Crow Creative Agency

What Crow Creative Agency does

Crow Creative Agency is an independent, full-service advertising agency founded in 2017 and headquartered at 112 W 34th St., 18th Floor, New York. The firm operates with a small senior team — Founder/Executive Creative Director Robert Lehmann, Creative Director Tomas Kohoutek, and Director of Client Services Nicole Olivieri, each with 25+ years of agency experience — and is structured as a senior-only boutique alternative to large holding-company agencies, with no junior layers. Services span branding, social media marketing, digital marketing, print and video production (including DRTV), content marketing, performance and direct marketing, integrated marketing, experiential marketing, and customer relationship marketing, organized around three engagement models: Creative Projects, Long-Term Partnership, and Strategic Planning. Proprietary methodologies include the POP (Purpose, Opportunity, Personality) brand-strategy framework and templatized launch blueprints for rapid multi-asset deployment.

The agency serves enterprise and mid-market clients across telecom (Spectrum, Verizon), banking and financial services (Bank of America, American Express, Mastercard, CIT Bank), insurance (Nationwide, Prudential, ClearMatch), automotive (Mercedes-Benz), consumer goods (Kraft), healthcare (Kaiser Permanente, Premier Care Dental Management), education (Stride, Madison Education Foundation), environmental services (Suez), and B2B technology (Fujitsu, Presidio). Documented outcomes include 3X industry-average response rates for Spectrum, 40% cost-per-lead reduction for Kaiser Permanente, 200% donation increases for Madison Education Foundation, and 30+ assets delivered in 60 days for 7 Stride schools. The go-to-market is sales-led and relationship-driven, with the Founder serving as the named new-business contact.

The business operates on a professional-services revenue model — project fees, retainers, and strategic-planning engagements — with no public pricing. The agency is bootstrapped (no disclosed funding rounds, no parent company, no institutional ownership) and operates exclusively in the domestic US market, primarily the Northeast. Distribution capabilities are extended through a direct-mail production partnership with Structural Graphics, thought-leadership content (blog, 'Formulas for Success' podcast, LinkedIn, TikTok, Facebook, Vimeo), and selective event participation such as the May 2023 Channel Partners Expo. There is no evidence of AI/ML product capability, software products, API, or proprietary technology platform.

Name

Crow Creative Agency

Legal name

Crow Creative Agency

Website

https://crowcreativeagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Crow Creative Agency is an independent, full-service New York advertising agency offering branding, DRTV, digital, social, print, content, integrated, and experiential marketing to enterprise clients across telecom, finance, insurance, healthcare, and education.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Advertising agency services
• Brand strategy services
• Direct response marketing
• Integrated marketing campaigns
• Creative campaign production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Services Retainer/Project Work: Advertising agency providing creative services to enterprise clients. Services include creative projects (one-off TV spots, brand experiences, social campaigns), long-term partnership engagements, and strategic planning engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Crow Creative Agency is a full-service independent advertising agency that develops branding, social media, digital, print, video, content, direct response, integrated, experiential, and customer relationship marketing campaigns. The agency serves enterprise and mid-market clients across telecom, education, banking, insurance, technology, and B2B/B2C sectors through three engagement models: one-off creative projects, long-term partnerships, and strategic planning engagements.

