Flynn & Reynolds Agency

What Flynn & Reynolds Agency does

Flynn & Reynolds Agency, Inc. is a privately held manufacturer's representative agency founded in 1990 and headquartered in Tewksbury, Massachusetts. The firm sells and creates demand for electrical products on behalf of more than 25 manufacturer principals across two territories: the six New England states and Upstate New York. Its represented portfolio spans five product categories — lighting (e.g., Dialight, Keystone Technologies, ETi Solid State Lighting), heating and ventilation (Cadet, Dimplex, Marley-Berko, Delta-Therm, Solaira, Fantech), electrical infrastructure (NSI Industries family brands, Kraloy, RYMCO, Meltric), safety and firestop products (Specified Technologies Inc., VITALink, Allied Moulded, Cementex), and wiring/control (Eaton Wiring Devices, Tele-Fonika Kable, Commodity Cables).

The agency's go-to-market is field-driven: approximately seven outside salespeople and a complementary inside-sales/customer-service team call on electrical distributors, contractors, engineers, specifiers, and end users, supported by a Tewksbury warehouse that holds Delta-Therm inventory. Distinct line-of-business sub-pages ("Electrical," "HVAC," "Commodity") and case studies in commercial lighting retrofits, heat-trace at anaerobic digesters, snow-melt systems, and municipal wastewater LED upgrades demonstrate application-level technical expertise. The agency is a member of NEMRA (National Electrical Manufacturers Representatives Association).

Flynn & Reynolds earns revenue through sales commissions from its manufacturer principals rather than through direct product resale; specific pricing is set by the manufacturers and flows through distributor channels. The company has roughly 14 New England employees plus a six-person Upstate New York office, with a leadership team led by President Bryan Lally (appointed 2022) and Principal Andrew Graves. No external funding, parent company, or M&A activity is disclosed in available sources, and revenue figures are not publicly reported.

Name

Flynn & Reynolds Agency

Legal name

Flynn & Reynolds Agency, Inc.

Website

https://flynn-reynolds.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Flynn & Reynolds Agency is a privately held manufacturer's representative selling electrical, lighting, heating, and safety products from 25+ manufacturer principals to distributors, contractors, and engineers across New England and Upstate New York on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Tewksbury

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: Flynn & Reynolds operates as a manufacturer's representative agency, earning commissions on sales of electrical products from manufacturers they represent to distributors and contractors. The company has been successful in the electrical industry for over 30 years.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Flynn & Reynolds Agency is a manufacturer's representative firm that creates demand for and sells electrical products on behalf of 25+ manufacturers across the New England and Upstate New York territories. The agency provides field sales, technical expertise, specification support, and project consulting services connecting manufacturers with electrical distributors, contractors, engineers, and end users. Revenue is generated through sales commissions on the electrical products represented.

Product overview

Flynn & Reynolds Agency is a manufacturer's representative agency serving the electrical industry across New England and Upstate New York. Rather than a single unified product, they represent an integrated portfolio of 25+ manufacturer brands spanning five core categories: (1) Lighting: Dialight, ETi Solid State Lighting, Keystone Technologies, American Lighting; (2) Heating & Ventilation: Cadet, Dimplex, Marley-Berko, Marley-Qmark, Delta-Therm, Solaira, AURA, Fantech; (3) Electrical Infrastructure: NSI Products (conduit fittings, wire connectors, cable ties), RYMCO (steel pipe), Kraloy (PVC fittings), Meltric (plugs/receptacles); (4) Safety & Protection: STI (firestop products), VITALink (fire-rated cables), Allied Moulded Products (outlet boxes), Cementex (safety tools); and (5) Wiring & Control: Eaton Wiring Devices, Tele-Fonika Kable, Eurobex, Teddico, Commodity Cables. The agency creates demand for these products by connecting manufacturers with distributors, contractors, engineers, and end users through sales support, technical expertise, and project consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• NSI Industries Products Conduit and cable fittings, Polaris connectors, TORK timers and controls, Easy Twist and Terminator wire connectors, WarriorWrap electrical tapes, and PowerGRP cable ties represented across the New England and Upstate New York territories.
• Keystone Technologies Products Complete line of indoor and outdoor lighting fixtures, lamps, and drivers, including LED replacement for T8 fluorescent tubes.
• Dialight Lighting Products Industrial, commercial, and hazardous location LED lighting products.
• Marley-Berko Electric Heat Products Electric heat products including industrial and explosion-proof products, commercial unit heaters, wall heaters, and infrared heating solutions.
• Cadet Electric Heating Solutions Aesthetically appealing and efficient electric heating solutions for residential and commercial applications.
• Dimplex Electric Heating Solutions Electric heating solutions focused on comfort while minimizing energy costs.
• Delta-Therm Heat Trace Products Snow melting, roof and gutter de-icing systems, pipe freeze protection, pipe heat, floor heating cable, and floor heating mats.
• Allied Moulded Products Leading PVC and fiberglass outlet box manufacturer offering a full line of residential and manufactured housing products including floor boxes, lamp holders, luminaires, and range/dryer receptacle boxes.
• Specified Technologies Inc. (STI) Firestop Products Firestop products including EZ Path, intumescent sealants, caulks, putty pads, and pillows for fire protection systems.
• VITALink Fire-Rated Cable Two-hour fire-rated MC cable and two-hour fire-rated CI cable, UL 2196 approved.
• ETi Solid State Lighting LED tubes, fixtures, down lights, strip lights, vapor tights, high bays, wall packs, emergency lighting, and ceiling fixtures.
• Fantech Ventilation Solutions Ventilation solutions including inline fans, heat recovery ventilators, energy recovery ventilators, whole house HEPA filtration, commercial fans, and air curtains.
• Meltric Plugs and Receptacles Switch-rated plugs and receptacles, power distribution solutions, and hazardous location plugs and receptacles.
• Eaton Wiring Devices Full line of residential, commercial, and industrial wiring devices including dimmers, occupancy sensors, connected home products, and Arrow-Hart brand products.
• Solaira Infrared Heaters Infrared radiant electric heaters for commercial, industrial, hospitality, and residential heating applications.
• AURA Outdoor Heaters Efficient outdoor heaters for home or business, including carbon-fiber and shadow series heaters for patios, restaurants, and outdoor kitchens.
• RYMCO Steel Pipe Products UL listed EMT, IMC, and Rigid steel pipe in all sizes as well as colored pipe, manufactured through a vertically integrated production process.
• Kraloy PVC Conduit Products PVC conduit fittings, junction boxes, and ENT products as part of the Ipex group, North America's largest thermoplastic manufacturer.
• Cementex Safety Tools American-made double-insulated 1000V safety tools and personal protective equipment.
• Encap Sulite Lighting LED waterproof fixtures, safety coated fluorescent lamps, safety coated HID lamps, and decorative lighting design.
• Eurobex Electrical Enclosures Electrical enclosures, both custom and standard, in various materials that comply with stringent electrical standards.
• Teddico Electrical Products Quality electrical products including fittings and accessories for commercial, residential, and industrial applications.
• Commodity Cables Aluminum, copper, portable cord, and category cable products.
• Tele-Fonika Kable Products Flexible power and control cable, industrial power cable, mining power cable, utility cable, and MV cable.
• American Lighting Products Wide range of lighting solutions for residential, commercial, and specialty lighting needs including Spektrum+ Smart Lighting home automation systems, LED tape light, undercabinet lighting, and RGB lighting.

