Woop Insurance

What Woop Insurance does

Woop Insurance Agency LLC is a digital-first insurance agency that operates a self-serve platform enabling consumers to compare, purchase, and manage home and auto insurance policies. Headquartered in Aston, USA, the company targets individual homeowners and auto insurance customers directly, providing an integrated platform that aggregates information from 11 insurance carrier partners. The company is structured as a private LLC with 11-50 employees, led by CEO and founder Eric Foster, and reports an average annual savings of $974 per customer based on a January-October 2025 cohort.

The core platform centers on the Woop Dashboard, which serves as a central management hub for policyholders. Several tools extend the dashboard's functionality: Smart Quotes provides price-locked quotes at algorithmically determined optimal shopping times; Price Score benchmarks users' rates against state-level peer comparisons; Rate Monitor continuously tracks rate changes across carriers and issues predictive alerts; and Insurance Report provides transparency into cost drivers. These capabilities are built around structured insurance rate data and predictive analytics, distinguishing the platform from traditional insurance agencies through emphasis on timing optimization, peer benchmarking, and rate transparency. The company maintains SOC 2 Type 2 certification, indicating a baseline of operational security controls appropriate for handling personal financial and policyholder data.

Woop operates on a commission-based revenue model, earning fees from insurance carriers on policies purchased through its platform, with the service free to consumers. The company has established partnerships with 11 carriers including Travelers, Nationwide, Progressive, State Auto, Hippo, The Hartford, Safeco, Chubb, Velocity Risk, Stillwater, and Berkshire Hathaway (the Guard). The go-to-market motion is product-led and self-serve, with no enterprise or B2B segment referenced in the source data. The distributed base of individual consumers positions the company as a long-tail retail distribution channel rather than a concentrated B2B intermediary.

Name

Woop Insurance

Legal name

Woop Insurance Agency LLC

Website

https://woopgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Woop Insurance Agency LLC is a digital-first insurance agency operating a self-serve platform that helps individual homeowners and auto insurance customers compare, purchase, and manage policies across 11 carrier partners through an AI-enabled dashboard.

Ownership category

akta.pro rank

Headquarters

HQ city

Aston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Agency Commissions: Woop Insurance operates as an insurance agency earning commissions from insurance carriers when customers purchase policies through their platform. The company provides quote comparison and policy management services, earning referral/sales commissions from partnered insurance providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Woop Insurance is a digital insurance agency that operates a unified dashboard for managing, comparing, and purchasing home and auto insurance. The platform aggregates quotes from 11+ insurance carriers (including Travelers, Nationwide, Progressive, and Chubb) and provides proprietary tools (Smart Quotes, Price Score, Rate Monitor, Insurance Report) that give consumers the same pricing visibility as insurers, enabling rate optimization and policy management in a single interface.

Product overview

Woop Insurance is a digital insurance management platform that aggregates and compares home and auto insurance products. The platform operates as a unified system combining multiple interconnected tools: Smart Quotes provides AI-optimized, price-locked insurance quotes with timing recommendations; the Woop Dashboard serves as the central hub for policy management and access to all features; Price Score delivers peer-based rate comparisons; Rate Monitor provides continuous price change alerts; and Insurance Report offers detailed cost breakdowns. The platform connects users with multiple insurance carriers including Travelers, Nationwide, Progressive, State Auto, Hippo, The Hartford, Safeco, Chubb, Velocity Risk, Stillwater, and Berkshire Hathaway. Users save an average of $974 annually according to January-October 2025 data.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Auto Insurance Insurance aggregation and comparison service for individual consumers managing home and auto insurance policies, enabling rate comparison, policy connection, and purchase across multiple insurance carriers through a unified digital platform.
• Woop Dashboard Centralized digital insurance management dashboard for individual consumers that displays what insurance companies see, provides transparency into pricing, and serves as the entry point to all Woop tools including Smart Quotes, Price Score, Rate Monitor, and Insurance Report.
• Smart Quotes AI-powered price-locked insurance quote tool that identifies optimal shopping times for consumers to secure the best savings, providing quotes ready for direct purchase from the dashboard without teaser pricing.
• Price Score Comparative rating tool that evaluates a user's insurance rates against state averages and peer benchmarks to determine whether the consumer is getting the best deal available.
• Rate Monitor Continuous automated tracking system that monitors insurance rate changes and delivers alerts to consumers when significant price changes occur in their policies.
• Insurance Report Detailed analytical report that breaks down the key factors influencing a consumer's insurance costs, providing transparency into pricing drivers and coverage optimization opportunities.

