Generation-e
Generation-e is an Australia-based Microsoft-centric solutions provider delivering AI-enhanced workplace communication, collaboration and security services to mid-market, enterprise and government clients across Australia and New Zealand, with international deployment partners.
- Company typePrivate
- Founded2004
- HeadquartersRichmond, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Generation-e does
Generation-e is an Australia-based unified communications and workplace technology provider founded in 2004, headquartered in Richmond with operational coverage across Australia and New Zealand. The company positions itself as a Microsoft-centric solutions specialist delivering AI-enhanced communication, collaboration and security outcomes to mid-market, enterprise and government clients. Its portfolio is organised into four solution pillars — Workplace Technology (smart buildings, audio-visual, networking), Workforce Experience (employee productivity tools), Customer Experience (contact centre) and Security — anchored on Microsoft 365 Copilot, Microsoft Teams, Microsoft Places, Microsoft Viva, Microsoft Security and Microsoft Teams Rooms, with Cisco Spaces providing smart-building IoT integration.
The company monetises through four revenue streams: Professional Services (advisory, project deployment, change management), Managed Services (24x7 monitoring with an ITIL-aligned platform), Select Rooms (pre-engineered hybrid meeting hardware solutions) and FlexCredits (subscription-style flexible service credits). Pricing is quote-based and tailored to client requirements rather than publicly tiered. Distribution is sales-led, with direct expert consultations and contact-form engagement targeting enterprise and mid-market buyers, and strategic partners enabling international deployment in APAC, North America and Europe. Customer evidence is limited to a single named logo (Grant Thornton Australia), and no revenue, ARR or headcount trend data is publicly disclosed.
Generation-e has executed three acquisitions (Genesis MSP in 2010, Paradyne in 2016 and DRM Audio Visual in 2017) to extend managed services and AV capabilities. Leadership comprises Managing Director Biagio LaRosa, Chief Technology Officer Nathan Chapman and Chief Marketing Officer Ruwan Wellalage. The company maintains 16 disclosed technology partners spanning Microsoft and Cisco (core) plus Logitech, Crestron, Neat, Yealink, Poly, Jabra, Samsung, Verkada, Aruba, NiCE, Access4, Vergesense, Appspace and Enghouse. AI capability is delivered through Microsoft 365 Copilot integration and deployment rather than proprietary model development.
Generation-e firmographics
Firmographics- Name
- Generation-e
- Legal name
- Generation-e
- Website
- https://generation-e.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Generation-e is an Australia-based Microsoft-centric solutions provider delivering AI-enhanced workplace communication, collaboration and security services to mid-market, enterprise and government clients across Australia and New Zealand, with international deployment partners.
- Ownership category
- akta.pro rank
Generation-e industry classification
Industry- Product category
- Unified Communications and Collaboration Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373), Telephone & Telegraph Apparatus (3661)
- akta.pro primary industry
- Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)
- akta.pro secondary industry
- Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
Keywords
Where Generation-e is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Generation-e business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Professional Services: Advisory, project deployment, change management, and managed support services for Microsoft-centric workplace solutions
- Managed Services: 24x7 remote monitoring, management and analytics with ITIL-aligned service management platform for ongoing support
- Select Rooms Solutions: Pre-engineered hybrid meeting solutions and audio-visual services including design, installation, and support
- FlexCredits: Customizable service credits allowing clients to leverage expertise on-demand for tailored needs
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Generation-e product offering
Product offeringCore offering
Generation-e is a Microsoft-centric solutions provider that sells advisory, deployment, change-management, managed support, and audio-visual integration services built around Microsoft 365 Copilot, Microsoft Teams, Microsoft Teams Rooms, Microsoft Places, Microsoft Viva, and Microsoft Security. It packages those services into Workplace Technology, Workforce Experience, Customer Experience, and Security solutions, and supplements them with Select Rooms pre-engineered hybrid meeting spaces and FlexCredits recurring service credits for mid-market, enterprise, and government customers across Australia, New Zealand, and select international markets.
Product overview
Generation-e is a Microsoft-centric solutions provider offering a platform-plus-services architecture. The company delivers AI-enhanced communication, collaboration, and security outcomes across four core solution areas: Workplace Technology (smart buildings, AV, networking), Workforce Experience (employee productivity tools and devices), Customer Experience (contact center solutions), and Security (information protection). The product portfolio centers on Microsoft technologies including Microsoft 365 Copilot, Microsoft Teams, Microsoft Places, Microsoft Viva, Microsoft Security, and Microsoft Teams Rooms, complemented by Cisco Spaces for smart building capabilities. Services include Advisory, Project Deployment, Change Management, Managed Support, Audio Visual integration, Select Rooms (pre-configured hybrid meeting spaces), and FlexCredits (flexible service credits). The company operates across mid-market, enterprise, and government sectors in Australia, New Zealand, and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Technology Solution bundle syncing smart buildings, audio visuals, and networking to deliver cost savings and efficiency through data-driven insights; for enterprise and mid-market customers standardizing workplace technology.
- Workforce Experience Solution bundle elevating employee experience with integrated tools, devices, and apps (including Microsoft Teams, Viva, and Microsoft 365) for higher workplace productivity; for enterprise, mid-market, and government customers.
- Customer Experience Solution bundle that enhances customer experience through cutting-edge contact center solutions, enabling seamless customer interactions; for enterprise and mid-market customers seeking unified customer experience technology.
- Security Solution bundle providing top-tier information security products for comprehensive protection across Microsoft 365 and hybrid environments; for enterprise and government customers with security and compliance requirements.
- Microsoft 365 Copilot Tailored Copilot programs for Microsoft 365, delivering AI-enhanced communication, collaboration, and security outcomes through advisory, deployment, change-management, and managed support services.
- Microsoft Teams Deployment and management services for Microsoft Teams as a collaboration and communication platform supporting workplace productivity and hybrid work.
- Microsoft Viva Implementation services for the Microsoft Viva employee experience platform integrating communication, learning, wellbeing, and insights.
- Microsoft Security Deployment and management of comprehensive security solutions for Microsoft 365 environments, covering identity, endpoint, and information protection.
- Microsoft Teams Rooms Pre-configured meeting-room solutions built on Microsoft Teams Rooms hardware and software, designed and deployed to enhance hybrid collaboration.
- Microsoft Places Workplace management platform deployment for optimizing office spaces and coordinating hybrid work using the Microsoft Places offering.
- Cisco Spaces Smart-building and workplace management solution using Cisco Spaces IoT for space optimization and data-driven insights.
- Advisory Strategic coaching and mentoring with Generation-e's IT experts to set direction for Microsoft-centric workplace technology programs.
- Project Deployment End-to-end project deployment for Microsoft-centric workplace technology programs, covering meticulous planning and seamless execution.
- Change Management Structured processes and tools to manage the people side of organizational change tied to workplace technology programs, ensuring desired outcomes.
- Managed Support Tailored technical support programs with certified engineering teams, including 24x7 remote monitoring, management, analytics, and an ITIL-aligned service-management platform.
- Audio Visual Design, installation, and support services for audio-visual and meeting-room environments, enabling secure and simple meetings.
- Select Rooms Pre-engineered hybrid meeting-room solutions sold and deployed across Australia and New Zealand, bundling hardware (Logitech, Crestron, Neat, Yealink, Poly, Jabra, Samsung, etc.) and software into standardized room packages.
- FlexCredits Customizable recurring service credits that let customers consume Generation-e expertise on-demand for tailored support and change needs.
Quantifiable outcome
- Millions of dollars saved for enterprise customers through cost-effective meeting room solutions
Companies that use Generation-e
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Generation-e technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Generation-e partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MicrosoftcorePrimary technology partner providing the core platform ecosystem including Microsoft 365, Teams, Viva, Security, Teams Rooms, and Places. Generation-e delivers Copilot programs and AI-enhanced solutions built on Microsoft technology.
- CiscocoreCisco Spaces integration partner for smart building and space management IoT solutions, complementing Microsoft-centric workplace offerings.
- LogitechcoreTechnology partner providing audio-visual equipment and collaboration devices for meeting room solutions.
- CrestroncoreEnterprise audio-visual control and automation partner for sophisticated meeting room and workplace technology solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Generation-e competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global professional services firm and parent of Avanade with broad Microsoft deployment and managed services capabilities. Comparable in delivering Microsoft-led transformations but at vastly greater scale and scope than Generation-e.
- NTT Data: Global IT services giant with broad Microsoft partnership and managed services portfolio. Comparable in workplace solutions and managed services but operates as a broad incumbent across many verticals rather than specializing in Microsoft's workplace stack.
- DXC Technology: Large global IT services firm with established ANZ presence and Microsoft workplace practice. Comparable to Generation-e in managed services delivery, though much broader in scope and scale.
Direct peers
- Data#3: ASX-listed Australian IT services company with deep Microsoft focus across productivity, security, and cloud. Closest Australian mid-market Microsoft SI comparable to Generation-e by geography, customer segment, and Microsoft product portfolio.
- Computacenter: UK-headquartered enterprise IT integrator with strong Microsoft practice and growing APAC presence. Comparable to Generation-e in workplace technology deployment, managed services, and Microsoft-centric enterprise customer focus.
- Insync Solutions: Australian Microsoft-focused UC and collaboration specialist. Closely comparable to Generation-e by geography, Microsoft-centric positioning, and target mid-market/enterprise customers, though narrower in workplace scope.
- Pro AV Solutions: Australian commercial AV integration firm providing meeting room design, installation, and support. Directly comparable to Generation-e's Select Rooms and Audio Visual revenue stream within the ANZ market.
- Avanade: Joint venture between Accenture and Microsoft and the largest pure-play Microsoft-focused SI globally. Directly comparable to Generation-e as a Microsoft-centric deployment and managed services specialist targeting enterprise customers, but operating at materially larger scale.
- Insight Enterprises: Global Microsoft partner providing IT solutions and services with significant scale in APAC. Directly comparable to Generation-e as a Microsoft-led systems integrator with managed services and workplace solutions practices serving mid-market and enterprise.
- Logicalis: Global IT solutions and managed services provider with Microsoft, Cisco, and digital workplace capabilities. Directly comparable to Generation-e as a multi-vendor SI with managed services and workplace transformation offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Generation-e social profiles
Digital presenceGeneration-e financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation-e leadership team
Management profileNumber of profiles
Profiles3 records
Generation-e funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation-e M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation-e
What does Generation-e do?
Generation-e is a Microsoft-centric solutions provider that sells advisory, deployment, change-management, managed support, and audio-visual integration services built around Microsoft 365 Copilot, Microsoft Teams, Microsoft Teams Rooms, Microsoft Places, Microsoft Viva, and Microsoft Security. It packages those services into Workplace Technology, Workforce Experience, Customer Experience, and Security solutions, and supplements them with Select Rooms pre-engineered hybrid meeting spaces and FlexCredits recurring service credits for mid-market, enterprise, and government customers across Australia, New Zealand, and select international markets.
Is Generation-e a public or private company?
Generation-e is a private company. It is classified as unknown and is currently operating.
When was Generation-e founded?
Generation-e was founded in 2004. It employs 51 to 100 people.
Where is Generation-e based?
Generation-e is headquartered in Richmond, Australia, in the Oceania region.
How does Generation-e make money?
Four revenue lines are on record. Professional Services are the primary driver. The others are managed Services, select Rooms Solutions and flexCredits.
Who are Generation-e's main competitors?
Broad incumbents on record are Accenture, NTT Data and DXC Technology. Direct peers are Data#3, Computacenter, Insync Solutions, Pro AV Solutions, Avanade, Insight Enterprises and Logicalis.
Does Generation-e have an API?
No public API is recorded for Generation-e.
What industry is Generation-e in?
Generation-e's product category is Unified Communications and Collaboration Services. Its primary akta.pro industry code is BPAEAIAL, Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC), with a secondary code of BPAEAFAG, Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization). Its NAICS code is 518210 and its SIC code is 7373.