CloudLand
CloudLand is a Dutch B2B software and cloud services distributor serving over 5,000 IT resellers and MSPs in the Benelux through its online CloudLand Platform, reselling licenses for brands such as Hornetsecurity, Altaro, Wasabi, and SecurityHive as a subsidiary of Enreach.
- Company typePrivate
- Founded2018
- HeadquartersZoetermeer, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What CloudLand does
CloudLand B.V. is a Dutch B2B software and cloud services distributor headquartered in Zoetermeer, Netherlands, serving more than 5,000 IT professionals — including large industry players and hundreds of local resellers — across the Benelux. Founded in 2018 and operating as a wholly-owned subsidiary of Enreach since August 2021, the company functions as a value-added reseller (VAR) platform rather than an end-product vendor. Its core product is the CloudLand Platform, an online portal through which resellers and Managed Service Providers (MSPs) purchase, manage, and renew software licenses and cloud subscriptions from a broad portfolio of vendor brands, spanning cybersecurity (Hornetsecurity, SecurityHive, Webroot, Kaspersky, Bitdefender), backup (Altaro VM/Office 365/Endpoint Backup), cloud object storage (Wasabi), IT monitoring (VirtualMetric), business continuity (Plan4Continuity), and AI-driven IT service desk (tribu). CloudLand holds exclusive or primary Benelux distribution rights for several of these vendors, including Altaro, Hornetsecurity, Wasabi, SecurityHive, and Plan4Continuity.
The company's business model is B2B software distribution with subscription-recurring economics: revenue is generated primarily through resale margins on licenses and cloud subscriptions, supplemented by small recurring fees such as the Renewal Solution (€0.90 per license renewal). Go-to-market is exclusively indirect through resellers and MSPs; there is no direct end-customer sales motion. Pricing is quote-based and not publicly disclosed. CloudLand is led by Managing Director Lex Fabistas, who also became CEO of DSD Europe in March 2024. The company won the Sunborn 2023 Growth Distributor of the Year award, relocated to a larger Zoetermeer office in March 2022, and continues to add vendor partnerships — most recently with EfficientEther in October 2025 — indicating ongoing portfolio expansion within its established Benelux channel.
CloudLand firmographics
Firmographics- Name
- CloudLand
- Legal name
- CloudLand B.V.
- Website
- https://cloudland.store
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CloudLand is a Dutch B2B software and cloud services distributor serving over 5,000 IT resellers and MSPs in the Benelux through its online CloudLand Platform, reselling licenses for brands such as Hornetsecurity, Altaro, Wasabi, and SecurityHive as a subsidiary of Enreach.
- Ownership category
- akta.pro rank
CloudLand industry classification
Industry- Product category
- Software Distribution Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
- akta.pro secondary industry
- Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where CloudLand is headquartered
LocationHeadquarters
- HQ city
- Zoetermeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
CloudLand business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software License Distribution: CloudLand distributes software licenses and cloud services to IT resellers and MSPs in the Benelux. They purchase licenses from vendors and resell/distribute them through their platform to their network of over 5,000 IT professionals. Revenue comes from margins on license sales and potentially renewal fees (Renewal Solution charges €0.90 per renewal).
- Cloud Services Distribution: Distribution of cloud-based services and solutions alongside traditional software, supporting both on-premise and cloud deployment models for resellers and MSPs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform access for all registered resellers and IT professionals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CloudLand product offering
Product offeringCore offering
CloudLand is a Benelux software distribution company that operates the CloudLand Platform, an online reseller portal through which IT resellers and Managed Service Providers purchase and manage software licenses and cloud services from a broad portfolio of third-party vendors. Its offering spans both on-premise and cloud solutions across cybersecurity, backup, cloud storage, IT monitoring, and business continuity, with CloudLand acting as exclusive or primary Benelux distributor for several vendors and providing vendor-agnostic Cloud Expert pre-sales support.