Product overview

Crow Creative Agency is a full-service independent advertising agency offering a comprehensive suite of marketing services rather than a software product. The agency provides creative services organized into three engagement models: Creative Projects (one-off deliverables), Long-Term Partnership (ongoing collaboration), and Strategic Planning (positioning and planning). Core service capabilities include Branding Services, Social Media Marketing, Digital Marketing, Print & Video Marketing, Content Marketing, Performance & Direct Marketing, Integrated Marketing, Experiential Marketing, and Customer Relationship Marketing. The agency specializes in serving Telecom, Education, Banking & Finance, Insurance, Technology, B2B, Challenger Brands, Mid-market Companies, and B2C sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand strategy and identity development services that help companies define their positioning, messaging, and visual identity, using Crow's proprietary POP (Purpose, Opportunity, Personality) framework.
• Social Media Marketing Social media strategy and content creation services to engage audiences across social platforms, including audience growth campaigns (e.g., doubling social following for AUL in one year).
• Digital Marketing Online advertising and digital campaign management including display ads, banners, and digital strategy execution.
• Print & Video Marketing Traditional and video advertising production services including DRTV commercials, print collateral, and video content creation.
• Content Marketing Strategic content creation including copywriting, thought leadership, and educational materials for various channels.
• Performance & Direct Marketing Direct response marketing including direct mail campaigns, DRTV, and performance-focused advertising with measurable ROI (e.g., 40% CPL reduction for Kaiser Permanente, 3X response rates for Spectrum).
• Integrated Marketing Multi-channel marketing campaigns combining above-the-line and below-the-line tactics across digital, print, and experiential media.
• Experiential Marketing Event-based and experiential marketing activations including trade show booths and immersive brand experiences.
• Customer Relationship Marketing CRM-focused marketing strategies to improve customer retention and deepen brand loyalty.
• Creative Projects One-off creative deliverables engagement model covering TV spots, brand experiences, and social content for clients with a defined single project need.
• Long-Term Partnership Ongoing agency partnership engagement model for sustained marketing support across awareness, acquisition, and retention programs.
• Strategic Planning Brand positioning and strategic planning services to identify audience engagement opportunities and maximize marketing budgets.

Quantifiable outcome

• Driving response rates 3X the industry average for Spectrum
• +6 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Structural GraphicsminorStrategic or Co-development PartnerStructural Graphics is a direct mail production partner that Crow Creative works with to create innovative direct mail formats including video mailers, dimensional pieces, carousel mailers, and unique pop-up formats. Kevin Gilligan, CEO of Structural Graphics, appeared on Crow Creative's podcast to discuss direct mail best practices and campaign strategies. The partnership enables Crow to offer clients cutting-edge direct mail production capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Martin Agency: Independent full-service creative agency of similar size serving major enterprise brands with integrated campaigns, brand strategy, and direct response work; comparable in offering and client caliber (e.g., Geico, Oreo).
• Johannes Leonardo: Independent creative shop of comparable scale in New York offering integrated advertising, brand strategy, and content work for major consumer and enterprise brands.
• Translation LLC: Independent creative and brand strategy agency of similar scale focused on integrated campaigns for major enterprise brands (e.g., Google, NBA, Target), with comparable culture and senior-talent operating model.
• Mother New York: Independent creative agency with a boutique operating model focused on senior talent and integrated brand campaigns for enterprise clients; very similar structural and creative positioning to Crow Creative.

Broad incumbents

• 72andSunny: Larger independent creative network with offices including New York; serves the same enterprise brand demographic with integrated, multi-channel creative campaigns but operates with greater scale and resources.
• Wieden+Kennedy: Major independent creative agency network known for iconic brand campaigns; operates in the same full-service creative space as Crow but at significantly larger scale with global footprint.
• Droga5 (Accenture Song): Major New York-based creative agency now part of Accenture Song; competes directly for the same enterprise creative briefs (Verizon, Mastercard) but with substantially larger production capacity and resources.
• McCann Worldgroup: Global advertising holding-company network providing full-service creative, media, and direct marketing to enterprise clients across telecom, banking, and consumer goods—the same verticals Crow serves.

Others

• Services United Direct (Structural Graphics partner): Direct mail production partner that enables Crow's dimensional mail capabilities; comparable through the direct-mail execution value chain and frequently co-collaborates with Crow on client campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CrowCreativeAdAgency
• LinkedInlinkedin.com/company/crowcreativeagency
• TikToktiktok.com/@crowcreativeagency?is_from_webapp=1&sender_device=pc
• Xx.com/hearuscrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crow Creative Agency