Quantifiable outcome

• Contractors save time and money - Allied Moulded outlet boxes cost as little as $0.50 vs $4-5 for putty pads
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• NSI IndustriescoreChannel Partner/ Reseller/ DistributorNSI Industries is a major manufacturer partner providing conduit & cable fittings, Polaris connectors, TORK timers & controls, Easy Twist & Terminator wire connectors, WarriorWrap electrical tapes, and PowerGRP cable ties. F&R represents NSI products across New England and Upstate New York territories.
• Keystone TechnologiescoreChannel Partner/ Reseller/ DistributorComplete line of indoor/outdoor lighting fixtures, lamps, and drivers. 70-year-old company that pivoted from fluorescent ballasts to LED products.
• DialightcoreChannel Partner/ Reseller/ DistributorIndustrial, commercial & hazardous location LED lighting. Market leader with over 40 years experience and largest installed base in the world.
• Allied Moulded ProductscoreChannel Partner/ Reseller/ DistributorLeading PVC & fiberglass outlet box manufacturer. ISO 9001:2015 certified. F&R has represented Allied Moulded for over 25 years.
• Marley Engineered Products (Berko/Qmark)coreChannel Partner/ Reseller/ DistributorWorld's largest electric heat manufacturer. Products include unit heaters, wall heaters, infrared heaters, baseboard heating, air circulators, and air curtains.
• Delta-ThermcoreChannel Partner/ Reseller/ DistributorSnow melting, roof & gutter de-icing, pipe freeze protection, floor heating. F&R warehouses Delta-Therm products at their Tewksbury, MA facility.
• Specified Technologies Inc. (STI)coreChannel Partner/ Reseller/ DistributorIndustry leader in firestop products including EZ Path, intumescent sealants, caulks, putty pads. 30 years in fire protection systems.
• ETi Solid State LightingcoreChannel Partner/ Reseller/ DistributorLED tubes, fixtures, down lights, strip lights, vapor tights, high bays, wall packs, emergency lighting.
• FantechcoreChannel Partner/ Reseller/ DistributorVentilation solutions with 115 product families. Products found in 10 million installations across North America.
• MeltriccoreChannel Partner/ Reseller/ DistributorSwitch rated plugs and receptacles, power distribution solutions, hazardous location plugs and receptacles.
• American LightingminorChannel Partner/ Reseller/ DistributorLED tape light, undercabinet lighting, RGB lighting, and specialty lighting solutions.
• CadetminorChannel Partner/ Reseller/ DistributorElectric heating solutions that are aesthetically appealing and efficient. Part of Glen Dimplex Americas.
• DimplexminorChannel Partner/ Reseller/ DistributorElectric heating solutions focused on comfort while minimizing energy costs. Part of Glen Dimplex Americas.
• VITALinkminorChannel Partner/ Reseller/ DistributorTwo-hour fire-rated MC cable and two-hour fire-rated CI cable, UL 2196 approved.
• SolairaminorChannel Partner/ Reseller/ DistributorInfrared heaters for commercial, industrial, residential, and hospitality applications.
• AURAminorChannel Partner/ Reseller/ DistributorOutdoor heating solutions for patios, restaurants, and outdoor kitchens.
• Eaton Wiring DevicescoreChannel Partner/ Reseller/ DistributorResidential, commercial, and industrial wiring devices, dimmers, occupancy sensors, connected home products.
• KraloyminorChannel Partner/ Reseller/ DistributorPVC conduit fittings, junction boxes, ENT. Brand of Ipex Group, North America's largest thermoplastic manufacturer.
• RymcominorChannel Partner/ Reseller/ DistributorEMT, IMC, and Rigid steel pipe in all sizes and colors. 30+ years manufacturing steel pipe for North and South American market.
• Encap SuliteminorChannel Partner/ Reseller/ DistributorLED waterproof fixtures, safety coated fluorescent lamps, safety coated HID lamps, and decorative lighting design.
• CementexminorChannel Partner/ Reseller/ DistributorAmerican-made double-insulated 1000V safety tools and personal protective equipment.
• EurobexminorChannel Partner/ Reseller/ DistributorElectrical enclosures, both custom and standard in various materials.
• TeddicominorChannel Partner/ Reseller/ DistributorQuality electrical products including fittings & accessories for commercial, residential & industrial applications.
• BridgeportminorChannel Partner/ Reseller/ DistributorElectrical products under NSI Industries family.
• MetallicsminorChannel Partner/ Reseller/ DistributorElectrical products under NSI Industries family.
• Platinum ToolsminorChannel Partner/ Reseller/ DistributorProfessional electrical tools under NSI Industries family.
• TorkminorChannel Partner/ Reseller/ DistributorTimers and controls under NSI Industries family.
• PolarisminorChannel Partner/ Reseller/ DistributorPolaris connectors under NSI Industries family.
• RemkeminorChannel Partner/ Reseller/ DistributorElectrical products under NSI Industries family.
• Commodity Cables, LLCminorChannel Partner/ Reseller/ DistributorAluminum, copper, portable cord & category cable.
• Tele-Fonika KableminorChannel Partner/ Reseller/ DistributorFlexible power & control cable, industrial power cable, mining power cable, utility cable, MV cable.
• NEMRAminorStrategic or Co-development PartnerNational Electrical Manufacturers Representatives Association - industry association membership providing network and resources for manufacturer's rep agencies.