Product overview
CloudLand is a Benelux software distributor and value-added reseller (VAR) platform that operates the CloudLand Platform — an online reseller portal through which more than 5,000 IT professionals and MSPs purchase and manage software licenses and cloud services from a broad portfolio of vendor brands. The offering spans on-premise and cloud (SaaS) solutions across cybersecurity (email security, endpoint security, vulnerability scanning), backup (virtual machines, Office 365, endpoints), and cloud object storage. CloudLand distributes products from multiple vendor brands including Hornetsecurity (email/cloud security suite, Advanced Threat Protection, security awareness training — Hornetsecurity acquired Altaro in January 2021), Altaro (VM Backup, Office 365 Backup, Endpoint Backup), Wasabi Technologies (Hot Cloud Storage, Reserved Capacity Storage), SecurityHive (honeypot intrusion detection, vulnerability scanner), Plan4Continuity (business continuity planning), VirtualMetric (IT infrastructure monitoring), and tribu (AI-powered IT helpdesk automation), among many other vendors. CloudLand serves as the exclusive or primary Benelux distributor for several of these vendors and provides pre-sales support, partner enablement, and a single-point-of-purchase platform for the reseller channel.
Differentiator
Problem solved
Functional benefit
Products and services
- CloudLand Platform CloudLand's proprietary online reseller portal that enables IT resellers and Managed Service Providers (MSPs) in the Benelux to purchase, manage, and renew software licenses and cloud services from multiple third-party vendors, supporting both on-premise and SaaS solutions.
- Software License Distribution
Companies that use CloudLand
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
CloudLand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CloudLand partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- EfficientEthermajorCloudLand announced a new Benelux distribution agreement with EfficientEther. This partnership extends CloudLand's portfolio with EfficientEther's network solutions.
- EnreachcoreCloudLand (along with parent company Altipla Group and all other subsidiaries) was acquired by Enreach, a European player in Unified Communication and Cloud Collaboration. CloudLand launched a new logo in April 2022 to visually strengthen the relationship with Enreach.
- WebrootmajorCloudLand signed a distribution agreement with Webroot. The partnership offers MSPs Webroot solutions for protection at endpoint, network, and user levels.
- tribuminorCloudLand announced a distribution partnership with tribu, an advanced platform helping MSPs and IT helpdesks improve customer service through AI-powered automation.
- SecurityHivemajorSecurityHive offers cybersecurity solutions including honeypot software and network vulnerability scanner for MSPs. CloudLand distributes SecurityHive products which help MSPs predict and detect security vulnerabilities.
- Altaro SoftwarecoreAltaro is a backup specialist offering VM Backup, Office 365 Backup, and Endpoint Backup solutions. CloudLand is the sole distributor for Altaro in the Benelux. Hornetsecurity acquired Altaro in January 2021, and CloudLand remains the exclusive distributor for both brands.
- Wasabi TechnologiesmajorWasabi offers cloud object storage (Wasabi Hot Cloud Storage) as an alternative to Amazon AWS. CloudLand is the exclusive Benelux distributor for Wasabi. Wasabi and Altaro have a partnership enabling combined backup and storage solutions.
- CloudOak (Plan4Continuity)majorCloudOak offers business continuity planning automation with Plan4Continuity. CloudLand distributes Plan4Continuity in the Benelux, helping MSPs offer business continuity services to their customers.
- HornetsecuritycoreHornetsecurity, a German cloud security provider for email in Europe, distributes its products including Advanced Threat Protection and 365 Total Protection through CloudLand in the Benelux. Hornetsecurity was acquired by Altaro in January 2021, forming the Hornetsecurity Group.
- Various Software VendorscoreCloudLand has partnerships with numerous software vendors including Hornetsecurity, Altaro, Wasabi, SecurityHive, Webroot, JetBrains, Microsoft Office, Kaspersky, Bitdefender, McAfee, TeamViewer, Dropbox, ThinkCell, Acunetix, and many others in IT security, backup, productivity, and cloud storage categories.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
CloudLand competitors and assessment
Company assessmentDirect peers
- Pax8: Global cloud-focused distributor serving MSPs with a SaaS marketplace; CloudLand operates the same core business model — a platform connecting software vendors to MSPs and IT resellers — but focused on the Benelux rather than North America/globally.
