Booster Theme
Booster Theme, operated by PreviewX Inc., is a Montreal-based premium Shopify theme provider that bundles 40+ built-in conversion optimization tools into a single fast theme, serving 40,000+ SMB merchants and Shopify agencies globally via direct self-serve sales.
- Company typePrivate
- Founded2016
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Booster Theme does
Booster Theme, operated by PreviewX Inc., is a premium Shopify theme provider founded in 2016 by Marc and Justin and headquartered in the Montreal/Saint-Jérôme area of Quebec, Canada. The company's core product is a single conversion-optimized Shopify theme (currently Version 7) that bundles 40+ built-in marketing and conversion rate optimization tools — including urgency timers, upsell and cross-sell popups, sticky add-to-cart, dynamic checkout, variant swatches, geolocation personalization, currency conversion, free shipping bars, and predictive search — directly into the theme file, eliminating the need for merchants to install multiple paid third-party apps. The technology is built on Shopify's Online Store 2.0 architecture with a zero-dependency front-end, modular JavaScript, CSS-driven interactions, and automatic image optimization; the company reports page load times of 1.14 seconds, Grade A on GTMETRIX, and an internal benchmark of 277% better conversion versus other themes.
Booster Theme firmographics
Firmographics- Name
- Booster Theme
- Legal name
- PreviewX Inc.
- Website
- https://boostertheme.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Booster Theme, operated by PreviewX Inc., is a Montreal-based premium Shopify theme provider that bundles 40+ built-in conversion optimization tools into a single fast theme, serving 40,000+ SMB merchants and Shopify agencies globally via direct self-serve sales.
- Ownership category
- akta.pro rank
Booster Theme industry classification
Industry- Product category
- Shopify Ecommerce Theme Software
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Toy Rentals & Subscription Boxes (CRALAFAK)
Keywords
Where Booster Theme is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Booster Theme business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Theme License / Subscription: Booster Theme is sold as either an annual subscription or a lifetime license. The product bundles 40+ conversion optimization tools that would otherwise require multiple paid Shopify apps, saving merchants an estimated $281/month. The theme includes free lifetime updates with the latest versions. Additional paid support plans (Basic at $99/year and Priority at $199/year) provide extended technical support beyond the first year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Support Subscription (Auto-Renew, Annual) |
| Subscription | Annual | Priority Support Subscription (Annual) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Booster Theme product offering
Product offeringCore offering
Booster Theme is a premium Shopify theme (currently Version 7) that bundles 40+ built-in conversion rate optimization tools — including urgency timers, upsell popups, sticky add-to-cart, frequently bought together, sales notifications, and predictive search — into a single, fast-loading theme compatible with Shopify Online Store 2.0. It is sold as either an annual subscription or a lifetime license directly via boostertheme.com, replacing the need for multiple paid Shopify apps and claiming average merchant savings of $281/month.
Product overview
Booster Theme is a premium Shopify theme with a single unified product architecture. The core offering is the Booster Theme itself (currently Version 7), a conversion-focused ecommerce theme with 40+ built-in marketing and optimization tools. Supporting products include Booster Theme Central App (for theme updates and license management), Booster Email (email marketing), and Booster Sections (customizable page sections). Professional services include Shopify Theme Development and Shopify Speed Optimization. Paid support subscriptions (Basic at $99/year and Priority at $199/year) provide ongoing technical assistance beyond the included first-year support.
Differentiator
Problem solved
Functional benefit
Products and services
- Booster Theme (core Shopify theme) Premium Shopify theme designed for high-converting ecommerce stores, including 40+ built-in conversion optimization tools, one-click demo preset setup, monthly updates, and Online Store 2.0 compatibility. Sold as annual subscription or lifetime license.
- Booster Theme Version 7 The latest version of the Booster Theme offering advanced customization, improved speed, and full Online Store 2.0 compatibility for Shopify merchants.
- Booster Email Email marketing service integrated with the Booster Theme ecosystem for Shopify merchants.
- Booster Theme Central App Application for managing Booster Theme updates, license control, and one-click theme installations for Shopify stores.
- Shopify Theme Development and Migration Service Professional theme development and migration services for Shopify merchants transitioning to Booster Theme.
- Shopify Speed Optimization Service Performance optimization services to improve Shopify store loading speed for merchants.
