Bluewater Imaging
Bluewater Imaging is a Toronto-based, privately held operator of 10 diagnostic imaging clinics across Southern Ontario, delivering X-ray, ultrasound, mammography, BMD, vascular, echocardiography, and fluoroscopy services to patients referred primarily by Ontario physicians and billed largely through OHIP. Founded 1989.
- Company typePrivate
- Founded1989
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bluewater Imaging does
Bluewater Imaging is a privately held operator of community-based diagnostic imaging clinics headquartered in Toronto, Ontario, founded in 1989 and serving the Greater Toronto Area and broader Southern Ontario market through 10 owned-and-operated clinic locations. The company delivers a multi-modality imaging service portfolio spanning X-ray (including walk-in), general and subspecialty ultrasound (obstetric, vascular, breast, thyroid, transrectal, fertility), mammography (including Ontario Breast Screening Program screening), bone mineral density (DEXA), vascular ultrasound, echocardiography, Holter monitoring, and fluoroscopy, using capital equipment sourced from Philips, Mindray, and GE Healthcare. Service delivery is supported by a proprietary physician portal (risportal.bluewaterimaging.ca) for real-time access to images and reports, and an electronic referral workflow via a partnership with PocketHealth.
The company's revenue model is anchored in fee-for-service billing to the Ontario Health Insurance Plan (OHIP), with services gated by signed requisitions from certified Ontario healthcare providers (family physicians, walk-in clinics, community health centres); a smaller revenue stream derives from uninsured and private-pay services at disclosed cash pricing. Go-to-market is primarily referral-driven: physicians direct patients to Bluewater Imaging's network, supplemented by walk-in access for X-ray, a centralized call center, online booking, and the PocketHealth eReferral channel. The customer base consists of individual patients across women's health, men's health, cardiac, musculoskeletal, and breast screening segments, with the Ontario Breast Screening Program providing an additional programmatic referral pipeline for eligible women.
Bluewater Imaging serves a fragmented base of individual patients referred by a distributed physician network, but its underlying payer concentration is high because OHIP is the dominant single payer. Competitive positioning rests on geographic coverage (10 sites across Southern Ontario), regulatory affiliations (OBSP, CAR), clinical experience (30+ years, specialized radiologists), and operational convenience (walk-in X-ray, same-day appointments, 6-day operation). There is no disclosed external funding, no parent company, and no M&A activity; the company appears to have grown organically through site additions and incremental service-line extensions, including recent expansions into Belleville and Port Hope.
Bluewater Imaging firmographics
Firmographics- Name
- Bluewater Imaging
- Legal name
- Bluewater Imaging
- Website
- https://bluewaterimaging.ca
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bluewater Imaging is a Toronto-based, privately held operator of 10 diagnostic imaging clinics across Southern Ontario, delivering X-ray, ultrasound, mammography, BMD, vascular, echocardiography, and fluoroscopy services to patients referred primarily by Ontario physicians and billed largely through OHIP. Founded 1989.
- Ownership category
- akta.pro rank
Bluewater Imaging industry classification
Industry- Product category
- Diagnostic Medical Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industry
- Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)
Keywords
Where Bluewater Imaging is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices10 records
Markets served
Bluewater Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales
Revenue model
- Ontario Health Insurance Plan (OHIP) Billing: Bluewater Imaging operates as an Ontario health facility billing the provincial health insurance plan (OHIP) for diagnostic imaging services. Services require a signed requisition from a certified Ontario healthcare provider such as a family doctor, walk-in clinic, or community health centre.
- Uninsured and Private Pay Services: Some services are not covered by OHIP and are offered as cash-pay or uninsured services at disclosed pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard diagnostic imaging services covered under OHIP |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bluewater Imaging product offering
Product offeringCore offering
Bluewater Imaging operates a network of 10 diagnostic imaging clinics across Toronto and Southern Ontario, providing medical imaging services including X-ray (with walk-in availability), general and specialized ultrasound, mammography, bone mineral density (DEXA) scanning, vascular ultrasound, echocardiography, fluoroscopy, and fertility ultrasound. The company primarily bills the Ontario Health Insurance Plan (OHIP) for insured services rendered to patients referred by certified Ontario healthcare providers, and offers selected uninsured services on a private-pay basis.
Product overview
Bluewater Imaging operates a network of diagnostic imaging clinics offering a comprehensive suite of medical imaging services across the Greater Toronto Area and Southern Ontario. The core offering consists of eight diagnostic service lines — X-Ray (including walk-in), Ultrasound (general, obstetric, vascular, breast, thyroid, transrectal, fertility), Mammogram (with OBSP screening), Bone Mineral Density (DEXA), Vascular Ultrasound, Fertility, Echocardiogram, and Fluoroscopy — supported by a team of radiologists, medical radiation technologists, sonographers, managers, and clerical staff. Service delivery is augmented by a Physician Portal (risportal.bluewaterimaging.ca) enabling healthcare providers to access images and reports in real time, and an eReferral system powered by PocketHealth. The company operates 12 clinic locations across Toronto, Etobicoke, North York, Scarborough, Mississauga, Woodbridge, Belleville, and Port Hope, and partners with equipment vendors Philips, Mindray, and GE Healthcare, as well as healthcare organizations Cleveland Clinic and PocketHealth. Founded in 1989, the company has been serving Ontario communities for over 30 years.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Open 6 days per week providing accessibility for working patients
- +2 more outcomes
Companies that use Bluewater Imaging
Customer profileSegments5 records
Ideal customer profiles3 records
Bluewater Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Bluewater Imaging partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PhilipscorePhilips is a technology partner providing medical imaging equipment to Bluewater Imaging clinics, supporting diagnostic imaging capabilities across multiple modalities including X-ray and ultrasound systems.
