Nottingham Agency
Nottingham Insurance is a family-owned independent insurance agency founded in 1917, representing 20+ carriers to deliver personal, commercial, employee benefits, and specialty coverage to SMBs, individuals, and high net worth households across 40+ US states.
- Company typePrivate
- Founded1917
- HeadquartersNew Jersey, Trinidad & Tobago
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Nottingham Agency does
Nottingham Agency, Inc. (DBA Nottingham Insurance) is a privately held, family-owned independent insurance agency founded in 1917 as the M.V. Nutt Agency in Hamilton, New Jersey, and rebranded under its current name in the 1980s under fourth-generation family ownership. The firm operates from its Hamilton, NJ headquarters and a Yardley, PA office, and is licensed in more than 40 US states, serving small to mid-size businesses, individual and high net worth households, employers purchasing group benefits, and specialty industry verticals including breweries/distilleries, food distributors, law offices, artisan contractors, bars/taverns, restaurants, and emergency services organizations.
The agency represents over 20 insurance carriers — including Travelers, Chubb, Liberty Mutual, Hartford, Progressive, Nationwide, Selective, Westfield, Pure, and Berkley One — and places coverage across three core product lines (personal insurance, business insurance, and employee benefits) plus a broad catalog of specialty coverages (cyber liability, D&O, EPLI, E&O, liquor liability, builders risk, inland marine, crime, key person life). Revenue is generated primarily through carrier commissions on new and renewal policies, with custom-quoted pricing on a monthly billing cadence; recurring renewal economics provide a subscription-like revenue profile.
Distribution is sales-led via phone (609-587-1600), email, online quote request forms, and in-person consultations. Technology infrastructure is built on industry-standard third-party platforms — a CSR24 client portal, Zywave for benefits content, and Applied products for billing/payments — rather than proprietary systems. The team comprises 11-50 employees, including approximately 10 risk advisors with advanced designations (CPCU, CIC, AAI, ARM, CRM, ACRA, CPRIA), led by fourth-generation President and CEO Jack Blair (CPCU, CIC, AAI) and Managing Partner Greg Blair (CIC, AAI). Growth has been driven by a programmatic roll-up of four regional agencies since 2004, most recently the 2021 acquisition of Worthington Insurance.
Nottingham Agency firmographics
Firmographics- Name
- Nottingham Agency
- Legal name
- Nottingham Agency, Inc.
- Website
- https://nottinghaminsurance.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nottingham Insurance is a family-owned independent insurance agency founded in 1917, representing 20+ carriers to deliver personal, commercial, employee benefits, and specialty coverage to SMBs, individuals, and high net worth households across 40+ US states.
- Ownership category
- akta.pro rank
Nottingham Agency industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industries
- Employee Benefits Brokerage & Consulting (FSAEADAC), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Small Business BOP (Main Street) (FSAJAFAA)
Keywords
Where Nottingham Agency is headquartered
LocationHeadquarters
- HQ city
- New Jersey
- HQ country
- Trinidad & Tobago
- HQ region
- Latin America
Offices2 records
Markets served
Nottingham Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: Commission-based revenue model as an independent insurance agency representing multiple insurance carriers. Earns commissions on new policies sold and renewals maintained across business insurance, personal insurance, and employee benefits lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom insurance quotes based on individual risk assessment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Nottingham Agency product offering
Product offeringCore offering
Nottingham Agency is an independent insurance agency that sells Business Insurance, Personal Insurance, and Employee Benefits coverage by representing 20+ insurance carriers and matching clients to appropriate carriers, coverage limits, and pricing. The agency also delivers specialty industry programs (breweries, food distributors, law offices, artisan contractors, bars/taverns, restaurants, emergency services) and provides risk management, claims advocacy, and ongoing policy servicing.
