What Ellenby Technologies does

Ellenby Technologies, Inc. is a privately held US electronics manufacturer founded in 1988 and headquartered in a 50,000 sq ft facility in Woodbury Heights, New Jersey. The company designs and manufactures smart safe hardware under the CashTrak™ brand — including the CTS, CT4-1, CT4-1POS, CT4-2, and CT4-2CHANGE series — along with Smart Transport Bag (STB/VSTB) products for cash-in-transit custody. Its products incorporate proprietary technology including the patented 6DBT locking system, the VComm encrypted cellular communication protocol, the CTConnect Bluetooth Low Energy interface, embedded 4G LTE modems with AES encryption, and a patented rolled coin validation system. The company also operates an Electronic Assemblies division that supplies custom controllers, sensors, and LED lighting to vending machine OEMs and other industrial OEMs, with two in-house SMT lines, X-ray inspection, and depot repair services. Following the March 2026 acquisition of InOne Technology LLC, Ellenby expanded its portfolio to include vending machine retrofit kits with cashless payment, telemetry, and IoT-enabled remote management.

Ellenby sells exclusively through three channel motions: OEMs (vending and industrial equipment manufacturers), Solution Providers (who bundle hardware with armored car pickup, web portal, field service, and financing for turn-key multi-year subscriptions to retailers), and Distributors. End customers include convenience stores, gas stations, restaurants, and other cash-intensive retailers. Named customers include Wawa (relationship dating to 1995) and multiple top US vending machine manufacturers. The company holds 20+ granted US patents spanning core smart safe architecture, electronic locks, mobile valuables transport with ink/smoke deployment, and tamper detection.

Ellenby is founder-controlled under CEO Bob Dobbins (co-founder since 1988, former Director of Engineering at Mars Electronics with 14 prior patents) and President Aaron Dobbins (promoted 2018). No external institutional investment, parent company, or public listing has been disclosed. The company operates exclusively in the United States with no international footprint, and its revenue is not publicly disclosed.

Name

Ellenby Technologies

Legal name

Ellenby Technologies, Inc.

Website

https://ellenbytech.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellenby Technologies designs and manufactures smart safes (CashTrak™) and electronics for vending machines and OEMs from its 50,000 sq ft Woodbury Heights, NJ facility, selling exclusively through solution providers, distributors, and OEM channels to US retailers and cash-in-transit operators.

Ownership category

akta.pro rank

Product category

Smart Safes and Cash Management Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Security Systems Services (except Locksmiths) (561621)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Retail Cash Deposit & Smart Safe / Cash Recycling Solutions (FSAMAOAG)

akta.pro secondary industries

Cash Drawers, Cash Handling & Coin/Bill Counters (HDACAKAE), Retail Cash Handling Controls & Safe Management Support (BPAKAJAK)

Keywords

• Smart safe manufacturing
• Cash management equipment
• Vending machine electronics
• OEM electronics manufacturing
• Cash-in-transit systems

Headquarters

HQ city

Woodbury Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Smart Safe Hardware Sales: Sale of CashTrak smart safe products including single validator, dual validator, deposit and change, and transport products. Products come with one year warranty. Manufacturing in batches of 100 pieces or more with white-labeling, warehousing, and drop-ship services offered.
2. Vending Electronics Manufacturing: Custom electronics manufacturing for vending machines and OEMs including controllers, drop sensors, LED lighting, and interface electronics. Also offers kitting and private-labeling.
3. Solution Provider Channel: Solution providers bundle hardware with services (web portals, armored car pickup, field service, provisional credit) and market comprehensive solutions to end users for monthly subscription fees over multi-year terms.
4. Depot Repair Services: In-warranty and out-of-warranty service on all products returned from the field, including thermal printers and certified CPI and JCM bill validator repairs.
5. Warehousing and Drop Ship Services: Warehousing service for customer inventory with drop shipping to retailers per customer-provided shipping releases and instructions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ellenby Technologies designs and manufactures the CashTrak family of electronic smart safes and Smart Transport Bags for retailer cash management, validating and securing cash deposits with cellular-connected, patented locking and encryption technologies. The company also operates an Electronic Assemblies division producing custom vending machine controllers, drop sensors, LED lighting, and OEM electronics manufacturing services for vending and industrial equipment OEMs. Products are sold in batches of 100+ units through solution providers, distributors, and OEMs with white-labeling and drop-ship options.

Product overview

Ellenby Technologies offers a unified portfolio of cash management equipment and electronics manufacturing services. The core CashTrak™ family includes smart safes (CTS, CT4-1, CT4-2 series) with validation, anti-theft, access control, and web services capabilities, complemented by Smart Transport Bags (STB/VSTB) for cash-in-transit custody. The company also operates an Electronic Assemblies division providing vending machine electronics and OEM manufacturing services. Following the March 2026 acquisition of InOne Technology, Ellenby expanded its portfolio to include vending machine retrofit kits with cashless payment and IoT capabilities. Products are sold through distributors and solution providers to retailers including convenience stores, gas stations, and restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• CashTrak™: Family of electronic smart safe products for retail cash management, including deposit safes, transport bags, and change dispensing safes.
• Smart Transport Bag (STB)
• Validating Smart Transport Bag (VSTB)
• CTConnect™
• VComm™
• 6DBT™
• fobID™
• CashTrak™ Supervisor (CTS)

Products and services

• CashTrak Supervisor (CTS) Smart Safe Entry-level electronic smart safe with 1400 note capacity, compact design, and self-serviceable configuration; provides electronic cash validation and management for retailers processing lower cash volumes.
• CT4-1 Series Smart Safe Single validator smart safe with high security and small footprint, available in standard (1200 note, 20.6"H x 7.2"W x 18"D) and deep (2200 note, 23.6"H x 7.2"W x 24"D) variants; designed for retailers processing less than $20,000 in cash per week.
• CT4-1POS Series Smart Safe Compact smart safe (1200 note capacity) designed for placement next to point-of-sale systems; features CTConnect data port for direct POS system control; available with keypad (KP4) or 6DBT locking system.
• CT4-2 Series Smart Safe High security, high capacity dual validator smart safe available in standard (2400 note), deep (4400 note), and variants with Bunch Note Feeders or coin validation; designed for retailers processing more than $20,000 in cash per week.
• CT4-2CHANGE Series Smart Safe Smart safe combining cash deposit functionality with rolled coin or tube dispensing and change storage; includes CT4-2DISP (with roll dispenser) and CT4-2CHANGE (with till and box coin storage) variants; 31"H x 22.25"W x 24"D dimensions.
• Smart Transport Bag (STB) Portable cash management bag providing visibility and accountability of valuables in transit; features GPS tracking, fobID proximity monitoring, tamper sensors, loud siren/strobe alarm, cellular communication, and configurable trip time limits; available in Compact (12"H x 7.5"W x 12"D, 7 lbs), XL (13"H x 9.5"W x 21"D, 13.4 lbs), and Validating (VSTB) variants.
• Validating Smart Transport Bag (VSTB) Mobile security system for cash transport that validates cash value during transport; aware of closest user, value of cash inside, location, and unauthorized access attempts; logs stored locally and shared via integrated cellular modem.
• Vending Machine Electronics Custom electronics for vending machines including controllers (brains of vending machines), drop sensors, LED lighting, motor drives, compressor controllers, coin mechanisms, bill validators, card readers, keypads, displays, cellular communication modules, and power management systems; supplied to top vending machine manufacturers in the United States for over three decades.
• OEM Electronics Manufacturing Services Custom electronics manufacturing services including Microchip Design Partnership, specification development, embedded engineering design, electronic hardware design (analog, digital, RF), full SMT and thru-hole manufacturing, in-house functional test, drop ship services, and solid modeling support; manufactured products include control boards and sensors for lockers, massage chairs, waste management controls, and silicon wafer spinners.
• InOne Technology Vending Retrofit Kits Vending machine retrofit products acquired from InOne Technology LLC, including retrofit kits that add cashless payment, telemetry, and remote management features for IoT-enabled smart retail; Ellenby had been the exclusive supplier of these kits for 30 years prior to acquisition.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and major.

