New Home

What New Home does

New Home Inc. is a privately held residential home builder headquartered in Raleigh, North Carolina (1611 Jones Franklin Road, Suite 101), operating as New Home Inc. LLC and serving North Carolina's Research Triangle market across Wake, Johnston, and Harnett counties. The company constructs single-family homes and townhomes in planned communities including Fish Hawk Ranch (Willow Spring), Cattail (Clayton), Parkers Landing (Zebulon), and the forthcoming Milton community (Lillington), with floor plans ranging from approximately 1,871 to 3,909 square feet and base prices from roughly $389,700 to over $900,000 depending on community and homesite. Every home is delivered with a standardized set of technology and health features: an integrated smart home automation panel controlling locks, thermostats, lighting, garage doors, and video doorbells; a Smart Door Delivery Center for secure package receipt; MERV 11 (upgradeable to MERV 16) whole-home air filtration; TechShield reflective roof decking; hardwired CAT6 ethernet; 220-volt EV charging rough-in; low-VOC Sherwin Williams paint; and a whole-home moisture wrap. Independent HERS certification supports the ecoSelect energy efficiency program.

The company generates revenue primarily through one-time home sale transactions, with the Home Base mobile app (developed and operated by Foundation Technology, Inc.) providing ancillary build-tracking, document storage, and warranty service support included with purchase. Go-to-market is sales-led and direct, combining physical model home communities across the Triangle, a website with virtual tours and listings, a named sales representative (Monica Fikany, 919-420-3266) handling inbound phone/text inquiries, and a referral network of realtors and a recommended mortgage partner (Towne Bank Mortgage / The Jawny Group). Customer segmentation targets first-time homebuyers, growing families, and right-sizers in one of the fastest-growing metros in the Southeast, supported by a HubSpot CRM and third-party customer experience measurement via AVID Ratings. The company has no public stock listing, no disclosed institutional funding, and no parent or subsidiary entities identified.

Name

New Home

Legal name

New Home Inc. LLC

Website

https://newhomeinc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

New Home Inc. is a privately held North Carolina home builder constructing smart, healthy, energy-efficient single-family homes and townhomes across multiple Research Triangle communities (Wake, Johnston, and Harnett counties), serving first-time buyers, growing families, and right-sizers with prices from roughly $390K to $900K+.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Custom Home Building (IMAFABAC)

Keywords

• Residential home construction
• New home builder
• Smart home design
• Energy efficient homes
• Single family homes

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Sales: New Home Inc. generates revenue through the sale of newly constructed single-family homes and townhomes across multiple communities in North Carolina's Research Triangle area. Revenue is generated on a one-time transaction basis as each home is sold. The company offers both quick move-in homes and build-to-order floor plans.
2. Professional Services: The company provides associated services including build tracking through the Home Base app, warranty services, and document storage, which are included with home purchases to support the customer through the buying and building process.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Home Inc. designs, builds, and sells new construction single-family homes and townhomes in North Carolina's Research Triangle area (Clayton, Fuquay-Varina, Lillington, Willow Spring, Zebulon, Wendell). Homes are sold through multiple named communities (Fish Hawk Ranch, Cattail, Parkers Landing, Milton) with floor plans ranging from 1,871 to 3,909 sq ft, priced from the upper $400s to over $900,000. Each home is built with integrated smart home technology, healthy home features, and HERS-certified energy efficiency as standard inclusions.

Product overview

New Home Inc. is a residential home builder in the Raleigh, NC Research Triangle area offering new construction single-family homes and townhomes under its 'Smart. Healthy. New.' program. The portfolio includes communities such as Fish Hawk Ranch, Cattail (lakefront), Parkers Landing, and Milton, with floor plans ranging from approximately 1,871 to 3,909 square feet featuring 2-5 bedrooms. Every home includes smart home technology (smart thermostats, doorbells, locks, EV charging rough-ins), healthy home features (MERV air filtration, low VOC paint), and energy efficiency (ecoSelect, HERS certification). The company also offers a Home Base mobile app for customer build tracking and warranty services.

Differentiator

Problem solved

Functional benefit

Brands

• Home Base: Mobile application for home buyers to track home building progress, store documents, access warranty services, and communicate with the builder.

