Social Wave

What Social Wave does

Social Wave Pty Ltd is an Australian digital marketing and content production agency headquartered in North Parramatta, NSW, with a secondary office at 320 Pitt St in the Sydney CBD. The company delivers end-to-end YouTube video production alongside a broader content marketing stack spanning SEO, copywriting, brand strategy, design/development, podcast production, animation, event videography, and social media management. Its technical differentiators are codified proprietary methodologies — notably the YouTube Funnel Blueprint (incorporating the 7-11-4, 1,000 True Fans, The Content Waterfall, and Outlier Theory frameworks) and the Pillar Cluster Framework for repurposing long-form content across channels — rather than proprietary software.

The agency primarily serves small-to-medium Australian businesses and professional services firms (accounting, law, financial services, real estate, education), with selective enterprise clients including MYOB, Mercer, Coca-Cola, and Transport for NSW. Its revenue model combines project-based video engagements — priced with 50% upfront and 50% on delivery, excluding GST — with weekly retainer arrangements billed via EFT or direct debit for ongoing content creation, SEO management, and social media. A free educational asset, The Ultimate Content Marketing Playbook, functions as a top-of-funnel lead generation tool.

The company is privately held and founder-owned by Kan Huang (Managing Director) and Noel Myaing (Creative Director, with over a decade of film industry experience), supported by a named team of approximately seven covering content, SEO, ads/development, and videography. The agency claims to have reached seven-figure revenue within 18 months of founding, to have served 50+ businesses, and to have generated $15M+ in client YouTube-attributed revenue, 50M+ views, and 400,000+ subscribers across client channels. No external funding, M&A activity, or AI/ML capability is disclosed in the source material.

Name

Social Wave

Legal name

Social Wave Pty Ltd

Website

https://socialwave.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Wave is an Australian YouTube-led digital marketing agency in North Parramatta/Sydney that produces video, podcast, and multi-channel content for SMB and professional services clients across Australia.

Ownership category

akta.pro rank

Product category

Video Production and Content Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Video production services
• YouTube marketing agency
• Content marketing services
• Demand generation agency
• Digital video advertising

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: Project-based video production services including YouTube videos, corporate videos, social media content, animation, event videography, podcast production, recruitment videos, and training videos. Pricing involves 50% upfront payment with remaining 50% upon delivery.
2. Retainer Engagements: Ongoing marketing retainer arrangements with weekly payment schedules via EFT or direct debit. Includes continuous content creation, SEO management, social media management, and analytics support.
3. Educational Products: Sale of marketing playbook and guides including The Ultimate Content Marketing Playbook positioned as free promotional tool for client acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Social Wave is a Sydney-based demand generation and video production agency that creates content designed to drive leads and revenue. The agency offers end-to-end YouTube video production, social media video content, podcast production, corporate and animation videos, complemented by SEO, copywriting, brand strategy, and design/development services. Engagements are delivered through project-based work and ongoing marketing retainers targeting small to medium-sized Australian businesses.