Scale indicators5 records

Broad incumbents

• Eaton Corporation: Eaton is one of the largest U.S. electrical manufacturers and a principal partner of F&R (Eaton Wiring Devices), but also operates its own internal field sales force that competes with independent reps for contractor mindshare. Comparable because it operates in the same electrical products space with overlapping customer relationships.
• Atkore Inc. Atkore manufactures electrical raceway, conduit, and infrastructure products, overlapping with F&R's represented NSI conduit fittings, Kraloy PVC, and Rymco steel pipe lines. Comparable as a broad incumbent operating in the same electrical infrastructure category via distribution.
• Acuity Brands: Acuity Brands is a leading North American lighting manufacturer whose products overlap with the F&R lighting portfolio (Keystone, ETi SSL, Dialight, American Lighting). Comparable as a broad incumbent selling through the same electrical distributor channel with both direct reps and independents.
• Sonepar USA: Sonepar USA is a major electrical distributor operating across the Northeast, including via acquired regional brands. It is comparable as a broad incumbent that depends on and competes with independent reps to drive demand from the same contractors and end users that F&R serves.
• nVent Electric: nVent manufactures electrical connection and protection solutions sold through electrical distribution — comparable to F&R's represented infrastructure and safety/protection lines (Eurobex enclosures, Meltric plugs/receptacles, Allied Moulded boxes) and a relevant incumbent for territory and channel dynamics.
• Schneider Electric: Schneider Electric (including Square D) is a global electrical equipment and lighting manufacturer whose wiring device, lighting, and infrastructure products compete for the same distributor and contractor specification dollars that F&R influences across New England and Upstate NY.
• Leviton Manufacturing Company: Leviton is a large privately-held U.S. manufacturer of wiring devices, lighting controls, and EV charging — directly overlapping F&R's wiring/control category. Comparable as a broad incumbent selling to the same electrical distributor and contractor channels.
• Hubbell Incorporated: Hubbell is a major electrical products manufacturer covering wiring devices, lighting, and electrical infrastructure — categories that overlap heavily with F&R's represented portfolio. It is comparable as a broad incumbent in the same end markets with a combination of direct sales and independent rep relationships.

Direct peers

• Mills Talbot Company: Mills Talbot was a New York–based electrical manufacturer's representative firm whose Upstate NY operations and team were integrated into Flynn & Reynolds. It is the closest historical comparator in business model (independent rep agency), geography, and customer base.

Regional players

• Graybar Electric Company: Graybar is one of the largest U.S. electrical distributors and is the downstream channel through which F&R-driven demand converts into manufacturer orders. It is comparable as a regional/industry counterpart in the same Northeast geography, operating adjacent in the value chain.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flynn-reynoldsagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flynn & Reynolds Agency