Honeylight Consulting
Honeylight Consulting is an Australian ICT infrastructure and managed services provider founded in 2010, delivering hyperconverged infrastructure, cloud, cybersecurity, networking, and 24x7 NOC services to education, healthcare, corporate, government, and not-for-profit clients across Victoria, Western Australia, and Queensland through HPE, Aruba, and VMware Gold-level partnerships.
- Company typePrivate
- Founded2010
- HeadquartersMulgrave, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Honeylight Consulting does
Honeylight Consulting is an Australian ICT infrastructure and managed services provider founded in Melbourne in 2010. The company delivers end-to-end IT solutions spanning hyperconverged infrastructure (primarily HPE SimpliVity), cloud deployments (Microsoft Azure, AWS), cybersecurity, networking (Aruba, Cisco), servers and storage, backup and disaster recovery, and compliance services, alongside a 24x7x365 Network Operations Centre providing continuous monitoring and SLA-based incident response. Its engineering team holds Gold-level partnerships with HPE and Aruba, plus certifications across Cisco (CCNA/CCNP/CCDP), Fortinet, Nutanix, Microsoft Azure, AWS, VMware by Broadcom, and Ekahau, enabling multi-vendor solution delivery to risk-averse mid-market and enterprise clients.
Honeylight primarily serves customers across education, healthcare, corporate/enterprise, government, and not-for-profit segments, with education as the dominant vertical — over 100 named school and college clients. Visible enterprise anchors include Energy Power Systems Australia (EPSA; a multi-site HPE SimpliVity deployment across 15 offices in Australia and PNG), MiTek Australia (Berkshire Hathaway subsidiary, Nutanix HCI), Epworth Healthcare, The Bays Healthcare, Royal Australasian College of Surgeons, and Vision Australia. The company operates from offices in Melbourne (headquarters, Mulgrave), Perth, and Brisbane, covering Victoria, Western Australia, and Queensland.
The business monetises through managed services under Service Partnership Agreements (fixed monthly recurring rates), project-based professional services, Infrastructure-as-a-Service including HPE GreenLake pay-per-use consumption models, and technology resale with implementation. Distribution is via direct enterprise field sales, vendor co-marketing with HPE/Aruba/VMware, and a strategic alliance with Progility Technologies (May 2023) extending reach into Operational Technology customers in oil, gas, and mining. The firm is founder-led by Managing Director Ajit Ambalavaner, privately held with no disclosed institutional funding, and ranks as a small sub-50-person specialist partner in the Australian HPE/Aruba ecosystem.
Honeylight Consulting firmographics
Firmographics- Name
- Honeylight Consulting
- Legal name
- Honeylight Consulting Pty Ltd
- Website
- https://honeylightconsulting.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Honeylight Consulting is an Australian ICT infrastructure and managed services provider founded in 2010, delivering hyperconverged infrastructure, cloud, cybersecurity, networking, and 24x7 NOC services to education, healthcare, corporate, government, and not-for-profit clients across Victoria, Western Australia, and Queensland through HPE, Aruba, and VMware Gold-level partnerships.
- Ownership category
- akta.pro rank
Honeylight Consulting industry classification
Industry- Product category
- ICT Managed Services and Infrastructure Consulting
- NAICS
- Computer Systems Design and Related Services (5415), Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Strategy & IT Advisory (BPAEAAAA)
- akta.pro secondary industries
- Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Integration, API & Middleware Consulting (BPAHAEAJ)
Keywords
Where Honeylight Consulting is headquartered
LocationHeadquarters
- HQ city
- Mulgrave
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Honeylight Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Managed Services: Ongoing managed IT services including 24x7 monitoring, maintenance, support, and proactive management of ICT infrastructure. Delivered through Service Partnership Agreements tailored to client needs, providing fixed monthly rates for data backup, recovery, and infrastructure management.
- Professional Services and Consulting: Project-based professional services including IT planning, deployment, and management of infrastructure solutions. Covers areas such as cloud migration, cybersecurity implementation, network design, and infrastructure modernization.
