Moyer
Moyer Total Wellness is a Denver-based, single-location health and wellness clinic operated by Randy Moyer LLC, offering integrated massage therapy, chiropractic care, acupuncture, infrared sauna, fitness, and Rolfing services to individual consumers under a proprietary 4-step evidence-based musculoskeletal pain protocol.
- Company typePrivate
- Founded2009
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Moyer does
Moyer Total Wellness is a Denver-based, single-location health and wellness clinic operated under the legal entity Randy Moyer LLC. Founded by Dr. Randy Moyer, the clinic delivers an integrated set of therapeutic services including massage therapy (with modalities such as Deep Tissue, Swedish, Sports, Trigger Point, CBD, Prenatal, Pediatric, Lymphatic Drainage, and Raindrop Therapy), chiropractic care, acupuncture and dry needling, infrared sauna therapy, fitness services (personal training and private yoga), and Rolfing structural integration. The clinic's signature methodology is a proprietary 4-Step Evidence-Based Approach for treating musculoskeletal pain, applied uniformly across providers: removing knots from tight muscles, lengthening shortened muscle fibers, strengthening weak muscles, and mobilizing restricted joints.
The business operates as a direct-to-consumer service practice, with appointments scheduled through the MindBody online platform and by phone or text. It is open seven days a week with extended hours. The clinic serves individual wellness clients primarily, with a secondary persona of desk workers dealing with posture-related pain, and supports payment through three revenue streams: per-service fees, a VIP membership program offering approximately 30% recurring discounts on signature services, and product add-ons (such as CBD oil upgrades supplied through a partnership with Elmore Mountain Therapeutics). Pricing is publicly disclosed on the website, with a 60-minute signature massage priced at $125 full-pay and $90 for VIP members.
Moyer Total Wellness has been consistently recognized through community voting as providing the Best Massage and Best Chiropractors in Denver. The clinic is HIPAA-compliant and uses standard web tools (Google Analytics, MindBody integration) rather than proprietary technology. There are no disclosed funding rounds, no parent company, no institutional investment, and no evidence of AI/ML capabilities. The company operates exclusively within the Denver metropolitan area from its single location at 1325 South Colorado Boulevard.
Moyer firmographics
Firmographics- Name
- Moyer
- Legal name
- Randy Moyer LLC
- Website
- https://moyerwellness.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moyer Total Wellness is a Denver-based, single-location health and wellness clinic operated by Randy Moyer LLC, offering integrated massage therapy, chiropractic care, acupuncture, infrared sauna, fitness, and Rolfing services to individual consumers under a proprietary 4-step evidence-based musculoskeletal pain protocol.
- Ownership category
- akta.pro rank
Moyer industry classification
Industry- Product category
- Wellness Services
- NAICS
- Offices of Other Health Practitioners (6213), Offices of Chiropractors (62131)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)
Keywords
Where Moyer is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moyer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Service Fees: Direct service fees from massage therapy, chiropractic care, acupuncture, and other wellness treatments. Services offered at varying durations with member and non-member pricing tiers.
- Membership Program: VIP membership program offering discounted rates on services for enrolled members. Recurring membership revenue with monthly billing benefits.
- Product Add-ons: CBD oil upgrades and specialty massage enhancements sold alongside services. One-time transaction fees for product add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Massage - Full Price |
| Subscription | Monthly | Signature Massage - VIP Member Price |
| Unit Pricing | Pay-as-you-go | CBD Massage Upgrade |
| Unit Pricing | Pay-as-you-go | Acupuncture - New Patient Exam |
| Unit Pricing | Pay-as-you-go | Acupuncture - Follow-Up |
| Unit Pricing | Pay-as-you-go | B12 Shot |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Moyer product offering
Product offeringCore offering
Moyer Total Wellness is a Denver-based health and wellness center that delivers hands-on therapeutic services through licensed practitioners, including massage therapy (Swedish, deep tissue, sports, prenatal, hot stone, manual lymphatic drainage), chiropractic care, acupuncture, infrared sauna therapy, fitness services, and Rolfing Structural Integration. The clinic sells these services primarily through individual session bookings supplemented by a recurring VIP membership program.
Product overview
Moyer Total Wellness is a Denver-based health and wellness center offering an integrated suite of therapeutic services under a unified 4-Step Evidence-Based Approach. The core offerings include Massage Therapy (with various modalities including Deep Tissue, Swedish, Sports, Trigger Point, CBD, Prenatal, Pediatric, and Raindrop Therapy), Chiropractic Care, Acupuncture (including Dry Needling and Traditional Chinese Medicine), Infrared Sauna Therapy, Fitness Services (personal training and private yoga), and Rolfing Structural Integration. Services are coordinated through MindBody for appointment scheduling and payment processing, with VIP membership programs offering discounted rates. The center's signature treatment protocol follows a four-step methodology: removing muscular knots, lengthening shortened fibers, strengthening weak muscles, and mobilizing restricted joints.
Differentiator
Problem solved
Functional benefit
Products and services
- Massage Therapy Therapeutic bodywork sessions delivered by licensed massage therapists, with sub-modalities including Swedish, deep tissue, sports, prenatal, hot stone, and manual lymphatic drainage massage. Targeted at adult Denver-area clients seeking pain relief, stress reduction, injury recovery, and pregnancy-related relief.
- Chiropractic Care Chiropractic evaluation and treatment provided by Dr. Randy Moyer, focused on musculoskeletal issues, posture, and pain management. Delivered to individuals in the Denver market as a core offering under the clinic's 4-Step Evidence-Based Approach.
- Acupuncture Acupuncture sessions administered by licensed practitioners for pain management, stress reduction, and complementary care alongside chiropractic and massage. Serves adult clients seeking evidence-informed complementary medicine in Denver.
- Infrared Sauna Therapy Infrared sauna sessions used for relaxation, circulation, and recovery as part of the clinic's wellness service offerings. Available to individual clients seeking heat-based recovery and general wellness.
- Fitness Services Fitness and movement-based services complementing the clinic's chiropractic and massage offerings. Targeted at individual clients pursuing strength, mobility, and preventive wellness in Denver.
- Rolfing Structural Integration Rolfing Structural Integration sessions, a specialized form of bodywork addressing fascia and postural alignment. Delivered by qualified practitioners to clients seeking long-term postural and structural change.
Companies that use Moyer
Customer profileSegments2 records
Ideal customer profiles1 record
Moyer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Moyer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- BaumanminorPartnership with Bauman aimed at creating a more personal jewelry experience. Details of the partnership collaboration are limited.
- MindBodycoreMindBody is used for appointment scheduling, client account management, gift card sales, and payment processing. It is a third-party wellness platform that manages all client bookings and transactions.
- Elmore Mountain TherapeuticsminorElmore Mountain Therapeutics supplies CBD oil products for CBD massage upgrades. They are a woman-owned Vermont CBD business providing organic, full-spectrum CBD products for use during massage sessions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Moyer competitors and assessment
Company assessmentBroad incumbents
- Burke Williams Spa: Multi-location day spa chain offering massage, skincare, and wellness services. Comparable to Moyer in delivering multi-service therapeutic wellness experiences to consumers in local markets.
- Restore Hyper Wellness: Multi-modal wellness franchise combining cryotherapy, infrared sauna, IV therapy, and recovery services. Comparable to Moyer as a multi-modality wellness destination, though at a larger and more chain-driven scale.
- Woodhouse Spa: Day spa chain with massage, bodywork, and wellness services across multiple U.S. markets. Comparable to Moyer on the multi-service therapeutic consumer wellness proposition, though positioned at a higher price point.
Direct peers
- Massage Envy: Largest U.S. membership-based massage and skincare franchise with hundreds of locations. Highly comparable to Moyer on business model (membership discounts on recurring massage services) and target customer (general consumer seeking therapeutic massage at a discount).
- Hand & Stone Massage and Facial Spa: Membership-driven massage and facial spa franchise with 500+ locations nationwide. Comparable to Moyer in offering recurring therapeutic massage with membership pricing and in combining massage with adjacent wellness services.
- The Joint Chiropractic: National chiropractic franchise with 600+ locations operating on a membership/walk-in model. Directly comparable to Moyer's chiropractic service line, member-based pricing structure, and consumer-focused positioning.
- Elements Massage: Franchise focused exclusively on therapeutic massage with membership pricing. Closely mirrors Moyer's core massage therapy offering and recurring-revenue approach for general-consumer pain and stress relief.
- Massage Heights: Membership-based massage therapy franchise with a similar retail-clinic service model. Comparable to Moyer in delivering recurring therapeutic massage through a membership pricing structure in local markets.
- StretchLab: Assisted-stretching and mobility franchise with membership pricing. Comparable to Moyer on the musculoskeletal/pain-management positioning and consumer-membership business model, even though the core modality differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Moyer social profiles
Digital presenceMoyer compliance and trust
Trust signalCompliance1 record
Moyer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moyer leadership team
Management profileNumber of profiles
Profiles3 records
Moyer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moyer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moyer
What does Moyer do?
Moyer Total Wellness is a Denver-based health and wellness center that delivers hands-on therapeutic services through licensed practitioners, including massage therapy (Swedish, deep tissue, sports, prenatal, hot stone, manual lymphatic drainage), chiropractic care, acupuncture, infrared sauna therapy, fitness services, and Rolfing Structural Integration. The clinic sells these services primarily through individual session bookings supplemented by a recurring VIP membership program.
Is Moyer a public or private company?
Moyer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moyer founded?
Moyer was founded in 2009. It employs 11 to 50 people.
Where is Moyer based?
Moyer is headquartered in Denver, United States, in the North America region.
How does Moyer make money?
Three revenue lines are on record. Service Fees are the primary driver. The others are membership Program and product Add-ons.
Who are Moyer's main competitors?
Broad incumbents on record are Burke Williams Spa, Restore Hyper Wellness and Woodhouse Spa. Direct peers are Massage Envy, Hand & Stone Massage and Facial Spa, The Joint Chiropractic, Elements Massage, Massage Heights and StretchLab.
Does Moyer have an API?
No public API is recorded for Moyer.
What industry is Moyer in?
Moyer's product category is Wellness Services. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 6213 and its SIC code is 8000.