- MindraycoreMindray provides medical equipment and imaging technology solutions to Bluewater Imaging facilities, supporting the diagnostic imaging service delivery.
- General Electric (GE)coreGE provides medical imaging equipment and technology to Bluewater Imaging clinics, supporting advanced diagnostic imaging capabilities.
- Cleveland ClinicminorCleveland Clinic logo appears on Bluewater Imaging website as a partner, indicating collaboration or affiliation in medical imaging and healthcare services.
- PocketHealthcorePocketHealth provides the patient image access platform allowing patients to securely view and share their diagnostic images online. Bluewater Imaging also accepts eReferrals through PocketHealth, enabling electronic referral processing from healthcare providers.
- Ontario Breast Screening Program (OBSP)coreBluewater Imaging participates in the Ontario Breast Screening Program, providing high-quality breast cancer screening services. The program recommends women ages 50-74 get screened every 2 years with mammography, and women ages 30-69 at high risk get screened annually with mammogram and MRI.
- Canadian Association of Radiologists (CAR)coreBluewater Imaging is affiliated with the Canadian Association of Radiologists (CAR), indicating compliance with national radiology standards and professional guidelines.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bluewater Imaging competitors and assessment
Company assessmentDirect peers
- Insight Medical Imaging: A multi-location diagnostic imaging provider in Western Canada offering X-ray, ultrasound, mammography, MRI, and other modalities. Highly comparable business model: physician-referred, OHIP-equivalent (provincial) billing, multi-clinic network, and OBSP-equivalent breast screening programs.
- Mayfair Diagnostics: Calgary-based multi-modality diagnostic imaging clinic network offering X-ray, ultrasound, mammography, MRI, CT, and bone density services. Directly comparable as a multi-site, multi-modality independent imaging operator serving Canadian patients via physician referral.
- EFW Radiology: Calgary-based diagnostic imaging practice offering X-ray, ultrasound, mammography, MRI, CT, and bone densitometry across multiple clinic locations. Comparable multi-modality, multi-site model serving Alberta patients via physician referral under provincial health insurance.
- True North Imaging: Ontario-based diagnostic imaging clinic network offering X-ray, ultrasound, mammography, bone density, and other modalities. Directly comparable as a regional Ontario multi-site imaging operator reliant on OHIP billing and physician referrals.
- MIC Medical Imaging: Canadian diagnostic imaging provider with multiple clinic locations in the Greater Toronto Area offering X-ray, ultrasound, mammography, MRI, and other services. Closest geographic and operational comparable to Bluewater.
Broad incumbents
- Akumin Inc. Large North American outpatient imaging and oncology services operator with multi-modality offerings across hundreds of clinics. Comparable business model (multi-site diagnostic imaging) at significantly larger scale; not a direct Ontario competitor but a relevant industry benchmark.
- RAYUS Radiology: U.S. national network of diagnostic imaging centers (formerly Center for Diagnostic Imaging / CDI) offering MRI, CT, X-ray, ultrasound, mammography, and other modalities. Comparable multi-site outpatient imaging operator at scale.
- Unilabs: European diagnostics services provider offering imaging, laboratory, and pathology services across multiple countries. Comparable as a multi-modality diagnostic operator serving public-payor and private-pay patients at scale.
Regional players
- InHealth Group: UK-based independent provider of diagnostic and healthcare services including imaging, endoscopy, and audiology across multiple sites. Comparable multi-modality, multi-site outpatient diagnostics operator in a public-payor healthcare system, though geographically distinct from Bluewater.
Others
- Cleveland Clinic: Major U.S. health system listed as a partner on Bluewater's website. Relevant ecosystem participant rather than direct competitor; represents a strategic affiliation for clinical credibility and possible cross-border referral pathways.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bluewater Imaging social profiles
Digital presenceBluewater Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluewater Imaging leadership team
Management profileNumber of profiles
Bluewater Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluewater Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluewater Imaging
What does Bluewater Imaging do?
Bluewater Imaging operates a network of 10 diagnostic imaging clinics across Toronto and Southern Ontario, providing medical imaging services including X-ray (with walk-in availability), general and specialized ultrasound, mammography, bone mineral density (DEXA) scanning, vascular ultrasound, echocardiography, fluoroscopy, and fertility ultrasound. The company primarily bills the Ontario Health Insurance Plan (OHIP) for insured services rendered to patients referred by certified Ontario healthcare providers, and offers selected uninsured services on a private-pay basis.
Is Bluewater Imaging a public or private company?
Bluewater Imaging is a private company. It is classified as unknown and is currently operating.
When was Bluewater Imaging founded?
Bluewater Imaging was founded in 1989. It employs 101 to 250 people.
Where is Bluewater Imaging based?
Bluewater Imaging is headquartered in Toronto, Canada, in the North America region.
How does Bluewater Imaging make money?
Two revenue lines are on record. Ontario Health Insurance Plan (OHIP) Billing is the primary driver. The others are uninsured and Private Pay Services.
Who are Bluewater Imaging's main competitors?
Direct peers on record are Insight Medical Imaging, Mayfair Diagnostics, EFW Radiology, True North Imaging and MIC Medical Imaging. Broad incumbents are Akumin Inc., RAYUS Radiology and Unilabs. InHealth Group is listed as a regional player. Cleveland Clinic is listed as an others.
Does Bluewater Imaging have an API?
No public API is recorded for Bluewater Imaging.
What industry is Bluewater Imaging in?
Bluewater Imaging's product category is Diagnostic Medical Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFABAK, Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based). Its NAICS code is 621512 and its SIC code is 8000.