Product overview
Nottingham Agency is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The core offerings consist of three main categories: Personal Insurance (home, auto, renters, valuable possessions, and high net worth coverage), Business Insurance (commercial property, general liability, workers' compensation, business auto, and commercial umbrella), and Employee Benefits (group health, dental, vision, life, long-term care, FSAs, and HRAs). Beyond these core lines, the agency provides numerous specialty coverages including cyber liability, risk management, crime insurance, D&O, EPLI, E&O, liquor liability, and builders risk insurance. The agency has developed specialized industry-specific programs for breweries/distilleries/wineries, food distributors/supermarkets, law offices, artisan contractors, bars/taverns, restaurants, and emergency services. The portfolio is structured as a multi-carrier brokerage model rather than a single proprietary product, with the agency representing multiple insurance carriers to provide choice to clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Commercial insurance solutions for businesses, including commercial property, general liability, workers' compensation, business auto, commercial umbrella, cyber liability, risk management, business interruption, crime, D&O, EPLI, E&O, liquor liability, inland marine, builders risk, and specialty industry coverages. Targets small and mid-size businesses across artisan trades, hospitality, food distribution, legal, and similar industries.
- Personal Insurance Personal insurance products for individuals and households, covering high net worth, home, auto, renters, condo, valuable possessions, umbrella, flood, classic car, wedding, and travel. Includes a dedicated Private Client Division for affluent households.
- Employee Benefits Employee benefits brokerage for employers, offering group health, dental, vision, life and AD&D, long-term care, health savings accounts, flexible spending accounts, health reimbursement arrangements, and voluntary supplemental life coverage. Targets employers seeking competitive benefits packages for talent attraction and retention.
- Specialty Industry Insurance Programs Industry-specific insurance programs covering breweries/distilleries/wineries, food distributors and supermarkets, law offices, artisan contractors, bars and taverns, restaurants, and emergency services organizations, each with dedicated risk advisors and tailored coverage, liability, and risk management solutions.
Quantifiable outcome
- 250+ five-star reviews from satisfied clients
- +2 more outcomes
Companies that use Nottingham Agency
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Nottingham Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nottingham Agency partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- AmtrustcoreInsurance carrier partner providing coverage options for general insurance needs. Amtrust offers commercial insurance products through Nottingham's agency distribution.
- Berkley OnecoreHigh-net-worth insurance carrier partner specializing in luxury homes, autos, and valuable possessions coverage.
- ChubbcoreLarge commercial and personal lines carrier providing property, casualty, and specialty insurance products.
- Cincinnati Insurance CompaniescoreRegional carrier offering business insurance, commercial lines, and personal insurance products.
- Cumberland MutualcoreNew Jersey-based mutual insurance company providing coverage through independent agents.
- Donegal InsuranceminorRegional mutual insurance carrier offering personal and commercial lines.
- Eastern AllianceminorWorkers' compensation and property/casualty insurance carrier.
- FMI (Franklin Farmers Mutual)minorAgricultural and farm mutual insurance company.
- Grain Dealers Mutual (Main Street America)minorRegional mutual insurer part of Main Street America Group.
- Guard InsuranceminorPersonal and small business insurance carrier.
- Hanover InsurancecoreCommercial and personal lines insurance carrier offering property, casualty, and specialty products.
- HartfordcoreLarge insurance carrier providing business and employee benefits insurance solutions.
- Liberty MutualcoreMajor insurance carrier offering personal, auto, home, and business insurance products.
- NationwidecoreLarge insurance carrier providing wide range of personal and commercial insurance products.
- NJM InsurancecoreNew Jersey-based carrier offering auto, homeowners, and business insurance primarily through independent agents.
- Norfolk Dedham GroupminorRegional insurance group offering commercial and personal lines in the Northeast.
- Philadelphia Insurance CompaniescoreSpecialty commercial lines carrier focusing on niche markets and business insurance.
- Plymouth RockminorNew Jersey and Massachusetts-based auto and home insurance carrier.
- Preferred MutualminorRegional mutual insurance company offering personal and commercial lines.
- ProgressivecoreLarge auto and commercial insurance carrier known for competitive pricing.
- Pure InsurancecorePremium insurance carrier for high-value homes, autos, and personal liability for affluent members.
- Selective InsurancecoreRegional carrier offering commercial insurance, surety, and flood products. Recognized Nottingham as Top Performing Independent Agency for Westfield.
- TravelerscoreLarge insurance carrier providing commercial and personal lines across the US.
- UFG Insurance (United Fire Group)minorCommercial and personal property/casualty insurance carrier.
- Utica National Insurance GroupminorCommercial lines carrier specializing in professional liability and specialty insurance.
- VFISminorInsurance for emergency services organizations including fire departments and EMS.
- Westfield InsurancecoreRegional carrier offering commercial and personal lines. Recognized Nottingham as Top Performing Independent Agency.
