New Home
New Home Inc. is a privately held North Carolina home builder constructing smart, healthy, energy-efficient single-family homes and townhomes across multiple Research Triangle communities (Wake, Johnston, and Harnett counties), serving first-time buyers, growing families, and right-sizers with prices from roughly $390K to $900K+.
- Company typePrivate
- Founded2006
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What New Home does
New Home Inc. is a privately held residential home builder headquartered in Raleigh, North Carolina (1611 Jones Franklin Road, Suite 101), operating as New Home Inc. LLC and serving North Carolina's Research Triangle market across Wake, Johnston, and Harnett counties. The company constructs single-family homes and townhomes in planned communities including Fish Hawk Ranch (Willow Spring), Cattail (Clayton), Parkers Landing (Zebulon), and the forthcoming Milton community (Lillington), with floor plans ranging from approximately 1,871 to 3,909 square feet and base prices from roughly $389,700 to over $900,000 depending on community and homesite. Every home is delivered with a standardized set of technology and health features: an integrated smart home automation panel controlling locks, thermostats, lighting, garage doors, and video doorbells; a Smart Door Delivery Center for secure package receipt; MERV 11 (upgradeable to MERV 16) whole-home air filtration; TechShield reflective roof decking; hardwired CAT6 ethernet; 220-volt EV charging rough-in; low-VOC Sherwin Williams paint; and a whole-home moisture wrap. Independent HERS certification supports the ecoSelect energy efficiency program.
The company generates revenue primarily through one-time home sale transactions, with the Home Base mobile app (developed and operated by Foundation Technology, Inc.) providing ancillary build-tracking, document storage, and warranty service support included with purchase. Go-to-market is sales-led and direct, combining physical model home communities across the Triangle, a website with virtual tours and listings, a named sales representative (Monica Fikany, 919-420-3266) handling inbound phone/text inquiries, and a referral network of realtors and a recommended mortgage partner (Towne Bank Mortgage / The Jawny Group). Customer segmentation targets first-time homebuyers, growing families, and right-sizers in one of the fastest-growing metros in the Southeast, supported by a HubSpot CRM and third-party customer experience measurement via AVID Ratings. The company has no public stock listing, no disclosed institutional funding, and no parent or subsidiary entities identified.
New Home firmographics
Firmographics- Name
- New Home
- Legal name
- New Home Inc. LLC
- Website
- https://newhomeinc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Home Inc. is a privately held North Carolina home builder constructing smart, healthy, energy-efficient single-family homes and townhomes across multiple Research Triangle communities (Wake, Johnston, and Harnett counties), serving first-time buyers, growing families, and right-sizers with prices from roughly $390K to $900K+.
- Ownership category
- akta.pro rank
New Home industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Single-Family Home Construction (Detached Homes) (IMAFABAA), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Custom Home Building (IMAFABAC)
Keywords
Where New Home is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Home Sales: New Home Inc. generates revenue through the sale of newly constructed single-family homes and townhomes across multiple communities in North Carolina's Research Triangle area. Revenue is generated on a one-time transaction basis as each home is sold. The company offers both quick move-in homes and build-to-order floor plans.
- Professional Services: The company provides associated services including build tracking through the Home Base app, warranty services, and document storage, which are included with home purchases to support the customer through the buying and building process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fish Hawk Ranch community - single-family homes from upper $400s to $600s |
| One time/ perpetual license | Pay-as-you-go | Cattail community - premium lakefront homes from $499,700 |
| One time/ perpetual license | Pay-as-you-go | Featured quick move-in home at Zebulon - $594,700 |
| One time/ perpetual license | Pay-as-you-go | Parkers Landing community - homes from low $400s to $600s |
| One time/ perpetual license | Pay-as-you-go | Milton community - townhomes and single-family homes from $250s to $400s |
| One time/ perpetual license | Pay-as-you-go | Various floor plans - The Apex starting at $539,700 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
New Home product offering
Product offeringCore offering
New Home Inc. designs, builds, and sells new construction single-family homes and townhomes in North Carolina's Research Triangle area (Clayton, Fuquay-Varina, Lillington, Willow Spring, Zebulon, Wendell). Homes are sold through multiple named communities (Fish Hawk Ranch, Cattail, Parkers Landing, Milton) with floor plans ranging from 1,871 to 3,909 sq ft, priced from the upper $400s to over $900,000. Each home is built with integrated smart home technology, healthy home features, and HERS-certified energy efficiency as standard inclusions.
Product overview
New Home Inc. is a residential home builder in the Raleigh, NC Research Triangle area offering new construction single-family homes and townhomes under its 'Smart. Healthy. New.' program. The portfolio includes communities such as Fish Hawk Ranch, Cattail (lakefront), Parkers Landing, and Milton, with floor plans ranging from approximately 1,871 to 3,909 square feet featuring 2-5 bedrooms. Every home includes smart home technology (smart thermostats, doorbells, locks, EV charging rough-ins), healthy home features (MERV air filtration, low VOC paint), and energy efficiency (ecoSelect, HERS certification). The company also offers a Home Base mobile app for customer build tracking and warranty services.
Differentiator
Problem solved
Functional benefit
Brands
- Home Base: Mobile application for home buyers to track home building progress, store documents, access warranty services, and communicate with the builder.
Products and services
- New Construction Single-Family Homes and Townhomes Core product: newly built single-family homes and townhomes designed under New Home Inc.'s "Smart. Healthy. New." Future-Proof philosophy, including integrated smart home automation, MERV air filtration, HERS-certified energy efficiency, EV charging rough-in, and modern floor plans with messy kitchens and pocket offices. Sold to individual homebuyers as primary residences in the Research Triangle, North Carolina market.
