Fisconline (FISC)
FISC Ltd (Fisconline) is a Sheffield-based automotive software developer founded in 2010, providing the eMaster dealership platform to UK automotive dealerships, OEMs, and finance houses to maximise vehicle sales and customer loyalty, acquired by Keyloop in June 2025.
- Company typePrivate
- Founded2010
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Fisconline (FISC) firmographics
Firmographics- Name
- Fisconline (FISC)
- Legal name
- FISC Ltd
- Website
- https://fisconline.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- FISC Ltd (Fisconline) is a Sheffield-based automotive software developer founded in 2010, providing the eMaster dealership platform to UK automotive dealerships, OEMs, and finance houses to maximise vehicle sales and customer loyalty, acquired by Keyloop in June 2025.
- Ownership category
- akta.pro rank
Fisconline (FISC) industry classification
Industry- Product category
- Automotive Dealership Software
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where Fisconline (FISC) is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fisconline (FISC) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Fisconline (FISC) product offering
Product offeringCore offering
Fisconline developed and sold eMaster, a SaaS platform for automotive dealerships, OEMs, and finance houses that combines lead management, finance and insurance (F&I) workflows, and compliance tools to help customers maximize vehicle sales and improve customer loyalty. Following its June 2025 acquisition by Keyloop, the eMaster technology became part of Keyloop's broader automotive retail portfolio.
Product overview
Fisconline (FISC) was a Sheffield-based automotive software developer established in 2010 that was acquired by Keyloop in June 2025. The company's sole offering was its flagship product eMaster, designed to help automotive dealerships, OEMs, and finance houses maximize vehicle sales and improve customer loyalty. Following the acquisition, FISC's technology became part of Keyloop's broader automotive retail technology portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- eMaster Flagship SaaS product designed for automotive dealerships, OEMs, and finance houses that combines lead management, finance and insurance (F&I) workflows, and compliance tooling to maximize vehicle sales and improve customer loyalty.
Companies that use Fisconline (FISC)
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Fisconline (FISC) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fisconline (FISC) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KeyloopcoreFISC Ltd was acquired by Keyloop, a leading global supplier of technology solutions to the automotive industry. The acquisition was advised by RSM UK and legal advice was provided by Knights' corporate team. Keyloop provides automotive retail technology for dealers and OEMs, including products for sales, service, and dealership management.
Scale indicators1 record
Recent moves2 records
Expansion highlights3 records
Fisconline (FISC) competitors and assessment
Company assessmentDirect peers
- Keyloop: Now FISC's parent company, Keyloop is a global automotive retail technology provider offering DMS, Sales Hub, Service Hub, and the Fusion Automotive Retail Platform for dealers and OEMs — directly comparable as an automotive retail SaaS platform, and the most relevant peer given FISC's acquisition into its portfolio.
- iVendi: UK-based automotive finance and compliance SaaS provider serving dealerships, OEMs, and finance houses with consumer-credit and F&I workflow tools — directly comparable to eMaster's F&I and compliance focus for the same buyer segments.
- Dealertrack (Cox Automotive): Dealer-facing SaaS for DMS, F&I, CRM, and compliance workflows sold to automotive dealers and finance houses — closely comparable to eMaster's lead-management and F&I functionality for the same buyer personas.
- PBS Systems: Provider of dealership management systems and automotive retail software to dealer groups, with comparable focus on dealer CRM, F&I, and lead-management workflows — directly comparable SaaS for the automotive dealer vertical.
- Codeweavers: Provider of automotive finance and F&I software solutions integrated with dealer websites and finance-house workflows — comparable as a peer in automotive F&I and finance-platform tooling for dealers and lenders.
Broad incumbents
- CDK Global: One of the largest global DMS and automotive retail technology providers, serving dealers and OEMs with CRM, F&I, and inventory tools — broad incumbent in the same customer base (automotive dealers) with overlapping F&I and lead-management functionality.
- Cox Automotive: Diversified automotive services and technology group (parent of Dealertrack, VinSolutions, Autotrader) offering dealer software, DMS, F&I, and inventory tools — broad incumbent competing for the same automotive dealer technology wallet.
- Reynolds and Reynolds: Established US-headquartered DMS and dealership software vendor with retail management systems, F&I solutions, and document services — serves the same automotive dealer customer base as FISC with overlapping dealership retail workflow capabilities.
Regional players
- Reynolds Auto Group (UK): UK-focused automotive software and dealer solutions provider serving British dealer groups with DMS-adjacent tooling — comparable as a regional automotive retail software peer in FISC's home UK market.
- Drivetime (UK automotive retail software): UK dealer software provider focused on automotive retail workflows — comparable as a regional peer serving UK automotive dealers with retail management software, overlapping with FISC's UK dealer customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Fisconline (FISC) social profiles
Digital presenceFisconline (FISC) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fisconline (FISC) leadership team
Management profileNumber of profiles
Fisconline (FISC) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fisconline (FISC) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fisconline (FISC)
What does Fisconline (FISC) do?
Fisconline developed and sold eMaster, a SaaS platform for automotive dealerships, OEMs, and finance houses that combines lead management, finance and insurance (F&I) workflows, and compliance tools to help customers maximize vehicle sales and improve customer loyalty. Following its June 2025 acquisition by Keyloop, the eMaster technology became part of Keyloop's broader automotive retail portfolio.
Is Fisconline (FISC) a public or private company?
Fisconline (FISC) is a private company. It is classified as corporate owned and is currently acquired.
When was Fisconline (FISC) founded?
Fisconline (FISC) was founded in 2010. It employs 11 to 50 people.
Where is Fisconline (FISC) based?
Fisconline (FISC) is headquartered in Sheffield, United Kingdom, in the Europe region.
Who are Fisconline (FISC)'s main competitors?
Direct peers on record are Keyloop, iVendi, Dealertrack (Cox Automotive), PBS Systems and Codeweavers. Broad incumbents are CDK Global, Cox Automotive and Reynolds and Reynolds. Regional players are Reynolds Auto Group (UK) and Drivetime (UK automotive retail software).
Does Fisconline (FISC) have an API?
No public API is recorded for Fisconline (FISC).
What industry is Fisconline (FISC) in?
Fisconline (FISC)'s product category is Automotive Dealership Software. Its primary akta.pro industry code is FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 44133 and its SIC code is 5500.