- SafecocoreLiberty Mutual subsidiary offering personal auto, home, and umbrella insurance.
- BIG-I NJ (Big Independent Insurance Agents of New Jersey)minorAssociation of independent insurance agents in New Jersey providing industry support and networking.
- Trusted ChoiceminorNational brand representing independent insurance agents offering choice and advocacy.
- Selective Insurance (College Competition)minorSelective Insurance sponsors national collegiate insurance competition. Nottingham Insurance mentors Temple University's team in the competition.
- Temple UniversityminorNottingham Insurance mentors Temple University's team in the National Collegiate Insurance Competition sponsored by Selective Insurance.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Nottingham Agency competitors and assessment
Company assessmentDirect peers
- Alera Group: PE-backed national insurance brokerage formed through roll-up of independent agencies with personal, commercial, and employee benefits practices. Direct peer in independent agency consolidation strategy.
- Hylant Group: Privately held, family-influenced insurance brokerage with deep specialty industry practices and a multi-state footprint across the Midwest and East. Comparable in family ownership, specialty focus, and mid-market client base.
- Frenkel & Company: Large independent insurance broker operating nationally with a multi-line approach (commercial, personal, employee benefits) and similar multi-carrier representation model. Comparable in independent agency structure and breadth of product offering.
- Hilb Group: Mid-market independent insurance brokerage with a similar roll-up acquisition strategy across the eastern US. Closely comparable in size, multi-state presence, and family-to-PE transition history.
- Foundation Risk Partners: PE-backed independent insurance brokerage focused on the Northeast and mid-Atlantic with multi-line products and an active M&A strategy. Highly comparable geographic and business model footprint to Nottingham.
- RPS (Risk Placement Services): Specialty insurance wholesaler and retail broker with strong vertical practices including restaurants, hospitality, and food distribution — directly comparable to Nottingham's specialty industry programs.
- Cross Insurance: Family-owned regional independent insurance agency in the Northeast with a multi-line product mix and a long operating history. Closely comparable family-owned, multi-state independent agency model.
Broad incumbents
- Arthur J. Gallagher: Global insurance brokerage and risk management firm that serves as the scaled incumbent across personal, commercial, and benefits lines. Represents the upper-bound comparable for what a multi-decade independent agency can become.
- Brown & Brown: Large publicly traded independent insurance brokerage with national reach and a similar multi-line, multi-carrier model. Represents a scaled comparable for Nottingham's growth trajectory.
- AssuredPartners: One of the largest US independent insurance brokerages (PE-backed by GTCR), with a national footprint and active acquisition strategy. Represents the scaled end of the independent agency channel that Nottingham could grow into.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nottingham Agency social profiles
Digital presenceNottingham Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nottingham Agency leadership team
Management profileNumber of profiles
Profiles5 records
Nottingham Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nottingham Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nottingham Agency
What does Nottingham Agency do?
Nottingham Agency is an independent insurance agency that sells Business Insurance, Personal Insurance, and Employee Benefits coverage by representing 20+ insurance carriers and matching clients to appropriate carriers, coverage limits, and pricing. The agency also delivers specialty industry programs (breweries, food distributors, law offices, artisan contractors, bars/taverns, restaurants, emergency services) and provides risk management, claims advocacy, and ongoing policy servicing.
Is Nottingham Agency a public or private company?
Nottingham Agency is a private company. It is classified as family owned and is currently operating.
When was Nottingham Agency founded?
Nottingham Agency was founded in 1917. It employs 11 to 50 people.
Where is Nottingham Agency based?
Nottingham Agency is headquartered in New Jersey, Trinidad & Tobago, in the Latin America region.
How does Nottingham Agency make money?
One revenue line is on record: insurance Commission Revenue.
Who are Nottingham Agency's main competitors?
Direct peers on record are Alera Group, Hylant Group, Frenkel & Company, Hilb Group, Foundation Risk Partners, RPS (Risk Placement Services) and Cross Insurance. Broad incumbents are Arthur J. Gallagher, Brown & Brown and AssuredPartners.
Does Nottingham Agency have an API?
No public API is recorded for Nottingham Agency.
What industry is Nottingham Agency in?
Nottingham Agency's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAEADAC, Employee Benefits Brokerage & Consulting. Its NAICS code is 524210 and its SIC code is 6411.