ProClass

What ProClass does

ProClass, operating under legal entity APLAF Inc., is a privately held US software company that has provided a web-based class registration and membership management platform to education and nonprofit organizations for over 20 years since its founding around 2004. The platform is delivered as a SaaS subscription starting at $249.95 per month and unifies online registration, class/session scheduling, attendance and make-up tracking, membership management with discount and access-restriction logic, certification and skills tracking, fundraising and donation campaign management, customer relationship management, billing and payments (credit card, ACH, e-check), communications/marketing, reporting and business intelligence, API integrations, and multi-location/franchise management into a single mobile-responsive system.

The product targets four primary verticals: nonprofits/arts centers/lifelong learning, professional and continuing education, recreational and community education, and camps/afterschool programs. ProClass sells exclusively through a direct, inside-sales motion with a website "Request a Demonstration" call-to-action and phone-based sales support (347-766-1997, ext. 807), and serves a domestic US customer base that includes named logos such as BayArts, Amideast, Drawn2Art, EMSTrainingCenter, Arrive Alive, TheArtCenter, Luxemburg, and others.

The company's competitive posture is built on domain specialization in class-based program operations, a high degree of workflow customizability, and an integrated feature set that consolidates functions typically requiring multiple point solutions. No external funding rounds, M&A activity, or disclosed headcount are present in the available data, indicating a bootstrapped, long-tenured operating business with founder Zack Goldman listed as a named leader.

Name

ProClass

Legal name

APLAF Inc.

Website

https://proclassonline.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

ProClass is a US-based SaaS provider of web-based class registration, membership management, fundraising, billing, and CRM software for nonprofits, arts centers, continuing education providers, recreational programs, and camps, priced from $249.95 per month.

Ownership category

akta.pro rank

Product category

Class Registration Software

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Certification & Exam Prep eLearning Modules (EDAGAEAL)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Education & Training (Teaching/Instructional Design) Certifications (EDAAANAM)

Keywords

• Class registration software
• Membership management software
• Continuing education software
• Nonprofit fundraising software
• Student enrollment platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Software License: ProClass charges a monthly subscription fee starting at $249.95 per month for their class registration software platform. This is a recurring SaaS revenue model with software-as-a-service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ProClass is a web-based SaaS class registration and membership management platform built for continuing education providers, after-school programs, arts organizations, nonprofits, and professional education organizations. It unifies online registration, member management, fundraising/donations, billing and payment processing, CRM, attendance tracking, certification/skills management, communications, reporting/analytics, and multi-location franchise management into a single, customizable system sold as a monthly subscription starting at $249.95.

Product overview

ProClass is a single, unified class registration software platform serving continuing education, after school programs, arts organizations, non-profits, and professional education providers. The platform integrates Online Registration, Class Registration Management, Member Management, Certification and Skills Management, Fundraising and Donations, Customer Relationship Management, Customer & Instructor Portal, Attendance & Make-Ups, Communications & Marketing, Billing & Payments, Reporting & Analytics, Business Intelligence, API Integrations, and Franchise Systems as interconnected modules within one cohesive system. The platform is priced starting at $249.95 per month and has been serving the market for over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• ProClass Class Registration Software Platform Unified web-based SaaS platform for continuing education, after-school, arts, nonprofit, and professional education providers. Combines online registration, class registration management (attendance, make-ups, waitlists), member management with discounts and enrollment restrictions, certification and skills tracking, fundraising and donation management, CRM, customer/instructor portals, communications and marketing, billing and payments (credit cards, ACH, e-checks), reporting and business intelligence, and multi-location/franchise management. Sold as a monthly subscription starting at $249.95.
• ProClass API Integration Developer-facing API providing extensive secure access to ProClass data, enabling integration with customer websites and other software, and retrieval of class and instructor data for custom integrations.

Quantifiable outcome

• Organizations report streamlined quarterly registration and website update processes
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Punchpass: Punchpass provides class scheduling, attendance, and membership management software primarily for fitness and yoga studios. It competes with ProClass on the core class registration and membership workflow for class-based organizations.
• CampBrain: CampBrain provides camp management software including registration, billing, and parent communication tools. It overlaps ProClass's camps and afterschool segment with feature parity in registration and billing.
• Amilia: Amilia offers online registration, member management, and payment processing for recreation, sports, and community organizations. It directly competes with ProClass in the recreational and community education vertical.
• Regpack: Regpack delivers online registration and payment processing software for camps, schools, and training programs. It competes with ProClass on registration, eligibility checks, and installment payment workflows.
• Jackrabbit: Jackrabbit offers class management and registration software targeted at children's activity businesses such as gymnastics, dance, swim, and camps. It competes head-to-head with ProClass in the camps/afterschool and youth-class segments.
• iClassPro: iClassPro provides class registration, billing, and student management software for gymnastics, swim, dance, and cheer gyms. It is a direct competitor in the class-based youth recreation vertical that ProClass also serves.
• Sawyer: Sawyer is a booking and registration platform for children's classes, camps, and after-school programs. It overlaps ProClass on registration, scheduling, and parent-facing booking workflows in the camps and afterschool segment.
• Mindbody: Mindbody provides class scheduling, registration, and membership management software for fitness, wellness, and class-based businesses. It is directly comparable to ProClass in core registration and membership workflows, though it skews more toward fitness studios and spas.

Emerging players

• Classy (by GoFundMe): Classy is a fundraising and donor management platform built for non-profits. It overlaps ProClass's Fundraising and Donations module with a more specialized, modern donor experience, posing potential competitive risk in the non-profit segment.

Broad incumbents

• Active Network (Active Communities): Active Network provides recreation management, activity registration, and community program software to municipalities and YMCAs. It competes with ProClass in the recreational and community education segment as a larger, broader portfolio incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aplaf
• LinkedInlinkedin.com/company/proclassonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProClass