guest accommodation. Highly comparable to Liquidity for combining winery, restaurant, lodging, and event spaces in a single Okanagan destination.
- Phantom Creek Estates: Oliver-based Okanagan winery focused on premium estate wines, a wine club, and a destination tasting room with restaurant. Comparable to Liquidity in premium positioning, estate-sourced portfolio, and DTC hospitality emphasis.
- Quails' Gate Winery: West Kelowna Okanagan winery with estate wines, a wine club, Old Vines Restaurant, and event venue. Closely comparable to Liquidity in combining premium wines with a full hospitality offering (restaurant, events, DTC) targeting wine tourists in the Okanagan.
- Mission Hill Family Estate: Premium Okanagan winery offering estate wines, guided tastings, an on-site restaurant (The Terrace), and event hosting. Direct comparability to Liquidity given shared Okanagan location, premium positioning, hospitality-driven DTC model, and the fact that it is also part of Mark Anthony Group's Iconic Wineries of BC portfolio.
Emerging players
- Château des Charmes: Family-owned Niagara winery focused on estate-grown premium wines (notably Pinot Noir and Chardonnay) with a tasting room and event space. Comparable to Liquidity as a smaller, estate-focused premium DTC winery with on-property hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Liquidity Wines social profiles
Digital presenceLiquidity Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquidity Wines leadership team
Management profileNumber of profiles
Liquidity Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquidity Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquidity Wines
What does Liquidity Wines do?
Liquidity Wines is a winery and lifestyle destination that produces and sells estate-grown and internationally sourced premium wines through direct-to-consumer channels, including an online shop, wine club memberships, and on-site experiences. The company complements its wine portfolio with hospitality offerings: guided tasting experiences, a seasonal restaurant (The Restaurant at Liquidity), wedding and private event hosting, and a luxury on-site guest residence (The Loft at Liquidity). Products span Estate-tier and Reserve-tier wines including Viognier, Chardonnay, Pinot Noir, and Rosé, distributed primarily within Canada.
Is Liquidity Wines a public or private company?
Liquidity Wines is a private company. It is classified as corporate owned and is currently operating.
When was Liquidity Wines founded?
Liquidity Wines was founded in 2009. It employs 11 to 50 people.
Where is Liquidity Wines based?
Liquidity Wines is headquartered in Okanagan, Canada, in the North America region.
How does Liquidity Wines make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, restaurant & Dining, events & Weddings and hospitality - Loft Stay.
Who are Liquidity Wines's main competitors?
Broad incumbents on record are Inniskillin Wines, Andrew Peller Limited and Jackson-Triggs. Direct peers are CedarCreek Estate Winery, Peller Estates, Tinhorn Creek Vineyards, Phantom Creek Estates, Quails' Gate Winery and Mission Hill Family Estate. Château des Charmes is listed as an emerging player.
Does Liquidity Wines have an API?
No public API is recorded for Liquidity Wines.
What industry is Liquidity Wines in?
Liquidity Wines's product category is Winery / Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.