• InOne Technology LLCcoreStrategic or Co-development Partner · 15 March 2026Ellenby acquired InOne Technology's assets on March 15, 2026, integrating InOne's vending machine retrofit product line including cashless payment, telemetry, and remote management features for IoT-enabled smart retail. The transaction combined a 30-year supplier relationship where Ellenby had been the exclusive supplier of InOne's retrofit kits.
• Solution ProviderscoreChannel Partner/ Reseller/ DistributorSolution providers combine Ellenby equipment with armored car pickup service, web services, field services, and financing for turn-key offerings to retailers. They often white-label products and bundle comprehensive service packages.
• Web Portal IntegratorscoreTechnology or IntegrationWeb services form the glue between Ellenby products and financial institutions, service companies, and cash in transit companies. Web portals aggregate data for reporting and remote management.
• MEI/CPI (Crane Payment Innovations)coreTechnology or IntegrationLocated within an hour from MEI/CPI headquarters with close technical ties between engineering departments. Ellenby receives factory training on repair and diagnostics of CPI validators. Validators integrated into smart safes include MEI/CPI, JCM, AST, and others.
• Steel FabricatorsmajorOthersUnited States based steel fabrication partners integral to success of proprietary smart safe designs. Essential for manufacturing robust safe enclosures.
• InstallersmajorImplementation/ SI/ Consulting PartnerNational footprint companies manage logistics of securely installing equipment properly in merchant locations. Often also provide setup and user training.
• Field Service CompaniesmajorImplementation/ SI/ Consulting PartnerTrained on Ellenby equipment to diagnose and repair issues. Send damaged parts back to depot repair center. Receive third line tech support, service data insight, and feedback on returned part issues.
• Armored Car / CIT CompaniescoreChannel Partner/ Reseller/ DistributorCash in transit companies are key partners with managed smart safe solutions. Work with CIT's to ensure efficient and secure access control of smart safe cash. Guards use fobID credentials to open safes.
• Financial InstitutionscoreOthersProvide cash flow products such as provisional credit or daily credit. Using Ellenby systems and bill validator accuracy, FI can credit customer accounts daily even though cash is still securely in the smart safe.
• Cellular Plan ProvidersmajorOthersProvide cost effective and highly reliable data network necessary for Provisional Credit and remote service updates, keeping safes up to date with latest firmware and currency types.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FireKing Security Group: Direct competitor in the smart safe and cash management hardware market, particularly for fast food and convenience store retailers. Ellenby granted FireKing a non-exclusive license to a core two-door electronic safe patent in 2021 as part of legal dispute resolution, making them the most directly comparable peer.
• Tidel (an NCR Atleos business): Direct competitor in smart safe systems for retail cash management, now operating within NCR Atleos. Tidel's smart safes and related cash management products target the same convenience store, gas station, and retail segments as Ellenby's CashTrak line.
• American Security Products (AMSEC): Manufacturer of physical and electronic safes for retail and commercial applications. Overlaps with Ellenby in the smart safe/electronic safe category, though AMSEC has broader product breadth in traditional safes and vaults.

Broad incumbents

• Brink's Company: Global cash management, cash-in-transit, and secure logistics provider that bundles hardware and services for retailers. Operates broadly in the same cash management space where Ellenby's smart safes are deployed, often acting as both customer (via armored car partnerships) and competitor.
• Loomis AB: Global cash-in-transit and cash management services company offering comprehensive solutions that include smart safe hardware. Brian Stang, Ellenby's VP of Business Development, previously ran the smart safe program as SVP at Dunbar Armored, indicating close industry overlap.
• GardaWorld (Cash Services): Large diversified security and cash services company that competes in the cash management solutions space, bundling armored transport with smart safe and cash handling technology. Overlaps with Ellenby's customer base of c-stores, gas stations, and retailers.
• Crane Payment Innovations (CPI): Leading manufacturer of cash validation devices (bill and coin validators) that Ellenby integrates into its smart safes. While a technology partner, CPI operates broadly in adjacent payment hardware categories and competes at the component level for embedded cash validation slots.

Emerging players

• Triton Systems: Manufacturer of ATMs, cash recyclers, and self-service retail hardware. Overlaps with Ellenby's smart safe business in the cash handling hardware space, with Triton focused on self-service banking equipment and cash recycling kiosks.
• Sesami Cash Management Solutions: Provider of cash management software and smart safe technology for retail and financial institutions. Directly comparable to Ellenby's web services integrations and represents a software-led alternative in the same cash management workflow.

Regional players

• Volumatic: UK-based cash handling technology company that designs and manufactures smart safes and cash counting equipment. Comparable product portfolio (CCi note counters, smart safes) to Ellenby's CashTrak line, though primarily serving European rather than US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ellenby-technologies---mfg-electronic-safes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellenby Technologies