The Charge Group

What The Charge Group does

The Charge Group operates the HUSK | Corporate Wellness platform, a B2B cloud-based wellness ecosystem that serves employers, health insurers, and benefits brokers. HUSK bundles four core product lines — team-based Challenge competitions with real-time leaderboards, a cloud-based Rewards incentives platform with end-to-end validation and payment, a consolidated Marketplace of third-party fitness and wellness providers, and Clinical Care Add-Ons delivering insurance-funded preventive nutrition counseling and mental health support — into a single integrated offering. A clinician-facing sub-brand, HUSK Pro, extends the platform to registered dietitians and mental health professionals who deliver the clinical services.

Underlying technology is cloud-based with real-time reporting, leaderboard infrastructure for challenge competitions, and end-to-end administration for rewards validation and payment. The platform is positioned as 'technology-powered' rather than AI-native, and the source material discloses no proprietary AI/ML models, patents, or research assets. The reported footprint is 30+ years in business, 4.5K client organizations, 70M eligible lives, and a 63% engagement rate across programs.

The business model is B2B subscription-based, with revenue generated through enterprise contracts with self-insured employers, health insurers, and brokers. Pricing is quote-based and not publicly disclosed. The go-to-market is consultative enterprise sales via a 'Book a Demo' call-to-action, supplemented by content marketing (Health Hub blog) and organic social (LinkedIn, Instagram, Facebook, TikTok). The customer base spans six named segments: Employers (primary), Health Insurers, Brokers, Partners, Individuals, and Clinicians. Recent corporate action includes a January 2026 leadership transition in which Erin Markowski was elevated to CEO and Tony Frick moved to Chairman.

Name

The Charge Group

Website

https://thechargegroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Charge Group operates HUSK, a B2B cloud-based corporate wellness platform bundling wellness challenges, rewards incentives, a provider marketplace, and insurance-funded nutrition and mental health clinical care for employers, health insurers, and benefits brokers across 4.5K clients and 70M eligible lives.

Ownership category

akta.pro rank

Product category

Corporate Wellness Platform

NAICS

Fitness and Recreational Sports Centers (713940), Insurance and Employee Benefit Funds (5251), Health and Welfare Funds (525120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Corporate wellness platform
• Employee wellness programs
• Wellness challenges software
• Wellness rewards platform
• Clinical wellness services

Headquarters

HQ city

Broomall

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Corporate Wellness Subscriptions: B2B subscription model where employers, health insurers, and brokers pay for access to the complete wellness ecosystem including Challenge, Rewards, Marketplace, and Clinical Care Add-Ons.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Charge Group sells the HUSK corporate wellness ecosystem to employers, health insurers, and benefits brokers. The offering combines team-based wellness challenges, a rewards and incentives engine, a curated marketplace of fitness and wellness providers, and optional clinical care add-ons covering nutrition counseling and mental health support. Customers subscribe to the platform to drive employee engagement, increase benefits utilization, and manage healthcare cost exposure across their populations.

Product overview

HUSK is a comprehensive corporate wellness platform combining a modular ecosystem of products. The core platform includes Challenge (team-based competitions), Rewards (incentives management), and Marketplace (discounted wellness providers). Clinical Care Add-Ons expand the offering with insurance-funded nutrition counseling and mental health support. HUSK Pro extends the platform to clinicians. All components share a unified technology-powered wellness experience accessible anytime, anywhere, with seamless integration across the employee wellness journey.

Differentiator

Problem solved

Functional benefit

Brands

• Challenge: Team-based wellness competitions with real-time leaderboards and flexible challenges for movement, nutrition, and mindfulness.
• Rewards
• Marketplace
• Clinical Care Add-Ons
• Nutrition
• Mental Health
• HUSK Pro

Products and services

• HUSK Challenge Team-based wellness challenge module that drives sustained employee participation through competitive and collaborative health activities such as activity tracking and habit-building competitions. Sold to employers, health insurers, and brokers as a core component of the HUSK corporate wellness subscription.
• HUSK Rewards Rewards and incentives engine that validates wellness activity and disburses incentives to participating employees. Sold as a core module of the HUSK corporate wellness subscription to drive measurable participation and outcomes.
• HUSK Marketplace Curated marketplace that consolidates fitness and wellness providers into a single platform with exclusive discounts for employees. Sold as part of the HUSK corporate wellness subscription to broaden the wellness offering beyond in-app activities.
• Clinical Care Add-Ons Optional clinical care add-on combining one-on-one nutrition counseling and mental health support delivered via telehealth. Sold to employers and insurers as a paid extension of the HUSK subscription to address higher-acuity health risks and integrate with insurance billing workflows.
• HUSK Pro Professional platform for clinicians that supports the delivery of HUSK's clinical care services (nutrition counseling and mental health support) to employer and insurer populations.

Quantifiable outcome

• 63% engagement rate across wellness programs

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Limeade: Limeade is an enterprise employee well-being platform combining engagement, health risk assessments, and wellbeing programs for large employers — a close competitor in the same B2B corporate wellness category.
• Sharecare: Sharecare provides a digital health platform spanning wellness, condition management, and benefits navigation for employers and health plans — overlapping HUSK's Challenge, Rewards, and insurance-funded clinical care offerings.
• Personify Health (formerly Virgin Pulse): Personify Health is the largest dedicated corporate wellness platform in the US, serving enterprise employers with engagement, rewards, navigation, and clinical programs — directly comparable to HUSK's integrated Challenge/Rewards/Marketplace/Clinical Care stack.
• Wellable: Wellable provides a corporate wellness platform with challenges, rewards, and a wellness marketplace for employers — directly competing in HUSK's Challenge, Rewards, and Marketplace product surface.
• Wondr Health: Wondr Health delivers digital behavioral change programs (nutrition, weight management, mental wellbeing) to employers and health plans — comparable to HUSK's Clinical Care Add-Ons and insurance-funded preventive programs.
• Omada Health: Omada Health provides digital chronic disease prevention and management programs (nutrition, mental health, diabetes, hypertension) reimbursed through employers and payers — closely comparable to HUSK's insurance-funded Clinical Care Add-Ons.
• Wellbeats: Wellbeats offers on-demand wellness content and challenges for employers — a smaller-scale direct competitor in the corporate wellness challenge and rewards category.

Broad incumbents

• WebMD Health Services: WebMD Health Services offers well-being, condition management, and benefits decision-support tools to large employers and health plans — a broader incumbent with overlapping wellbeing content and engagement capabilities.
• Castlight Health: Castlight Health is a healthcare navigation and benefits engagement platform for self-insured employers — adjacent to HUSK in the employer benefits engagement category but focused on navigation versus wellness experience.

Emerging players

• Headspace Health: Headspace Health delivers mental health and mindfulness benefits to employers and health plans — directly comparable to HUSK's Mental Health Clinical Care Add-On and increasingly a competitive threat in employer wellness contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/huskwellness
• LinkedInlinkedin.com/company/the-charge-group
• Instagraminstagram.com/husk_wellness/?hl=en
• TikToktiktok.com/@husk_wellness
• Xx.com/group_charge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Charge Group