Ad House Advertising

What Ad House Advertising does

Ad House Advertising is a privately held, full-service integrated marketing agency operating as a division of Edit House Productions, LLC, founded in 2000 by Ed Smith in Rio Rancho, New Mexico. The firm offers eight service modules: digital marketing (paid search, programmatic display, CTV/OTT streaming, social media advertising), video production, graphic design, WordPress-based web development, social media management, reputation management, traditional and digital media buying, and professional SEO (including AEO and GEO for AI/voice search visibility). It serves clients ranging from small startups to mid-market and enterprise customers across New Mexico and the broader United States, with named engagements spanning automotive dealerships, medical and dental practices, professional services firms, home improvement companies, retail/e-commerce businesses, nonprofits, and government agencies.

The technology stack is built on commodity third-party platforms rather than proprietary infrastructure: WordPress and WP Engine for web development, The Trade Desk DSP for programmatic ad buying (direct access since 2017, a privilege tied to a $100,000/month spend minimum that few regional agencies clear), Adobe Creative Cloud for production, Meta/Google/The Trade Desk for paid media, CallRail for call attribution, and Google Analytics plus Microsoft Clarity for behavioral measurement. The firm's technical differentiator is not platform ownership but rather 25 years of accumulated process knowledge — proprietary campaign tools, cross-device remarketing integrations, and targeting workflows that the firm claims deliver sub-penny targeted display impressions and $5 CPM averages.

The business model combines three revenue streams: professional-services fees for strategy, creative, and campaign management (separated transparently from media spend with no markup); commissions from traditional broadcast and radio stations on media buys; and project-based pricing for video production (from $1,500 for a :30 ad), websites (from $2,000 for up to six pages), and graphic design. Distribution is sales-led through direct outreach, free consultations, and an explicit no-long-term-contract policy. The firm holds no external funding and operates with a small team of 11-50 employees including founder-owners Ed Smith, Matt Smith, and Kim Smith.

Name

Ad House Advertising

Legal name

Edit House Productions, LLC

Website

https://adhouseadvertising.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ad House Advertising is a privately held, full-service marketing agency in Rio Rancho, New Mexico, providing digital advertising, video production, web development, graphic design, SEO/AEO/GEO, and media buying to SMB and mid-market clients across the US since 2000.

Ownership category

akta.pro rank

Product category

Integrated Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFACAI

Performance Creative & Ad Production (Dynamic/Iterative)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAFALAJ

OOH Media Planning, Buying & Inventory Aggregation

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Integrated marketing agency
• Digital advertising services
• Video production services
• Web development services
• Media buying services

Headquarters

HQ city

Rio Rancho

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Ad House Advertising generates revenue through comprehensive marketing agency services including strategy, website development, graphic design, video production, and digital advertising management. They do not markup ad spend and separate agency fees from ad spend for transparency.
2. Media Buying Commissions: For traditional media buys (radio, TV), broadcast stations pay commissions to Ad House. They negotiate rates and typically buy 15-20% more advertising for the same dollar than clients could achieve on their own.
3. Project-Based Production: Video production services, web development, and graphic design projects are priced as one-time services. Video production starting at $1,500 for a :30 video with stock footage. Website development typically starting at $2,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Ad House Advertising is a full-service integrated marketing agency that plans, creates, and manages marketing campaigns for businesses. Core offerings include digital marketing (paid search, programmatic display, CTV/OTT streaming, paid social), video production (commercials, documentaries, streaming content), graphic design, WordPress web development, social media management, reputation management, traditional and digital media buying, and professional SEO/AEO/GEO. Media is placed directly with platforms via The Trade Desk DSP and broadcast stations without third-party markup.

Product overview

Ad House Advertising is a full-service integrated marketing agency offering eight core service modules: Digital Marketing (paid search, programmatic display, CTV/OTT, social ads), Video Production (commercials, documentaries, streaming content), Graphic Design (branding, print, digital ads), Web Development (WordPress sites optimized for SEO/AEO/GEO), Social Media Management, Reputation Management, Media Buying (TV, radio, outdoor, digital), and Professional SEO. The company operates a proprietary four-step approach (Strategy, Development, Optimization, Results) and places media directly with platforms without third-party markup. Founded in 2000, the agency serves clients across the US from New Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital advertising management including paid search (Google Ads), programmatic display ads, CTV/OTT streaming video, and paid social campaigns on Meta, TikTok, and LinkedIn. Ads are placed directly with platforms via The Trade Desk DSP. Targeted at business clients seeking measurable lead generation and ROI-focused digital campaigns.
• Video Production Services Full-service video production from concept to completion including CTV/OTT streaming ads, TV commercials, documentaries, web explainers, and training videos. Pre-production (storyboarding, casting), field/studio production with 4K Sony cameras, and post-production (motion graphics, editing) in Adobe Creative Cloud. Has earned over 60 national awards including Telly, Addy, and Aurora Awards.
• Graphic Design Services Brand strategy and visual design including logos, print materials (business cards, brochures, signage), digital display ads, and HTML5 interactive ads with dynamic elements. Designs support both digital campaigns and traditional media placements.
• Web Development Services WordPress-based website development designed for digital ad campaigns, SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Includes responsive design, site speed optimization, structured content, and secure managed hosting via WP Engine. New WordPress sites with up to 6 primary pages typically begin at $2,000.
• Social Media Services Social media management and advertising across Meta (Facebook/Instagram), LinkedIn, and TikTok. Includes organic content posting, paid social campaigns, remarketing, Reels creation, display ads, and e-commerce/shopping ads with inventory feed integration.
• Reputation Management Services Online reputation and presence management including review generation, review monitoring and response, and map/listing management across Google Business Profile, Yelp, Apple Maps, and other directories. Focuses on voice search and AI visibility for business clients.
• Media Buying Services Traditional and digital media buying including broadcast TV, radio, outdoor billboards (vinyl and digital/DOOH), and CTV/OTT streaming video. Places media via The Trade Desk DSP for programmatic buying across Hulu, Amazon Prime, Peacock, Paramount+, and other streaming platforms. Broadcast stations pay commissions to Ad House on traditional buys, with no additional cost to clients.
• Professional SEO Services