Product overview

Social Wave is a demand generation agency based in Sydney, Australia, offering a comprehensive suite of video production and content marketing services. The core offering centers on YouTube Video Production as a primary lead generation channel, complemented by animation videos, corporate videos, event videography, podcast production, recruitment videos, social media videos, and training/educational videos. Additional services include professional video editing, testimonial video production, product videos, SEO, brand strategy, design and development, and copywriting. The company positions itself as an end-to-end solution provider, handling everything from topic research and concept development through scripting, filming, editing, animation, and distribution across multiple platforms including YouTube, social media, websites, and podcasts. The Ultimate Content Marketing Playbook serves as an educational resource documenting their methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• YouTube Video Production End-to-end YouTube channel management including topic research, scripting, filming, editing, animation, uploading, optimization, titles, thumbnails, and YouTube Studio analytics to generate leads and revenue through video content. Aimed at Australian SMBs and professional service firms.
• Animation Videos Animated video production for explainers, product walkthroughs, and marketing content, providing creative freedom to illustrate complex topics. Targeted at brands needing engaging visual storytelling.
• Corporate Videos Professional video production conveying brand messages to target audiences, enhancing brand reach and influence for corporate clients.
• Event Videography Live event video production capturing key moments, highlights, seminars, and conferences for preservation and promotional use.
• Podcast Production Full-service podcast production including purpose-built studio facilities for recording and editing professional audio content.
• Social Media Videos Dynamic and engaging video content optimized for Facebook, Instagram, LinkedIn, and TikTok to help brands thrive in competitive digital landscapes.
• Recruitment Videos Video content showcasing company culture, values, and work environment to attract prospective employees.
• Training & Educational Videos Training video production streamlining staff education and development with engaging, informative content.
• Video Production Sydney Comprehensive video production services tailored for Australian small to medium businesses, covering conceptualizing, production, and post-production including concept development, scriptwriting, filming, and distribution.
• Video Editing Professional video editing services ensuring videos are consistent in look, feel, and design from video through to audio, including color correction, graphics, animations, music, and voiceovers.
• Product Videos Product demo videos, explainer videos, and visual storytelling to showcase product features, benefits, and usage effectively.
• Testimonial Video Production Customer testimonial video production leveraging word-of-mouth and real-life experiences to boost brand credibility and drive conversions.
• SEO Services Search engine optimization including keyword research, local SEO reports, on-page SEO, copywriting, link building, local citations, and monthly progress reports to rank #1 on Google.
• Brand Strategy Research and ideation services to craft topics and messages for industries to grow audience and brand presence.
• Design & Development Website and tech stack optimization ensuring best practices are implemented to convert leads effectively.
• Copywriting Written content creation including email marketing, landing pages, and lead magnets designed to influence and compel audiences to take action.

Quantifiable outcome

• 50+ businesses achieved 3x-5x growth in 12 months using Social Wave's content marketing playbook
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bench Media: Australian digital marketing agency offering SEO, content, and performance services to growth-focused brands; comparable to Social Wave in serving SMB and mid-market clients with integrated content-led demand generation.
• The Royals: Sydney-based creative and content agency producing brand, video, and social content for established Australian brands; comparable to Social Wave on video-led content production and brand storytelling capabilities.
• The General Assembly: Sydney-based content and digital marketing agency offering content strategy, video, SEO, and social services to Australian brands; overlaps directly with Social Wave's full-service content marketing and video production positioning in the same geography.
• Yolk: Australian digital and creative agency offering content, social, SEO, and web services to growth-stage and established brands; a direct competitor for multi-channel content marketing engagements in the Australian market.
• Sociabl: Australian social media and content marketing agency serving SMB and mid-market clients with social-first campaigns and content production; comparable in service mix (content, social, strategy) and target segment to Social Wave.

Broad incumbents

• Ogilvy Australia: Global creative and content network with a significant Australian presence, offering advertising, social, content, and brand strategy; competes with Social Wave for mid-market and enterprise content briefs across Australia.
• Thinkerbell: Australian-founded creative, content, and PR agency with a national footprint; overlaps with Social Wave on content marketing and brand strategy but serves larger brand mandates and is a broader incumbent in the category.
• BMF: One of Australia's most established creative and content agencies, offering integrated campaigns across content, social, and brand; comparable on the content marketing and creative production axis but at a larger scale and with bigger brand clients.
• Dentsu Creative Australia: Creative arm of global network Dentsu in Australia, providing full-service advertising, content, and social media; a broad incumbent competing for integrated content and video mandates that Social Wave also targets.
• M&C Saatchi Australia: Australian arm of the M&C Saatchi network, providing advertising, content, social, and brand strategy; overlaps with Social Wave on integrated content and social media work at a more established, larger-brand level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCK5AQncmlyKFbI-cCUkS3-g
• Facebookfacebook.com/socialwaveagency
• LinkedInlinkedin.com/company/acquandas-thin-film-solution
• Instagraminstagram.com/socialwave.au
• TikToktiktok.com/@socialwave

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Wave