- Sherweb: Cloud subscription distributor serving MSPs and IT resellers with Microsoft 365, security, and backup products; directly comparable to CloudLand's portfolio mix and partner-enablement GTM, though operating at larger scale in North America.
- ALSO Group: Pan-European IT distributor with cloud, security, and software portfolios serving resellers across multiple countries — direct competitor to CloudLand in the Benelux market with broader geographic reach.
- Exclusive Networks: Specialty cybersecurity-focused distributor serving VARs and MSPs across EMEA with value-added services; CloudLand distributes overlapping security brands (Hornetsecurity, Bitdefender, Kaspersky, Webroot) in the same reseller ecosystem.
Broad incumbents
- Ingram Micro: Largest global IT distributor with extensive software, cloud, and security offerings for resellers; competes broadly with CloudLand in the Benelux but operates a vastly wider portfolio and global footprint.
- TD SYNNEX: Global IT distributor (formed via Tech Data + SYNNEX merger) offering software, cloud services, and security products to resellers; overlaps with CloudLand's portfolio categories and competes for large Benelux reseller accounts.
- Also Cloud Marketplace: Cloud-focused transaction platform from ALSO Group serving resellers with SaaS procurement and provisioning; parallels CloudLand Platform's role as an automated software/services portal for resellers and MSPs.
Regional players
- Westcoast: Largest UK-based IT distributor serving resellers with software, cloud, and communications products; comparable distribution model but primarily UK-focused, contrasting with CloudLand's Benelux focus.
- Bechtle: DACH-region IT solutions provider and distributor with software and cloud portfolios for resellers; comparable channel-distribution model but geographically centered in Germany/Austria/Switzerland rather than Benelux.
Emerging players
- Zedsphere: Benelux-focused cloud distributor for Microsoft 365 and Azure with a partner-focused model; emerging niche competitor operating in CloudLand's same geography with a more Microsoft-centric portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CloudLand social profiles
Digital presenceCloudLand financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudLand leadership team
Management profileNumber of profiles
Profiles1 record
CloudLand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudLand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudLand
What does CloudLand do?
CloudLand is a Benelux software distribution company that operates the CloudLand Platform, an online reseller portal through which IT resellers and Managed Service Providers purchase and manage software licenses and cloud services from a broad portfolio of third-party vendors. Its offering spans both on-premise and cloud solutions across cybersecurity, backup, cloud storage, IT monitoring, and business continuity, with CloudLand acting as exclusive or primary Benelux distributor for several vendors and providing vendor-agnostic Cloud Expert pre-sales support.
Is CloudLand a public or private company?
CloudLand is a private company. It is classified as corporate owned and is currently operating.
When was CloudLand founded?
CloudLand was founded in 2018. It employs 1 to 10 people.
Where is CloudLand based?
CloudLand is headquartered in Zoetermeer, Netherlands, in the Europe region.
How does CloudLand make money?
Two revenue lines are on record. Software License Distribution is the primary driver. The others are cloud Services Distribution.
Who are CloudLand's main competitors?
Direct peers on record are Pax8, Sherweb, ALSO Group and Exclusive Networks. Broad incumbents are Ingram Micro, TD SYNNEX and Also Cloud Marketplace. Regional players are Westcoast and Bechtle. Zedsphere is listed as an emerging player.
Does CloudLand have an API?
No public API is recorded for CloudLand.
What industry is CloudLand in?
CloudLand's product category is Software Distribution Platform. Its primary akta.pro industry code is BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching), with a secondary code of BPAAACAE, Cloud & Infrastructure Support (Servers, Storage, Virtualization). Its NAICS code is 5182 and its SIC code is 7372.