SIERA

What SIERA does

SIERA Property Group is a private residential apartment developer founded in 2014 and headquartered in Brisbane, Australia, with additional operating presence on the Gold Coast. The company specialises in mid-rise and luxury apartment developments across South East Queensland submarkets including Surfers Paradise, Chevron Island, Bilinga, Camp Hill and Hawthorne, with a portfolio that includes the Exhale, Tapestry, Pipis, Walters and Easton, Savannah and Ravello projects. Tapestry has secured Envirodevelopment Certification for sustainability, and SIERA operates an in-house construction subsidiary (SIERA Construction) used on projects such as Tapestry, indicating partial vertical integration of build delivery.

The company sells apartments through a direct-to-consumer model comprising on-site sales displays (e.g., the Tapestry Sales Display on Chevron Island), real estate agent partnerships, and listings on the Open Homes Australia platform, targeting individual owner-occupiers and property investors across both local and interstate buyer segments. Pricing is not publicly disclosed and varies by project, unit type and location; sell-through is evidenced by milestones such as Pipis Bilinga reaching 75% sold, while earlier projects such as Savannah (Camp Hill) have reportedly sold out. Revenue is generated on a one-time basis per unit sale, with no recurring software or service revenue stream.

Marketing reach is built through a monthly newsletter, regular features in Queensland property trade media (Urban, Courier Mail, Gold Coast Bulletin, City Beat), and project news updates on the corporate website, supporting a brand positioning centred on quality construction, desirable South East Queensland locations, and resort-style amenities. The company is led by Founder and Managing Director Brent Thompson, has 11-50 employees, and has stated a $1 billion+ apartment development pipeline. No funding rounds, acquisitions, or AI/technology capabilities are disclosed in the available data.

Name

SIERA

Legal name

SIERA Property Group

Website

https://sieragroup.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SIERA Property Group is a Brisbane-based private apartment developer founded in 2014, building mid-rise and luxury residential projects across South East Queensland including Brisbane and the Gold Coast, and selling directly to individual owner-occupiers and investors via on-site displays and agent partnerships.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential property development
• Apartment construction
• Real estate developer
• Property development Queensland
• Apartment building

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Apartment Sales: SIERA generates revenue through the sale of residential apartments in their developed properties across Brisbane and Gold Coast, Queensland.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SIERA Property Group is a Brisbane-based residential apartment developer that identifies sites, designs, constructs, and sells multi-unit apartment buildings in South East Queensland. Named projects include Exhale (Surfers Paradise), Tapestry (Chevron Island), Pipis (Bilinga), Walters and Easton (Hawthorne), Savannah (Camp Hill), and Ravello. The company also operates its own construction subsidiary (SIERA Construction) for building projects such as Tapestry, and sells apartments directly to owner-occupiers and investors via display homes, real estate agent partnerships, and the Open Homes Australia platform.

Product overview

SIERA Property Group is a property development company specializing in residential apartment developments across Brisbane and Gold Coast, Queensland, Australia. The company develops multiple residential projects including Exhale (Surfers Paradise), Tapestry (Chevron Island), Pipis (Bilinga), Walters and Easton (Hawthorne), and Savannah (Camp Hill). Projects range from luxury penthouse apartments to standard residential units, with a focus on South East Queensland markets. The company also operates its own construction subsidiary (SIERA Construction) for building projects like Tapestry.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhale Luxury apartment development located at 8 Enderley Avenue, Surfers Paradise, developed by SIERA for sale to individual buyers and investors.
• Tapestry Apartment development at 39 Darrambal Street, Chevron Island, featuring Envirodevelopment Certification for environmental sustainability, built by SIERA Construction.
• Pipis Penthouse apartments in Bilinga featuring luxury rooftop amenities, sold to individual buyers and investors.
• Walters and Easton Residential apartments in Hawthorne that commenced construction in 2022, sold to individual buyers and investors.
• Savannah Apartment development in Camp Hill developed and sold by SIERA, which has reached sold-out status.
• Ravello Apartment development listed on the Open Homes Australia platform for property listings and buyer inspections.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Envirodevelopment Certification BoardminorOthersTapestry development received Envirodevelopment Certification from the certification body, demonstrating environmental sustainability credentials for the project.
• Open Homes AustraliaminorGTM or Marketing PartnerRavello and Savannah projects featured on Open Homes Australia platform for property listings and buyer inspections.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Stockland: ASX-listed diversified property developer with residential communities across Australia including Queensland. Adjacent comparability via apartment and townhouse product in SEQ, though much larger and broader than SIERA's apartment-only niche.
• Multiplex: Large Australian construction and development group with residential high-rise projects in major Australian cities. Comparable in apartment product category and SEQ presence, but at significantly larger scale and broader portfolio.
• Frasers Property Australia: Australian residential developer with apartment and master-planned community projects across major east-coast markets including Queensland. Comparable in apartment product category, but operates at significantly larger scale and broader geographic footprint.
• Lendlease: Major ASX-listed diversified property developer with residential apartment projects across Australia including Brisbane. Comparable as an apartment developer in overlapping SEQ submarkets, but operating at much greater scale and across multiple asset classes.

Direct peers

• Aria Property Group: Brisbane-focused residential apartment developer with a portfolio of projects across SEQ including inner-city Brisbane. Directly comparable in scale, premium apartment positioning, and SEQ-only geographic strategy.
• Sunland Group: Queensland-headquartered residential apartment and townhouse developer operating across South East Queensland and Southeast Asia. Closely comparable in product mix (mid-to-high-rise apartments, premium positioning) and geography, making it the most direct Australian peer to SIERA.
• Grocon: Australian property and construction group with apartment and mixed-use developments across major east-coast markets. Overlaps with SIERA in the for-sale apartment category, though typically at larger scale and broader geographic footprint.
• Meriton: Australia's largest apartment builder, with extensive Gold Coast and Sydney high-rise portfolios. Comparable product (for-sale apartments) and overlapping Gold Coast submarkets, though operating at far greater scale than SIERA.
• Mosaic Property Group: Queensland-based residential developer focused on apartment and townhouse projects in Brisbane and Gold Coast. Comparable in product category (for-sale apartments), sub-50-employee developer scale, and SEQ geographic concentration.
• Iris Capital: Brisbane-based property developer focused on luxury apartment projects across premium inner-Brisbane and Gold Coast submarkets. Directly comparable in target buyer (owner-occupiers and investors), product type (boutique mid-rise apartments), and SEQ geographic focus.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sieragroup
• LinkedInlinkedin.com/company/siera-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIERA