Swetex Products

What Swetex Products does

Swetex Produkter AB is a privately held Swedish B2B distributor of professional cleaning products, industrial supplies, and specialized stable/horse facility equipment, headquartered in Västerås and operating across 9 Swedish locations since 1992. The company operates as a multi-brand reseller rather than a manufacturer, carrying tier-1 cleaning equipment lines (Hako, Kärcher, Taski, Ghibli), hygiene consumables (Tork/Essity, DEB/SC Johnson, Kimberly-Clark, Katrin, Abena, Sterisol), cleaning tools, paper and packaging consumables, personal protective equipment, and office supplies. Its product catalog spans roughly a dozen major categories, with technical differentiation concentrated in a niche stable/horse vertical that includes proprietary Tow and Collect manure collection machines, Freebac hydrogen peroxide disinfection chemistry, Hippofix drinking water treatment, and electrostatic ULV fogging equipment.

The business model is sales-led B2B distribution with two primary revenue streams: one-time product sales (professional cleaning equipment, chemicals, consumables, supplies) and machine service (maintenance and repair). Business customers register through a B2B webshop after a standard credit check and transact on Net-30 invoice terms, with 12% monthly late-payment interest and a 59 SEK paper invoice surcharge; private consumers are redirected to physical retail stores. Customer segments are horizontal across facility management, industrial cleaning, office hygiene, and equine/stable facility operators, with no named anchor accounts or enterprise master agreements documented.

Go-to-market is direct, supported by an e-commerce platform and field sales accessible via [email protected]. The company claims Sweden's fastest service level for floor care and sweeping machines, anchored by the 9-location physical footprint for local support and fast delivery. There is no disclosed revenue, no external funding, no M&A activity, and no leadership data in the source material; the company presents as a mature, regionally entrenched SMB distributor with stable operations rather than an actively scaling platform.

Name

Swetex Products

Legal name

Swetex Produkter AB

Website

https://swetex.se

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Swetex Produkter AB is a privately held Swedish B2B distributor, founded 1992, of professional cleaning equipment, chemicals, hygiene supplies, and niche stable/horse facility products, operating across 9 Swedish locations under a multi-brand reseller model.

Ownership category

akta.pro rank

Product category

Professional Cleaning Supplies Distribution

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

akta.pro secondary industries

Kitchen & Household Sponges, Scrubbers & Scouring Pads (CRAJAGAJ), Kitchen & Countertop Cleaners & Degreasers (CRAJACAA), Cleaning Caddies, Storage & Organization Accessories (CRAJAIAI)

Keywords

• Professional cleaning equipment
• Cleaning chemicals
• Cleaning supplies
• Floor care machines
• Hygiene products

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Professional Cleaning: One-time product sales of professional cleaning equipment, chemicals, tools, consumables, and supplies to business customers. Includes cleaning machines, hygiene products, industrial supplies, office materials, and stable/horse care products.
2. Machine Service: Service for cleaning and sweeping machines including maintenance and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Swetex Produkter AB distributes and sells professional cleaning machines, cleaning chemicals, cleaning tools, cleaning carts, window-cleaning equipment, personal hygiene and PPE products, consumables, floor mats, office supplies, and stable/horse-care products. It serves business customers primarily through a credit-check-gated B2B webshop backed by nine physical locations across Sweden, and additionally provides maintenance and repair services for cleaning and sweeping machines.

