Bushcraftshop

What Bushcraftshop does

Bushcraftshop, legally BCS Wilderness BV, is a Netherlands-based direct-to-consumer e-commerce retailer specializing in bushcraft, survival, and outdoor equipment, operating the bushcraftshop.nl storefront out of Den Haag (also referenced as Middelburg in firmographic records) with 1–10 employees. The company was founded between 2012 and 2019 (firmographics cite 2012, internal history cites 2019), and presents itself as one of the more versatile outdoor stores in the Dutch market, organized around curated categories including clothing, equipment, fire-making, water filtration, tents/shelters, sleeping systems, hammocks, tarps, cordage/hardware, cooking gear, knives/tools, backpacks, and personal care, plus maintenance supplies and books. The product catalog is multi-brand and built on official dealer relationships with roughly 20 brands, with DD Hammocks as the flagship partnership and supporting assortments from Helikon-Tex, LifeSaver, Woolpower, Savotta, MoraKniv, Petromax, Light My Fire, Keela, Origin Outdoors, and others.

The underlying technology is a standard webshop platform (no proprietary stack, no app, no API, and no disclosed AI/ML features); differentiation is driven by curated assortment and self-tested product expertise rather than platform architecture. Distribution is single-country/domestic Netherlands via the company's own e-commerce storefront, with PostNL-style parcel shipping, free shipping above €99, same-day dispatch before 22:00, and a 14-day return policy.

The revenue model is straightforward one-time unit pricing across consumer transactions, supplemented by digital gift vouchers and an experiential layer of bushcraft courses and nature travels (e.g., Wilderness Experience Sweden). Marketing is driven by a content blog, email newsletter, organic social (Facebook, Instagram, Twitter, YouTube), and trust signals including Thuiswinkel Waarborg certification and a Kiyoh score of 9.5/10 across 9,000+ reviews. Customer segments span outdoor enthusiasts, bushcraft/survival hobbyists (primary), trekkers, overlanders/4x4/campers, and preppers — all use-case-based and consumer-facing, with no disclosed B2B or enterprise customers.

Name

Bushcraftshop

Legal name

BCS Wilderness BV

Website

https://bushcraftshop.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Bushcraftshop (BCS Wilderness BV) is a Dutch direct-to-consumer e-commerce retailer selling multi-brand bushcraft, survival, and outdoor equipment — including clothing, shelters, knives, water filtration, and cooking gear — to outdoor enthusiasts and preppers in the Netherlands.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Retail

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Bushcraft equipment retail
• Outdoor gear ecommerce
• Survival supplies online
• Hammocks and tarps
• Outdoor clothing shop

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Outdoor/Bushcraft Equipment: E-commerce verkoop van bushcraft, survival en outdoor producten aan consumenten. Breed assortiment van kleding, uitrusting, gereedschap, tenten, kookgerei en accessoires.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bushcraftshop is a Dutch online retailer selling a curated, multi-brand assortment of bushcraft, survival, and outdoor equipment through bushcraftshop.nl. The catalog spans tents and shelters, hammocks, sleeping systems, water filters, fire-starting tools, outdoor cooking gear, knives and tools, backpacks, and outdoor clothing, complemented by gift vouchers and organized bushcraft courses and nature trips.

Product overview

Bushcraftshop is a Dutch outdoor e-commerce platform and one of the most versatile outdoor stores in the Netherlands, specializing in bushcraft, survival, and outdoor equipment. The company operates as a multi-brand e-commerce platform offering a comprehensive product portfolio that includes: water filtration products (LifeSaver brand jerrycans, cubes, portable filters), fire-starting equipment (Light My Fire firesteels, tinder products, Petromax fire pistons), accommodation solutions (DD Hammocks tipi tents, tarps, hammocks with accessories), sleeping equipment (sleeping bags, mats, underblankets, quilts), cordage and hardware (DD cord, paracord, carabiners), outdoor clothing (Woolpower merino base/mid layers, Helikon-Tex tactical gear), knives and tools (MoraKniv bushcraft knives, saws), backpacks and bags (Savotta tactical backpacks), and cooking equipment (Petromax Dutch ovens, camp stoves). The company also offers gift vouchers and organizes bushcraft courses and nature travels. As an official dealer of multiple outdoor brands, they provide both online retail and related outdoor experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterfilters Outdoor water filtration products including jerrycans, portable filters, gravity systems, and survival straws for safe drinking water in wilderness settings. Sold to bushcraft, survival, and outdoor enthusiasts via the Bushcraftshop webshop.
• Fire-starting Products Fire-making equipment including firesteels, magnesium rods, tinder, fire pistons, blow pipes, and char cloth for starting fires in outdoor conditions. Sold to bushcraft, survival, and outdoor enthusiasts.
• Tents & Shelters Accommodation products including tipi tents, tarps, shelters, bivvy tents, mesh tents, and inner tents for various outdoor sleeping arrangements. Sold to bushcraft, camping, and trekking consumers.
• Sleeping Equipment Sleeping products including sleeping bags, sleeping mats, underblankets, quilts, and bivvy bags for comfortable outdoor rest. Sold to bushcraft, camping, and trekking consumers.
• Hammocks & Accessories Hammock systems including hammocks, underblankets, and accessories for suspended camping. Sold to bushcraft and outdoor enthusiasts.
• Tarps & Tarp Accessories Tarp products and accessories including tarps, magic carpet ground sheets, and tarp fasteners for versatile outdoor shelter. Sold to bushcraft and outdoor enthusiasts.
• Cordage & Hardware Ropes, cords, and hardware including paracord, DD cord, elastic cord, carabiners, and tree huggers for camping and outdoor setup. Sold to bushcraft and outdoor enthusiasts.
• Outdoor Clothing Performance outdoor apparel including jackets, base layers, merino wool clothing, thermals, socks, and accessories from brands like Woolpower and Helikon-Tex. Sold to outdoor enthusiasts.
• Knives & Tools Cutting tools including fixed knives, folding knives, bushcraft knives, axes, saws, and woodcarving tools from brands like MoraKniv. Sold to bushcraft and outdoor enthusiasts.
• Backpacks & Bags Carrying solutions including backpacks, duffel bags, waist bags, drybags, pouches, and backpack accessories from brands like Savotta. Sold to bushcraft, trekking, and outdoor enthusiasts.
• Gift Vouchers Digital gift vouchers available for purchase on bushcraftshop.nl to give as presents for outdoor enthusiasts.
• Bushcraft Courses & Nature Travels Outdoor experiences including bushcraft courses and nature trips such as the Wilderness Experience Sweden, sold to bushcraft and nature enthusiasts.
• Bushcraftshop E-commerce Storefront The Bushcraftshop.nl online retail platform, operated by BCS Wilderness BV, selling a curated multi-brand assortment of bushcraft, survival, and outdoor equipment to Dutch consumers.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Thuiswinkel.orgcoreOthersOfficieel gecertificeerd lid van Thuiswinkel.org, de branchevereniging voor webwinkels in Nederland. Biedt consumenten vertrouwen en zekerheid bij online aankopen.
• KiyohcoreOthersExterne reviewplatform waar Bushcraftshop klantreviews verzamelt en toont. 9000+ reviews met 9.5/10 score.
• DD HammocksflagshipOthersDD Hammocks is het favoriete merk van Bushcraftshop. Gevestigd in Schotse Edinburgh, levert breed assortiment tarps, hangmatten en accessoires voor bushcraft en outdoor. Officieel dealer.
• Helikon-TexcoreOthersGeweldige kwaliteit tactical en outdoor kleding. Officieel dealer.
• LifeSavercoreOthersGespecialiseerd in waterfilters en waterzuiveringssystemen. Featured brand voor waterfilter categorie.
• KeelacoreOthersSterk, betrouwbaar en klaar voor elk avontuur. Featured brand.
• PetromaxcoreOthersDuitse fabrikant van hoogwaardige outdoor kookgerei en uitrusting. Producten zoals Dutch Ovens, branders, thermosflessen.
• Light My FirecoreOthersZweedse fabrikant van firesteels, tondel en outdoor keukengerei. Bekend om Bio series producten met ecologisch verantwoorde materialen.
• WoolpowercoreOthersZweedse merinowol thermokleding. Ullfrotté technologie voor optimale warmte. Officieel dealer.
• SavottacoreOthersFinse fabrikant van rugged tactical rugzakken en uitrusting. Bekend om Jääkäri lijn en Molle compatibele producten.
• BushmenminorOthersBrand partnership. Merk gespecialiseerd in bushcraft uitrusting.
• HighlanderminorOthersBritse outdoor merk met breed scala aan uitrusting.
• NortentminorOthersNoors merk gespecialiseerd in lichtgewicht tenten.
• Origin OutdoorscoreOthersOfficieel dealer. Merk met Deens design, titanium uitrusting en diverse outdoor producten.
• RobensminorOthersDeens merk voor kampeeruitrusting, tenten en slaapmatten.
• MoraKnivcoreOthersZweedse fabrikant van hoogwaardige bushcraft messen, waaronder de Garberg lijn.
• SilkyminorOthersJapanse fabrikant van hoogwaardige vouwzagen. Bekend om GOMBOY en BIGBOY series.
• GearAidminorOthersAmerikaans merk gespecialiseerd in kampeer reparatieproducten zoals Tenacious Tape en Seam Grip.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Obelink: Obelink is one of the largest outdoor and camping megastores in the Netherlands with a major e-commerce channel, competing directly with Bushcraftshop on tents, camping gear, and outdoor accessories at scale.
• Bever: Bever is the largest Dutch specialty outdoor retailer with both a strong webshop and physical stores, offering camping, hiking, and outdoor equipment that overlaps heavily with Bushcraftshop's assortment and target audience.

Regional players

• Snowleader: Snowleader is a French outdoor and mountain sports e-commerce specialist with multi-brand assortment and own-brand products, comparable to Bushcraftshop as a digital-first specialty outdoor retailer targeting enthusiast consumers.
• AS Adventure: AS Adventure (formerly A.S. Adventure / Juttu's) is the leading outdoor and leisure retailer in Belgium and Luxembourg with stores also serving Dutch customers, offering comparable outdoor product ranges to Bushcraftshop across BeNeLux.
• Bergfreunde: Bergfreunde is a leading German online specialist for climbing, hiking, and outdoor gear, comparable to Bushcraftshop as a focused e-commerce outdoor retailer serving DACH consumers with curated multi-brand assortments.

Broad incumbents

• Decathlon: Decathlon is a global broad-line sporting goods and outdoor retailer with stores across the Netherlands and a comprehensive online catalog, competing with Bushcraftshop on outdoor apparel, equipment, and accessories at scale.
• Bol.com: Bol.com is the largest online marketplace in the Netherlands and Belgium with an extensive outdoor and camping assortment, competing with Bushcraftshop on price, selection, and delivery convenience across many of the same brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BushcraftshopNL
• YouTubeyoutube.com/channel/UCxus6YUmDFCellPk_2fdDfA
• Facebookfacebook.com/bushcraftshop.nl
• Instagraminstagram.com/bushcraftshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bushcraftshop