Products and services

• New Construction Single-Family Homes and Townhomes Core product: newly built single-family homes and townhomes designed under New Home Inc.'s "Smart. Healthy. New." Future-Proof philosophy, including integrated smart home automation, MERV air filtration, HERS-certified energy efficiency, EV charging rough-in, and modern floor plans with messy kitchens and pocket offices. Sold to individual homebuyers as primary residences in the Research Triangle, North Carolina market.
• Fish Hawk Ranch Community New home community in Willow Spring, NC (Wake/Johnston County area) offering single-family homes on 0.5 to 2.3 acre homesites with smart home technology and ecoSelect energy program. Home sizes range from 1,900 to over 3,100 sq ft with pricing starting from the upper $400s.
• Cattail Community Premium lakefront new home community in Johnston County, NC featuring an 80+ acre lake with over 2.6 miles of waterfront, community pool, walking paths, and 1,871 to 3,909 sq ft homes. Pricing from $499,700 to over $900,000+.
• Parkers Landing Community New home community in Zebulon, NC (Johnston County) offering homes on approximately 1 to 2+ acre homesites with smart home technology and proximity to Flowers Plantation and downtown Clayton. Home sizes from 1,800 to 3,100 sq ft with pricing from the low $400s to $600s.
• Milton Community Upcoming new home community in Lillington, NC (Harnett County) offering a mix of townhomes and single-family homes walking distance to downtown, with community pool, clubhouse, and playgrounds. Home sizes from 1,830 to 3,145 sq ft with pricing from the $250s to $400s.
• Home Base Mobile App Mobile application bundled with new home purchases that allows New Home Inc. buyers to track build progress, store home documents, request warranty service, and communicate with the builder.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Foundation Technology, Inc.coreTechnology or IntegrationFoundation Technology, Inc. serves as the application developer and technology platform provider for New Home Inc.'s Home Base mobile app. The company accesses customer data only as necessary to operate, maintain, and improve the app on behalf of New Home Inc., and is bound by confidentiality and data processing obligations.
• AVID RatingsminorGTM or Marketing PartnerAVID Ratings is a third-party customer experience survey company used by New Home Inc. to gather feedback about buyer experiences during the home building process and post-close. This information helps the company continuously improve homes and service quality.
• Towne Bank Mortgage (The Jawny Group)coreChannel Partner/ Reseller/ DistributorRecommended mortgage professional partner for buyer pre-approval process. New Home Inc. directs buyers to The Jawny Group for mortgage pre-approval as part of their standard home buying process step.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lennar Corporation: One of the largest U.S. homebuilders with active Raleigh-area communities offering smart home features (Wi-Fi CERTIFIED, Amazon smart home integration) at similar price points. Serves as a national-scale reference point for the segment.
• D.R. Horton: Largest U.S. homebuilder by volume, with extensive Triangle-area operations including the D.R. Horton, Emerald Homes, and Forest City Realty brands. Competes in the same Wake and Johnston County submarkets but at significantly greater scale and with broader national capital access.
• Toll Brothers: Luxury-focused national homebuilder with active North Carolina operations in the Apex/Cary area. Comparable in feature-forward design philosophy but operating at substantially higher price points ($600K-$1M+).
• PulteGroup: National homebuilder with Centex, Pulte, and Del Webb brands active in the Raleigh-Durham market, targeting first-time, move-up, and active adult buyers. Comparable in buyer segmentation but with vastly greater scale.
• Taylor Morrison: Top-5 U.S. homebuilder with active Triangle-area communities, offering single-family homes and townhomes with smart home and energy efficiency packages comparable to New Home Inc.'s positioning.

Direct peers

• Mattamy Homes: North America's largest privately held homebuilder with active Triangle-area communities (Raleigh, Cary, Apex, Fuquay-Varina) offering single-family homes and townhomes in the $300K-$700K range. Direct competitor in the same submarkets and buyer segments.
• David Weekley Homes: Large private homebuilder with active Raleigh-Durham operations building single-family homes and townhomes with similar energy-efficient and design-forward positioning. Comparable in private ownership structure and Triangle geographic overlap.
• Smith Douglas Homes: Regional Southeastern homebuilder founded in 2008 with multiple active communities across the Raleigh-Durham / Triangle market, targeting first-time and move-up buyers with similar price points and quick move-in supply model. Most direct comparable on size, geography, and product offering.
• M/I Homes: Public mid-Atlantic and Southeast homebuilder with established Raleigh-area communities, offering single-family homes in similar price tiers with comparable smart home and energy efficiency packages. Comparable on product offering and target buyer.

Regional players

• Tri Pointe Homes: National homebuilder with Southeast and Carolinas exposure, focusing on premium move-up buyer segments. Comparable on quality and design-forward positioning but with a larger geographic footprint than New Home Inc.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NewHomeInc
• LinkedInlinkedin.com/company/new-home-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Home