- Infrastructure as a Service (IaaS): Fully maintained equipment leasing, data centre hosting, and cloud/hybrid deployments managed by Honeylight's team of experts. Provides alternative to periodic significant investment in major infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Service packages with flexible arrangements |
| Usage-based | Pay-as-you-go | Infrastructure as a Service with consumption-based options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Honeylight Consulting product offering
Product offeringCore offering
Honeylight Consulting is an Australian ICT consulting firm that delivers IT infrastructure solutions (cloud deployments, hyperconverged infrastructure, servers and storage, switching and wireless) and IT services (backup and disaster recovery, compliance, infrastructure as a service, management expertise, managed services). It implements and resells HPE, Aruba, VMware, Nutanix, Fortinet, Microsoft Azure, AWS, Cisco, and Arctic Wolf technologies, and operates a 24x7x365 Network Operations Centre for continuous monitoring and incident response under Service Partnership Agreements.
Product overview
Honeylight Consulting is an ICT infrastructure and services provider offering a comprehensive portfolio of IT solutions. The portfolio is organized into two main categories: IT Infrastructure (Cloud Deployments, Cyber Security, Hyperconverged Infrastructure using HPE SimpliVity, Servers & Storage, and Switching & Wireless) and IT Services (Backup & Disaster Recovery, Compliance, Infrastructure as a Service, Management Expertise, and Managed Service). Key technology solutions include HPE StoreOnce backup appliances, HPE GreenLake for Backup and Recovery, HPE Alletra and Apollo storage servers, HPE SimpliVity hyperconverged infrastructure, HPE Morpheus VM Essentials for virtualisation management, and HPE Aruba Networking SASE/SSE for secure connectivity. The company operates a 24x7x365 Network Operations Centre (NOC) for continuous monitoring and incident response, delivering managed services alongside technology resale and implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Backup and Disaster Recovery
- Cloud Deployments
- Compliance Services
- Cyber Security
- Hyperconverged Infrastructure (HCI)
- Infrastructure as a Service (IaaS)
- Managed Service (24x7x365 NOC)
- Servers and Storage
- Switching and Wireless
- HPE SimpliVity Hyperconverged Platform
- HPE Aruba Networking SASE/SSE
Quantifiable outcome
- 69% decrease in infrastructure costs compared to traditional environments with HPE SimpliVity
- +5 more outcomes
Companies that use Honeylight Consulting
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Honeylight Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature3 records
Honeylight Consulting partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered secondary and core.
- Progility TechnologiessecondaryStrategic alliance announced May 2023. Enables Honeylight to leverage Progility's expertise in communications and Operational Technology (OT) space, servicing oil, gas, and mining customers. Both companies will deliver comprehensive networking and ICT solutions to customers of all sizes.
- Hewlett Packard Enterprise (HPE)coreHPE Gold Partner and Solution Provider with certifications in SimpliVity, hybrid cloud, and storage solutions. Honeylight delivers HPE infrastructure including SimpliVity HCI, StoreOnce backup, GreenLake pay-per-use, Apollo and Alletra storage systems.
- Aruba (HPE subsidiary)coreAruba Gold Certified Partner with Solution Provider Gold Partner status in Wireless LAN and Switching. Certified in ClearPass Policy Management and Aruba Central. Awarded Education Partner of the Year (2016) and National Growth Partner of the Year (2021).
- VMware by BroadcomcoreRetained VMware Partner following Broadcom acquisition. Honeylight is among select group of authorised companies in Australia to maintain partner status, reflecting proven capability and long-standing commitment to client success.
- NutanixsecondaryTechnology partner delivering hyperconverged infrastructure software, hardware, and support services. Honeylight deployed Nutanix solutions for MiTek Australia and provides cloud-like environments for hybrid cloud transitions.
- Microsoft AzuresecondaryAzure partner providing cloud deployment services, security solutions, and Azure Express Assessments. Microsoft 365 partnership for productivity and collaboration tools.
- Amazon Web Services (AWS)secondaryAWS partner for cloud deployments and backup/disaster recovery solutions.
- FortinetsecondaryFortinet Select Partner providing security fabric solutions including firewall, network security, and secure access. Implemented Fortinet solutions for multiple education clients.
- Arctic WolfsecondarySecurity operations partnership providing Managed Detection and Response (MDR), Managed Risk, and Managed Security Awareness. Honeylight offers Arctic Wolf security operations as a service to clients.