- Fish Hawk Ranch Community New home community in Willow Spring, NC (Wake/Johnston County area) offering single-family homes on 0.5 to 2.3 acre homesites with smart home technology and ecoSelect energy program. Home sizes range from 1,900 to over 3,100 sq ft with pricing starting from the upper $400s.
- Cattail Community Premium lakefront new home community in Johnston County, NC featuring an 80+ acre lake with over 2.6 miles of waterfront, community pool, walking paths, and 1,871 to 3,909 sq ft homes. Pricing from $499,700 to over $900,000+.
- Parkers Landing Community New home community in Zebulon, NC (Johnston County) offering homes on approximately 1 to 2+ acre homesites with smart home technology and proximity to Flowers Plantation and downtown Clayton. Home sizes from 1,800 to 3,100 sq ft with pricing from the low $400s to $600s.
- Milton Community Upcoming new home community in Lillington, NC (Harnett County) offering a mix of townhomes and single-family homes walking distance to downtown, with community pool, clubhouse, and playgrounds. Home sizes from 1,830 to 3,145 sq ft with pricing from the $250s to $400s.
- Home Base Mobile App Mobile application bundled with new home purchases that allows New Home Inc. buyers to track build progress, store home documents, request warranty service, and communicate with the builder.
Companies that use New Home
Customer profileSegments4 records
Ideal customer profiles3 records
New Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
New Home partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Foundation Technology, Inc.coreFoundation Technology, Inc. serves as the application developer and technology platform provider for New Home Inc.'s Home Base mobile app. The company accesses customer data only as necessary to operate, maintain, and improve the app on behalf of New Home Inc., and is bound by confidentiality and data processing obligations.
- AVID RatingsminorAVID Ratings is a third-party customer experience survey company used by New Home Inc. to gather feedback about buyer experiences during the home building process and post-close. This information helps the company continuously improve homes and service quality.
- Towne Bank Mortgage (The Jawny Group)coreRecommended mortgage professional partner for buyer pre-approval process. New Home Inc. directs buyers to The Jawny Group for mortgage pre-approval as part of their standard home buying process step.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
New Home competitors and assessment
Company assessmentBroad incumbents
- Lennar Corporation: One of the largest U.S. homebuilders with active Raleigh-area communities offering smart home features (Wi-Fi CERTIFIED, Amazon smart home integration) at similar price points. Serves as a national-scale reference point for the segment.
- D.R. Horton: Largest U.S. homebuilder by volume, with extensive Triangle-area operations including the D.R. Horton, Emerald Homes, and Forest City Realty brands. Competes in the same Wake and Johnston County submarkets but at significantly greater scale and with broader national capital access.
- Toll Brothers: Luxury-focused national homebuilder with active North Carolina operations in the Apex/Cary area. Comparable in feature-forward design philosophy but operating at substantially higher price points ($600K-$1M+).
- PulteGroup: National homebuilder with Centex, Pulte, and Del Webb brands active in the Raleigh-Durham market, targeting first-time, move-up, and active adult buyers. Comparable in buyer segmentation but with vastly greater scale.
- Taylor Morrison: Top-5 U.S. homebuilder with active Triangle-area communities, offering single-family homes and townhomes with smart home and energy efficiency packages comparable to New Home Inc.'s positioning.
Direct peers
- Mattamy Homes: North America's largest privately held homebuilder with active Triangle-area communities (Raleigh, Cary, Apex, Fuquay-Varina) offering single-family homes and townhomes in the $300K-$700K range. Direct competitor in the same submarkets and buyer segments.
- David Weekley Homes: Large private homebuilder with active Raleigh-Durham operations building single-family homes and townhomes with similar energy-efficient and design-forward positioning. Comparable in private ownership structure and Triangle geographic overlap.
- Smith Douglas Homes: Regional Southeastern homebuilder founded in 2008 with multiple active communities across the Raleigh-Durham / Triangle market, targeting first-time and move-up buyers with similar price points and quick move-in supply model. Most direct comparable on size, geography, and product offering.
- M/I Homes: Public mid-Atlantic and Southeast homebuilder with established Raleigh-area communities, offering single-family homes in similar price tiers with comparable smart home and energy efficiency packages. Comparable on product offering and target buyer.
Regional players
- Tri Pointe Homes: National homebuilder with Southeast and Carolinas exposure, focusing on premium move-up buyer segments. Comparable on quality and design-forward positioning but with a larger geographic footprint than New Home Inc.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Home social profiles
Digital presenceNew Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Home leadership team
Management profileNumber of profiles
Profiles1 record
New Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Home
What does New Home do?
New Home Inc. designs, builds, and sells new construction single-family homes and townhomes in North Carolina's Research Triangle area (Clayton, Fuquay-Varina, Lillington, Willow Spring, Zebulon, Wendell). Homes are sold through multiple named communities (Fish Hawk Ranch, Cattail, Parkers Landing, Milton) with floor plans ranging from 1,871 to 3,909 sq ft, priced from the upper $400s to over $900,000. Each home is built with integrated smart home technology, healthy home features, and HERS-certified energy efficiency as standard inclusions.
Is New Home a public or private company?
New Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Home founded?
New Home was founded in 2006. It employs 1 to 10 people.
Where is New Home based?
New Home is headquartered in Raleigh, United States, in the North America region.
How does New Home make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are professional Services.
Who are New Home's main competitors?
Broad incumbents on record are Lennar Corporation, D.R. Horton, Toll Brothers, PulteGroup and Taylor Morrison. Direct peers are Mattamy Homes, David Weekley Homes, Smith Douglas Homes and M/I Homes. Tri Pointe Homes is listed as a regional player.
Does New Home have an API?
No public API is recorded for New Home.
What industry is New Home in?
New Home's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 236117 and its SIC code is 7340.