Product overview

Swetex Produkter AB is a Swedish B2B distributor of professional cleaning products, industrial supplies, and stable/hygiene equipment. The company operates as a multi-brand distributor offering products from various manufacturers rather than producing its own branded products. The product portfolio is organized into major categories: cleaning chemicals (Städkem), industrial supplies, professional cleaning tools (Städredskap), cleaning carts, window cleaning equipment, personal hygiene products, protective equipment, professional cleaning machines (including Hako, Ghibli, Kärcher, Taski brands), consumables (paper, packaging), floor mats, office supplies, and specialized stable products for horse facilities. The stable products segment includes Tow and Collect manure collection machines, Hako sweepers, Freebac hydrogen peroxide disinfectants, and electrostatic foggers. The company serves business customers through a web shop with credit check registration, and also operates physical retail stores for private customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning Chemicals (Städkem) Professional cleaning chemicals category covering all-purpose cleaners, soap, heavy-duty cleaner, floor care (polish remover, floor polish, floor wax, floor cleaning, wood floors), natural stone care, sanitary cleaner, limescale remover, disinfection, textile wash, glass cleaner, kitchen hygiene, specialty chemicals, odour control, vehicle care, and the Smartpipe system.
• Industrial Supplies (Industri) Industrial supplies including absorbents, wiping cloths, paper rolls and holders, paper band filters, and industrial degreaser.
• Cleaning Tools (Städredskap) Professional cleaning tools including mop stands and mops, mops and accessories, brushes (floor, hand, toilet, vehicle), floor squeegees, handles and accessories, spray bottles and dosing, kitchen and household items, cloths and sponges, and floor pads from brands 3M, Janex, Clean Spectra, Twister, and Melamine.
• Cleaning Carts (Städvagnar) Cleaning carts and accessories from Nordex, Total/Mini, Gipeco, Svabbvagnar, and other manufacturers, with related accessories.
• Window Cleaning Equipment (Fönsterputs) Window cleaning equipment and systems including squeegees and rubbers, holders and sleeves, handles and accessories, glass scrapers and blades, gloves and cloths, buckets and accessories, Stingray system, pure-water system, and Moerman window-cleaning products.
• Personal Hygiene Products (Personlig Hygien) Personal hygiene products including hand soaps and shampoos from Liv, Bliw, Katrin, Jolly, Sterisol, SC Johnson (DEB), and others; soap dispensers; hand sanitiser; hand and skin cream; wash cloths; wet wipes; and menstrual care products.
• Personal Protective Equipment (Personskydd) Personal protective equipment including first-aid supplies, gloves (disposable, reusable, work, winter, and dispenser variants), and other protective equipment.
• Cleaning Machines (Städmaskiner) Professional cleaning machines from Ghibli, Kärcher, Taski, and Hako brands: combination scrubber-dryers, sweepers, vacuum cleaners, wet vacuums, high-speed machines, carpet and textile cleaners, single-disc machines, pressure washers, and steam cleaners, plus accessories and consumables.
• Consumables (Förbrukning) Consumable supplies including paper products (toilet paper, paper towels, paper rolls, napkins and holders, facial tissues, care paper), paper dispensers, catering supplies, cup dispensers, bags, waste management, and packaging materials.
• Floor Mats (Mattor) Floor mats including entrance mats (Logomattan logo mats, Allt i ett, Astroturf, Solett, Effektiv, Yoga Zon) and workplace mats (Klibbmatta sticky mats, Yoga Deck Zedlan).
• Stable and Horse-Care Products (Stallprodukter) Specialty range for stables and horse facilities including Tow and Collect manure collection machines, Hako Sweepmaster sweepers for stables, and stable chemicals and accessories such as Freebac disinfectants, Hippofix drinking water treatment, and electrostatic foggers.
• Office Supplies (Kontorsmateriel) General office supplies including address labels, file folders, binders, batteries, packaging tape, bubble envelopes, correction fluid, laminating sheets, pens, notepads, printer paper, printer ink and toner, staplers, hole punches, and whiteboard supplies.
• Cleaning Machine Service (Boka maskinservice) Maintenance, service, and repair for cleaning and sweeping machines purchased from Swetex, bookable through the website.

Quantifiable outcome

• Sweden's fastest service level for floor care and sweeping machines
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• GhiblicoreTechnology or IntegrationBrand of cleaning machines sold through Swetex, including Kombiskurmaskin (combination floor scrubbers). Featured in Ghibli banner on homepage.
• KärchercoreChannel Partner/ Reseller/ DistributorReseller of Kärcher Kombiskurmaskin (combination floor scrubbers) through Swetex distribution network.
• Taski (Diversey)coreChannel Partner/ Reseller/ DistributorReseller of Taski Kombiskurmaskin (combination floor scrubbers) through Swetex distribution network.
• HakocoreTechnology or IntegrationMajor supplier of sweeping machines including Sweepmaster series (M600, B650, B800, B900 R, B980 RH) and industrial cleaning equipment. Promoted as 'Hako Service' on website.
• 3MminorChannel Partner/ Reseller/ DistributorReseller of 3M Rondeller (floor pads) in professional cleaning supplies.
• TwisterminorChannel Partner/ Reseller/ DistributorReseller of Twister Rondeller (floor pads) in professional cleaning supplies.
• DEB (SC Johnson)coreChannel Partner/ Reseller/ DistributorMajor supplier of soap dispensers and hand hygiene products including DEB Cleanse, DEB Gritty Foam, DEB Proline, and DEB Stoko product lines.
• Tork (Essity)coreChannel Partner/ Reseller/ DistributorMajor supplier of soap dispensers and dispensers for hygiene products including Tork Skumtvål, Tork Tvål Mini S2, Tork Tvål S1.
• Kimberly-ClarkcoreChannel Partner/ Reseller/ DistributorSupplier of soap dispensers and touchless dispensers including Kleenex soap products.
• Katrin ( Metsä Tissue)coreChannel Partner/ Reseller/ DistributorSupplier of Katrin soap dispensers and hygiene products.
• AbenacoreChannel Partner/ Reseller/ DistributorSupplier of Abena soap dispensers, sterile products, and Vision 800 electronic dispensers.
• SterisolcoreChannel Partner/ Reseller/ DistributorSupplier of Sterisol dispensers and hygiene products including wall-mounted and countertop dispensers.
• Liv (Clemondo)coreChannel Partner/ Reseller/ DistributorSupplier of Liv allroundtvål (soap) products including Liv Allroundtvål Parfym and Liv Flytande tvål mild 4in1.
• BliwminorChannel Partner/ Reseller/ DistributorSupplier of Bliw hand soap products including Wild Rose, Blåbär, Skogsbär, Vitsippa, Rabarber, and Kök Odour Control variants.
• DaxminorChannel Partner/ Reseller/ DistributorSupplier of Dax soap dispensers, Dax automatic dispensers, and Dax Allroundtvål products.
• NordexcoreChannel Partner/ Reseller/ DistributorSupplier of Städvagnar Nordex (cleaning carts) and Nila soap products.
• GipecominorChannel Partner/ Reseller/ DistributorSupplier of Städvagnar Gipeco (cleaning carts) and accessories.
• MoermanminorChannel Partner/ Reseller/ DistributorSupplier of Moerman fönsterputs (window cleaning) products and systems.
• OrcicoreChannel Partner/ Reseller/ DistributorSupplier of Orci/Freebac disinfection products including Freebac 1.5%, Freebac 4.9%, and For hela hästen disinfection products for stable and animal care applications.
• Kiilto ProminorChannel Partner/ Reseller/ DistributorSupplier of Kiilto Pro HC38 Hand Cleaner and wall stands for professional hygiene.
• Kiilto ProminorChannel Partner/ Reseller/ DistributorSupplier of Tow and Collect mockningsmaskiner (manure collection machines) with strong build quality using 8mm steel thickness and 7-step pre-treatment with Oxsilan coating.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Solar Sverige AB: Solar Sverige is a major Swedish B2B distributor of cleaning, hygiene, and facility supplies, operating a multi-brand model serving professional customers — directly comparable to Swetex in product mix, customer base, and go-to-market in Sweden.

Broad incumbents

• Ahlsell AB: Ahlsell is the largest Nordic broad-line MRO and facility supplies distributor, with cleaning products as one segment of a much wider portfolio. It competes with Swetex for Swedish B2B cleaning customers but offers far greater scale and category breadth.
• Lyreco: Lyreco is a pan-European distributor of workplace and cleaning supplies serving B2B customers with an integrated catalogue model. Overlaps with Swetex in cleaning and hygiene products, but at much larger scale and broader product portfolio.
• Bunzl plc: Bunzl is a global distribution group serving cleaning, hygiene, and foodservice customers across Europe and the Americas. Operates acquired Nordic and Swedish distribution businesses and competes with Swetex for B2B accounts at much greater scale.
• Diversey Holdings (Taski): Diversey is a global cleaning solutions provider whose Taski brand is one of the OEM partners Swetex resells. Diversey serves similar B2B customers with machines, chemicals, and service, and competes with Swetex in the Swedish market from a manufacturer-side position.

Regional players

• Stadsing A/S: Stadsing is a Danish distributor of cleaning products and equipment with a comparable multi-brand model. Similar to Swetex in product mix and customer profile, but primarily serving the Danish market rather than Sweden.
• INAPA: INAPA is a European distributor of paper, hygiene, and cleaning products headquartered in Portugal with pan-European operations. Comparable to Swetex's hygiene and consumables categories, though focused on different geographies.
• Wetrok AG: Wetrok is a Swiss manufacturer and distributor of professional cleaning machines, chemicals, and digital cleaning solutions. Closely comparable to Swetex's machines-and-chemicals business but operating primarily in Switzerland and a few neighboring markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/swetexhuvudkontor
• LinkedInlinkedin.com/company/swetex-produkter-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swetex Products