Quantifiable outcome

• Customers save an average of $974 annually on home and auto insurance

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Travelers InsurancecoreOthersTravelers Insurance is one of the insurance carriers whose products are available through Woop's Smart Quotes platform. Customers can compare and purchase Travelers policies through the Woop Dashboard.
• Nationwide InsurancecoreOthersNationwide Insurance policies are available through Woop's quote comparison platform. Nationwide is displayed as one of the insurance partner logos on the website.
• Progressive InsurancecoreOthersProgressive Insurance is featured as an insurance carrier partner whose policies can be accessed through Woop's Smart Quotes platform.
• State Auto InsurancecoreOthersState Auto Insurance policies are available through Woop's quote comparison service.
• Hippo InsurancecoreOthersHippo Insurance is featured as an insurance carrier partner, with their logo displayed on the partners section of the website.
• The Hartford InsurancecoreOthersThe Hartford Insurance is one of the insurance carriers whose products are available through the Woop platform.
• Safeco InsurancecoreOthersSafeco Insurance is listed as an insurance carrier partner whose policies are available through Woop's quote comparison platform.
• Chubb InsurancecoreOthersChubb Insurance policies are available through the Woop platform, as indicated by their logo placement on the website.
• Velocity Risk InsuranceminorOthersVelocity Risk Insurance is listed as one of the insurance carrier partners available through the Woop platform.
• Stillwater InsuranceminorOthersStillwater Insurance is displayed as an insurance carrier partner on the Woop website.
• Berkshire Hathaway (the Guard)coreOthersBerkshire Hathaway the Guard Insurance is featured as a major insurance carrier partner whose products are accessible through the Woop platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Policygenius: Digital insurance marketplace aggregating life, home, and auto coverage from multiple carriers. Closest direct peer — same multi-carrier comparison model, though larger and backed by Zillow ownership.
• The Zebra: Insurance comparison platform focused on home and auto with real-time rate quoting across carriers. Directly comparable consumer value proposition and PLG distribution approach.
• Insurify: AI-driven home and auto insurance comparison site that surfaces carrier quotes in a unified interface. Comparable digital comparison mechanic with similar target customer (home/auto owners).
• CoverWallet: Digital insurance agency distributing commercial and personal lines through a tech-enabled platform. Comparable agency-plus-software model and multi-carrier distribution approach.
• Gabi: Insurance comparison and auto-switching service for home and auto. Overlapping value proposition around saving money through rate comparison and policy management.
• SmartFinancial: Online insurance comparison platform quoting across many carriers for home and auto. Direct competitor in the aggregator space with similar commission-based economics.

Broad incumbents

• EverQuote: Public insurance marketplace connecting consumers with carriers and agents. Operates at larger scale across multiple lines; comparable in consumer-facing insurance shopping.
• Lemonade: Digital-first insurance carrier using AI for underwriting and claims in home, auto, and other lines. Comparable digital UX but operates as a carrier rather than agency, competing for the same end consumer.
• QuoteWizard (LendingTree): Insurance comparison network owned by LendingTree distributing leads to carriers and agents. Comparable multi-carrier comparison mechanic at significantly larger scale.

Emerging players

• Hippo Insurance: Insurtech carrier focused on homeowners insurance with a digital experience. Listed as a Woop carrier partner; competing for the same homeowners customer with a direct-to-consumer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/itswoop
• Xx.com/its_woop
• LinkedInlinkedin.com/company/woopgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woop Insurance