BizTrader
BizTrader, operated by NNVOY, LLC, is a US online marketplace where SMB owners list businesses, franchises, commercial real estate, and intellectual property for sale across 50 states and 20+ industry categories, serving buyers, sellers, brokers, and lenders via freemium listings, premium upgrades, and integrated financing referrals.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What BizTrader does
BizTrader is a US-focused, web-based online marketplace operated by NNVOY, LLC, that aggregates listings for businesses, franchises, commercial real estate, and intellectual property across all 50 states and more than 20 industry verticals including agriculture, automotive, cannabis, construction, manufacturing, medical/health, restaurants, retail, and online/technology. The platform enables business owners and operators to publish free listings, upgrade to a PLATINUM premium tier for prominent placement, and connect with buyers, brokers, and lenders directly. Core product features include category and geographic drill-down, NDA-gated confidential information sharing, a 'Find a Pro' broker directory, an integrated business financing portal (Term Loans, SBA 7a, Lines of Credit, Equipment, Invoice Factoring, Bridge and Construction Loans), and the BizTrader Connect public API for programmatic data access.
The business model is a freemium marketplace anchored on three revenue mechanics: one-time premium listing upgrades for sellers, recurring subscriptions from broker directory placements, and affiliate/referral revenue from lending partners. A network of affiliated platforms under the NNVOY umbrella supports vertical specialization, including 420 Property for cannabis listings, extending distribution. Go-to-market is self-serve and SEO-led, with extensive category, state, and city landing pages driving top-of-funnel organic discovery, supplemented by an editorial library of guides (e.g., 'The Complete Guide to Buying a Business (2026 Edition)').
The primary customers are SMB business buyers and sellers, with secondary audiences including licensed business brokers and CRE brokers, search funds, family offices, and private equity acquirers. The platform is privately held, founded in 2023, with a sub-10 employee headcount, no institutional funding disclosed, and no management team information available. Operational evidence (live listings, login/signup, 2026-dated content) indicates active operations rather than a stalled or zombie marketplace.
BizTrader firmographics
Firmographics- Name
- BizTrader
- Legal name
- NNVOY, LLC
- Website
- https://biztrader.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BizTrader, operated by NNVOY, LLC, is a US online marketplace where SMB owners list businesses, franchises, commercial real estate, and intellectual property for sale across 50 states and 20+ industry categories, serving buyers, sellers, brokers, and lenders via freemium listings, premium upgrades, and integrated financing referrals.
- Ownership category
- akta.pro rank
BizTrader business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Listing Fees (Free Basic Tier): Basic listing capability provided free to sellers through 'Add Free Listing' feature, enabling sellers to create accounts and publish business-for-sale listings.
- Premium Listing Upgrades: PLATINUM tier listings shown prominently with badges and premium placement on the marketplace.
- Broker Directory Placement: Business brokers and commercial real estate brokers listed in 'Find a Pro' directory for buyer discovery and lead generation.
- Financing Referral/Lead Generation: Partnerships with lenders for business loans and SBA financing generate referral revenue through 'Get Financing' and 'Business Loans' sections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Listing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
BizTrader product offering
Product offeringCore offering
BizTrader is an online marketplace where business owners, franchisees, and intellectual property holders list assets for sale, and entrepreneurs, investors, and brokers discover and contact them. The platform supports free listings with optional PLATINUM premium upgrades, an integrated financing portal for SBA and commercial real estate loans, and a "Find a Pro" broker directory, covering 20+ industries across all 50 U.S. states.
Product overview
BizTrader is a multi-category marketplace platform for buying and selling businesses, franchises, real estate, and intellectual property. The platform operates as a unified marketplace combining core listing services (businesses, franchises, real estate, IP), financing products (business loans, commercial real estate loans), professional directory services (Find a Pro for brokers), and educational resources. The ecosystem is anchored by the BizTrader Marketplace where users can list businesses for free and search thousands of available opportunities, supported by integrated financing options and broker connections.
Differentiator
Problem solved
Functional benefit
Products and services
- BizTrader Marketplace Primary online marketplace platform connecting buyers and sellers of businesses, franchises, real estate, and intellectual property. Enables free listing creation, search across thousands of listings, NDA-gated information sharing, and broker connections.
- Business Listings Database of operating businesses for sale across 50+ sub-categories including manufacturing, retail, restaurants, cannabis, technology, healthcare, agriculture, automotive, beauty, building & construction, communication & media, education, entertainment, financial services, pet services, service businesses, transportation, travel, and wholesale — covering all U.S. states.
- Franchises For Sale Dedicated section for franchise opportunities across diverse industries including agriculture, automotive, beauty, construction, cannabis, education, entertainment, manufacturing, medical, financial services, technology, pet services, real estate, retail, service businesses, transportation, and travel.
- Real Estate Listings Commercial real estate marketplace featuring properties for sale and lease including agricultural land, cannabis spaces, commercial land, medical offices, professional offices, restaurant spaces, retail spaces, warehouses, and special purpose spaces.
- Intellectual Property Listings Marketplace for buying and selling intellectual property including patents and trademarks.
