Sport Session Planner

What Sport Session Planner does

Sport Session Planner (SSP) is a cloud-based 3D session planning platform for sports coaches, founded in 2011 and headquartered in London, UK. The company enables professional and grassroots coaches — primarily in football/soccer, with extensions into futsal and field hockey — to create, edit, and share animated training sessions through a 360° stadium visualisation environment. Core proprietary tools include SessionBuilder® (drag-and-drop session assembly) and Set-PieceBuilder® (set-piece play design), complemented by a Match Day System, Curriculum Planner for season-long planning, Player Evaluation/Reporting System, Club Admin Portal, and a public Global Session Library containing thousands of user-contributed sessions searchable by sport and language.

The business operates a dual-tier annual subscription model: individual coach memberships and club/organisation memberships, with additional coach licences available on a pro-rata basis. Subscriptions renew manually (no automatic recurring billing), payment is processed via PayPal, Worldpay, or bank transfer, and there is no free trial but a seven-day money-back guarantee. Distribution combines a self-serve product-led motion for individual coaches with a dedicated enterprise field-sales motion for clubs, supplemented by a flagship cross-access partnership with The Coaches' Voice Academy.

SSP is a privately held subsidiary of The Coaches Voice Ltd (Jersey), operating within a group that also includes The Coaches Voice (UK) Ltd, Sport Networking Soccer Academy SL (T/A MBP), Gole Group Limited, Gole Tours Limited, and Ecosports Tours Limited. The company serves 600+ organisations globally — including Blackburn Rovers Academy, the New Zealand Women's National Team, and the Fowler Academy — supported by regional sales and service offices in London, Barcelona, Auckland, and Singapore. The team is small (1-10 employees), no external venture funding has been raised, and the platform is trusted by elite and grassroots coaches at all levels of the sport.

Name

Sport Session Planner

Legal name

Sportsessionplanner.com Limited

Website

https://sportsessionplanner.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport Session Planner is a cloud-based 3D session planning platform serving professional and grassroots football, futsal, and field hockey coaches globally, offering drag-and-drop session builders, a global content library, and annual individual and club subscriptions.

Ownership category

akta.pro rank

Product category

Sports Coaching Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

akta.pro secondary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Sports coaching software
• Session planning platform
• 3D animation tools
• Football coaching platform
• Training curriculum software

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Individual Membership: Annual subscription for individual coaches to access the 3D session planning platform, personal session library, and global session library. Manual renewal process - no automatic recurring payment facility.
2. Club/Organisation Membership: Annual club subscription with additional features including curriculum builder, assessor tools, feedback systems, and team sharing. Clubs can purchase extra coach licenses at any time, charged pro-rata up to renewal date.
3. Additional Coach Licenses: Clubs can purchase extra individual coach licenses on a pro-rata basis throughout their subscription period.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sport Session Planner provides a cloud-based 3D session planning platform for sports coaches, with drag-and-drop tools (SessionBuilder® and Set-PieceBuilder®) to create, edit, animate, and share professional training sessions in a 360° stadium environment. The platform supports football/soccer, futsal, and field hockey, and includes a Global Library of coach-contributed sessions, a Curriculum Planner for seasonal planning, a Match Day System, Player Evaluation tools, and a Club Admin Portal. It is sold via annual individual memberships and annual club/organisation subscriptions with multi-coach licences.

Product overview

Sport Session Planner is a cloud-based digital coaching platform comprising multiple integrated tools for session planning, management, and delivery. The core offering centers on the 3D Animation Session Planning Tool, complemented by SessionBuilder® and Set-PieceBuilder® for drag-and-drop session creation. The platform includes the Match Day System for team sheets and match preparation, a Curriculum Planner for organizing seasonal sessions, and a Session Library (both private and public Global Library with thousands of user-contributed sessions). Club-level features include the Club Admin Portal, Player Evaluation/Reporting System, TeamSharing Link, and Coach Assessment/Feedback Tools. Users can upload videos and images to sessions and share content via web links, QR codes, WhatsApp, Facebook, Twitter, and email. The platform is accessible from any device including computers, tablets, and phones, and supports customization of kit colors, player styles, pitches, and stadium branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual self-serve subscription for individual coaches to access the cloud-based 3D session planning platform with drag-and-drop SessionBuilder, Set-PieceBuilder, 3D animation, personal session library, and the Global Library. Includes 7-day money-back guarantee.
• Club/Organisation Membership Annual subscription for sports clubs and organisations providing multi-coach access, Club Admin Portal, Curriculum Planner, assessor and feedback tools, Player Evaluation/Reporting System, TeamSharing Link, and branded session sharing. Additional coach licences can be purchased on a pro-rata basis.

Quantifiable outcome

• Used by over 600 organisations globally
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• The Coaches' Voice AcademyflagshipStrategic or Co-development PartnerStrategic partnership providing cross-access between platforms. Sport Session Planner Members gain access to The Coaches' Voice Academy's coaching courses, masterclasses, webinars, and live events. The Coaches' Voice members gain access to Sport Session Planner's award-winning 3D session planning software. The partnership is promoted as 'key partner' status.
• United Soccer CoachescoreGTM or Marketing PartnerKey partner for The United Soccer Coaches Convention. SSP provides futuristic technology as a fantastic addition to reinforce live Guest sessions. Geoff Van Deusen (Former CEO United Soccer Coaches) stated they are delighted to have SSP as one of their key partners to enhance the experience for members at the convention.
• The Coaches Voice Ltd (Parent Company)flagshipOthersParent company registered in Jersey. Provides strategic direction and shared ecosystem with The Coaches' Voice Academy.
• PayPalcoreTechnology or IntegrationGlobal online payment platform used for processing subscription payments. Located at 2211 North First Street, San Jose, CA 95131, USA.
• WorldpaycoreTechnology or IntegrationPayment processing company providing technology for accepting payments in multiple forms including credit and debit cards. Located at 1 Bartholomew Close, London, EC1A 7BL, United Kingdom.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hudl: Hudl is a leading sports video and analytics platform used by football/soccer clubs, academies, and coaches at every level. It overlaps with SSP most directly in the team-coaching workflow, where video analysis and session planning increasingly converge.
• Veo Technologies: Veo provides AI-enabled football match recording and analysis tools for amateur and professional clubs. It competes for the same coaching budgets as SSP and is expanding into adjacent coaching workflow tooling.
• Coach's Eye: Coach's Eye is a video analysis tool used by sports coaches to break down athlete and team performance. It is comparable to SSP where session and performance analysis workflows intersect for individual coaches and small clubs.
• Nacsport: Nacsport provides professional sports analysis software for coaches and analysts across football and other team sports. It addresses similar set-piece, match, and session tagging workflows as SSP.

Broad incumbents

• Catapult Sports: Catapult is an established player in athlete monitoring, performance tracking, and team analytics used by elite clubs worldwide. Its broadening workflow scope overlaps with SSP's performance analysis and player evaluation features.
• TeamSnap: TeamSnap is a broadly adopted team management platform for sports clubs, covering scheduling, communication, and rostering. It overlaps with SSP at the club-admin tier, particularly for the sports-club persona SSP targets.

Emerging players

• Performa Sports: Performa Sports offers tagging and match analysis tools for football clubs and academies. It targets a similar grassroots-to-elite customer base as SSP and is expanding into broader coaching workflow features.
• SkillShark: SkillShark provides athlete evaluation and reporting tools for coaches and academies. SSP's Player Evaluation/Reporting System competes directly with SkillShark's workflow for grass-roots and academy coaches.
• Sportlogiq: Sportlogiq provides AI-driven sports analytics and video tracking for team sports including football and hockey. It overlaps with SSP on the performance analysis dimension, especially for hockey and elite coaching customers.
• KlipDraw: KlipDraw produces tactical and set-piece analysis software for football coaches, with telestration features. It overlaps most closely with SSP's Set-PieceBuilder® and Match Day System proposition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SSPlanner
• Facebookfacebook.com/sportsessionplanner
• Instagraminstagram.com/sportsessionplanner
• LinkedInlinkedin.com/company/sportsessionplanner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Session Planner