The Marketing GP
The Marketing GP is a Newcastle, Australia-based strategic marketing agency founded in 2012, offering integrated strategy, branding, digital advertising, web design, events, and HubSpot services across three tiers (Micro, SMB, Enterprise) to clients throughout Australia and New Zealand.
- Company typePrivate
- Founded2012
- HeadquartersCarrington, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Marketing GP does
The Marketing GP is a privately held strategic marketing agency headquartered in Carrington, Newcastle, Australia. Founded in 2012 by Holly Martin under the original name 'Just Holly' and rebranded in 2016, the firm operates a three-tier service architecture: Micro (entry-level packages for startups and solopreneurs, including a Small Business Marketing Plan at $1,475, Logo Package from $1,325, Essentials Website, Marketing Clinic at $375/session, and a Marketing Content Package at $975/month on a 12-month commitment), SMB (full-service retainers covering strategy, branding, implementation, website design, digital advertising, events, consulting, and HubSpot services), and Enterprise (fractional CMO advisory and high-level strategic delivery for complex organizations). The agency serves clients across Australia and New Zealand and claims global reach, with a portfolio spanning healthcare, engineering, education, rail, construction, manufacturing, aesthetics, government, and nonprofit sectors. Named customers include Western NSW Primary Health Network, MAAS Group, Swietelsky Rail Australia, ATWEa, TROG Cancer Research, NetStrategy, and City of Newcastle.
The underlying technology stack is built on standard, widely adopted marketing platforms rather than proprietary systems: WordPress for website development, HubSpot as a Certified Solutions Partner for CRM and marketing automation, Google Analytics 4 and Google Tag Manager for tracking, and managed campaign execution across Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, YouTube Ads, and Google Shopping. There is no evidence of proprietary AI/ML, data assets, or bespoke software products. Go-to-market is sales-led and direct, with prospective clients booking consultations through the website or via in-person meetings at the Newcastle office. The business model blends one-time project fees, subscription-style retainers, usage-based digital advertising management, and professional services consulting. The firm has no external investors, no parent company, and is founder-led under Managing Director and Chief Marketer Holly Martin.
The Marketing GP firmographics
Firmographics- Name
- The Marketing GP
- Legal name
- The Marketing GP
- Website
- https://themarketinggp.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Marketing GP is a Newcastle, Australia-based strategic marketing agency founded in 2012, offering integrated strategy, branding, digital advertising, web design, events, and HubSpot services across three tiers (Micro, SMB, Enterprise) to clients throughout Australia and New Zealand.
- Ownership category
- akta.pro rank
The Marketing GP industry classification
Industry- Product category
- Strategic Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)
- akta.pro secondary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where The Marketing GP is headquartered
LocationHeadquarters
- HQ city
- Carrington
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Marketing GP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Micro Services: Fixed-price and quote-based packages for startups and solopreneurs including logo packages, essential websites, marketing plans, and marketing clinics. Designed as accessible entry points with transparent pricing.
- Marketing Content Package (Subscription): 12-month recurring commitment at $975/month providing consistent marketing including content bundles, social media management, email marketing, and SEO updates. Monthly billing with commitment structure.
- SMB Retainers: Ongoing outsourced marketing management providing dedicated team every month. Projects (like website builds or brand refreshes) have defined start and end with quoted pricing.
- Consulting Services: High-level strategic support including CMO Accelerator, Sales and Marketing Alignment, Coaching for Marketers, Marketing Team Training, and Stakeholder Engagement consulting.
- Event Management: Full-service event management including venue arrangements, catering, photography, social media content, ticketing, project management, décor, and graphic design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Small Business Marketing Plan - one-time investment |
| One time/ perpetual license | Pay-as-you-go | Logo Package - starting price |
| Subscription | Monthly | Marketing Content Package - monthly subscription |
| Unit Pricing | Pay-as-you-go | Marketing Clinic - one-hour expert session |
| Usage-based | Monthly | Digital Advertising - monthly spend minimum |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels12 records
The Marketing GP product offering
Product offeringCore offering
The Marketing GP is a full-service strategic marketing agency that provides integrated strategy, branding, website design, digital advertising, content marketing, event management, public relations, and HubSpot implementation services. It operates a three-tier service model (Micro for startups/solopreneurs, SMB for growing businesses, Enterprise for complex organizations) and sells a mix of fixed-price packages, monthly subscriptions, retainers, and usage-based digital advertising campaigns.
Product overview
The Marketing GP is a strategic marketing agency offering a three-tiered service structure: Micro (individual services for startups and solopreneurs), SMB (bundled service packages for small-medium businesses), and Enterprise (high-level strategic leadership for complex organizations). Their Micro tier offers standalone services including the Marketing Plan, Logo Package, Essentials Website, Marketing Clinic, and Marketing Content Package. The SMB tier provides integrated service bundles covering Strategy, Implementation, Brand Design, Website Design, Consulting, Digital Advertising, Events, and HubSpot services. The Enterprise tier delivers Fractional CMO advisory, enterprise strategy and brand governance, and full-service implementation with scalable execution capabilities. All tiers are supported by specialists across marketing, communications, advertising, copywriting, design, digital, public relations, website, events, and social media.
Differentiator
Problem solved
Functional benefit
Products and services
- Micro Services Tiered entry-level marketing package for startups, solopreneurs, and small teams who need integrated marketing foundations set up properly from day one. Bundles individual services for establishing professional presence including the Small Business Marketing Plan, Marketing Content Package, Logo Package, Essentials Website, and Marketing Clinic.
- Small Business Marketing Plan A 12-month marketing roadmap for small businesses that provides direction on what to say, who to target, and when to execute. Includes a 30-minute discovery session, target audience identification, content pillars, foundation setup, technology recommendations, and a 12-month focus map. Priced as a AUD 1,475 one-time investment.
- Marketing Content Package A 12-month recurring content marketing commitment providing consistent marketing activity off the client's to-do list. Includes monthly content bundles, content shoots for photo/video, social media management across two channels, email marketing (4 emails/year), SEO/website updates, and analytics integration. Priced at AUD 975/month on a 12-month commitment.
- Logo Package Cost-effective custom logo design package for small businesses and startups. Includes a 15-minute brand discussion, two custom logo concepts, final file suite, and one-page brand guide. Starting from AUD 1,325.
- Essentials Website Entry-level website package with bespoke design templates, expert copywriting, enhanced UX/UI, mobile responsiveness, SEO basics, secure hosting, WordPress CMS, analytics integration, and contact forms. Designed for small businesses needing an established online presence.
- Marketing Clinic A 60-minute one-on-one session with a marketing expert providing diagnostic thinking, deep-dive challenge analysis, actionable solutions, honest feedback, and a written recap with prioritized next steps. Priced at AUD 375.
- SMB Services Full-service marketing tier for established small to medium-sized organizations needing marketing that can be leveraged consistently to support momentum and scale. Includes Strategy, Implementation, Brand Design, Website Design, Consulting, Digital Advertising, Events, and HubSpot services delivered as monthly retainers or discrete projects.
- Strategy Services Marketing strategy development including point-of-difference identification, buyer persona development, business messaging, channel selection, and customer experience design for SMB clients.
- Implementation Services Outsourced marketing implementation covering media advertising, newsletters, email marketing, collateral, website development, video creation, direct mail, branded products, public relations, event management, digital campaigns, social media, and SEO.
- Brand Design Services Brand identity creation including logo development, key messaging, tagline creation, brand toolkit (colors, fonts, designs), and brand strategy with marketing advice.
- Website Design Services Modern, responsive website design and development from simple to complex custom builds. Includes WordPress CMS, hosting, security, SEO optimization, and ongoing support.
- Marketing Consulting Services High-level strategic marketing support including CMO Accelerator, Sales and Marketing Alignment, Coaching for Marketers, Marketing Team Training, and Stakeholder Engagement consulting.
- Digital Advertising Services Bespoke digital advertising campaign management across Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, YouTube Ads, Google Shopping, and remarketing. Includes strategy, asset creation, account setup, implementation, and ongoing optimization with monthly reporting. Minimum spend of AUD 2,500/month.
- Event Management Services Full-service event management covering venue arrangements, catering, photography, social media content, ticketing, project management, decor, graphic design, and promotional advertising.
- HubSpot Services Certified HubSpot Solutions Partner services including onboarding (portal setup, CRM configuration), optimization (audit and improvement), lead generation, lead nurturing, email marketing, and automation across Marketing, Sales, and Service Hubs. As a certified partner, mandatory HubSpot onboarding fees may be waived for clients.
- Enterprise Services High-level marketing leadership and integrated execution for complex organizations. Includes fractional CMO advisory, enterprise strategy, brand governance, website management, and full-service implementation delivered by senior-led specialists.
- Enterprise Strategy Sophisticated marketing strategy for large organizations including diagnostic research, market mapping, brand strategy, marketing ecosystem design, and performance auditing.
- Enterprise Implementation Full-service marketing implementation for enterprise clients acting as outsourced marketing department, with specialized project execution, leadership advisory, and technical mastery.
Quantifiable outcome
- 11.28% click-through rate vs industry average 2.41%
- +4 more outcomes
Companies that use The Marketing GP
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
The Marketing GP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
The Marketing GP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreCertified HubSpot Solutions Partner offering onboarding, optimization, and full-suite implementation of HubSpot marketing, sales, and service tools. As certified partners, they can get clients the best deal on subscriptions and waive mandatory HubSpot onboarding fees for clients.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
The Marketing GP competitors and assessment
Company assessmentBroad incumbents
- BWM Dentsu: Australian creative agency within the Dentsu network offering brand, advertising and integrated marketing services. Comparable as a large Australian incumbent competing for enterprise brand and campaign budgets.
- Deloitte Digital Australia: Consulting-led digital transformation and marketing services arm of Deloitte Australia. Comparable as an incumbent offering strategy, digital and marketing services to enterprise clients, including fractional CMO-style engagements.
- Ogilvy Australia: Global advertising and marketing network's Australian operation, offering full-service brand, advertising, digital and PR. Comparable as a much larger incumbent competing for enterprise marketing budgets across Australia.
Direct peers
- Thinkerbell: Australian full-service strategic marketing agency offering strategy, creative, PR, digital and experiential services. Comparable as a horizontally positioned, full-service agency targeting Australian enterprise and consumer brands with integrated planning-to-execution capabilities.
- The Royals: Sydney-based creative and content agency offering brand, digital advertising and integrated campaigns. Comparable in providing integrated strategy and creative execution for Australian brands.
- Soup: Australian creative and strategic marketing agency providing brand, digital and content services. Comparable in offering integrated marketing strategy and execution to mid-market and enterprise clients across Australia.
- One Green Bean: Australian marketing and PR agency offering brand, content, social and influencer. Comparable as an Australian integrated marketing services competitor targeting consumer and lifestyle brands.
- Marketing Angels: Australian SMB-focused marketing agency providing outsourced marketing management, strategy and implementation. Closely comparable on SMB tier services, retainer-based delivery and integrated marketing support.
- Bastion: Australian integrated agency offering brand, digital, PR, content and social. Comparable as a full-service Australian agency competing for similar SMB-to-enterprise marketing budgets.
Regional players
- Impression: Newcastle-headquartered digital marketing agency offering SEO, paid media and content services. Comparable as a regional Australian digital marketing competitor with similar geographic base and SMB-to-mid-market client mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Marketing GP social profiles
Digital presenceThe Marketing GP financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marketing GP leadership team
Management profileNumber of profiles
Profiles11 records
The Marketing GP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marketing GP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marketing GP
What does The Marketing GP do?
The Marketing GP is a full-service strategic marketing agency that provides integrated strategy, branding, website design, digital advertising, content marketing, event management, public relations, and HubSpot implementation services. It operates a three-tier service model (Micro for startups/solopreneurs, SMB for growing businesses, Enterprise for complex organizations) and sells a mix of fixed-price packages, monthly subscriptions, retainers, and usage-based digital advertising campaigns.
Is The Marketing GP a public or private company?
The Marketing GP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Marketing GP founded?
The Marketing GP was founded in 2012. It employs 11 to 50 people.
Where is The Marketing GP based?
The Marketing GP is headquartered in Carrington, Australia, in the Oceania region.
How does The Marketing GP make money?
Five revenue lines are on record. Micro Services are the primary driver. The others are marketing Content Package (Subscription), SMB Retainers, consulting Services and event Management.
Who are The Marketing GP's main competitors?
Broad incumbents on record are BWM Dentsu, Deloitte Digital Australia and Ogilvy Australia. Direct peers are Thinkerbell, The Royals, Soup, One Green Bean, Marketing Angels and Bastion. Impression is listed as a regional player.
Does The Marketing GP have an API?
No public API is recorded for The Marketing GP.
What industry is The Marketing GP in?
The Marketing GP's product category is Strategic Marketing Agency Services. Its primary akta.pro industry code is MPAAAFAN, Industry / Category Marketing Strategy (Vertical GTM), with a secondary code of MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 541810 and its SIC code is 7311.