- Business Loans Financing marketplace connecting buyers with lending options including Term Business Loans, SBA 7(a) Loans, Short Term Loans, Unsecured/Secured Lines of Credit, Equipment Loans, and Invoice Factoring, generated through lender referral partnerships.
- Commercial Real Estate Loans Commercial real estate financing products including Long-Term Commercial Real Estate Loans, Bridge Loans, and Construction Loans, generated through lender referral partnerships.
- Find a Pro Directory connecting buyers with business brokers and commercial real estate brokers for professional assistance in buying or selling businesses, with subscription-based placement for participating brokers.
Companies that use BizTrader
Customer profileSegments4 records
Ideal customer profiles3 records
BizTrader technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BizTrader partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent company and minor.
- NNVOY, LLCparent companyNNVOY, LLC is identified as the parent company in BizTrader's copyright notice (Copyright 2023-2026. NNVOY, LLC | BizTrader | BizTrader.com). BizTrader operates as the primary brand under the NNVOY corporate umbrella.
- 420 Propertyminor420 Property is an affiliated platform (referenced via linktr.ee/nnvoy) specializing in cannabis business and real estate listings. BizTrader syndicates cannabis-related content to this partner platform under the NNVOY network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BizTrader competitors and assessment
Company assessmentDirect peers
- BizBuySell: BizBuySell is the largest US business-for-sale marketplace, listing hundreds of thousands of businesses across virtually every industry and geography. It is the most direct competitor to BizTrader, sharing the horizontal SMB marketplace model with premium listing upgrades and broker co-listing.
- BizQuest: BizQuest is a long-standing business-for-sale marketplace with broad industry coverage and franchise listings. It directly competes with BizTrader on horizontal SMB M&A discovery and uses a similar franchise/business/real estate aggregation approach.
- BusinessesForSale.com: BusinessesForSale.com is a global business-for-sale marketplace with US listings, franchise resales, and broker directories. It overlaps BizTrader's horizontal marketplace positioning with international reach and a similar premium listing model.
- DealStream: DealStream (formerly MergerSource) is a marketplace for businesses, franchises, and real estate with a strong broker/banker audience. Comparable to BizTrader for its horizontal asset-class coverage and reliance on broker-sourced listings.
- Flippa: Flippa is the leading marketplace for online businesses, websites, SaaS, and digital assets. It directly overlaps BizTrader's online/tech and IP listing categories and is a key competitor for digital and intellectual property transactions.
Emerging players
- Acquire.com: Acquire.com is a marketplace focused on buying and selling startups and SaaS businesses. While narrower in category scope, it competes for the same online/digital business listings that BizTrader carries under its 'Online/Tech' category.
- Quiet Light Brokerage: Quiet Light is a brokerage specializing in the sale of online businesses, SaaS, and ecommerce brands. It competes with BizTrader for premium online business listings, particularly in the 7-figure+ segment, through a broker-led model.
Broad incumbents
- LoopNet: LoopNet is the dominant US commercial real estate marketplace, owned by CoStar Group. It competes with BizTrader's commercial real estate listing vertical with vastly greater inventory, broker relationships, and brand authority.
- Sunbelt Business Brokers: Sunbelt is the largest US business brokerage network, also operating its own business-for-sale listings portal. It competes with BizTrader both as a listing source (brokers) and as an alternative discovery channel for SMB buyers.
Regional players
- FranchiseGator: FranchiseGator is a dedicated franchise opportunity marketplace, competing with BizTrader's 'Franchises For Sale' vertical. While BizTrader is US-focused and FranchiseGator has broader reach, both aggregate franchise resale and new franchise listings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BizTrader social profiles
Digital presenceBizTrader financial estimates
Financial estimateRevenue estimate
Valuation estimate
BizTrader leadership team
Management profileNumber of profiles
BizTrader funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BizTrader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BizTrader
What does BizTrader do?
BizTrader is an online marketplace where business owners, franchisees, and intellectual property holders list assets for sale, and entrepreneurs, investors, and brokers discover and contact them. The platform supports free listings with optional PLATINUM premium upgrades, an integrated financing portal for SBA and commercial real estate loans, and a "Find a Pro" broker directory, covering 20+ industries across all 50 U.S. states.
Is BizTrader a public or private company?
BizTrader is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BizTrader founded?
BizTrader was founded in 2023. It employs 1 to 10 people.
How does BizTrader make money?
Four revenue lines are on record. Listing Fees (Free Basic Tier) is the primary driver. The others are premium Listing Upgrades, broker Directory Placement and financing Referral/Lead Generation.
Who are BizTrader's main competitors?
Direct peers on record are BizBuySell, BizQuest, BusinessesForSale.com, DealStream and Flippa. Emerging players are Acquire.com and Quiet Light Brokerage. Broad incumbents are LoopNet and Sunbelt Business Brokers. FranchiseGator is listed as a regional player.
Does BizTrader have an API?
Yes. BizTrader offers the BizTrader Connect API, a public API enabling programmatic access to marketplace data. No additional technical details about the API (REST, GraphQL, authentication, rate limits, versioning, or sandbox) are specified in the source material. Developer documentation is at www.biztrader.com/connect-api.