Quantifiable outcome
- 277% better conversion rate compared to standard themes
- +5 more outcomes
Companies that use Booster Theme
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Booster Theme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Booster Theme partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreBooster Theme is a third-party Shopify theme that integrates natively with the Shopify platform. It is fully compatible with Online Store 2.0 and uses Shopify's native functionality. Booster deliberately does not sell through the Shopify Theme Store to avoid ecosystem limitations that would restrict its full potential as an all-in-one solution.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Booster Theme competitors and assessment
Company assessmentDirect peers
- GemPages: Shopify page builder with CRO widgets, upsell/downsell, and AI-assisted design. Comparable as a CRO-tooling alternative SMB merchants evaluate against Booster's bundled theme features.
- Debutify: High-conversion Shopify theme with free and paid tiers and bundled CRO add-ons. Directly comparable to Booster's product strategy of bundling CRO tools inside the theme and serving SMB merchants seeking higher conversion rates.
- Pixel Union: Long-established premium Shopify theme provider with a portfolio of conversion-focused themes. Closely comparable in target customer (Shopify SMBs) and category (performance/conversion themes), distributed primarily through the Shopify Theme Store.
- PageFly: Leading Shopify page builder used to design landing and product pages without coding. Adjacent to Booster's CRO/section-based customization positioning — overlapping customer (Shopify SMBs) but framed as a builder rather than theme.
- Shogun: Shopify-focused drag-and-drop page builder for ecommerce stores. Targets the same merchant pain point (CRO without code); competes for the same feature/workflow surface that Booster builds into its theme.
- Out of the Sandbox: Premium Shopify theme studio offering high-performance themes such as Turbo and Flex. Directly comparable as a similar-sized independent premium theme brand competing for the same Shopify SMB and agency audience, though they do sell through the Shopify Theme Store.
- Avada Commerce (Avada Shopify apps): Provider of premium Shopify themes and growth/marketing apps. Comparable in offering Shopify merchants conversion-oriented themes and add-on tools; already mentioned alongside Booster on its own homepage.
- Zipify Pages: Shopify page-builder targeting high-converting landing pages with CRO templates. Comparable in serving SMB and DTC merchants focused on conversion optimization, sold primarily through direct and partner channels.
Emerging players
- EComposer: Emerging Shopify page builder with a strong template/preset library and CRO modules. Less mature than Booster but competes for the same use case (no-code page design with built-in conversion widgets).
Broad incumbents
- Mageplaza: Large multi-platform (Shopify, Magento, etc.) vendor of paid CRO/seo/email apps. Overlaps with Booster on the 'bundled CRO add-ons for Shopify' competitive axis, but operates as a broad app suite rather than a single-theme product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Booster Theme social profiles
Digital presenceBooster Theme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booster Theme leadership team
Management profileNumber of profiles
Profiles2 records
Booster Theme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booster Theme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booster Theme
What does Booster Theme do?
Booster Theme is a premium Shopify theme (currently Version 7) that bundles 40+ built-in conversion rate optimization tools — including urgency timers, upsell popups, sticky add-to-cart, frequently bought together, sales notifications, and predictive search — into a single, fast-loading theme compatible with Shopify Online Store 2.0. It is sold as either an annual subscription or a lifetime license directly via boostertheme.com, replacing the need for multiple paid Shopify apps and claiming average merchant savings of $281/month.
Is Booster Theme a public or private company?
Booster Theme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Booster Theme founded?
Booster Theme was founded in 2016. It employs 1 to 10 people.
Where is Booster Theme based?
Booster Theme is headquartered in Montréal, Canada, in the North America region.
How does Booster Theme make money?
One revenue line is on record: theme License / Subscription.
Who are Booster Theme's main competitors?
Direct peers on record are GemPages, Debutify, Pixel Union, PageFly, Shogun, Out of the Sandbox, Avada Commerce (Avada Shopify apps) and Zipify Pages. EComposer is listed as an emerging player. Mageplaza is listed as a broad incumbent.
Does Booster Theme have an API?
No public API is recorded for Booster Theme.
What industry is Booster Theme in?
Booster Theme's product category is Shopify Ecommerce Theme Software. Its primary akta.pro industry code is CRALAFAK, Toy Rentals & Subscription Boxes. Its NAICS code is 459120 and its SIC code is 5940.