- CiscosecondaryCisco Partner with certifications including CCNP, CCDP, and CCNA. Provides networking and switching solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Honeylight Consulting competitors and assessment
Company assessmentDirect peers
- Generation-e: Australian ICT consultancy focused on Aruba networking, Microsoft productivity, and managed services. Highly comparable to Honeylight in vendor mix (Aruba Gold-tier adjacent, Microsoft partner) and mid-market enterprise/government customer base.
- The Missing Link: Australian IT security and infrastructure consultancy offering managed services, networking, and cloud across mid-market and enterprise. Closely comparable to Honeylight's blend of cybersecurity, networking (Aruba/Cisco), and managed services delivery within Australia.
- Blueflake: Australian HPE/Aruba-centric ICT integrator delivering infrastructure, cloud, and managed services. Comparable to Honeylight in technology stack (HPE Gold partner positioning) and customer profile of mid-market enterprise and education customers.
- Data#3: Australian IT solutions provider with deep HPE, Cisco, and Microsoft partnerships delivering infrastructure, managed services, and cloud across enterprise and public sector. Directly comparable to Honeylight in vendor-aligned systems integration and managed services, though operating at a larger scale.
- Excedo: Australia-based HPE specialist focused on SimpliVity and Aruba solutions for SMB and mid-market. Highly comparable to Honeylight's HPE SimpliVity/Aruba delivery model and use of GreenLake consumption-based pricing.
Emerging players
- Arctic Wolf (Australia operations): Security operations vendor whose MDR/Managed Risk platform is delivered in Australia partly through partners including Honeylight. Comparable as a security operations delivery model and a channel partner in Honeylight's stack.
Broad incumbents
- Logicalis Australia: Global IT solutions and managed services provider operating in Australia with Cisco, HPE, and multi-cloud expertise. Comparable to Honeylight in hybrid infrastructure and managed services delivery, though at much greater scale.
- Brennan IT: Larger Australian managed services and IT infrastructure provider serving mid-market and enterprise. Overlaps with Honeylight across managed services, networking, and cloud, but operates at significantly greater scale and breadth.
- Datacom: One of the largest Australasian IT services firms delivering managed services, cloud, and infrastructure. Competes with Honeylight for Australian enterprise and public-sector ICT work but at much greater scale and across a wider portfolio.
- Insight Enterprises: Global IT solutions and managed services provider with substantial Australian operations across HPE, Cisco, and Microsoft stacks. Overlaps with Honeylight in infrastructure resale, deployment, and managed services for mid-market and enterprise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Honeylight Consulting social profiles
Digital presenceHoneylight Consulting compliance and trust
Trust signalCompliance16 records
Honeylight Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honeylight Consulting leadership team
Management profileNumber of profiles
Profiles1 record
Honeylight Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honeylight Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honeylight Consulting
What does Honeylight Consulting do?
Honeylight Consulting is an Australian ICT consulting firm that delivers IT infrastructure solutions (cloud deployments, hyperconverged infrastructure, servers and storage, switching and wireless) and IT services (backup and disaster recovery, compliance, infrastructure as a service, management expertise, managed services). It implements and resells HPE, Aruba, VMware, Nutanix, Fortinet, Microsoft Azure, AWS, Cisco, and Arctic Wolf technologies, and operates a 24x7x365 Network Operations Centre for continuous monitoring and incident response under Service Partnership Agreements.
Is Honeylight Consulting a public or private company?
Honeylight Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honeylight Consulting founded?
Honeylight Consulting was founded in 2010. It employs 11 to 50 people.
Where is Honeylight Consulting based?
Honeylight Consulting is headquartered in Mulgrave, Australia, in the Oceania region.
How does Honeylight Consulting make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are professional Services and Consulting and infrastructure as a Service (IaaS).
Who are Honeylight Consulting's main competitors?
Direct peers on record are Generation-e, The Missing Link, Blueflake, Data#3 and Excedo. Arctic Wolf (Australia operations) is listed as an emerging player. Broad incumbents are Logicalis Australia, Brennan IT, Datacom and Insight Enterprises.
Does Honeylight Consulting have an API?
No public API is recorded for Honeylight Consulting.
What industry is Honeylight Consulting in?
Honeylight Consulting's product category is ICT Managed Services and Infrastructure Consulting. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory, with a secondary code of BPAAACAE, Cloud & Infrastructure Support (Servers, Storage, Virtualization). Its NAICS code is 5415 and its SIC code is 7370.