Genius Education

Name

Genius Education

Website

https://geniuseducation.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Student Information Systems (K-12 Education Software)

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• Student information system
• K-12 school management
• Education SaaS platform
• School administration software
• Parent portal software

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Recurring subscription fee for web-based access to the Student Information System. Users access the software remotely through a web browser, with the subscription model providing ongoing updates and support as part of the service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Genius Education (operating as Graphite Education) sells a cloud-based Student Information System (SIS) delivered as a SaaS subscription accessed via web browser. The platform serves private K-12 schools with a unified suite covering academics, business office, admissions, development, health, transportation, meals, gradebook, carpool, parent-teacher conferences, and a parent portal, all sharing a single integrated database. The company targets educational institutions through enterprise demo-based sales and provides a self-service parent portal for family engagement.

Product overview

Genius Education (operating as Graphite Education) offers a cloud-based Student Information System (SIS) delivered as a unified platform-plus-modules architecture. The core Graphite Education system serves as the central hub for school management, with integrated add-on modules including Academics, Business Office, Admissions, Development, Health, Transportation, Gradebook, Meals, Parent Portal, Carpool, Parent-Teacher Conferences, and Early/After Care Programs. All modules share the same database and are accessible via web browser, with the platform processing over $1 billion annually across 300+ institutions serving 100k+ daily active users.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphite Education Student Information System Cloud-based Student Information System (SIS) delivered as a SaaS subscription accessed via web browser. Provides a unified platform-plus-modules architecture for managing student records, grades, schedules, admissions, health records, transportation, meals, parent communication, and business office operations across all school departments. Targeted at private K-12 schools.
• Parent Portal Portal that connects parents and families with the school, providing access to financial activity, their children's academic progress, lunch registration and payment, and parent-teacher conference scheduling. Serves parents and guardians of enrolled students at schools using the SIS.

Quantifiable outcome

• 98.5% of parents gave the parent portal 5 stars
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PowerSchool: PowerSchool is the largest K-12 SIS vendor in North America; while primarily focused on public districts, it has expanded into private/independent school markets and offers a broader, well-capitalized platform competing for the same institutional customers.
• Blackbaud: Blackbaud provides education management software (including SIS and fundraising) to private K-12 schools and districts via its K-12 and higher-ed product lines, serving many of the same prestigious independent school customers at greater scale.
• Skyward: Skyward is an established K-12 SIS and ERP vendor serving public and private schools; while primarily public-focused, it competes for broader private school contracts where integrated SIS/ERP scope is required.

Direct peers

• Finalsite: Finalsite provides school websites, communications, and constituent engagement tools that overlap with Genius Education's Parent Portal and school communication functionality, frequently co-existing in the same private K-12 customers.
• Veracross: Veracross is a leading cloud-based Student Information System purpose-built for private K-12 schools, with a similar integrated suite (academics, admissions, development, parent portal) targeting the same prestigious independent school segment as Genius Education.
• Gradelink: Gradelink is a cloud-based SIS targeting small and mid-sized K-12 schools (both public and private); smaller and less feature-rich than Genius Education but a direct competitor for independent school SIS contracts.
• Rediker Software: Rediker (Administrator's Plus and SchoolOffice) provides K-12 school administration software covering student information, grading, scheduling, and health records — overlapping with several Genius Education modules.
• FACTS: FACTS (formerly RenWeb) provides SIS and tuition management solutions to private and faith-based K-12 schools, directly competing for the same independent school customers with overlapping modules for admissions, academics, and family engagement.
• TADS: TADS offers tuition management and admissions software to private K-12 schools; it overlaps with Genius Education's Admissions and Business Office modules and serves the same independent school buyer.
• ProClass: ProClass delivers a cloud SIS for private and independent schools, with modules for admissions, enrollment, billing, and parent engagement that closely parallel Genius Education's offering for the same customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genius-education-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genius Education