Quantifiable outcome

• 3x National Conversion Rate
• +10 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Trade DeskcoreTechnology or Integration · 1 January 2017Ad House Advertising has partnered with The Trade Desk, the largest independent demand-side platform (DSP), since 2017. They are one of few New Mexico ad agencies with direct access to The Trade Desk, which has a monthly minimum of $100,000 per month for digital ad agencies. They use The Trade Desk to place ads directly, bypassing Google Display Network and third-party vendors.
• GooglecoreTechnology or IntegrationFirst New Mexico company to qualify as a Google Partner (2013). Team remains certified in Google Ads. They place Google Search and Display campaigns for clients and use Google Analytics, Google Data Studio, and Google Business Profile tools.
• Meta (Facebook/Instagram)coreTechnology or IntegrationAgency places Meta ads across Facebook and Instagram, including remarketing and lookalike audience campaigns. They use Meta's user data and advertising platform for client campaigns.
• WordPresscoreTechnology or IntegrationPrimary website development platform. They specialize in WordPress web design and create websites optimized for digital ad networks, site visitors, and SEO.
• Amazon Prime VideocoreTechnology or IntegrationStreaming video ad placements in Amazon Prime Video through The Trade Desk DSP for CTV/OTT advertising campaigns.
• HulucoreTechnology or IntegrationStreaming video ad placements in Hulu through The Trade Desk DSP for CTV/OTT advertising campaigns.
• Paramount+coreTechnology or IntegrationStreaming video ad placements in Paramount+ through The Trade Desk DSP for CTV/OTT advertising campaigns.
• PeacockcoreTechnology or IntegrationStreaming video ad placements in Peacock through The Trade Desk DSP for CTV/OTT advertising campaigns.
• Rio Rancho Regional Chamber of CommerceminorOthersMember of the local Chamber of Commerce, participating in community events and giving back initiatives.
• SonycoreTechnology or IntegrationProfessional 4K Sony FX-9 and FX-3 cameras used for video production in field or studio.
• Adobe (Premiere Pro, After Effects, Creative Cloud)coreTechnology or IntegrationAdobe Creative Cloud applications including Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, and Audition used for video editing, motion graphics, and graphic design.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Full-service digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable in digital-first, results-oriented positioning and integrated service offering.
• KlientBoost: Performance marketing agency focused on PPC, CRO, and SEO with a strong creative and landing-page optimization practice. Comparable in performance-driven, conversion-focused value proposition for SMB/mid-market clients.
• RISE Interactive: Performance marketing agency providing paid media, SEO, analytics, and creative services. Comparable in data-driven, results-oriented positioning and multi-channel campaign management.
• Main Street ROI: Digital marketing agency focused on web design, SEO, and PPC for small businesses. Comparable in SMB focus, integrated services, and consultative sales-led approach to local/regional clients.
• Cardinal Digital Marketing: Performance marketing agency serving healthcare, multi-location, and consumer brands with SEO, paid media, and CRO services. Comparable in vertical specialization (notably healthcare) and ROI-led positioning.
• Scorpion: Technology-enabled marketing agency serving local businesses, particularly legal, home services, and healthcare. Comparable in serving local/regional SMB clients and combining technology with full-service marketing.
• Ignite Visibility: Digital marketing agency providing SEO, paid media, social media, email, and CRO services. Comparable in performance-led positioning and multi-channel integrated delivery.
• Thrive Internet Marketing Agency: Full-service digital agency offering web design, SEO, PPC, social media, and video production. Comparable in broad service menu, SMB/mid-market focus, and inclusion of video production as a core offering.
• LYFE Marketing: Full-service digital marketing agency focused on social media management, PPC, SEO, and email for small to mid-sized businesses. Comparable in SMB target segment and integrated service model.
• WebFX: Mid-market digital marketing agency offering SEO, PPC, web development, social media, and content marketing with a tech-enabled services model. Highly comparable in service mix and SMB/mid-market focus, though significantly larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ad-house-advertising
• Instagraminstagram.com/adhouseadvertising
• Facebookfacebook.com/adhouseadvertising
• Xx.com/adhousenm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad House Advertising